Thursday, October 18th, 2007



Pre-event bids for the Silent and Live Auctions are already coming in …
You don’t need to be present to win!

Yankee Tickets, Edgar & Ellen book collection, Championship Boxing Tickets, Scuba Diving Trip to Caribbean, New York Giants tickets, Family Portraits, Golf trip, Movie & TV DVDs, Jewelry, Spa Days, Toys, Wine, Original Art … oh baby!

All Auction proceeds benefit Kids in Need and EarthEcho International
Pre-Event Bids accepted now until October 22 at 12 Midnight, ET

Cynopsis: DIGITAL


Good Morning, it’s Thursday, October 18, 2007 and this is your first early morning digital briefing. 

A show known for utilizing HD to get the most out of its gross-out effects is now turning to 3D web imagery to satisfy its fans. CSI creator Anthony Zuiker has signed on to create a multimedia crime lab in virtual world Second Life that will intersect with a storyline on the linear CSI: New York, to be introduced in the Oct. 24 episode. Users can join Gary Sinise’s avatar chasing the killer into Second Life or visit a virtual crime lab, created by digital content creator Electric Sheep, to recreate experiments from the show and help solve the murder. Mr. Zuiker will also host an interactive blog that will allow users to postulate about what happened to a dead body, personally ranking the responses.


is buying a controlling interest in Schedule Star, which operates – a local athletics site that counts over 6,500 schools as subscribers. The site features popular social networking features including a photo and video posting section called The Bleachers and a message board named The Chalkboard. is inviting viewers to come and vote for the “20 Most Outrageous Bravo Moments.” Top vote getters will be packed into an hour-long special in February hosted by Andy Cohen. introduced a new geo-targeted tool allowing users to wave their mouse over 200,000 points of interest and pull up weather information for that area. The interactive map includes such locales as schools, parks, golf courses and beaches.
and the John S. and James L. Knight Foundation launched the MediaShift Idea Lab blog to showcase the work of 36 innovators who have reinvented community newsgathering for the digital age. The writers, winners of the Knight Foundation News Challenge, will use the Idea Lab to explain their projects, share intelligence and interact with the online community.
Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Knocked Up writer/director and Superbad producer Judge Aptow joined Will Ferrell and Adam McKay as principle partners of, the video sharing site that brought us The Landlord, viewed more than 47 million times online. Look for more outtakes from Aptow’s movies on the site as well as exclusive content shot with all three comedians. 
The aforementioned The Landlord is one of the nominees for Funniest Web Video (aka LOL Award) in the inaugural TV Guide Online Video Awards, one of 18 categories represented. The list tends to favor network creations (NBC leads with 11 noms, followed by CBS, ABC and with 7 each.) Online votes will determine the winners, to be announced at a Dec. 1 event at the Baker Hanger in Santa Monica, CA. TV Guide plans to televise the event a few days later.
IAC‘s user generated video site Vimeo will begin offering videos this week in the 1280 x 720 HD format as a way to attract filmmakers concerned with image quality. The site has about 250,000 registered users and attracts 900,000 unique visitors a month. 


Apple became the latest to technology giant to adopt open standards, announcing it would allow third-party applications to be developed for the iPhone. In an open letter posted to, CEO Steve Jobs wrote that a software development kit should be ready by early next year. The move is quite a reversal for Apple, which has been extremely protective of its operating systems over the years, a policy that has helped protect Macs against viruses, malware and software conflicts.
eBay‘s revenues spiked 30% to $1.89 billion during the third quarter and net income, the Skype writedown not withstanding, increased by 53% to $564 million. CEO Meg Whitman admitted the company had focused too much on trying to monetize Skype while under-investing in the technology itself.


