Cynopsis: Kids!
09/06/12

Good morning. It’s Thursday, September 6, 2012, and this is your first early morning briefing.

Miniclip.com furthers its brand extension initiative by entering into an exclusive deal with Albie Hecht, CEO of Worldwide Biggies, to develop original content based on Miniclip’s most popular games for TV and online. Hecht, formerly President/Nickelodeon Entertainment, will initially focus efforts on some of Miniclip’s top games with young players, including Gravity Guy, Hambo, Sketch Star, Canyon Defense, Monster Island, Extreme Skater, iStunt, Minipets and 8 Ball Pool. It has been a significant year for Miniclip, which ran its first national kids meal promotion with Del Taco this, made its debut appearance at Licensing Expo, and recently launched a new site design offering new features such as the option to play its mobile titles online.

A CYNOPSIS MESSAGE 

NEW PRODUCTION & DEVELOPMENT

David Slade (The Twilight Saga: Eclipse, Hard Candy, Hannibal (TV series)) will direct Disney‘s new movie Matched, which is based on the first book in a trilogy by author Ally Condie, per Heat Vision. Adam Shankman and Jennifer Gibgot are producing the movie that features a script by Michelle and Kieran Mulroney (Sherlock Holmes: A Game of Shadows). A love story, Matched is set in a futuristic dystopian society where the government dictates everything, including what people believe, read and who and when they marry (they use algorithms to figure out who your match is), and when you die. The story centers on a Cassia, a teen who rebels against these ways. Published by Dutton Juvenile, the second book in the trilogy is Crossed, which was released November 2011, and the final book in the series, Reached, will release November 13, 2012.

LICENSING

GameMill Entertainment, an indie third-party publisher of kid’s and casual games, unveils the partial Big Time Rush: Dance Party in-game music set list, which includes 15 popular songs from the boy band Big Time Rush, based on the Nickelodeon’s TV series of the same name. Some of the songs featured on the Big Time Rush: Dance Party soundtrack include: Boyfriend; Til I Forget About You; Worldwide; If I Ruled the World; Oh Yeah; Count on You; Big Night; and Elevate. Big Time Rush: Dance Party for the Wii and Big Time Rush: Backstage Pass for the Nintendo DS hand-held system will release for holiday 2012  both games were developed by Black Lantern Studios.

Anchor Bay Entertainment is also getting into the holiday spirit as it plans to release the new kid/family aimed movie Chilly Christmas on DVD on November 6, 2012. The movie stars actors C. Thomas Howell (E.T., The Extra Terrestrial, The Outsiders), Brooke Langton (Friday Night Lights, Melrose Place) and Tom Arnold (True Lies, Roseanne, A Christmas Wedding Tail). Chilly Christmas follows Bobby (11), his detective dad (Howell) and their excitable dog, Chilly, as the California based family decide to make the move to NYC for a new job for dad. Will Chilly be able to make the move to the big city  or is he too rambunctious? And what do the dog-nappers want with Chilly? Anchor Bay Entertainment is the home entertainment division of Starz Media.

Christmas comes early for VeggieTales fans as Big Idea Entertainment prepares to release VeggieTales: The Ultimate Christmas Collection, a 3-disc DVD box set, on September 29 and October 2, 2012, in Christian and general retail stores respectively. The collection features about four hours of content including the VeggieTales titles – The Toy That Saved Christmas, The Star of Christmas, Saint Nicholas: A Story of Joyful Giving, It’s a Meaningful Life, The Little Drummer Boy and VeggieTales: Sing-along Christmas Songs, as well as the bonus offering, VeggieTales: 25 Favorite Christmas Songs! CD.

MORE KIDS STUFF

Disney Channel will premiere its new original TV movie, Girl Vs. Monster, on Friday, October 12 at 8p, as part of the network’s Monstober programming event. Produced by Bad Angels Productions, the movie’s premiere will simulcast on the Watch Disney Channel. Starring Olivia Holt (Kickin’ It), Girl Vs. Monster revolves around Skylar, a 15-year-old singer, who discovers on Halloween that she is a fifth generation monster hunter. Holt performs three of the songs in the movie. All the movie’s songs will be part of the Disney Records compilation, Make Your Mark: Ultimate Playlist, releasing Tuesday, October 9, 2012. Prior to that, Radio Disney will debut the single Had Me @Hello on Friday, September 21. Multi-platform support for Girl Vs. Monster includes:

• Holt will host the Disney Channel Friday night programming line-up on September 7 and September 28 – during which she’ll give views a behind the scenes look at the making of the movie

• Friday, September 28, DisneyChannel.com/Monster will launch the new game called Skylar’s Chilling Challenge, and on Monday, October 1, kids (with a parent’s consent) will be able to upload their photo and turn it into a monster using Monster Maker.

• Friday, October 5, the cast of Girl Vs. Monster will host Disney Channel’s Monstober Night of Premieres with a sneak pee at the movie.

