Thursday, September 8th, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday, September 8, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

There’s a lot going on at Yahoo! right now. After firing President and CEO Carol Bartz over the phone two days ago, and replacing her in the interim with current CFO Tim Morse, the media company is now creating an Executive Leadership Council to support Morse with his duties. At the same time, the company is preparing to hire investment bankers and other strategic advisory firms to help turn the company’s declining growth around. AllThingsD reports that, while Allen & Co. is likely to be hired as advisor, Goldman Sachs, JPMorgan Chase and Morgan Stanley are also in the running. For what it’s worth, Yahoo! shares went up more than six percent during after-hours trading as news of Bartz’s firing trickled out.


Google might have gone, or might be willing to go, over-the-top with its bid for Hulu. While reports indicate that prospective buyers Amazon, Dish Network and Yahoo! are expected to make offers in the range of $1.5 to $2 billion for the free video site, its subscription service and the rights to exclusive content for at least two years, Google might offer a much larger sum in exchange for more content over a longer period of time. However, nothing is set in stone as the current Hulu owners might choose to keep the company, or at least ignore Google’s bid, in an attempt to keep the search giant from gaining a larger share in the online video market. Hulu’s owners are scheduled to meet later this week to discuss all the bids.

Been screaming at Netflix a bunch lately? This might stop that for a bit: If you have a streaming-only subscription plan, Netflix will now let you watch content from at least two devices simultaneously, says Multichannel News. It is a change from the company’s previous rule that restricted streaming-only customers to a single device at a time.

Boosted by launching games based on popular brands and top-tier acquisitions of other gaming companies, Electronic Arts has become the second-largest social gaming company on Facebook with 71.5 monthly active users, trailing only the Zynga behemoth, which stands tall at 275.5 monthly active users. Current popular Facebook games owned by EA include “The Sims Social” and “Bejeweled Blitz.”

Sony Pictures Television‘s networks have acquired the rights to air The Confession, an original series starring Kiefer Sutherland and John Hurt, across SPT’s AXN-branded platforms in 125 territories worldwide and


Lanyrd, a social conference directory, has raised a seed funding round of $1.4 million. The site provides a hub of information and media for over 12,000 conferences, ranging from large ones like SXSW to smaller, local affairs. It not only encourages its users to enter event details and edit data, but also collects links to conference presentations once the event is over. [Via TechCrunch]
IndieGoGo, a startup crowdfunding platform, has itself raised $1.5 million in funding, led by Metamorphic Ventures and Zynga co-founder Steve Schoettler. The company charges a 4% fee if you reach your fundraising goal and a 9% fee if you don’t. This differs from Kickstarter, which only distributes funds if your campaign reaches its goals.


Trying to eliminate the confusion for app developers who do not know if they should use AdMob or AdSense for in-app ad experiences, Google will stop support for older WAP mobile sites on AdMob. This way, AdMob would become an attractive solution for app developers while AdSense would be better suited for mobile web publishers. [Via Mobile Marketer]
PointRoll and Tremor Video are forging a partnership that will enable brands to buy video advertising on a national level through Tremor Video’s network, and then use PointRoll technology to serve customized local in-stream video ads. As an example of how the service works, Ford is using the technology to run 15-second ad spots where the final frame presents an offer that is customized to that viewer’s geographic location.
AdoTube simultaneously announced the availability of its In-Screen mobile advertising program and its acquisition of Jetmind Technologies, which powers this new offering. The program allows advertisers to insert any of AdoTube’s ad formats on to any mobile device, platform and app.


Sprint Nextel has filed a suit to block the proposed AT&T and T-Mobile merger, citing that it is a violation of Section 7 of the Clayton Act, which forbids acquisitions that could lessen competition or create a monopoly. It comes on the heels of the recent DOJ suit against AT&T‘s proposed $39 billion acquisition, for which a hearing is scheduled in front of a federal judge on September 21.
Popular social hangout site, Reddit, will now be Reddit, Inc. as it moves out from Conde Nast‘s direct organizational chart (it will still remain under the publisher’s corporate umbrella) and becomes a stand-alone operation. The move is viewed as a necessity due to the site’s growth in popularity as it currently generates 1.5 billion page views per month. The company will now report directly to a board that is a mix of Reddit, Conde Nast and parent company Advance Publications executives.


When compared to other online questions-and-answers sites such as and, Quora‘s users are younger and more affluent. An eMarketer report of a Compete study shows that in July 2011, 50% of Quora visitors were between 18 to 34 years-old. Compete also reported that 27% of Quora users made over $100,000 annually, compared to only 17% and 18% of and users, respectively.
The Norton Cybercrime Report 2011 reveals that 10% of adults online have experienced cybercrime in some form on their mobile phone. A Symantec Internet Security Threat Report, Volume 16 elaborates that mobile users were 42% more vulnerable to cyber attacks in 2010 when compared to 2009.


