Good morning, it’s Thursday, September 30, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

George Lucas’ Star Wars franchise is going to feel the force of 3D technology with a Fox theatrical re-release of all 6 feature films beginning in 2012 with a re-release of Episode 1, “The Phantom Menace,” according to reports. By that time, the number of 3D screens available in the U.S. could double from the current 2,300 or so, with several more thousand being added overseas. John Knoll, visual effects supervisor of Lucasfilm’s Industrial Light & Magic is overseeing the conversion. James Cameron’s Avatar, which reportedly inspired Lucas to repackage Star Wars as a 3D experience, didn’t fare so well on its second time in theaters. It netted just $4 million in its opening weekend (or less than $500k per extra minute of footage added.)
 

 
UK broadcaster ITV has decided to forgo licensing its shows to Hulu in favor of focusing on building up its own online destination, ITV.com, according to public comments made by ITV CEO Adam Crozier. The network’s plans could include charging for premium content using a micropayments system.
 
Movie studios such as Disney and Warner Bros. are kicking around the idea of awarding premium VOD customers (those who pay $25-$30 to see a new release movie at home) with a voucher they can redeem for a DVD of the movie as a way to cut disc retailers and home video divisions into the action, per THR.
 
Universal Networks International has launched a new web video digital platform that will power interactive websites across 16 countries for its five core channel brands online: Syfy Universal, Diva Universal, Studio Universal, Universal Channel and 13th Street Universal. The sites will offer episodes of key programming featured on the channel, behind-the-scenes footage, social games and exclusive web series.
 
Allstate is sponsoring a new weekly short form web series, “Behind the Mic,” on SI.com featuring insights from legendary pro athletes who have made the jump to the broadcast booth. The series, produced with Turner Sports, kicks off Oct. 1 with 7 90-second segments.
 
Yahoo and The Washington Post are also collaborating on a new politics-themed daily series dubbed “ The Fast Fix,” featuring commentary by WaPo‘s Chris Cillizza.
 
24/7 anime network FUNimation has signed a carriage agreement with AT&T U-Verse, landing a spot on U-verse’s premium HD tier.
 

A CYNOPSIS MESSAGE FROM ROVI CORPORATION

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

•    Only 52% of Americans’ viewing time is spent on live TV. 

(Morpace, 8/10)

•    86% of time-shifting viewers always fast-forward through ads.

(Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:  http://www.roviadvertising.com.

 
In preparation for a planned IPO, Hulu is shopping expensive ad sponsorship packages for the upcoming launch of subscription service Hulu Plus, reports the NYPost. The joint venture has already signed a handful of launch sponsors who have committed $2 million each.
 
Multiplatform advertising technology provider BlackArrow announced that its Advanced Advertising System has been selected by Rainbow Media Holdings for a multiphase dynamic VOD advertising trial, currently underway with several Rainbow networks including AMC, IFC and Sundance Channel. The system enables advanced campaign management features including creative rotation of inventory, real-time ad campaign selection based on content targeting and impression-based reporting.
 

 
AOL made yet another acquisition this week, acquiring social software start-up Thing Labs, creator of the Brizzly social media reader that allows you to carry on conversations with friends across Twitter and Facebook enhanced with photos and videos. AOL plans to integrate elements of Brizzly into its AIM and social aggregation Lifestream service and will put Thing Labs’ Jason Shellen and Christopher Wetherell in charge of this product line.
 
Business software solutions provider Marketron has acquired mSnap, the largest broadcast-based mobile ad network and provider of mobile ad solutions. The acquisition will enable Marketron to add mobile advertising for its radio, television and other media clients.
 

 
Video analytics firm Tubemogul has revisited the issue regarding what should count as a video view with a new report analyzing the counting policies of several popular online video sites. The “view” issue, a bugaboo for an industry that is desperate to convince advertisers that its analytics can be trusted, was first looked at by the company in 2008 and two years later, accuracy seems to have gone from bad to worse; tests run from 9/12/10 and 9/17/10 on a single computer across 8 top sites found that a full “view” was counted as a video start almost universally, (including off-site autoplays with the sound turned down – YouTube was the only site to disavow these.) blip.tv and Vimeo were found to be the most stringent overall, limiting views to one IP address per session and one embed per session.
 
