Tuesday, April 16th, 2013

A CYNOPSIS MESSAGE FROM CONNECTICUT ECONOMIC AND COMMUNITY DEVELOPMENT


THE WORLDWIDE LEADER IN SPORTS CALLS CONNECTICUT HOME

When you look at Connecticut, you’ll see numerous companies, large and small, blazing new trails in today’s global economy. Among these pioneers is ESPN, the world’s leader in sports programming. Based in Bristol, the company uses innovative technologies to stay at the forefront of digital broadcasting and event coverage. From its inception, ESPN has proudly called Connecticut “home.” To learn more about building your business in Connecticut, visit www.CtforBusiness.com today.


Cynopsis: DIGITAL
04.16.13

Good morning. It’s Tuesday, April 16, 2013, and this is your first early morning digital briefing.

AOL and Vuguru have premiered the second season of Little Women, Big Cars, on The AOL On Network’s Parenting channel. Starring a slew of TV talent including Amy Yasbeck, Julie Warner, Kristy Swanson, Alexis Denisof, and Ed Begley Jr., the comedy focuses on four soccer moms as they juggle their personal and family lives. Vuguru CEO Larry Tanz and Chief Creative Officer Kristin Jones serve as Executive Producers, with Larry Weiss as Consulting Producer. Spanning 19 total episodes, the second season’s sponsor is Allstate Insurance, which will be integrated organically into the storyline throughout the season. A Vuguru rep tells me that while all 19 episodes are available from the beginning, each episode will be promoted individually. “We’re always looking for great video content that speaks to the millions of moms that visit AOL everyday. Little Women Big Cars was a bit hit with our audience last season and we’re psyched to partner with Vuguru to bring them season 2,” said Karen Cahn, Head of Original Video, AOL.

~ MULTIPLATFORM CONTENT NEWS ~

Blip is partnering with Michael Uslan, an Executive Producer on Christopher Nolan’s Dark Knight trilogy, to produce a new superhero web series. Titled The Great S. Cape, the show will follow Stephen Cape, a man who starts a new life as a private detective, hoping to use his skills as a magician and illusionist to stop an “insidious murder plot in today’s Hollywood.” Cape will be played by newcomer Ian Duncan, with the rest of the cast to be announced shortly. Created, written, and produced by Uslan for Blip, the “live-action, film noir adventure series” will encompass 12 episodes, or “chapters.” The series will premiere later this year, though Blip says it will provide a sneak peek during its NewFront on May 1.

Kabillion, a free VOD network for kids, is teaming up with Maker Studios, one of the top multichannel networks on YouTube. Per the deal, full episodes of Kabillion shows Code Lyoko, Bobby’s World, and Mix Master will now be available on Maker’s Cartoonium YouTube channel, alongside original, kid-centric programming from YouTube star Shay Carl. Kabillion also plans to enhance the content library on its own YouTube channel, which offers full episodes of shows like Tara Duncan, DaVincibles, Bunny Maloney, and Pet Alien. “We have been actively growing the Kabillion brand with over six million views on demand each month,” said Shea Fontana, Director/Digital Media at Kabillion, in a statement. “The next step for Kabillion is to expand further into the digital world.”

FutureStates, the sci-fi short-film series from ITVS, will debut its fourth season on April 24. Consisting of seven short films, each of which explores “the future of American society,” FutureStates will be available online at FutureStates.tv and PBS.org, as well as on PBS’ iOS apps. A new film will premiere across those digital platforms every Wednesday, from April 24 through June 5.


A CYNOPSIS MESSAGE


Cynopsis: Digital is proud to launch the highly anticipated…

2013 Cynopsis: Digital Model D Awards

The inaugural Cynopsis: Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.

For more information & to enter, visit the awards webpage:
http://www.cynopsis.com/events/digital-awards/.


~ DIGITAL ADVERTISING ~

FreeWheel is among the first companies to receive Media Rating Council accreditation for its dynamic ad measurement capabilities in mobile web and apps. This means that the data collection and reporting processes within FreeWheel’s Monetization Rights Management (MRM) and MRM Analytics products comply with MRC standards as well as other industry guidelines. In addition, for the fourth consecutive year, FreeWheel received MRC accreditation for the digital video and display ad impression metrics within its MRM and MRM Analytics products.

— In other words: MRC accreditation is meant to signal that the ad company is trustworthy to do business with. Not that FreeWheel, which works with pretty much every major video content provider, needs that sort of validation. Nevertheless, it continues to solidify the company’s position within the ad delivery and content monetization space. Being one of the first outlets to receive accreditation for its mobile ad measurement capabilities also helps, especially as TV Everywhere and second-screen apps continue to grow in prominence.

