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Cynopsis: DIGITAL
10/11/07
Good Morning, it’s Thursday, October 11, 2007 and this is your first early morning digital briefing.
The open platform concept is really catching on. MySpace is planning to launch the MySpace Platform in the coming weeks, according to the blog TechCrunch, which heard the news from a number of third party developers the social network has reached out to. Like Facebook, MySpace would like freelance developers to create cool new applications to enhance MySpace users’ experience. Developers would be able to serve their own ads within their own applications and keep 100% of the proceeds generated from them. Not be left out, Google is also planning to entice third party app writers to create for iGoogle, Orkut and eventually Google Apps. The marketplace is realizing that open source environments incubate creativity and ultimately drive usage. More than 5,000 third-party applications have been developed for Facebook so far this year.
Atlas Media Corp. formed the Atlas Digital & Emerging Media group to develop and produce original content for mobile and online platforms. Atlas Digital will launch with 4 new content deals: Intriguing rituals, bizarre festivals and related content will be featured on the Stounder channel on YouTube from October 15; Comcast’s FEARnet will premiere new Atlas webisodes during each day of October, including Route 666 and America’s Scariest Home Haunts; Fuse is producing three pilot webisodes to be tested online and Discovery Mobile will distribute an original Atlas pilot. Maria Lane, EVP, Atlas Digital & Emerging Media, will head the venture.
New content providers including CondeNet, Sports Illustrated and blip.tv will add a total of eight new internet channels to Sony Electronics‘ Bravia Internet Video Link service. Sony will also begin offering “Minisodes” (TV episode condensed into 5-6 minutes) and a Funny Bone channel on the service, comprised of sitcoms, shorts and cancelled pilots from the past. Logos that link to the content appear on Bravia TV menu screens, accessible with a click of the remote. New partners join Yahoo!, AOL and Crackle, operating on the service since it launched in August.
Cartoon Network is teaming with LucasArts to produce a 3D Halloween programming block on Friday, Oct. 12 at 7 p.m. ET accompanied by a sneak peak of the upcoming LucasArts 3D game Thrillville: Off the Rails. CartoonNetwork.com is also hosting 3D house parties and creating a custom microsite featuring a demo of the game.
CBS Interactive unveiled a new horror-themed interactive series in the form of mock-training films teaching users “How To Survive A Horror Movie: All the Skills to Dodge the Kills”. Based on book of the same title by Seth Grahame-Smith, the two-minute webisodes will be available on dodgethekills.com and through the CBS Audience Network from now through October 25.
PBS multiplatform preschool network Sprout is also getting into the spooky spirit of things during Halloween week with holiday-themed episodes of its shows. SproutOnline.com is featuring a special Halloween section including video highlights of children making homemade costumes and crafts as well as various themed games, activities and contests.
Airborne Entertainment launched the NHL Clubhouse mobile storefront on Verizon Wireless, offering team-branded mobile content, ringtones and wallpapers.
George Harrison became the final Beatle to make his solo albums available digitally on iTunes, Amazon.com, and the Zune Marketplace. The world is still waiting for the Beatles catalog to become available after Paul McCartney was quoted saying a deal was imminent in May.
It’s the fall semester and you know what that means — Cynopsis Weekender College Edition is coming back on November 15th! Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television. If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender. All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at cynthia@cynopsis.com, subject Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted. Good luck!
Online video search engine Blinkx launched a new revenue-sharing ad platform that will split ad revenue earned from contextually placed ads with website publishers that embed the Blinkx player on their site. The Blinkx system, based on speech-to-text transcription and visual recognition, will dynamically select relevant ads then pay publishers based on each time the ad is clicked on. Content creators are not compensated in the Blinkx model.
Mediacasting platform provider and tool creator CastFire signed three new deals to provide infrastructure, management and ad insertion services to Next New Networks, Boing Boing TV and DECA. CastFire provides tools to help podcasters manage, analyze and enhance their offerings.
MtvU’s RateMyProfessors.com launched a new Facebook widget allowing college students to search for and view RateMyProfessors’ ratings right from their Facebook profiles.
The heads of the parent companies of the big 4 broadcasters wrote a letter to FCC Chairman Kevin Martin voicing concern that allowing wireless devices to share TV broadcast spectrum would interfere with over-the-air digital TV broadcasting. That didn’t stop AT&T from deciding to pay $2.5 billion for additional wireless spectrum in the 700 Mhz range, allowing it to offer customers additional wireless services including video broadcasting. The purchase from Aloha Partners will add enough capacity to serve video and text messaging to the top 72 U.S. markets.
Sprint may soon be forced to give up on launching WiMax networks in major cities according to CNET, as shareholders view it too risky a venture for a company already on shaky footing. Sprint announced a partnership earlier this year with Craig McCaw-led start-up Clearwire to help hasten its plans.
