Cynopsis: DIGITAL
10.03.13

Good morning. It’s Thursday, October 3, 2013, and this is your first early morning digital briefing.

Yesterday, The Sundance Channel launched an original web series to accompany its new TV show, Dream School. The series takes 15 teenage dropouts and has them instructed they’re taught by the likes of director Oliver Stone, financial maven Suze Orman and journalist Soledad O’Brien. Premiering on Oct. 7, Dream School web series can be seen on Sundancechannel.com, its Facebook page and Twitter.

Seattle rapper Macklemore and producer Buffalo David Bitton released the first of five episodes in a new web series documenting the artist’s recent world tour. The show will go behind-the-scenes and on-stage during the European stint of the tour. The series can be viewed at macklemore.com.

Ford and POPSUGAR partnered for October’s Breast Cancer Awareness month to create video series In Her World. It will include four parts, and feature actress Kat Dennings and Olympic gold medalist Carmelita Jeter, among other notables. The first episode is available on PopSugar.com and Ford Warrior’s in Pink Facebook and YouTube pages this month.

PGA Tour and USA Today will expand its collaboration in 2014 to present content on both brands’ digital platforms, including stats, news and PGA Tour video.

Machinima’s Mortal Kombat web series has returned for season two after a two-year break from the wildly successful first season, which saw 70 million views. All ten MK eps were released at once, and the first episode has brought in 2.4 million views so far. The others are clocking in at 500,000 and can be viewed on Machinima’s YouTube channel.
In other words: This is awfully good news, since the company just laid off ten percent of its staff.

British graffiti artist Banksy is joining the social media phenomenon by advertising his month-long New York City show Better Out Than In through Instagram and Twitter. A documentary will be produced about the exhibit, and social media users can discuss the art with the tag #banksyny or call a toll-free audio guide to “enhance” the latest artwork.
In other words: The artist is known for his mystery  in fact, his actual identity has never been confirmed – so this PR move is rather unusual, to say the least.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

The latest from Microsoft is that investors want Bill Gates to resign, on the grounds that he may prevent the next CEO from developing new strategies in order for the company to stay afloat, says Reuters.

Google added Hulu Plus to its Chromecast yesterday. The $35 dongle can still stream free Hulu programming by using its web browser, and carries other Google apps and Netflix to stream content already.
In other words: Google is actually downplaying this addition to the device, according to All Things D, and is instead promoting its own apps as the best way to stream video.

A CYNOPSIS MESSAGE FROM WICT NY

Disney Parks is kicking off its own Vine feed with a competition asking fans of the happiest place on earth to Vine Your Disney Side. Disney will begin posting submissions on October 7. The Mouse House will also select a pro Viner from the entrants to produce a series of Vine videos for a $10,000 commission. DisneyParks has already pulled in almost 12,000 followers and numerous content submissions with the tag #DisneySide.

Apple has hired former Jean-Francois Mule. He was previously CableLabs’ Vice President of technology development, and is now Apple’s Engineering Director.

Former Twitter Product Manager Mitali Pattnaik is joining Foundation Capital. She will be the company’s newest entrepreneur in residence.

24/7 Media announced the move of Gorka Zarauz to the Platforms Solutions Team in New York City. Zarauz has been with 24/7 Media for more than seven years.

The Digital Place-based Advertising Association has voted Francois de Gaspe Beaubien its new Chairman of the Board. He joins the DPAA as the current Chairman and Chief Coaching Officer of Zoom Media as well.

Digital engagement company ePrize has hired Chris Locke as the new Chief Financial Officer. Previously, Locke was CFO at SingleHop.

A CYNOPSIS MESSAGE

Intel is melting hearts with its latest commercial, which depicts the true story of a 15-year-old boy winning the International Science and Engineer Fair’s grand prize for his breakthrough cancer research. The spot comes from Venables Bell & Partners, and connects the underdog tale to Intel since the company is historically one of the Fair’s major sponsors. Get ready to feel all warm and fuzzy inside by watching the commercial at www.Cynopsis.com.