“View” testing for online video sites, 9/12/10 – 9/17/10
Site           Full View    >1/2 View    Refresh   Embedded    Embedded Autoplay
blip.tv        one/sess.     one/sess.   no count    one/sess.       one/sess.
Dailymotion   count          count         count        count             count
Metacafe       count          count       no count      count             count
MySpace       count          count         count        count             count
Viddler          count          count         count        count             count
Vimeo    one/IP addr.  one/IP addr.  no count       count            count
Yahoo! Video  count         count          count         count           count
YouTube      count            count         count          count        no count
Source: Tubemogul
 
As much buzz as streaming media products receive (guilty as charged,) a relatively narrow segment of the population actually uses these devices, according to a new report from The NPD Group. In fact, 75% of consumers aged 13 or older did not use a connected devices such as a computer, Blu-ray players or Roku set-top box to download content in the past 3 months. Of the 25% who did, 15% connected via a PC or Mac computer; 6% via a video-game player; 4% via smartphone; and 2% via a Blu-ray Disc (BD) player or a digital video player. However, The NPD Group remains convinced that the demand for digital content will continue to rise as more affordable, easy-to-use connected devices hit the marketplace. One reason is that a range of applications, from hardcore games to productivity apps, are helping to convert a wider sample of users.
 
Tivo announced that it is increasing the sample size for its Power||Watch DVR ratings service from 25k to 100k households.
 

 
Santa’s coming late this year for handheld gaming fans – the release of the much anticipated Nintendo 3DS handled videogame device has been pushed back to Feb. 26 in Japan and some time in March, 2011 for the U.S. and Europe.
 
Following its new partnerships with social game developers, 3D virtual world/social networking site IMVU has now launched its first Mac version as well as its first mobile app for the iPhone and iPod touch. The free IMVU 2Go app allows registered members to text, chat, send and receive messages, accept friend requests and group invites and upload pictures to their personal IMVU gallery.
 

 
Barry Diller announced he is planning to step down as Chairman of concert promoter/ticketing behemoth Live Nation less than a year after its merger with Ticketmaster.
 
New York based online media verification firm DoubleVerify has hired former Heavy.com COO Eoin Townsend as SVP/Partnerships and Business Development.
 

A CYNOPSIS MESSAGE FROM CTAM Summit

 
Social networking, mobile, voice and video services are all coming together a determined rate of speed – heck, even Apple is being forced to allow Google’s disruptive voice apps back on the iPhone for fear of being ostracized. This trend could lead to one of the most powerful partnerships since Harry Reese tied up with Milton Hershey. Facebook is close to announcing a wide-ranging agreement with IP-based communications platform Skype that will include integration of SMS, voice chat and the all powerful Facebook Connect system, reports Kara Swisher in the WSJ’s BoomTown blog. Folks who log in with their Skype account using Facebook will be able to chat with their Facebook friends and visa versa. Facebook has been experimenting with more advanced communications tools such as live streaming and video chat but a Skype integration would bring best of class services to a social network that is quickly defining how the people of the world connect with one another. Also, both services can only gain followers in such a scenario, as both have over 550 million registered users who can’t all overlap. Rumors of branded Facebook phone continued to be bandied about but this deal, if it turns out to be real, is much bigger.

A CYNOPSIS MESSAGE

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
09.30.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING: MARKETING MANAGER/ION/NY: Support Affiliate Sales Team, create mrktg strat, implement mrktg initiatives, 5-7 yrs mrktg exp & mgmt exp required. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1227 EOE  (10/7)

JOB OPENING:  SR. CAMPAIGN OPS SPECIALIST/MTVN/SF: implementing online ad campaign.3+yrs dig media, adv, ad traff  exp/manage DART delivery. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/7)

JOB OPENING: ART DIR/ReelzChannel/Albuquerque:  5+ yrs exp mng graphics dept. Direct projects for on-air, print & web. Create & deliver high quality art & images for competitive advantage. Resume:  [email protected] (10/6)

JOB OPENING:  VOD Consultant/Playboy Entertainment/LA:  5 yrs. exp in ntwrk & VOD prgrmng, sched’g, film evaluation & acquisition. Ability to manipulate databases to provide analyses. Apply:  http://playboy.net-apply.com/17307 (10/6)

JOB OPENING:  VP/SR COUNSEL/ MTVN Legal Affairs/NYC: Support Content Dist & Mktg.Draft/review/negotiate variety of agreements from dist.8+yrs relevant media/cable in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (10/6)

JOB OPENING:  ASSOC. PROD/NYC:  write & produce campaigns for on-air promos dept & support the senior creatives on staff. Strong writing & producing skills a must, 2+ years promo exp, reel req – apply at [email protected] (10/6)

JOB OPENING:  PRODUCT PLACEMENT EXECUTIVE/PMK*BNC/LA:  4-6 yrs exp; must have TV Integration network contacts & exp w/fashion & consumer products. Resume: [email protected] (10/6)

JOB OPENING:  SYNDICATION SALES EXEC/NY, LA & Chicago:  Entry level.  Req’s a min of BA, BS deg. Travel & ability to work as part of a team a must.  Exc. sales skills. Time mngmnt & PC efficiency essential. Resume/ref:  [email protected] (10/6)

JOB OPENING:  PRODUCER/ReelzChannel/Albuquerque:   Min 3+yrs exp producing a daily entertainment show. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]   (10/6)
 
