Thursday, September 9th, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, September 9, 2010, and this is your first early morning Kids briefing.

Common Sense Media ( ), nonprofit that provides families with information about media and technology, launches its new multiplatform public awareness campaign Power to the Parent.  Designed to educate parents about the impact that media has on kids’ live and the importance of parents (and parenting) in this picture, the campaign is supported by a $40 million TV ad campaign, online manner ads, a microsite, and a social media component.  The goal of Power to the Parent is to get parents to be involved in kids’ lives and how they are using media to help them make educated and safe choices when using various media.  The campaign includes three parent-targeted TV spots, tilted Role Models, Stadium, and Time Spent, which are already airing and will continue to run over the next year.  Comcast, Cox Communications, DirecTV, NBC Universal, and Time Warner Cable are supporting the TV campaign.  Online the initiative is supported by Common sense Media’s partners Yahoo!, Facebook, GreatSchools, and Hulu, all of which will offer a connection to the campaign microsite via banner ads, links, and other content.

DHX Media rebrands its production, distribution, and licensing and interactive divisions under the same label to bolster its identity.  Moving forward the subsidiaries Decode Entertainment, Halifax Film, Studio B Productions, Decode Enterprises, DXH Licensing and DHX Interactive will fall under single banner DHX Media.

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


Canadian-based Nelvana Studio and family-targeted network YTV (Canada) are teaming with Michael Poryes (co-creator/executive producer Hannah Montana, That’s So Raven) for the new live-action series Life with Boys (26×30).   Casting is underway for the new series, which is slated to debut on YTV in September 2011, with pre-sales already completed with Canal J (France), Nickelodeon UK and ABC (Australia).  A comedy, Life with Boys revolves around 13-year-old Tess as she tries to make it through teendom while living with her single and overprotective dad and three brothers.  Nelvana Enterprises is distributing Life with Boys in Canada, Latin America and Asia, with Helion Pictures will handle distribution in Australia, France and the UK, and Classic Media managing distribution across all media and the remaining territories worldwide.  Nelvana Studio and YTV are both owned by Corus Entertainment.

BBC North names its first group of content commissions under its @North digital initiative, using just over $414,000, or more than half the total amount $768,000 that has been earmarked for this overall effort.  Launched a year ago to support development of interactive content for CBBC and CBeebies, the first companies to receive commissions are from Yorkshire, the Northeast and North-West of England, Numiko and Brass from Leeds, The Workshop from Sheffield, Amaze from Manchester and Th_nk from Newcastle.  Further commissions are will be announced in the next several months.

Joel McHale (Community, The Soup) is almost signed to star in Robert Rodriguez‘s new movie Spy Kids 4: All The Time in the World 3D, per Variety.  Set for release on August 19, 2011, the Dimension film is a reboot of the Spy Kids movies, which will star McHale and Jessica Alba as a married couple, he a spy-hunting reporter and she a retired spy and stepmom to his kids.


Girl Meet World with Selena Gomez, a new three-part short-form series will debut tomorrow, Friday, September 10, between 8p-9:30p on Disney Channel.  Filmed in Europe, the series provides viewers with a look at Gomez’s (Wizards of Waverly Place) life as she performs in concert and records her second album, A Year Without Rain.  Hollywood Records will release her new album on Tuesday, September 21.

A new group of 26 episodes of Cookie Jar Entertainment‘s animated preschool series Caillou will debut on Treehouse (Canada) beginning Saturday, September 11 at 2:30p (the series regular timeslot).  New episodes will also air Saturdays at 7:30p and Sundays at 2:30p.  Additionally, the series airs Mondays-Fridays at various times.  The TV series is based on the Caillou book series published by Chouette Publishing.


Big Tent Entertainment, the North American licensing agent for Miffy and Friends, inks a deal with Keenway Industries to produce a line of Miffy branded preschool toys.  Set to launch this fall, the Miffy branded preschool-targeted toys include tea sets, medical and doctor kits, and figurines among other toys.  Created by Dutch author/illustrator Dick Bruna, Miffy is celebrating her 55th anniversary.  Netherlands-based Mercis owns the copyright to Miffy and Friends and also serves as the brand’s worldwide licensor.

