A CYNOPSIS MESSAGE FROM CONNECTICUT ECONOMIC AND COMMUNITY DEVELOPMENT

THE WORLDWIDE LEADER IN SPORTS CALLS CONNECTICUT HOME

When you look at Connecticut, you’ll see numerous companies, large and small, blazing new trails in today’s global economy. Among these pioneers is ESPN, the world’s leader in sports programming. Based in Bristol, the company uses innovative technologies to stay at the forefront of digital broadcasting and event coverage. From its inception, ESPN has proudly called Connecticut “home.” To learn more about building your business in Connecticut, visit www.CtforBusiness.com today.

Cynopsis: DIGITAL
04.02.13

Good morning. It’s Tuesday, April 2, 2013, and this is your first early morning digital briefing.

Aereo wins again: The US Court of Appeals for the Second Circuit has upheld an earlier court decision that allowed Aereo to stream live TV over the web, it was announced today. Two groups of broadcasters (ABC, CBS, NBC as well as Fox, Univision, and PBS) sued the Barry Diller-backed start-up last year, claiming that the service violates copyrights by retransmitting their signals without the proper license. They were looking for an injunction barring Aereo from operating its service, which the federal court denied. In this ruling, the appeals court upheld that earlier decision, stating that the “plaintiffs have not demonstrated that they are likely to prevail on the merits of this claim in their copyright infringement action.”

— In other words: This, alongside Sunday night’s Wall Street Journal report revealing that Aereo is looking to partner with AT&T and Dish Network, is obviously good news for Aereo as it looks to expand to additional cities across the US. Aereo’s discussions with AT&T have focused on offering its live-TV service as part of a broadband or wireless package, while the company’s chats with Dish Network have revolved around “smaller, cheaper packages of TV channels.” The WSJ report noted how both discussions have hinged on uncertainties surrounding Aereo’s legal situation. While its battle with the broadcasters probably isn’t over, the appeals court’s decision certainly made today a good one for Aereo.

The Tribeca Film Festival (TFF), which runs April 17-28, will stream seven titles from its fourth annual Tribeca Online Festival (TOF) program online at TribecaOnlineFestival.com. Three feature films, Alias Ruby Blade: A Story of Love and Revolution, Lil Bub & Friends, and Farah Goes Bang, will be made available online following their TFF theatrical premieres. The other four titles are short films: RPG OKC, Delicacy, The Exit Room, and A Short Film About Guns. Audiences will be able to vote on the Best Online Feature and Short Film, with the winners receiving $10,000 and $5,000, respectively. In addition, TOF will also stream a number of panels during the Festival, as well as the 2013 TFF Awards Show on April 25, 2013. Four TFF selections, What Richard Did, Greetings from Tim Buckley, Fresh Meat, and The English Teacher, will be made available on-demand across major cable VOD providers in the US and Canada, as well as on iTunes, Amazon Instant Video, VUDU, Xbox, Google Play, and YouTube.

ABC has released three new digital shorts under its ABC.Comedy brand. The first one, Taye Diggs Destroys Hip-Hop, features the TV and Broadway vet attempting to become a rapper with the help of YouTube star Destorm; unfortunately, he’s not very good at it. The second, Bruno Tonioli’s Writers’ Room, is a short featuring a fictional writing staff for the Dancing with the Stars (DWTS) judge as they try to come up with ridiculous critiques for him to deliver to DWTS contestants. The third, Fizbo: The Clown, is a trailer featuring the eponymous character from Modern Family, except this time it’s presented as a horror film.

Seasons one and two of the critically acclaimed cop drama The Shield are available on Crackle this month. The streaming service plans to make the entire series available on a rolling, month-by-month basis through March 2014.

New titles to Acorn TV, the subscription British TV streaming service designed for North American audiences, include: Jack Taylor, starring Ian Glen (Game of Thrones, Downton Abbey); Vexed, Series 2, starring Toby Stephens (Jane Eyre) and Miranda Raison (My Week with Marilyn); and Eleventh Hour, starring Sir Patrick Stewart.

