Tuesday, August 16th, 2011


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Cynopsis: DIGITAL

Good morning, it’s Tuesday, August 16, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
Nothing a like a huge deal to shake things up on a Monday morning. Google has agreed to acquire struggling mobile phone unit Motorola Mobility for $12.5 billion – adding 19,000 employees, giving the search giant a more direct hand in hardware designs and providing the company with a huge portfolio of patents as it fends off intellectual property attacks on the Android market. Google, which has failed to ignite much interest with its Google TV product, also gains a foothold into the pay TV space with the acquisition of Motorola’s Home set-top box division. With many expecting Apple to come out with an integrated TV set of its own, the move may prove to be not-a-moment-too soon for Google to keep pace with its rival. The companies expect to complete the deal by early 2012, pending approval from stockholders and regulators in the U.S. and Europe.


Episodes from Fox‘s primetime line-up will now be available on Time Warner Cable‘s Primetime On Demand service the day after they air – the last of the 4 major networks to be covered by the service. The shows, including Glee, House and Family Guy, include commercials that cannot be fast-forwarded and are available eight days after their initial broadcast. TWC subscribers will not have access to the network’s TV Everywhere platform however, which is thus far limited to the Hulu Plus subscription VOD service in which Fox is a shareholder.
Pent-up demand for football helped NFL.com draw record crowds for its digital products over the weekend. NFL Digital Media properties, including NFL.com and NFL Mobile Only from Verizon, drew the highest numbers ever for the first day of a NFL preseason, growing unique visitors by 86% year-over-year. Fans also streamed 138% more NFL.com video than last year.
Turner’s CartoonNetwork.com unveiled today a branded, ad-supported section that will host video content and games from 7 LEGO brands, including: Ninjago, LEGO’s Pirates of the Caribbean, Pharaoh’s Quest, Hero Factory, City, Alien Conquest and LEGO Games. The deal, brokered by Starcom USA, marks the first time an outside brand has ever been featured on the site.


British TV streaming start-up Acorn TV acquired the exclusive digital rights for the Emmy-nominated mini series Lost Empires, starring a very young Colin Firth in one of his first leading roles.


The online ad market is poised to increase by a healthy 20% in the U.S. this year thanks to an influx of new spending from retail and consumer packaged goods (CPG), according to new eMarketer estimates. Retail, already the highest-spending vertical online, will add over $1.3 billion to online budgets this year for growth of 24% and a total of $6.78 billion. The CPG industry will spend $640 million more to advertise online this year than last, and will continue to grow spending by 14% to 29% each year through 2015.


Time Warner Cable, the #2 MSO in the U.S., outbid Cablevision and others for New York-based Insight Communications (the #9 MSO), purchased from a group of private equity firms led by the Carlyle Group for $3 billion in cash. Insight serves some 537,000 high-speed data subscribers, 679,000 video subscribers and 297,000 voice subscribers in the Midwest.
Interpublic has reportedly sold half of its 0.4% stake in Facebook for a total of $133 million, pegging the social networking giant’s valuation at $66.5 billion. Interpublic, which earned the right to invest by committing to $10 million in ad buys for its clients, is believed to have paid less than $5 million for its stake in 2006 – not a bad return on the investment.


Love ’em or hate ’em, cell phones have become ubiquitous part of the American landscape, according to a new Pew Internet & American Life Project survey, used by American adults to communicate with others, access information instantly and, of course, stave off boredom. Text messaging and picture taking continue to top the list of ways that Americans use their phones – 73% use their phones for each of these purposes – with other common activities including sending photos or videos to others (54%) and accessing the internet (44%). Smartphone owners greatly over-index compared to feature phone users in all of these categories, including sending texts, and smartphones are much more likely to be owned by younger users: one in five Americans age 50 and older own a smartphone of some kind, compared with roughly half of those under the age of 50, with 52% of 18-29 year olds and 45% of 30-49 year olds included in that group.
% of Adult Cell Phone Users Who Use Their Phones For Multiple Activities
Smartphone owners   Other cell owners
Send or receive text messages       92%                        59%
Take a picture                               92                           59
Access the internet                        84                           15
Send a photo or video to someone  80                           36
Send or receive email                    76                           10
Download an app                          69                             4
Play a game                                  64                           14
Play music                                    64                           12
Record a video                              59                           15
Access a social networking site       59                             8
Watch a video                               54                             5
Post a photo or video online           45                             5
Check your bank balance or do any
online banking                              37                             5
Access Twitter                              15                            <1
Participate in a video call or chat    13                              1
Mean (out of 15) 9.0 2.5
Source: The Pew Research Center’s Internet & American Life Project, April 26 – May
22, 2011 Spring Tracking Survey.


College students can download the new Amazon Student app for the iPhone/iPod Touch to compare prices on textbooks or find out what they can get for used books from last semester. The app scans the barcode of any book to evaluate what it’s worth in trade-in value (they get paid with an Amazon gift card instead of cash.)


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The Wall Street Journal’s recently redesigned AllThingsD blog unveiled a new social media strategy yesterday, launching 15 new topic-based Twitter feeds about acquisitions, social, mobile, venture capital and other categories that will help readers track areas they’re interested in. A partnership with tweet optimization start-up SocialFlow will mean stories will be tweeted in both real-time and at delayed times during off peak hours to give the highest-impact stories maximum bang for their buck. (The idea is to not to bury the lead, so to speak, cluttering the feeds up with lesser stories during prime-time hours.)

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: www.nbcunicareers.com/REQ#2248 (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP www.mynuvotv.com/jobs (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: [email protected] (8/23)

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. www.employment.nascar.com (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. www.mtvncareers.com (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. www.mtvncareers.com (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 http://espncareers.com (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply:  www.nbcunicareers.com Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports G4tv.com & E!Online. 3+ yrs. Omniture exp. needed. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=964 (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/19)

JOB OPENING: DISTRIBUTION COORD/OTF/NY: Play meaningful role in all mktg initiatives to acquire & sell prgrmng across mult platforms in the US & Canada. Content sales & admin exp prfd. Res/cover: [email protected] (8/18)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/NY: Job#2583BR Responsible for revenue goals which include growing existing business as well as developing new business. To apply, please visit http://www.nbcunicareers.com/search_nbc/ (8/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: www.watermanent.com Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/THE LIPPIN GROUP/NYC Seeking smart, creative self-starter to assist busy entertainment PR agency. Strong writing/research skills required. Resume and cover letter to [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: FALL PROD INTERNS/SATURDAY NIGHT LIVE/NYC: completion of at least two yrs of college level courses related to field of interest is pref’d, good organizational skills a must. Email: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY:. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Bergen County non-profit, Shelter Our Sister is seeking an intern (currently enrolled in school) to assist the Director of Development and PR. Hours/Days are flexible. Please send resumes to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: http://jburns.voices.com , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” attitude.B.A.in media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

SITUATION WANTED: PRODUCER, FIELD PROD & CREATIVE WRITER: 9+ yrs exp on TV for MTV, Mun2 & others. Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] 3102540131 (8/18)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys. Exp. w convergence [email protected] (8/18)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/18)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]   (8/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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