CraveOnline, Evolve Media’s male lifestyle publishing unit, has launched an interactive “3D mobile cube” to promote the Henry Weinhard’s beer brand. Featuring six sides, the 3D mobile ad unit allows users to spin and swipe the cube in pretty much every direction, as well as click on the content or links featured on each side. On the Henry Weinhard’s mobile cube, CraveOnline users can watch three video clips about the history of the beer brand, and/or click through to visit the brand’s official website, Facebook page, and YouTube channel. The cube is available on CraveOnline’s mobile channel, and is triggered by a 320×50 banner ad.

~ TRENDS, RESEARCH, ETC. ~

72% of video buyers’ budgets for online video increased in the past year, according to the 2013: State of the Video Industry report from Adap.tv and Digiday. The report, which surveyed some 759 digital media and marketing professionals, also found that among the buyers whose video budgets increased, their spending on average rose 53% percent. In comparison, the average spending increase during the previous year was 20%, which means online video budgets have more than doubled in the past year. Of those whose budgets increased, 39% shifted dollars from TV budgets to online video, and 41% shifted money from display ads. It’s important to note that TV is in no real danger — the average amount of TV spending marked for the increase in online video was 11%. In addition, 80% of all buyers said they view online video as a complement to TV, rather than a replacement to TV or neither.

— In other words: As the online video market improves, so does the buying community’s willingness to spend in the space. And instead of online video serving as some sort of game-changing disruptive factor within the video ad space, it appears that in an increasingly multi-screen consumer environment, advertisers are following suit.

~ EXEC MOVES ~

Video ad solutions company Genesis Media has appointed Chris Durand to the position of VP/Technology and Engineering. He will lead Genesis Media’s technology team in the development of the company’s core platform, video, mobile, and data products. He will also be responsible for building out the NY-based technology team, key vendor selection, and managing core technology operations and infrastructure.


A CYNOPSIS MESSAGE


 REGISTER TODAY ONLY 2 WEEKS LEFT!
Cynopsis: Webinar –
04/30/13 @ 1:30-3:00pm EST
Leveraging Social Media & TV Ads: Best Brand Strategies

Moderator: Arthur Greenwald: President, Greenwald Media, Inc. & Contributing Editor, Cynopsis Media
Speakers:
Seth Shapiro: New Amsterdam Media [Principal]
Karie Ford: Subway [VP of Media]
Mike Freeman: Hallmark Channel & Crown Family Network [Social Media Specialist]
Eleo Hensleigh: The Travel Channel [Sr VP Marketing & Communications]


~ THE DIGITAL SPOTLIGHT OF THE DAY ~

Machinima has launched an animated fan-fiction series on its Happy Hour YouTube channel. The series, Happy Hour Tales, will consist of animated stories written and crowd-sourced by Machinima’s community of video game content creators and fans. The first product of the Happy Hours Tales project is Trial of the Songbird, a cartoon that’s based on the popular BioShock Infinite video game. The first episode was written by Matt of Two Best Friends Play, two of Machinima’s video game-play content creators. Machinima says it’s now up to the rest of its community to submit story ideas and control the narrative of future episodes. Story ideas can be submitted in the comment section of the video.

In Other Words: Even if the content in general on Machinima isn’t exactly your type of humor, what’s interesting about this is how it represents the emerging dominance of the multichannel networks on YouTube. True, a lot of content companies probably have the resources to program a crowd-sourced animated series. But even among the YouTube original channels, I haven’t seen many that can generate over 50,000 views in less than 20 hours (the video was posted on April 14), especially within such a niche category.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital
04.16.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: VP, SCHEDULING/FXX/LA: Develop programming & schedule strategies for new network. 7-10yrs exp. required. goo.gl/YQYTA (4/23)

JOB OPENING: SALES PLANNER/NYC/Midtown: Captivate Network – own presales & RFP process, plan campaigns, add cre8ive ideas. Need BS+2yrs advrtsng support+CRM exp – JOIN A GREAT TEAM!!! Apply now: [email protected] (4/23)

JOB OPENING: SUPERVISING PROD/Discovery/MD: Passionate inventive thinker/envelope pusher w/ new ideas to keep vetrn shows fresh, strng story/editorial chops. Thrives w/in a close creative team, gifted prblm solver, 6 yrs exp. Apply (4/23)