Chad Hurley, one of the Co-Founders of YouTube, has unveiled the URL to his latest video venture, MixBit (if you click the link, he also gets in a dig at YouTube’s April Fools Joke from yesterday). There aren’t a lot of details as to what kind of video destination MixBit will be. At SXSW, Hurley indicated that it would be some sort of collaborative video-creation site, and not a direct competitor to YouTube.

Nuance Communications, the voice tech company behind Siri, has unveiled a new mobile ad format called Voice Ads, which is exactly what it sounds like. An ad appears, prompting the user to interact by speaking into the mobile device, after which the “conversation” drives what happens. Nuance has already secured deals with creative ad agencies like Digitas, OMD, and Leo Burnett, to work on voice-based mobile ads. The company is also partnering with mobile ad companies like Millennial Media, Jumptap, and rich media ad server Celtra, all of which will combine to provide distribution to more than 100,000 app publishers. The company will charge on a CPM basis. The Voice Ads SDK is available for other mobile ad platforms, networks, and creative agencies.

NCM Media Networks has formed an online ad alliance with TV news website BuddyTV spanning video, mobile, and display. Per the deal, NCM will exclusively sell all ad inventory and content for BuddyTV’s website and TV discovery app, BuddyTVGuide. The two will also work together to create custom digital ad programs for BuddyTV’s audience of TV enthusiasts and obsessives. NCM’s online and mobile networks encompass 41 entertainment-related sites and over 100 mobile apps.

Elevate Digital, enVu, and Gloss Media have joined the Digital Place-based Advertising Association (DPAA). The organization says this brings the total number of new members that have joined the DPAA since it changed to an ad revenue-based dues structure to 13. Prior to the change, the DPAA charged a flat fee.

More evidence that it’s increasingly becoming a multiscreen world: Web access from set-top boxes and TVs was up 138% over the past six months, according to the latest Netbiscuits Quarterly Web Trends Report. The Netbiscuits Platform handles “billions” of mobile web and content impressions every month, and provides a good barometer of how audiences are accessing the web through new devices. Tablets also witnessed a greater share in web traffic, growing 52% in the past six months. Apple’s iPads continued to dominate, with a 33.9% share of web impressions among tablets. Apple’s biggest competitor, Samsung, was second with a 24.2% share.

Video ad solutions provider Genesis Media has named Melissa Bonnick as its new Senior Director/Advertising Operations. She will lead the company’s ad operations team, and will oversee advertiser and publisher account implementation and management, campaign execution, new platform evaluation, and business intelligence.

In advance of its April 22 debut, Esquire Network has made another executive hire, with Patrick Condo coming on board as the network’s new VP/Brand and Creative. He will be responsible for conceiving and implementing creative brand and program campaigns across on-air, print, digital, and emerging platforms.

Ignited has named Mark Simmons as its new SVP/Strategy and Brand Development, a new position at the independent ad agency. He will be based in the agency’s El Segundo headquarters.

Digital Media Training, a provider of digital marketing and sales training programs, has appointed Bill Acker as its new VP/General Sales Manager. In addition, Jim Dowd has joined the company as its new EVP/Sales and Business Development, and Robin Koocher has been promoted to VP/Marketing.

A CYNOPSIS MESSAGE

Next generation entertainment studio The Shadow Gang has launched a new transmedia storytelling experience titled Umbrella Sword. Spanning online video, mobile, and social platforms, the experience tells the story of a software developer named Martin Stitch as he searches for his missing wife. It begins with a “news report” on the ransacking of a corporation called AT-Revision Mobile, and the disappearances of Martin and his wife, Susan. What follows is an interactive mystery featuring secret websites, phone and text messages, and mobile apps.

On the back end, Umbrella Sword is powered by The Shadow Gang’s Galahad platform, which allows content providers to preload and run entire transmedia campaigns from a single hub. Along with all of the aforementioned consumer touch-points, clients can include e-commerce extensions. Meant for content creators, distributors, and brands, Galahad is now fully available to license. I hear a lot about how the industry has yet to capture the full potential of digital video. While transmedia storytelling certainly involves more than digital video, it’s nevertheless an intriguing look at what’s possible across the different screens and platforms consumers regularly use. I’d be interested to see what type of content companies and brands enlist tools like Galahad to do something different than the usual types of advertising we see.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
04.02.13

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