If you are a Verizon 4G LTE subscriber, the “ NFL Mobile” app is available to you for free on the Android Market. The app, which costs $10/month for 3G and regular users, gives you access to the premium service that streams the NFL’s RedZone channel and lets you watch every Monday Night, Thursday Night and Sunday Night game.
Inergize Digital‘s “Seek it Local” hyper-local business directory now has a mobile app available for Android devices. The business directory, which already has mobile versions for the iPhone, iPod Touch and iPad, represents 69 TV stations in 39 markets.
MeFeedia, the video-aggregation site that streams 200,000+ video feeds from 30,000+ sources, has come out with an app for the iPhone and Android mobile devices. The app accumulates user ratings of videos and their viewing history to generate a more personalized catalogue of online videos.


WebMD executive and pioneer Nan-Kristen Forte has been named the new Chief Executive Officer of the Travel Ad Network. She will bring her expertise and experience in new media and consumer education and growth to the Internet’s largest travel information media company with a global audience reach of nearly 35 million.

To keep up with the agency’s growth, including new business from clients like Google and Adobe, experiential marketing firm MKTG INC has promoted Senior VP of Financial Planning and Analysis Paul Trager to Chief Financial Officer. The agency’s existing client relationships include Nike, Diageo, Procter & Gamble and Nintendo.

Technology marketing expert Kathleen Schaub will join the IDC CMO Advisory Practice as Vice President of Research. In her new role, she will seek to expand the execution and delivery IDC’s CMO Advisory Service, which provides guidance and marketing best practices to major IT vendors.



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If you have an Android phone or tablet, check out what Google’s official “ Videos” app can do: aside from obviously letting you watch videos you’ve captured on your phone or tablet, you can also watch the movies you’ve rented from the Android Market. It’s simple too, just select the movie and start watching it immediately over Wi-Fi without needing to sync it. And best of all: don’t even worry about being in a terrible service area; the movie rentals are also available for offline viewing.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital.

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: AP/RESEARCHER/NY: Prod Co seeking idea generator to support non-fiction series development with research skills, eye for talent, writing & field experience. 2+ years experience. Details at (9/15)

JOB OPENING: OFFICE/EXEC ASSISTANT/NY: Prod Co seeking creative assistant to support EVP & manage fast-paced office. Duties: Office management, scheduling, reception, shipping, expenses, etc. Details at (9/15)

JOB OPENING: DIRECTOR PRIMARY RESEARCH/STYLE NETWORK/LA: 7 years exp w/ primary research. Nielsen/statistical tools knowledge a plus. Apply: (9/15)

JOB OPENING: RSRCH ANALYST/SCREENVISION/NY: 1-2yrs rsrch exp. Excel proficient. Support natl/local sales forces. Knwldg media rsch tools req’d, e.g.Nielsen/MRI/SPSS. Movie lover a+. (9/14)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/ BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (9/13)

JOB OPENING: NEW BIZ DEV VP/BrightLine/LA-based: Interactive TV company seeks TV client-savvy LA VP to lead New Biz Dev group for Industry-leading company. Res to [email protected] (9/13)

JOB OPENING: PUBLICIST /Nickelodeon/MTVN, NYC 3+Yrs Exp. Manage & execute media relations act for Nick. Develop campaigns and strategies to secure press coverage. Dev & write press kit EOE/M/F/D/AAP Apply (9/13)

JOB OPENING: TRAFFIC MGR, VERSUS NTWRK/NBCU/NY: Resp: Accuracy & day-to-day ops, procedures & staff of commercial log scheduling & commercial continuity funct.for Versus Ntwrk. 5+ yrs exp. Apply: job#2507BR (9/13)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 2+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile., req.4434 (9/13)

JOB OPENING: DIRECTOR/NY: 5-7 yrs.-commercial inventory/traffic, media sales planning and pricing exp. w/ Dealmaker/VCI, EXCEL) [email protected] (9/10)

JOB OPENING: INVENTORY ANALYST/Scripps NTWRK/NY : 1-3 yrs. Cable or Broadcast Adv. Sales exp. Daily approvals & tracking of commercial inventory, changes/requests, report tracking. Full details, # 2379 (9/10)

JOB OPENING: DIR, NETWORK DIST. OPS/NBCU/NY: Manage & devp strat & supprt net ops in Skypath Ops Ctr. Ability to define, manage satellite/encoding infrastructure for facil’s in Tech Ops Div. Apply at (job#2852BR) (9/10)