JOB OPENING: MEDIA MGR/DIGITAL PLAN’R & BUYER/NYC: Media plan’g/buying & acct mgmt for premium dig channels (primarily YouTube-based). Campaign mgmt. & optimization. 2-4 yrs dig. Plan’g, pref w/large video ntwrk. Contact: [email protected] (4/22)

JOB OPENING: EXEC ASST TO CEO/LA Phil/LA: Exec asst to CEO needed. Must have 7+ yrs exp as an EA, bilingual w/Spanish, correspondence. More job info: http://www.laphil.com/about/jobs/executive-assistant-to-president-and-ceo (4/22)

JOB OPENING: RESEARCH PART TIME CONTRACTOR/ABC/Burbank: Solid Excel/Powerpoint skills, TV & digital research exp (Nielsen, Comscore, Rentrak, Omniture, etc), college degree reqd, detail oriented. Resume to [email protected] (4/22)

JOB OPENING: COPYWRITER-LEAD/Cablevision/Bethpage: Resp: mng creative development & execution for campaign/project supports the brand and product strategies. Direct Mktg is a plus. Details/apply: here http://tinyurl.com/d6hr47d (4/22)

JOB OPENING: SR ACCT EXEC DIG MEDIA SALES/CRACKLE NTWRK/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. [email protected] (4/22)..

JOB OPENING: MGR, PUBLICITY/Nickelodeon/NY: Manage and execute media relations activity nationwide for Nickelodeon’s Consumer Products, Digital Media, and Interactive businesses. Pitch, manage, and write press releases. Apply Here: Viacomcareers.com (4/22)

JOB OPENING: DIGITAL AD SALS RSCH MGR/CRACKLE NTWRK/LA: Dev/mng primary rsrch studies,4+ yrs in dig media rsrch at a publisher/agency. Sprvse Analyst of Dig Ad Rsrch,exp w/ Simmons, comScore, Stradegy etc, Resume: [email protected] (4/22)

JOB OPENING: DIR-TVE/AMC/NYC: Devlpmt & operational mgmt of TVE platforms, devlp addtnl applications for digital platforms particularly web & mobile, 5+ yrs. digital platform devlpmt & ops exp. Resumes to click here (4/22)

JOB OPENING: DIR-ENTERTAINMENT APPLICATIONS/AMC/NYC: PM and develop all 2nd screen experiences. 5+ years exp. interactive storytelling & gaming & 10 yrs. exp. digital media. Resumes to click here (4/22)

JOB OPENING: AE/ADSALES/NYC: Sales prof, Cable TV bgrd, sell inventory, negot. sponsorhip deals w/adv. Negotiating/selling commercial inventory & various assets of ntwrk. Tennis knwldg a +. Res/sal history & min. req: [email protected] (4/19)

JOB OPENING: CHILDREN’S DVLPMNT & PRGMNG EXEC/AMAZON STUDIOS LA: Dvlp short prgrms for online and traditional dist across mult demographics. Past exp dvlpng kids prgmng & strong ntwrk of artists/writers.  Email: [email protected] (4/19)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (4/19)

JOB OPENING: VP, ORIGINAL PROGRAMMING/ABC FAMILY/BURBANK: Drive creative/strategic direction for ABCF current programming. Min 7 yrs in similar role. Apply at www.disneycareers.com, req ID 98083 (4/17)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/sponsorships. Must be detailed/able to multi-task. Exp. in media/DM/VCI/Spanish a +.Apply- [email protected] (4/17)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs,. Exp in sale plan’g & media math. Resume to: [email protected] (4/17)

JOB OPENING: SR RESEARCH ANALYST/DISNEY/BURBANK: qualitative/quantitative studies. Exp in consumer insights/market research/tech/digital research. Min 2 yrs exp in primary research. www.disneycareers.com REQ 98010 (4/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP AD CREDITS ONLY: PR/iN DEMAND/NYC: Supporting PR activities, research national media, tracking press coverage, follow bloggers, write press releases. Course credit only. Apply: [email protected] (4/23)

INTERNSHIP CREDITS ONLY: POST PRODUCTION/iN DEMAND/NYC: Capturing tapes/media, encoding, QC, loading video & assisting editors. College students/related degree/course credit only. Summer/2 days per week Apply: [email protected] (4/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCER/FIELD PRODUCER/STORY PROD: in LA-10+ yrs. exp. prod for A&E, VH1, BBC, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected] (4/23)

SITUATION WANTED: Multi-Emmy winning supervising producer/director/editor: 15 years reality, docu, competition, clip show, re-creation experience.  VH1, Travel, ESPN, Discovery, History, etc.  Contact Mike – [email protected] (4/18)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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