~ DIGITAL ADVERTISING ~
Travel Ad Network (TAN) announced it will become the exclusive sales representative for RandMcNally.com, the fourth-largest mapping and driving directions site according to comScore. TAN’s network consists of over 50 sites including Kayak.com, LonelyPlanet.com and Rough Guides.
Intel will spend a minimum of 35% of its multi-million dollar “Intel Inside” cooperative advertising campaign online, according to The New York Times.
Top Visited US Broadcast Network TV Show Websites (Week ending October 6, 2007)
Rank Network Website Market Share of Visits
1 NBC Deal or No Deal 13.60%
2 ABC Dancing With The Stars 10.63%
3 NBC Heroes 6.23%
4 FOX America’s Most Wanted 3.29%
5 ABC Grey’s Anatomy 3.26%
6 NBC The Office 3.15%
7 ABC The Bachelor 2.32%
8 ABC Lost 2.24%
9 NBC The Biggest Loser 2.08%
10 ABC Desperate Housewives 1.96%
Source: Custom report from Hitwise
Fox Mobile Entertainment President and CEO of Jamba Lucy Hood announced her resignation from News Corp. to pursue “more entrepreneurial ventures.” Jamba COO Lee Fenton will assume her duties until a replacement can be found. Jamba is the vertically integrated mobile content joint venture formed in 2006 between News Corp. and VeriSign, Inc.
AOL named Tariq Muhammad as Director of AOL Black Voices. He will oversee editorial activity for all areas of the site, reporting to Mike Rich, SVP, AOL Entertainment and AOL Black Voices.
Michael Lamontagne joined Cincinnati-based Empower MediaMarketing as Digital Strategist/Search. Michael comes over from Nielsen Online (formerly Nielsen BuzzMetrics), where he was a senior research analyst.
WhiteHouseCountdown.com takes a whimsical look at the online presidential campaigning phenomenon with a mock gaming/social networking site that challenges users to raise virtual bucks for their favorite candidates. Earn money by playing games or turning others on to the site, or just hang out and watch videos highlighting candidates’ positions on the issues.
Thanks to: Sarina Simon North South Studios Los Angeles
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
10.11.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / mark@cynopsis.com
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JOB OPENING: CLIENT SERVICE EXEC/Nielsen Media Research/NY: Media-focused sales and client services professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #3717 (10/18)
JOB OPENING: INTEGRATED SALES EXEC/Sundance Ch/NY: 5+yrs sales/mktg exp.Dev/sell/exec multi-platform, integ’d partnerships for “like minded” clients.Creative media mktg & savvy prof w/ proven rec.Res: jobs@sundancechannel.com (10/18)
JOB OPENING: ACCT EXEC/NewsChannel 8/DC: Highly motivated, self-starter w/ strong work ethic. Ability to mng mult proj. w/ strong desire to win, strong comm & negotiation skills a must. 2 yrs+ media sales exp req’d. Res: hr@wjla.com (10/18)
JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: nyc-apply2day@univision.net EOE (10/18)
JOB OPENING: DIRECTOR, PUBLICITY/SciFi: Gen. positive press for SciFi’s programming. Assist in developing PR strategy & campaign plans. Min. 7 yrs Publicity exp req. Apply to job# 627355 www.nbcunicareers.com (10/18)
JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering. thammack@edgets.com 860 632 3707 (10/18)
JOB OPENING: MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: http://www.lifetimetv.com/about/jobs.html (10/18)
JOB OPENING: AE, ADVERTISING SALES/Gospel Music Channel/LA/Western Region: Part-Time Position, work from home. Barbara@gospelmusicchannel.com (10/17)
JOB OPENING: EXEC PROD/A&E TV/NY:Responsible for the development and piloting of programming for The History Channel.BA/BS/5+ yrs exp in prgming/prod at a cable/brdcst or prod co.Apply: www.aetn.com/careers.html (10/17)
JOB OPENING: TV RESEARCH FREELANCER/ABC Burbank: min 1-2 yrs exp TV research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. www.disneycareers.com (Keyword search Req ID 114567) (10/17)
JOB OPENING: SR DIRECTOR, STRATEGY & OPERATIONS DEVELOPMENT/ MTV/NYC: 5+yrs Digital Media, Music Industries exp, MBA, Strg Power Point/Excel/Financial & Presentation skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/17)
JOB OPENING: VP, MKTG/Columbia MD: Oversee the development of marketing strategies and campaigns which enhance affiliation with the brand, and ad campaigns, promotions and/or web marketing campaigns. Visit www.rl.tv for details. (10/17)