JOB OPENING: SR MGR AD SALES MKTG/New York: Dev & direct strategy & execution of mktg/promo efforts in support of A+E Networks NAS business goals (9/9)

JOB OPENING: RESEARCH ANALYST/STYLE NETWORK/LA : 1  2 years exp in program research. Familiar w/ Nielsen, Simmons, MRI programs. Apply: (9/9)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (9/9)

JOB OPENING: TRAFFIC REPORTER/Westchester NY: Experienced Traffic Reporter position available at a news station in Westchester, NY. At least 2 years experience and BA degree required. Forward resume and reel link to [email protected] (9/9)

JOB OPENING: DIRECTOR, OXYGEN SALES RESEARCH/NBCU/NY: Job#2732BR Manage all top line and detailed analyses/ratings reporting and audience profiling. 6-8 yrs experience required. APPLY ONLINE at (9/9)

JOB OPENING: SENIOR RESEARCH ANALYST/CAFEMOM/NY: Monitr. & coord. proprietary res. stdies, anlyze & frmt raw data, updte reprts for mgmt insight. 3 exp; w/ SPSS req’d; exp w/Nielsen NetRtg a +; More @ (9/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: AD SALES MARKETING INTERN/Hallmark Channel/NYC: 12 – 16 hrs wkly; Asst w/mktg projects; maintain/update sales presentations, prepare mtg materials. Prof w MS Office req. Submit resume to: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (9/14)

FALL INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking design intern with strong skills in Adobe Photoshop, Illustrator and InDesign. Word/PowerPoint is a plus. Apply: [email protected]   (9/14)

FALL INTERNSHIPS CREDITS ONLY: BLOG WRITER/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking enthusiastic blog writer to write and develop stories about music, bands, music education and other trends. Apply: [email protected]   (9/14)

FALL INTERNSHIP CREDITS ONLY: Remote Ops Intern/CBS Sports Network. Participate in &prepare for on-location sports events. Duties incl. operational, creative, &admin. tasks related to delivery of remote broadcasts. Apply: (9/10)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/9)

FALL INTERNSHIPS CREDITS ONLY: AFFILIATE SALES INTERN/CBS Sports Network/NYC: Lead grassroots mktg campaigns; manage inventory & distribution of affiliate premiums; research non-affiliate small systems. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: CAMPUS MKTG INTERN/CBS Sports Network/NYC: Will assist in campaign mgmt, devise innovative campus/grassroots promos, & utilize social media to network w/ college student. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: REALITY TV SHOW PRODUCER: with strong network contacts, looking for the next reality TV show STAR, check our work here , most importantly INTERESTING CHARACTERS 917 375 6527 [email protected] (9/15)

SITUATION WANTED: Enthusiastic, Organized Professional seeking FILM/TV ASSISTANT POSITION. 3 YRS NY + LA Film Production, Development, Publicity, Marketing experience assisting high-level execs. BS Marketing Comm. [email protected] (9/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/15)

SITUATION WANTED: ASSISTANT (LA) 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (9/14)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/14)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated prods (9/14)

SITUATION WANTED: BUS. CONSULTANT – owned & operated my own businesses for the past 23 yrs. I have seen it all & dealt with it. Experienced businessman who can make decisions & guide your company as a Consultant? [email protected] (9/14)

SITUATION WANTED: Courtney Cleaver,VOICE-OVER ARTIST, Cell:310-817-3771Website: : Specializes in commercial & reality television narrative (9/14)

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SITUATION WANTED: MULTI-MEDIA JOURNALIST/NYC BA-Broadcast Journalism. MFA-Media Arts. Thesis documentary awarded by Directors Guild of America, Amnesty Intl & 20 film fests. Worked in news since age 15! Seeks job! [email protected] (9/10)

SITUATION WANTED: WRITER/PRODUCER : Did exec level marketing in sports, fiber optics & telecom. Ent. industry 5 yrs . Can write what you need fast! Scripts, press, corporate overviews, etc. BS Biology; MS Journalism. Ph: 818-585-8760 (9/10)

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys [email protected] (9/9)

SITUATION WANTED: WEB PRODUCER/NYC: 5+ years exp. Familiar w/ Prod Mgmt, Project Mgmt, Social Media, SEO, CMS. Exp working with developers & creatives. Client & agency exp. Passionate w/ a sense of humor. [email protected] (9/9)

SITUATION WANTED:- Creative Producer with 5+ years production and business finance background looking for new full time job opportunities. Please contact [email protected] (9/9)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (9/9)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Tell your story in images with a twist. David Goorevitch – [email protected] – see his stuff at (9/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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