 A CYNOPSIS MESSAGE

See you tomorrow,
Jessica Reese
10.03.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, CRM/Viacom/NYC: 8-10 yrs operational exp in dig. Media buying. Working knowledge of mobile display environment. Dvlp/execute detailed media plans in display. Thought leader team player. Apply HERE (10/10)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for collecting, organizing & analyzing Nielsen data, prod of ongoing reports for TV Land as well as on the competition. 2+ yrs exp w/Nielsen data analysis is key. BA req. Full info & apply HERE (10/10)

JOB OPENING: SVP, PROGRAM PLANNING/BETN/NY: 12+ yrs TV Prgmg. Reports to EVP, Program Strategy. Oversees scheduling, prgrm analysis, acquisitions & ops teams. Works w/all depts to ensure ratings goals are hit. Resumes to: [email protected] (10/10)

JOB OPENING: COPYWRITER/Discovery/MD: Quick-thinking creative to craft original on-air and print promos for flagship brand. 3-6 yrs agency and/or broadcast marketing exp. Final Cut Pro, Adobe Premiere, or Avid exp a plus. APPLY HERE (10/10)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to http://tinyurl.com/q9zxmtg (10/10)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to http://tinyurl.com/nmve6g8 (10/10)

JOB OPENING:  ASST PROFESSOR FT FACULTY POSITION IN WRITING FOR TV/FALL 2014/Boston University’s College of Comm. Teach 3 courses/semester, primarily in writing for half-hour & one hour scripted TV series & orig TV pilots. Send CV HERE (10/10) 

JOB OPENING: VP,GLOBAL DIGITAL ACCTS (AMAZON)/LA CA: The VP Global Digital Accounts is responsible for creating and driving revenue and profitability plans for selected digital accounts. Sales Representative, Services Apply: HERE (FFE0002006) (10/10) 

JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: [email protected] (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. http://bit.ly/143jbMF (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: www.hallmarkchannel.com/jobs (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (10/8)

JOB OPENING: DEVELOPMENT EXECUTIVE/PRODUCER: Established NY prodco. Develop, cast, shoot, edit sizzles. Proven hit making ability at network and/or prodco. Amazing opportunity. [email protected] (10/8)

JOB OPENING: SR PRDCR NONFCTVDVLPMNT/NYC/LA: Talented dvlpr w/general cable exp. 5 yrs dvlpmnt/prod exp pref’d. Strong kwldg of Net Mandates. Will produce tapes, cast talent, prep pitches and manage systematic development. Resumes HERE (10/8)

JOB OPENING: SALES COORDINATOR, SALES PLANNING/Fox Broadcasting Co/NYC: Commercial inventory coordinator. 1-3 years network or agency experience required. http://bit.ly/1ask5CV (10/8)

JOB OPENING: ASSOCIATE DIRECTOR, DIGITAL SALES PLANNING/Fox Broadcasting Co/NYC: 5+ yrs linear &/or digital sales planning exp req. Campaign & invent management of VOD & digital platforms, forecasting, reporting. http://bit.ly/11MJTHL (10/8)

JOB OPENING: AD SALES ASST/Sportsman Channel/WI: Provide support to Account Exes for Network Cable Commercial Spot Sales, maintain spot schedules, work with Traffic Dept. Strong Excel skills req’d. Agency/TV Sales exp helpful. Apply: www.thesportsmanchannel.com (10/5)

JOB OPENING: DIR NON-FICTION PRGM/Lifetime/NY: Develop & pilot new non-fiction programming & oversee current prods. 5+ yrs exp in prgmng at cable/brdcst co or prod co. Apply: www.aenetworks.com/career.html (10/5)

JOB OPENING: EXEC DIRECTOR/CINE/DC: Strategy, fundraising & oversight of film/TV awards & education nonprofit. 5+ years leadership exp in media, w/marketing exp pref’d. Resume to [email protected] (10/5)

JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/MD: Innovator w/strategic 360 approach to ad cmpgns. Strong brand mgt/consumer mktg exp.Work w/rsrch to identify prtnrshps/manage mktg events. Exp. driving top TV brands. APPLY HERE (10/5) 

JOB OPENING: SENIOR AD SALES RESEARCH ANALYST/ESPN/NYC: 1-2 Yrs exp in media research. Candidate must have strong analytical and problem solving ability. Apply HERE (10/5)

JOB OPENING: UniRey-NY: TV AE’s, NYC-based: Needed to drive general market advertisers to new English Language network/Robert Rodriguez Net, EL REY. Min 2 yrs network/AE selling exp. Resumes to [email protected] (10/4)

JOB OPENING: PRODUCTION TEAM for Live Show, Secaucus, NJ: Veria Living is hiring: Exec. Producer, Producers, Asst. Producers, Director & Media Manager. 3-5 yrs exp. incl. live work. Resume & position sought to [email protected] (10/4)

JOB OPENING: ANCHORS for Live Show, NY Metro Area: Veria Living is seeking energetic, fun, friendly & compassionate hosts able to improvise & engage with audience. Resume, picture & show reel links to [email protected] (10/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)

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