Contextual online advertising exchange ContextWeb has opened its ADSDAQ ad exchange to all site publishers. The exchange allows websites to name the CPM they would ask for their inventory, opening up opportunities for even the smallest of online publishers. Until today, the ADSDAQ exchange had only been open to a select group including A&E’s, and


Nielsen and ESPN are collaborating to measure how consumers use media across multiple platforms including television, the internet and digital mobile devices. A new TV/Internet Covergence Panel will integrate TV and internet usage within the same home liking data from People Meters, Nielsen/NetRatings metering and Nielsen Mobile. ESPN advertisers will be able to view combined metrics such as time spent watching across multiplatform ESPN promotions.
The number of DVRs in the US has doubled in the past year exceeding 20% of the Nielsen‘s National People Meter sample for the first time. Local tune-in remains strong with the average US household watching an average of 8 hours 14 minutes of TV a day.
commissioned an online poll by Ipsos Insight to gage the impact of Al Gore’s selection to win the Nobel Peace Prize on the 2008 Presidential Election. While only 18% of the 1,073 voters surveyed said they had seen An Inconvenient Truth, 71% said they were aware that Gore won the Nobel Prize and why.
Top Visited US Broadcast Network TV Show Websites (Week ending October 13, 2007)
Rank     Network     Website                           Market Share of Visits
  1           NBC         Deal or No Deal                          16.78%
  2           ABC         Dancing With The Stars                 9.49%
  3           NBC         Heroes                                         5.80%
  4           NBC         The Office                                     3.34%
  5           FOX         America’s Most Wanted                  2.98%
  6           ABC         Women’s Murder Club                    2.78%
  7           ABC         Grey’s Anatomy                             2.69%
  8           ABC         The Bachelor                                 2.33%
  9         The CW      America’s Next Top Model               2.19%
 10          FOX         Prison Break                                  2.16%
Source: Custom report from Hitwise


News Corp.’s Fox Interactive Media reportedly extended the contracts of MySpace CEO Chris DeWolfe and President Tom Anderson after a period of protracted negotiations.
Online P2P video content and services company BitTorrent appointed Doug Walker as its new CEO, replacing founder Bram Cohen, who will become Chief Scientist. Doug’s latest job was as CEO of Alias Systems.
Douglass Craig was upped to SVP/Digital Media Operations for Discovery Communications, reporting to Josh Freeman, EVP/Digital Media. Craig is responsible for managing content strategy for Discovery On Demand and Discovery Mobile as well as developing content distribution partnerships within the digital space.
Matthew Braatz was upped to SVP/Technology for the NBC Universal Television Stations, overseeing engineering operations, IT and technology efforts. He reports to John Wallace, President.
YES director Michael Spirito has added digital media to his plate as Director, Digital Media and Business Development. Michael will try to make a more robust destination for Yankees and Nets fans.

Scott Bailey is named SVP and GM/, Comcast Interactive Media (CIM).  As GM, Bailey will be responsible for the overall management and growth of the portal. He will report to Amy Banse, President, CIM.  Most recently Bailey was with Turner Sports Interactive where he was VP and GM of a collection of websites including, and


Kurt Andersen, founder of Spy Magazine, and Michael Jackson, President, IAC Programming have co-founded a new website and “it” daily e-newsletter called, providing information on the latest under-hyped gems. VSL uncovers and recommends one excellent, but under-hyped, entertainment tidbit before the rest of the world has taken (much) notice. Among other things it provides some cultural perspective to new trends, like recommending Ingmar Bergman’s TV miniseries Scenes From A Marriage to fans of HBO’s Tell Me You Love Me.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/25)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to [email protected] (10/25).