Penelope will be featured in magazines as 4Kids Entertainment International completes a deal with publisher Redan to include the preschool character in two bi-weekly magazines, Fun to Learn Friends and Fun to Learn Favourites, in the UK, Ireland, Australia and New Zealand.  Penelope, a 3-year-old blue panda character, is based on the books created by author Anne Gutman and illustrator Georg Hallensleben, initially published by licensor Gallimard Jeunesse in France.  This is the first license deal that 4Kids has inked for Penelope.  4Kids represents the property around the world, excluding Asia and France.  Nippon Animation has produced a Penelope TV series (52 episodes) and two Christmas specials that are currently available.  The series has been acquired by France 5 (France), CBeebies (UK), ABC (Australia) and channels across EMEA.

Fresh TV and Cake Entertainment enter into a deal with Joy Tashjian Marketing Group (JTMG) to handle licensing and merchandising in the US and Canada for the animated Total Drama series.  Under the deal JTMG will be the exclusive licensing agent for Total Drama Island (26×30) and Total Drama Action (26×30), which already air on Cartoon Network (US) and Teletoon (Canada).  The upcoming new series Total Drama Reloaded will debut in 2011.  Total Drama is created/produced by Fresh TV, with Cake Entertainment handling the worldwide distribution and merchandising for the series.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/30-9/5/10 :
Total Day     (000)   Primetime       (000)
NICK°:            983    DSNY*:               1663
DSNY*:           923    CARTOON:            795
CARTOON:       584    NAN**:                578
NAN**:           392    NICK JR*:             570
NICK JR*:        379    NICKTOONS:        205
ADSM**:         189    DXD:                   182
DXD:               153    ESPN:                    79
NICKTOONS:    118    DISCOVERY:          76
TEENNICK:         45    MTV:                     71
BET:                   45    TLC:                     64
                                  COMEDY:              64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/30-9/5/10 :
Total Day     (000)   Primetime       (000)
DSNY*:           659    DSNY*:               1304
NICK°:            541    CARTOON:            512
CARTOON:       358    NAN**:                403
NAN**:           268    NICKTOONS:         150
DXD:               109    DXD:                    140
ADSM**:           95    NICK JR*:             108
NICKTOONS:      85    BET:                      63
NICK JR*:          67    ESPN:                    51
TEENNICK:         37    DISCOVERY:          49
BET:                  28    COMEDY:               45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/30-9/5/10 :
Total Day     (000)   Primetime       (000)
DSNY*:           573    DSNY*:               1138
NICK°:            388    NAN**:                 487
NAN**:           384    CARTOON:             380
CARTOON:       251    MTV:                    142
ADSM**:         141    NICKTOONS:         125
DXD:                 81    DXD:                     105
NICKTOONS:      73    COMEDY:                98
MTV:                  70    BET:                      90
TEENNICK:          59    DISCOVERY:          65
BET:                   45    TEENNICK:             65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia:
  We are a pair of ferrets – Kodo & Podo.  We are typically carried from place to place by a young guy with whom we communicate telepathically.  We help him out when he’s in trouble by gnawing thru ropes or climbing walls etc.  What show are we on?   THE BEASTMASTER  Kudos to: Sean Broedow-USA Network/NY; Ed Dall’Aste-UPROAR!/NY; Kerry Milliron-Random House Children’s Books/NY; Kevin Weist-Chocolate Cake/NY; Mattie Comer-CBS Television Distribution/Santa Monica; Brook Chalmers-Cartoon Network/Burbank; Nicole Martin-Warner Bros. Animation/Burbank; Max Burnett-The Troop/LA;

Today’s Trivia Question:  According to this advertisement, “Eight out of ten cats prefer it.”  Prefer what? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING:  TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected]  (9/16)

JOB OPENING:    MGR-SYFY, USA & EMERGING NETS PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projects. Min 5yrs exp in surveys, focus groups & data analysis desired. BA/BS Req. (job #1241336) (9/16)