• Monday, October 15, DisneyXD.com/Monster will launch the exclusive game Skylar vs. Deimata. Player’s game achievements and shout-outs will be featured on-air during the Girl Vs. Monster premiere on Disney XD on Saturday, October 20, at 11a, as part of a special live online game challenge taking place during the movie.

• Tuesday, October 16 – Girl Vs. Monster will be available on iTunes, Sony Playstation and Microsoft Xbox

The Centsables (13×30), an animated TV series designed to educate young kids about financial literacy, will debut in national syndication in the US the week of September 10, 2012. Among the stations that will air The Centsables are the Gray Television Stations. The FCC Educational/Informational qualifying series, features six superheroes who use their powers to teach kids about money, saving and finance and battle foes like The Liquidator and Credi-tor. The series also includes :15 Public Service Announcements and :90 interstitials that offers facts and tips. The multiplatform series also features a corresponding website at www.centsables.com, as well as a comic book series, “factivity” books, and various merchandise (action figures, board games, trading cards, apparel). Created by Mark DiPippa, President, Norm Hill Entertainment, which distributing The Centsables, and he is also President of the NY-based ad agency, DNA Creative. The Centsables is produced through a co-production with Indian animation house Maya Digital Studios.

The fifth season of Scholastic Media‘s animated series Wordgirl gets underway with the premiere of four new episodes on PBS Kids Go! (http://pbskids.org/wordgirl/), Monday-Thursday, September 10-13, 2012 (check local listings). Designed to bolster kid’s vocabulary and foster better reading comprehension, the series revolves around the seemingly average fifth grader Becky Botsford  who is really Wordgirl, an alien from the planet Lexicon who uses her super strength and vast vocabulary to stop villains.

Family Channel (Canada) will celebrate its 10th annual Bullying Awareness Week this November 2012. The channel will feature a campaign that encourages Canadian kids to join the Stand UP! Network and help stop bullying in their communities. This November 12 – 18, Family Channel will promote bullying prevention including a week of special programming, the release of an original song titled Stand Up! Make Some Noise, a dedicated website and a Stand Up! student rally in Toronto (October 25). Family.ca is now accepting entries from students/classes that want to attend the rally, which will feature channel talent, musical performances and guest speakers. The song, which features the voices of some of the network’s stars as well as Canadian kids, will be available on Family.ca from November 1, with a music video debuting November 12 and airing on Family Channel throughout the week. Additionally, Family Channel will air a TV special featuring highlights from the rally on Friday, November 16 at 5p, and will be followed by bullying-themed episodes of the network’s series, concluding with the premiere of Let It Shine: In The Spotlight Edition at 8p. Family Channel co-founded Bullying Awareness Week in 2003 and developed the Stand Up! campaign in association with PrevNet (Promoting Relationships and Eliminating Violence Network), a national network of Canadian researchers, community organizations and governments with a mission to end bullying and promoting positive relationships.

NCircle Entertainment and Kidtoons Films, a division of Cinedigm Digital Cinema, team to feature the animated film The Gruffalo’s Child (30 minutes), a sequel to the movie The Gruffalo, on the big screen at 130 Kidtoons movie theaters throughout September 2012. The voiceover cast for The Gruffalo’s Child stars Helena Bonham Carter, Rob Brydon, Robbie Coltrane, James Corden, Shirley Henderson, John Hurt and Tom Wilkinson. Kidtoons is a matinee program that brings kid/family-friendly content to movie theaters nationwide each month. The Gruffalo and The Gruffalo’s Child films are based on the books of the same names by Julia Donaldson and Axel Scheffler.

EXECUTIVE MOVES

Markus Dohle, Chariman, Random House announced yesterday that after 30+ years with the publishing company, Chip Gibson is stepping down as President and Publisher, Random House Children’s Books, positions he has held for the last decade. Kid’s book publishing veteran, Barbara Marcus will take over the reins as President and Publisher, Random House Children’s Books. Marcus previously led Scholastic. Gibson began joined the publishing house right out of college working at Crown Publishing Group, making his way from inventory clerk to senior sales, marketing, and publishing positions, eventually serving as its President and Publisher. Gibson took over the Children’s Books division in 2002, where he was originally to oversee for just three years  and quickly turned into 10 and has countless successes. In a memo to the company Dohle explained, “… Chip feels he has accomplished almost everything he originally set out to do professionally. Now, he wants to take an extended break from work.” Marcus began her publishing career at Random House’s Bantam Books before moving on to spend twenty-two years at Scholastic, eventually serving as President of Children’s Book Publishing and Distribution. Marcus, who left Scholastic in 2005, was noted for expanding the school-based book club, book fair, and direct-to-home programs and growing Scholastic Book Clubs and Book Fairs. She is also credited with the directing Scholastic’s acquisition of the Harry Potter book series and publication of the first six titles. Over the last group of years Marcus has served as a consultant and advisor to various companies.

