Tuesday, April 5th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, April 5, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

If you received one of those security breach emails over the weekend, chances are it wasn’t a hoax. Epsilon, the largest distributor of permission-based email in the world responsible for sending 40 billion+ credit card, hotel and financial marketing emails each year, announced that millions of its individual email addresses were exposed in a malicious attack on its servers. The company says only 2% of its client base was affected by the attack, but several well-known retailers warned customers yesterday that their email addresses and names may have been compromised by hackers in the wide-scale data breach. Rod Rasmussen, CTO at Internet Identity and the industry liaison for the Anti-Phishing Working Group, believes that the Epsilon breach will lead to an increase in “spear phishing” attacks, as phishers pose as trusted friends to gain your personal info, according to Krebs on Security blogger Brian Krebs.


Montreal-based music service provider Stingray Digital acquired London-based Music Choice Europe Ltd. from a European private investment group for an undisclosed sum. Music Choice operates 70 music channels with over 10 million subscribers across 17 countries in Europe and Africa.
Oxygen Media and Broadcastr announced plans to kick off their new location-based partnership with exclusive content on “The World According to Paris” augmented reality app, narrated by Paris Hilton. Paris will share details about her 10 favorite places around the world. Oxygen says digital revenues increased 63% y/y in 2010 with a 51% gain in online uniques and a 120% gain in mobile monthly uniques and credited products such as its OxygenLive TV platform with boosting linear ratings.


Patricia Heaton is starring with her husband David Hunt in the actor/director’s Versailles (pr. “ver-sayles”), the newest original web series premiering May 9 from My Damn Channel. It’s about a brother and sister team who are launching a public access sports show to escape from the shadow of their dear departed mother, TV star and B-movie actress Evelyn Anders (Heaton). Martha MacIsaac, Fred Willard and William H. Macy also make cameos.
Alloy Entertainment is also premiering a new web series today, Talent, based on the book of same name from best selling author Zoey Dean. It follows Alexandra Chando (ABC Family’s The Lying Game) and singer/songwriter BC Jean as they move to Hollywood to try and break into the cutthroat music biz. New episodes will air each Tuesday and Thursday through May 5.
Congrats to this year’s International Digital Emmy Awards, unveiled yesterday by The International Academy of Television Arts & Sciences at MIPTV in Cannes:

  • HIGHRISE: Out My Window (National Film Board of Canada), an interactive web doc about high-rises and the folks who live in them, won in the Non-Fiction Category
  • Battlefront II (Raw TV/Airlock for Channel 4), which follows 12 young people running campaigns to change the world, won in the Children & Young People Category
  • Shankaboot (Batoota films/BBC World Service Trust), a web series exploring social problems in Arab World won in the Fiction Category
  • The Legion of Extraordinary Dancers creator Jon M Chu won the Pioneer Prize for innovative contributions to the field of digital entertainment



Video ad network Visible Measures introduced a new ad platform that enables advertisers to influence audience choice and organic sharing for video ads. The company will leverage its Viral Reach database to allow advertisers to buy user-initiated views in social video to reach an expected level of brand-related sharing it calls “Earned Media.” The platform ultimately measures a campaign’s “True Reach” by combining paid and earned media results across a network of over 300 video destination sites. The company has hired Steven Carter, formerly of Tremor Media and ScanScout, to run the Viewable Media division as GM.
Rovi Corp.
is announcing the field trial for a new Smart TV ad program this morning that will allow advertisers and agencies to launch campaigns across multiple connected TVs, Blu-ray players and other devices without having to do all the heavy lifting of individual integrations. Interactive ads placed by Carnival cruise lines and NY-based ITV specialist Briteline will deploy across Samsung Smart TVs and Blu-ray players (within its new “Smart Hub” content interface) for the time being, with ads beginning to appear this week and more CE integrations in the planning stages. Contextual ads, based on geography, demography and programming type, will appear in multiple screens, including one that presents content recommendations to viewers. A click on the ad sends viewers to minisites featuring clickable, actionable video.
Adap.tv, BrightRoll, Google, SpotXchange, TubeMogul and YuMe were among the first 17 ad networks and exchanges to win the IAB‘s new seal of approval designed to improve transparency and create a safer online haven for brand advertisers. The Ad Network & Exchange Quality Assurance Certification program consists of training programs, extensive audits and appointments of a compliance officer to maintain “Quality Assurance” guidelines.


Senate Judiciary Chairman Patrick Leahy (D-Vt.) promised the imminent release of a new version of a controversial bill to combat online piracy on Monday that takes into account First Amendment concerns raised when the committee passed an initial version of the bill last year. The MPAA and a broad group of industry guilds representing 300,000 creative professionals including AFTRA, The DGA, SAG and IATSE voiced their support.
The U.S. Court of Appeals for the District of Columbia dismissed a lawsuit brought by Verizon and Metro PCS against the FCC to stop the commission from imposing “net neutrality” rules on the wireless sector. The court ruled it was too early to file suit against the FCC because the agency hadn’t yet published its new regulations.
California State Senator Alan Lowenthal, D-Long Beach, unveiled proposed legislation sponsored by Consumer Watchdog yesterday that would force internet companies doing business in the state to provide consumers with a way to opt out of online monitoring.


