Thursday, September 15th, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday, September 15, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

AOL, Microsoft, and Yahoo! are going to start working together to sell ad inventory on each other’s sites, which is a move that AllThingsD believes, signals an effort to compete with Google. Essentially, the companies have agreed to sell each other’s “Class 2 display” inventory, or graphic ads they can’t sell on their own and would have to pass it on to ad networks. The three companies will share ad revenue, and in theory, will pocket more money than if they had a third-party ad network sell their inventory. During a media briefing in New York this past week, the group announced they hope to convince high-profile web properties to also redirect some of their ad inventory and to persuade big ad holding companies to share some of their purchases through this new venture. The plan will be put into motion by the end of the year.


USA Network has expanded its “Character Chatter” Social TV messaging platform to integrate with Facebook. The service allows fans of USA’s shows to connect with each other, chat with friends who love the same shows in real-time and also watch a live feed to interact with actors and writers throughout the season. The enhanced service went live in conjunction with the airing of the season finale of Necessary Roughness, during which series star Callie Thorne hosted a live video chat with fans.

By the end of 2012, American Airlines will expand its in-flight streaming video service to almost 400 Wi-Fi enabled airplanes. Passengers can purchase TV episodes for $0.99 each and movies for $3.99 each. Furthermore, in-flight Wi-Fi doesn’t have to be purchased and the movies and TV shows will be accessible on the device that was used to rent them for 24 hours and 72 hours, respectively.

This week in Google, the company unveiled “ Flight Search” in an effort to become the best at providing flight and travel information. Right now, the service is not offering Google’s full plans for the service, but this beta version shows flight search results for select cities and round-trip domestic flights. You can filter results by time, price, duration, route and airline. Check out its video on YouTube.


Prescreen , a new startup that launched yesterday, gives indie filmmakers and distributors an alternative to traditional advertising and distribution channels. Users subscribe to a daily e-mail alert that highlights one indie film a day. The user can then visit Prescreen to preview trailers for free to rent streamed movies for 60 days. [Via TechCrunch]
OneRiot, a startup that targets mobile ads based on social data, has been bought by Wal-Mart. It will become a part of @WalmartLabs in Silicon Valley and will be a key part of the company’s “Social Genome” project which serves to target products to consumers.
Yesterday, Paraview Entertainment announced its launch in conjunction with a signed distribution deal with Verizon’s FIOS video-on-demand platform. The company seeks to be a destination for authentic content serving the “Cultural Creative” market. Programming will include topics such as physics, parapsychology, the environment and other interests relevant to Cultural Creatives.



Twitter has officially begun inserting ads from brand marketers that you might not follow into your tweet stream. The first advertisers to jump in to the new platform are media companies such as Disney, LionsGate, AMC Theaters and Yahoo!, according to ClickZ.
CBS chooses SMS calls to action, instead of QR codes, within its print advertisements to draw in viewers.
“Everyone has phones that support SMS,” says Philippe Browning, vice president of advertising and operations at CBS Mobile, New York. “QR codes have an added barrier with a download … it doesn’t have the same value of a text.” Print ads, promoting new series on CBS’ fall lineup, will have a “call to action” that encourages viewers to text a keyword to a short code in order to access video clips of the show they are interested in. [Via Mobile Marketer]
Tubifi, Inc. has launched a new service for online video creation, distribution and analytics for companies seeking to minimize costs, time commitment and need for in-house talent. The company offers an online video platform that can host videos, upload them to video-sharing sites and social networks and even attach videos to third party content. The platform is complemented by a creative offering that includes a CLIO-winning ad exec, a network of skilled videographers, and access to an extensive library of video footage through existing partnerships with video content providers.


Exponential Interactive, Inc., the owners of global online advertising provider Tribal Fusion and video engagement solution Firefly Video, has acquired AdoTube to increase its online video advertising offering. The company will operate AdoTube as an independent unit.
Organic storage company Scality has signed a deal with German social networking site  to provide cost-effective storage of photos, messages and even profile information, via its RING Organic Storage platform, for the social site’s 9.4 million users.


According to an eMarketer estimate, Google’s Android is set to overtake the iPhone as the number one smartphone in the U.S. by the end of the year. Android will run on 37% of all smartphone devices, an increase of 13% from 2010. Apple’s share will rise as well, but only from 28% to 29%. Actually, Android’s growth has the most detrimental impact on BlackBerry, which eMarketer predicts will drop from 30% market share in 2010 to just 15% by 2013.
Seven out of ten mobile users regularly check status updates on their device, according to data from Prosper Mobile Insights. Other interesting data reveals that 64% of users still prefer the PC for accessing the web, compared to 29% who prefer smartphones and 8% who prefer a tablet.


Registration has opened for CEA‘s Mobile App Showdown that will take place at the 2012 International CES on January 12, 2012. Judges will select ten finalists for the Showdown. Two winners will be crowned via a live vote at the consumer technology tradeshow and a separate vote on the App Showdown website.


MediaBrix, the social media advertising platform that offers multi-touch ad technology, has hired Todd Bowman as its new Chief Revenue Officer, Magali Merat as Executive Director of West Coast Sales and Melissa Beck as Executive Director of East Coast Sales. While Mr. Bowman and Ms. Merat will work from the west coast in MediaBrix’s Los Angeles and San Francisco offices, respectively, Ms. Beck will operate out of New York.
Broadcast industry veteran Scott Libin will be the new Vice President of Content Solutions at Internet Broadcasting, a provider of digital publishing solutions whose clients include media companies like Hearst Television and McGraw-Hill Broadcasting. Libin will oversee IB’s multi-million dollar set of managed services and products.