Sweden-based indie Assorted Nuts Animation Studio is opening a new division, Assorted Nuts Entertainment, in Santa Monica, LA. To head up its new arm, Assorted Nuts appoints Lee Adams as SVP/Marketing, Licensing & Business Development. In addition to focusing on the studio’s existing TV, feature film properties and upcoming development slate, all of which includes kid and family aimed projects, Assorted Nuts Entertainment will also acquire third party projects for distribution, executive producing, and financing. Prior to joining Assorted Nuts Animation Studios, Adams was VP/Marketing & Business Development, Toonzone Studios.  He previously toiled for Fox Kids, Fox Family and Kids’ WB! leading a number of its marketing and online efforts.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/27-9/2/12 :
Total Day     (000)   Primetime      (000)
DSNY* :             925     DSNY* :              1280
NICK° :              765     NICK JR°°:           579
CARTOON:         544     NAN** :               386
NICK JR°°:        366     DXD:                    252
DXD:                 197     ADSM** :             233
NAN** :             194     ESPN:                  131
ADSM** :           173     SPROUT***:        122
SPROUT***:        89     NICKTOONS:        109
NICKTOONS:        84     ANIMAL PLANET:     86
THE HUB:             52     DISCOVERY:           51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/27-9/2/12 :
Total Day       (000)  Primetime      (000)
DSNY* :              656     DSNY* :               983
NICK° :               449     NAN** :               286
CARTOON:          359     DXD:                   199
DXD:                  157     ADSM** :             148
NAN** :              148     NICK JR°°:           116
ADSM** :            124     NICKTOONS:          85
NICK JR°°:           76     ESPN:                    70
NICKTOONS:        59     ANIMAL PLANET:     63
TEENNICK:           37     DISCOVERY:           32
ANIMAL PLANET:   34     TEENNICK:             30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/27-9/2/12 :
Total Day      (000)  Primetime      (000)
DSNY* :             586     DSNY* :               829
NICK° :              325     NAN** :               314
CARTOON:         300     ADSM** :             230
NAN** :             196     DXD:                   175
ADSM** :           239     MTV:                     83
DXD:                 141     ESPN:                    78
NICKTOONS:       52     ANIMAL PLANET:     69
TEENNICK:          47     NICKTOONS:          60
MTV:                   47     COMEDY:               57
ESPN:                 37     TEENNICK:             49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 30, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11 822; K6-11 566; TWEENS 9-14 486
NICKELODEON° :            K2-11 686; K6-11 353; TWEENS 9-14 272
CARTOON NETWORK** : K2-11 500; K6-11 354; TWEENS 9-14 280
DISNEY XD:                   K2-11 164; K6-11 135; TWEENS 9-14 121
NICKTOONS:                  K2-11   80; K6-11   58; TWEENS 9-14   63
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 31, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11 981; K6-11 686; TWEENS 9-14 571
NICKELODEON° :            K2-11 731; K6-11 396; TWEENS 9-14 315
CARTOON NETWORK** : K2-11 468; K6-11 305; TWEENS 9-14 256
DISNEY XD:                   K2-11 159; K6-11 128; TWEENS 9-14 123
NICKTOONS:                  K2-11   75; K6-11   53; TWEENS 9-14   41
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11 1116; K6-11 827; TWEENS 9-14 703
NICKELODEON° :            K2-11 1048; K6-11 672; TWEENS 9-14 459
CARTOON NETWORK** : K2-11   489; K6-11 334; TWEENS 9-14 327
DISNEY XD:                   K2-11   306; K6-11 232; TWEENS 9-14 183
NICKTOONS:                  K2-11    92; K6-11   70; TWEENS 9-14   51
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11 1046; K6-11 763; TWEENS 9-14 636
NICKELODEON° :            K2-11   871; K6-11 633; TWEENS 9-14 429
CARTOON NETWORK** : K2-11   531; K6-11 359; TWEENS 9-14 309
DISNEY XD:                   K2-11   213; K6-11 170; TWEENS 9-14 151
NICKTOONS:                  K2-11    92; K6-11   69; TWEENS 9-14   48
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 3, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON° :            K2-11 1300; K6-11 849; TWEENS 9-14 576
DISNEY CHANNEL:         K2-11   909; K6-11 657; TWEENS 9-14 603
CARTOON NETWORK** : K2-11   624; K6-11 456; TWEENS 9-14 385
DISNEY XD:                   K2-11   209; K6-11 171; TWEENS 9-14 166
NICKTOONS:                  K2-11    78; K6-11   48; TWEENS 9-14   46
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question:  Who is always hiding from JoJo in JoJo’s Circus? Goliath the lion.  Kudos to:  Tracy Casper Lang-Freelance Director/Editor/Writer/NY; Anand Roy-The Walt Disney Company/Mumbai, India

Today’s Trivia Question: What is Johnny’s last name in the series Johnny and the Sprites?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
09.06.12

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