JOB OPENING:    MANAGER, CONTENT PARTNERSHIPS/DAILYMOTION US/NY: oversee content acquisition strategy; responsible for partnerships/negotiations; financial modeling/licensing skills. Resume to [email protected] (9/16)

JOB OPENING:  SR. RESEARCH ANALYST/Sony Pictures Television Latin America / Miami FL: 4+ yrs of mrkt rsrch stats analysis exp req, fully bilingual, entertainment/TV Industry exp. To learn more visit (9/15)

JOB OPENING:   SR RESEARCH DIRECTOR/Turner Sports/NY: 8+yrs TV /other media rsrch. Profic. media math & analyzing TV measurement data. High proficiency MS EXCEL PP Word. Bachelors req. Res: [email protected] (9/15)

JOB OPENINGDIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA: Must strong publicity and corp comm exp, preferably for broadcast net and/or major cable net. Apply at (9/15)

JOB OPENING:   ACCT. DIR/FerenComm/NYC: 5-7 yrs exp. in TV PR, strong contacts w/trade & consumer press a must.Apply to [email protected] (9/15)

JOB OPENING: RESEARCH MGR/GSN/NY: 5+ yrs in TV/Digital research. Tracking Advertising Sales with Nielsen data software. BA req. Please send res and c/l with salary history to [email protected] (9/14)

JOB OPENING: DIR, INTERACTIVE SALES/Proven Digital Sales & Sales Mgmt exp w/ relevant rolodex of relationships @ Client/Agency Direct/Exp matrix org pref’d/Ability to commute to Long Island a must: Res: [email protected] (9/14)

JOB OPENING: DIR, BRAND MARKETING/MULTI-MEDIA COMPANY/NY: Reinvigorate iconic brand; transform advertising, promo/publicity, vendors and budget. Digital experience req; flex to be strategic and hands-on. [email protected] (9/14)

JOB OPENING: TRAFFIC COORD/CABLEVISION/WOODBURY NY: 1 yr Ad Traffic exp. w/ major ad serving system. Interest in new digital media. DART, HTML a plus. See full posting and apply to req 12024BR (9/14)

JOB OPENING: DIGITAL RESEARCH ANALYST/Scripps Networks/NY: 3+ Yrs in digital media research. Must have web analytics tools, Omniture, WebTrends, & syndicated research products. Apply, (9/11)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC: 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills  Apply (9/11)

JOB OPENING:  MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  EXEC ASSISTANT, INTEGRATED MARKETING/Nickelodeon/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Suprior Cust. Service, Strng comm/comp skils, Able to prioritize EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BIZ/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  DIR, CREATIVE SERVICES/KVOA-TV/Tucson:    Req’s are non-linear editing skills, 5+yrs exp in TV news promotion, previous mngmnt exp & ENPS knwldg is +.  Duties may expand to incl other corp resp. Res:  [email protected] (9/10)

JOB OPENINGRESEARCH MGRs/MediaCom/NYC: Lead agcy consmr/media rsrch needs. 4-7 yrs media rsrch. Exp in Nielsen, MRI/Simmons & other synd media rsrch.Quant rsrch req. Apply: careers (9/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: TWO INTERNS/Reality TV company/LA: Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/15)

FALL INTERNSHIP CREDITS ONLY:  Reality TV company seeks two interns fall semester. Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jr. Prod/Casting Assoc: Experience Casting (host/personality/expert/comedy/reality/doc), news/research, TV/Web video w/FCP, coord. skills + live TV. Creative w/great sense of humor. [email protected] (9/15)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/15)

SITUATION WANTED: Former PA to ABC’s THE VIEW looking to help Talent dept facilitate non-press requests for TV/Film talent. Handle logistics fortalent appearances at charity & VIP events, and award shows. Skerlee (at) (9/15)

SITUATION WANTED:  PRODUCTION MGR . 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/11)


SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email  [email protected]  (9/10)

SITUATION WANTED: PRODUCTION ASSISTANT/COORDINATOR/NYC:4 years of work & intern exp. at ESPN, HBO, ABC Skills: logging, editing, prod scheduling, expense reports, rolling calls, social media mktg, and more. [email protected]   (9/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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