Some 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising spend by 22% in the next year, leading to a 22% growth spurt in digital video ads, according to a new study released by the IAB and conducted by Advertiser Perceptions. Marketers, who mostly still prefer 15-second pre-rolls among DVA formats, say they will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.


DreamWorks Animation CEO Jeffrey Katzenberg has been named to the Board of FarmVille creator Zynga, joining MySpace CEO Owen Van Natta, LinkedIn founder Reid Hoffman, former EA exec Bing Gordon, Foundry Group managing director Brad Feld and Zynga founder and CEO Mark Pincus.
NBCUniversal named former KGO-TV President and GM Valari Dobson Staab as President of the NBC Local Media group, which includes NBC’s O&O’s, online properties, lifestyle programming company LX.TV and in house marketing firm Skycastle Entertainment. NBCU also upped former Local Media head John Wallace to President, NBCUniversal Media Works, who will continue to oversee the Local Media group until Valari officially joins the company in June. She reports to Ted Harbert, the new Chairman of NBC Broadcasting and John reports to Pat Fili-Krushel, EVP, NBCUniversal.
Former MSN International Programming Director Peter Bale has been tapped by CNN to serve as VP and GM of CNN International Digital, reporting to CNN Digital SVP and GM KC Estenson from London beginning in late spring. In this new position Peter will lead the effort to expand CNN Digital’s reach abroad, overseeing content, product, digital distribution and partnerships.
Internet Broadcasting has named season technology executive Elmer Baldwin as President and CEO, finally replacing David Lebow who left the local media online services company during the middle of last year. Elmer most recently served as CEO of Minneapolis-based IT services provider Analysts International Corp.
Alloy Entertainment named veteran television executive, Michael Ross as COO, a new position at the company overseeing operations across television, film, digital, and publishing, product licensing and merchandising. He will split his time between Alloy’s New York and LA offices, reporting to CEO Leslie Morgenstein.
Kent Rees has been appointed as EVP/Marketing for Current Media as it prepares to embark upon its Keith Olbermann era. He moves over from IFC where he was SVP/Marketing.
Initiative promoted Dave Rosner to EVP/Director Innovations. Tiffany Wagner has also been promoted to VP, Innovations East, working under Dave. Mr. Rosner reports to Shane Ankeney, EVP, Managing Director, Initiative U.S.
Rich Juzwiak has joined its editorial staff of TVGuide.com as Senior Editor. He will cover reality TV and web video, reporting to Mickey O’Connor, Managing Editor.


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New York-based digital agency Wiredset has developed a new social tracking chart to measure the buzz cable and broadcast TV shows are generating on social networks. Trendrr.tv will feature weekly rankings of the top 10 broadcast and cable shows based on how many mentions, tweets or “check-ins” each show received on Facebook, Twitter as well as on social TV apps Miso and Get Glue. (Wiredset’s premium Trendrr service adds several additional data points including most anticipated shows, positive/negative sentiment and engagement.) This week Fox’s Glee quadrupled the nearest competition attracting nearly 1.5 million actions while MTV’s Jersey Shore led among cable shows.



Cynopsis presents: Upfront 2011- The Cable Market
The 2nd in the Upfront 2011 Special Edition Series publishing Wednesday.

The Cable Market will provide an in-depth look at the 2011 selling season from the Buyer and Seller perspectives.

Upcoming Upfront 2011 Special Editions
Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)

Ad Space for The Cable Market, Spanish Language & Broadcast Editions are Sold Out.
Contact Mike Farina for advertising opportunities:
  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SENIOR WRITER-PRODUCER-EDITOR/ABC FAMILY/BURBANK: min 5 yrs exp write/produce spots for TV. Strong Creative Leader to direct and produce integrated marketing and on-air creative. disneycareers.com REQ 289191 (4/12)

JOB OPENING: HEAD OF PRODUCTION/NYC: EIC-type with experience running a large prod co. Smart, proven track record, jack of all trades. Can you amaze us? East Coast. Resume in confidence: [email protected] (4/12)

JOB OPENING: TRAFFIC COORD/RLTV Balto: Use brdcst media sftwr to mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile RLTV logs; monthly billing; 3+ yrs exp, OSI exp pref’d; Res: [email protected] (4/12)

JOB OPENING: ART DIRECTOR, LIVE AUCTION OFF-PROPERTY DESIGN/Nickelodeon/NYC 7+ yrs design/production exp. Excell in typography, layout, design. Prof in illustrator, Photoshop InDesign EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/12)

JOB OPENING: DIRECTOR, DISTRIBUTOR MKTG/Smithsonian Channel/NYC: 7+ years marketing in television/media industry. Will be Mktg generalist for Distributor and Trade. Apply at www.sho.com (4/9)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at www.sho.com (4/9)