BBDO, Bluefin Labs, ESPN, Intel, Pandora, Roku, Weiden + Kennedy

See How They’re Innovating Toward the Future

CTAM in New York (formerly CTAM Summit) | Oct. 5-7, 2011
Register Today
Win a private networking opportunity or $150 dining gift card – get details.


Headed to the Emmy Awards this Sunday or a local Emmy party and don’t have the dress yet, and don’t want to invest a whole paycheck on the dress?  Well, this site is your new best friend!   Here’s the deal – you choose a dress to rent. They send you the size you choose, plus an additional dress one size up or down (just to be sure you get the right fit). You wear the dress, and then when your done (or within 4 days), you put it in a pre-addressed postage paid bag and drop it in a nearby mailbox. Done! Accessories including jewelry and handbags are also available. So for that quick need-it-now fabulous outfit, this site is brilliant!  Enjoy the Emmys!
Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital.

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: JR. PUBLICIST SYFY/NBCUNIVERSAL/NY: Generate maximum, positive press for Syfy programming. Strong consumer/trade press contacts is a must. 2-3 years of publicity exp is required.Apply: (#2970BR) (9/22)

JOB OPENING: MGR, CLOO/CHILLER SALES RSRCH/NBCUNIVERSAL/NY:Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: (#2970BR) (9/21)

JOB OPENING: EXEC ASST/DT talk show/NY: Orgnzd! Work well under pressure/For show: liaise between control room & studio/maint calendar, show boards & show logs/efficiently handle admin tasks. ABLE START IMMED. [email protected] (9/21)

JOB OPENING: TECH MGR (Freelance)/New York: Develop internet tech based solution for A+E Networks Int’l B2B sites, mobile offering & consumer sites (9/21)

JOB OPENING: SR.DIG/PRNT DESG/EPIX/NY: Prod,design & conceptualize print & web graphics & promo materials. In-Design,Quark,Illustrator, Photoshp & printing process a must.Poster exp a +. BA & 5+yrs exp. (9/21)

JOB OPENING: FREELANCE PR COORDINATOR/Travel Channel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: [email protected] (9/21)

JOB OPENING: SYNDICATION SALES ACCOUNT EXECUTIVE/Chicago:   Looking for a passionate, self-starter for Midwest sales territory.  Strong negotiation and communication skills needed. Travel required.  Send resume to [email protected] (9/20)

JOB OPENING: VP-DVLPMNT/TLC/LA: Strategic plnng/content dir/channel mgmt; responsible for executing prgmg strategies through prod & dvlpmnt; +8yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (9/17)

JOB OPENING: OPERATIONS PERSON/SCREEN MEDIA VENTURES/NYC: Asst w/ orgnztn/exec of material deliveries. BA deg. knwlg MS off, outlook & database org. Strong knwldg dig tech & social ntwrkg/media. Res/cvr: [email protected] (9/17)

JOB OPENING: VP AD SALES MARKETING/STYLE NETWORK/LA: Min 10 yrs exp in ad sales marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations necessary. Apply: JOB # 2868BR (9/17)

JOB OPENING: VP DIGITAL & NEW MEDIA/STYLE NETWORK/LA: Min 7 yrs web/online exp & 3 yrs management exp; id & execute digital/new media initiatives, web publishing exp ideal. Apply: JOB # 2867BR (9/17)

JOB OPENING: HGTV/COORD /Ad SALES MKTG/NYC: 1-2+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Full details, #2474 (9/16)

JOB OPENING: VP PRG SCHEDULING/OTHER JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: (9/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/NYC/Production Co: Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (9/22)

FALL INTERNSHIP CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/22)

FALL INTERNSHIP CREDIT ONLY: Interactive SALES INTERN duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to req 10523BR (9/21)

FALL INTERNSHIP CREDITS ONLY: PROGRAM SCHEDULING INTERN/AMC/NYC: Assist in linear and non-linear TV scheduling by maintaining schedule docs, updating competitive information and inputting asset metadata. Resume & CL to [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERN/NYC: will see all facets of production and creative, must be avail 2-3days/week. In promos dept, Final Cut exp a +. Must receive credit Send resume [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERNS/NYC : New ABC daytime talk show is looking for interns now. Must be able to receive college credit. FT avail. is pref’d but accepting PT applications. Resume: references to: [email protected] (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER/Script Doctor w 16 yrs as Broadcast exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Jozi H [email protected] (9/22)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Illustrate your story in digital images with a twist. David Goorevitch – [email protected] – see his stuff at (9/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (9/21)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/21)

SITUATION WANTED: Producer, Culinary Television 6+ years experience in reality cooking competition and cooking demo shows, including work with Food Network, Martha Stewart Living, Bravo. Contact: [email protected] (9/21)

SITUATION WANTED: PASSION for CHILDREN’S TELEVISION.  Exp/skills: tv segment producer, interviewer, writer, researcher, Child dev education and over 12 yrs working with children, including Internationally. Email: [email protected] (9/21)

SITUATION WANTED: Senior media executive with 14 years major studio and digital media experience looking for a business leadership position within a forward-thinking, ambitious media organization. [email protected] (9/20)

SITUATION WANTED: PRODUCTION ASSISTANT/NYC: Produced 30-minute show for WCVB Channel 5 Boston- . Seeking entry-level position. Robust work ethic. Email: [email protected] (9/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Digital email, please click here.  

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]