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/25)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/25)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit for job description (10/24)

JOB OPENING: DIR, AD SALES/Central Region (tivo471): 5 yrs nat’l broadcast or cable sales exp/prospect for ad & research bus. Visit for job description (10/24)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: (10/24)

JOB OPENING: RESEARCH MGR/ABC Family & SOAPnet/Burbank: Degree, 5 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : (Req ID 116769) (10/24)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. (Req ID 113023) (10/24)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at (10/24)

JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected]  (10/23)

JOB OPENING: INVENTORY MANAGER/ LIFETIME NY: Analyze, report & manage placement of all Nat inv to optimize revenue & delivery. 1 yr Gabriel Deal Maint rqd. Strong Excel BA/BS Apply at: (10/20)

JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: (10/20)

JOB OPENING: DIR OF LICENSING (primarily Soft Goods)/NY: CBS Consumer Products seeks Dir w/ent & specific category experience. Licensing strategies & plans for apparel, accessories, etc. Res & cover letter: [email protected] (10/20)

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr [email protected] (10/20)

JOB OPENING: NAT’L TV BUYER/NYC: Midsize agency, quality account.  6mnths – 2yrs exp negotiating ntwrk cable and syndi plans. DDS exp a plus. Strong MS Skills/Excel. Excellent salary offered.  Email res to: [email protected] (10/20)

JOB OPENING: DIR PRICING & PLAN’G/WE tv/NYC:Mng all plan’g/pricing functions for advert inv. 5+yrs Ad Sales Pricing/Plan’g at Nat’l Brdcst or Cable Net. Exp with MSA/Nielsen & sales budgets nec. Res: ref#4712BR (10/20)

JOB OPENING: MARATHON MEDIA/SANTA MONICA:  For an Online Buyer/Planner w/1-2 years exp.  E-mail resume: [email protected] (10/20)

JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight: Guilford, CT: 5-7 yrs media/mgt exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. ref. 55326BR  (10/20)

JOB OPENING: SR MGR, AUDIENCE RSRCH/MTV Networks/Chicago: Exciting opp to join one of the world’s leading creators of prgrmng/content across all media platforms. Full job description: log on to (10/20)

JOB OPENING: SR RESEARCH PROJECT MANAGER/DIGITAL/NEW PRODUCTS RESEARCH/ ATL:Manage digital New Product Research projects. Create/Execute Research plans & reports. 2-4 yrs Digital Research exp. Apply: [email protected] (10/19)

JOB OPENING: FREELANCER / Vh1 Ad Sales Research/NYC: Working knowledge of Nielsen TV ratings and their systems, MRI, Prof in MS Office. EOE/M/F/D/AAP. Apply [email protected] (10/19)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: PUBLICIST /Telepictures Prods/CA: Unit pub for website. Pitch/secure stories/content. Develop pre-launch and launch press. Write/distribute releases. Work w/ exec/staff. 5-8yrs exp. Res: [email protected] (10/19)

JOB OPENING: INT’L DIGITAL RSRCH MGR/MTVN/NY:  3-5 yrs online new media & digital exp. Exp w/Comscore, quant. & competitive rsrch; exc presentations, reportings, analytical & writing skills. Apply: . EOE/M/F/D/AAP (10/19)

JOB OPENING: FREELANCE DESIGNER/CINEMA 4d ARTIST/Viewpoint Creative/Boston: Strong Motion Graphics skills in Cinema 4d, professional broadcast design EXP pref. Send reel/resume/URL to [email protected] (10/19)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email: [email protected] with Ref: prod intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email: [email protected]   w/ Editing intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY: Editorial interns w/great writing and web skills for Los Angeles-based dining/travel website. Assist editors, create & maintain web pages. PT/FT. Email [email protected] SUBJECT: INTERN (10/19)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email: [email protected] (10/25)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona; [email protected] (10/25)

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience: [email protected] (10/24)

SITUATION WANTED: PRODUCER/ PROD COORD/ L.A. area: 7+ yrs exp. mult shows at one time, great work ethic; have TV & Film exp. as Prod, Dir, Writer, talent coord, great verbal skills, resourceful,team [email protected]  (10/20)

SITUATION WANTED: ENTRY LEVEL POSITION/NY/NJ area: Motivated, hard-working Fordham University grad with production/talk show and other varied experience seeks assistant/entry level position in creative environment. [email protected] (10/20)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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