JOB OPENING: VP, DIGITAL AD SALES MKTG/Scripps Networks/NY: Lead unique solutions for SN Digital. Must be creative/organized to lead innovative programs w/ sales/content/brand/mktg/prod. Apply, www.scrippsnetoworks.com, #2252 (4/9)

JOB OPENING: VP, COMEDY/NBCU/Universal City CA: Dvlp new series for USA ntwrk. Find new material, provide notes on story, outline & script for projects in dvlpmnt & introduce new writers to ntwrk. www.nbcunicareers.com req#1485 (4/9)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iN DEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (4/9)

JOB OPENING: DIRECTOR, MARKETING RESEARCH/Telemundo/Hialeah, FL: Exciting opportunity available. Please visit www.nbcunicareers.com for more information. Job# 1250BR (4/9)

JOB OPENING: DIR, AD SALES SYSTEMS/ESPN Inc./NYC: 8+ Yrs Exp; Resp for managing ad sales sys projects,focus on Bus Intelligence.Exp w/ sys implementations required. cable tv P&I exp a + Apply: http://jobs.espncareers.com ID 284222 (4/9)

JOB OPENING: P/T COPYWRITER/Current TV/NYC: Draft show descriptions, EPG copy, and materials for prgrmming, comms & mktg, 3+yrs exp. EOE Please send resumes to [email protected] (4/9)

JOB OPENING: Sr. PROJECT MANAGER, NCR ADVERTISING/Nickelodeon/NYC: 4+ yrs account mgmt exp from ad agency or on-air promo production. Strong understanding of movie mkting & promotion EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/8)

JOB OPENING:  DIGITAL AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Rez to: [email protected] AENY in sub  (4/8)

JOB OPENING:  Sr. WEB PRODUCER-DIG MEDIA/IFC/NY: Mnge non-video contnt creation, crtv strat & executn of IFC site. 2+yr interactve contnt w/editrl exp, immersive bkgnd in indie cultre (music/films/games). Rez [email protected]   (4/8)

JOB OPENING:   DESIGNERS (Jr & Sr)/Lunchbox/LA: Conceptualize/Visualize/Design for print & online. Jr=1 yr exp; Sr=4 yrs exp. Interactive Designers. Apply and request full posting at [email protected]  (4/8)

JOB OPENING:  SR PROMOTIONS MGR/NYC: Resp for dvlpng innovative client solutions and sales presentations to help drive revenue & reinforce Turner Ent Ntwks (tbs/tnt/tru) mktg leadership in ind. Apply:  www.turnerjobs.com (#123369BR) (4/7)

JOB OPENING:  RESEARCH ANALYST/Sportsman Channel/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math. Apply: [email protected] (4/7)

JOB OPENING:  AD SALES ASST/Sportsman Channel/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/7)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY: AE w/ 3+ yrs national ad sales AE exp a must. Sports sales preferred. Excellent agency relationships & proven track record. Apply: [email protected] (4/7)

JOB OPENING:  SALES PLANNER/OVATION TV/NY: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 2+ yrs ad sales  dealmaker, media math. BA/BS req’d.  Send resume: [email protected] (4/6)

JOB OPENING:  ANALYSTS, NETWORK RESEARCH/UNIVISION/Positions avail in NYC & Miami: Sales presentations & estimates. 2+ yrs Rsrch/Mktg at media co/ad agency. Proficiency in MS Office and Nielsen sftwr. [email protected] (4/6)

JOB OPENING:  DIGITAL ACCT MGR/CNBC/SFO & CHICAGO: 2 Positions needed. Mng the day-to-day partner relationships and sales processes of the digital ad sales team.  www.nbcunicareers.com/search_nbc/ Job # SFO #1372 Chicago – # 906 (4/6)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp fr dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93594 (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: AWARD-WINNING SENIOR COPYWRITER/EDITOR (LA or TELECOMMUTE) with global Fortune 100 exp. (Disney, AmEx, Apple, HP) seeks interactive, print, video work. Fast, sharp, innovative. Flexible rates. HEATHERMARCROFT.COM (4/12)

SITUATION WANTED: SOCIAL MEDIA / BRAND MKTG & EVENTS SUPERSTAR/NY: Proficient in social media strategies & messaging for brands. Brand mktg, sponsorships, partnerships, and event expertise in the media space.v [email protected] (4/12)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/9)

SITUATION WANTED: SENIOR DISTRIBUTION/AFFIL SLS/MARKETING/LAS/EASTERN US:15 years of spectacular success driving biz w/MVPDs, deep industry knowledge & established contacts, linear & non-linear platforms. [email protected] (4/9)

SITUATION WANTED:  Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681 E-Mail: [email protected], Web Links To Hear My Voice: http://jburns.voices.com, http://jeanneintileburns.voice123.com and www.allegro-music.com (4/8)

SITUATION WANTED:   Credited screenwriter, producer and former development writer with ten years of experience seeking mid-level development position in Los Angeles. Contact:  [email protected]   (4/8)

SITUATION WANTED:  Seeking full- or part-time work as COPYWRITER in film or tv. Ten years’ experience in home entertainment; eleven years at top Hollywood talent agency. BA, English. Email: [email protected] (4/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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