JOB OPENING:  PREDITOR/ReelzChannel/Albuquerque:   3+yrs exp producing/editing weekly and/or daily shows & spots. Strong writing skills required. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]   (10/6)

JOB OPENING:  TV SYN/CONTRACTS ASSISTANT/NYC:  Prepare, maintain, and organize sales contracts and assist with rebillings and stewardship. Strong PC skills req. Send resume to [email protected] (10/6)

JOB OPENING:  MGR BUS. OPS/ESPN Inc./NYC: New Mgmt role! Manage ad sales team handling TV acct maint across mult agencies. Ad industry exp Req. Strong analytical and leadership skills & 3-6 yrs exp. Apply: www.espncareers.com Ref 258511 (10/6)

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: [email protected] (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at http://www.schoolofrock.com/application.php?job_id=42 (10/5)

JOB OPENING: DIR, PROG SCHEDULING/SPIKE TV/NYC: Oversee monthly sched, manage prog inventory, analyze ratings, support multiplatform. 5 yrs exp sched/research, detail oriented self-starter. EOE/M/F/D/AAP www.mtvncareers.com (10/5)

JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to [email protected] “RA” in sub (10/5)

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected] (10/2)

JOB OPENING: VP, POST DELIVERY/HBO/NYC: Min. 15 years exp. managing staff, post production ops, archival & digital asset mgmt svcs, film & tape re-mastering and long-term asset preservation. Apply: http://bit.ly/d6IsCi (10/2)

JOB OPENING: Film Dist-Operations /NYC: Entry Level, assistant to International Operations dept. Strong PC/Mac, verbal & written comm. skills. Knowledge of Adobe CS a plus. For more info & send resume: [email protected] (10/2)

JOB OPENING: DIRECTOR DIGITAL MKTG/National Geographic Channel/DC: 10+yrs Digital Mktg exp, leads strategy/execution in srch, social media, paid online media, VOD etc. Must have mgmt skills. Apply www.foxcareers.com ref. FNG20095 (10/2)

JOB OPENING: DIR TRADE MKTG/WE tv/Wedding Channel/NY: 7+yr Trade Mkt, ad sales spnshp, B2B ad exp in Tv/Ent indstry. Creative w/ Strg, presentation, budget & ppl mgmt skils for Multi-plat ad sales envmt. Rez: [email protected] (10/2)

JOB OPENING:  DIR, AD SALES RESEARCH/AETN/NY: Responsible for driving Ad Sales Res initiatives for Lifetime & Lifetime Movie Net.5yrs tv ad sales research exp w/ strong quantitative skills. Apply to: www.aetn.careers.html (10/1)

JOB OPENING:  MEDIA SPRVSRS & PLANNERS/ASSOC MEDIA DIRECTOR/LBi US/NYC:  LBi is growing and is hiring at all levels! Digitally savvy AMD, Media Planners and Supervisors. Please get in touch here: http://www.lbi.com/us/join-lbi/ (10/1)

JOB OPENING:  SPEC PROJECTS MGR/Cynopsis Media/CT/NYC: Manage event coord/mktg prjcts. Strng org & comm skills. Evnt plan’g exp req. Bkgd in TV a +. Adept in MSOffice; basic design skills. Email resume/sal req:  Trish @cynopsis.com (10/1)

JOB OPENING:  SALES MGR, EDUCATIONAL DIGITAL AND MEDIA/PBS DISTRIBUTION/Arlington VA: 5 yrs sales & account mgmt; mktg B2B products to K-12, college or library mkts; new business development; resumes to [email protected] (10/1)

JOB OPENING:  MGR AD-OPPS/WWE/Stamford, CT:  WWE Mng/trblshoot campaigns to ensure full delivery. Tech skills:(HTML,Flash,Web Dev/Design,JavaScrpt,video plyrs) imprtnt! 5+yrs exp.Competitive comp&great benefits. Apply: wwe-careers.com/ (10/1)

JOB OPENING:  MGR,COMM/MTV/LA:  4+yrs PR exp within a TV Network, covering reality based programming a plus! EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  START ASAP: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected]  (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SR. AD CAMPAIGN MGR/NYC:  Exp’d online ad mgr. Optimize camps, traffick assets in DFP. 10 yrs prof media exp. Desire FT at a dynamic creative company. [email protected]  (10/7)

SITUATION WANTED:  DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/6)

SITUATION WANTED:  LINE PRODUCER/UPM with over 50 film & TV credits can schedule, budget and / or supervise your production. Please contact Hank Grover [email protected] 818-469-8569 http://pro.imdb.com/name/nm0344019 (10/6)

SITUATION WANTED:    BUDGET-FRIENDLY TV WRITER/PRODUCER  Funny and fast writer for multi-platforms, set savvy, talented celebrity interviewer and great visual memory in post. [email protected] (10/6)

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/[email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/5)

SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (10/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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