JOB OPENING: FT/MKTG MGR/FOX REALITY CH/LA: Busy all reality channel seeking mgr to execute mktg plans, promotions, PR tactics &manage agencies. 4-5 yrs., TV exp. a +, Apply: http: www.foxcareers.com #FNG9038 (10/17)
JOB OPENING: SALES ASST/Univision/NYC: Detail oriented team player w/excellent comm skills & proficiency in PowerPoint to support business development VPs. 2-4 yrs exp req. Bilingual Spanish a +. Apply msanor@univision.net EOE (10/17)
JOB OPENING:DIGITAL AE/History/A&E/NY: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt.3yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (10/17)
JOB OPENING: INTERNET ACCT EXEC/CBS5.com/San Francisco: Responsible for identifying/ meeting w/ new business customers, prepare and present proposals & customized opps and dvlp long-term advrtsng relationships. Res: jobs@cbs5.com (10/17)
JOB OPENING:TV BUYER/KD&E/NY: 1-2 yrs exp in National or Local TV working on video game publisher. Detail oriented, excellent organizational skills, multi-tasking. Responsible for negotiations & maintenance. Go to www.kdande.com (10/17)
JOB OPENING: MANAGER, DAYTIME PROGRAMMING/ABC Daytime is looking for a Manager of Programming with strong writing development skills for its two east coast serials. Please visit www.disneycareers.com – reference job#118395 (10/16)
JOB OPENING: GSM-KSBI-TV/DT-OKC Must be a highly skilled leader/proven track record of revenue success & sales strategies. 7+ yrs experience required. B.A. preferred. Tremendous opportunities. Send resume to: info@ksbitv.com. (10/16)
JOB OPENING: INTERACTIVE ACCT EXEC/Discovery Channel/NY & IL: Sell nat’l interactive ads incl. online, vod, mobile & podcast. Mng & dev. growing business. Strong communicator. Solutions sales exp. Apply: www.discovery.com Req#5868 (10/16)
JOB OPENING: ONLINE MEDIA RELATIONS MGR/NY: leverage new media (RSS, SEO, digital releases), develop relationships w/blogs, podcasts, v-logs. 2-3 years’ experience, track-record. Competitive salary/benefits. Jobs@mbooth.com (10/16)
JOB OPENING: DIRECTOR, RESEARCH/E! Entertainment: Manage dept workflow, including custom requests and standardized reports. Full job description and application online, www.eentertainment.com/careers (10/16)
JOB OPENING: MANAGER, INTEGRATED MARKETING fuse TV/NY:Dvlp/execute multi-platform integrated mkting opportunities for Ad Sales clients. Strong writing skills req. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ jessica.bruckner@thegarden.com (10/16)
JOB OPENING: DIRECTOR, CONSUMER MKTG/VERSUS/Philly: Direct development/execution of consumer & affiliate/ad trade mktg campaigns for network programming and trade efforts. 10+ yrs exper. EEO/AA/Drug Free. Apply www.versus.com (10/16)
JOB OPENING: COORD,AD SALES MKTG/GAC/SCRIPPS NETS/NY: Execute added value, develop sales materials,client & sales liaison, mng website updates, track all promotions1-2 yrs exp cable/sales/agency. Apply at www.scrippsnetworks.com (10/16)
JOB OPENING: DIR CONSUMER MEDIA MKTG/A&E TV/NY: Mng all consumer media mktg initiatives for THC & its sister ntwrks. BA/BS/ 7 yrs exp media w/strong knwldg of traditional & digital mktg/adv mngmnt.Apply: www.aetn.com/careers.html (10/13)
JOB OPENING: CREATIVE DIR/ON-AIR PROMO/A&E TV/NY: Create,execute & mng mktg campaigns for THC & its sister ntwrks. BA/BS deg/5 yrs exp in on-air promos w/ cable or brdcst net. Brand building a + Apply: www.aetn.com/careers.html (10/13)
JOB OPENING: MKT RSCH ANALYST/FREELANCE/MTV Networks/NY: Analyze primary & syndicated data on consumer behavior and attitudes for Spike TV. Degree & 1 year experience statistical analysis required. email: Spikeresearch@gmail.com (10/13)
JOB OPENING: MGRS & DIRECTORS, PRODUCT DEVELOPMENT/ MTV&VH1 Digital/NYC: Multi Openings. 5+yrs Prod Dev, Exp creating Digi PRDs Bldg Intractv Digi Prodct; Knwlg ActionScript 2.0, DOM, CSS. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/13)
JOB OPENING: SENIOR MANAGER, DIGITAL SALES RESEARCH: ABC seeks a Sr Mgr for Digital Sales Research. Coordinate market research efforts around emerging content platforms. Please visit www.disneycareers.com – reference job#113022 (10/13)
JOB OPENING: DIRECTOR OF ONLINE PRODUCTION/Nickelodeon/The-N/NYC: 7+yrs web dev/production/PM; 3+ yrs. mgt exp; User Interface/Interface Architecture design skills. EOE/M/F/D/AAP apply www.mtvcareers.com (10/13)
JOB OPENING: VP MEDIA PLANNING/Nickelodeon/NYC: 8+yrs exp. Media planning; 5+ yrs. mgt exp a must; Exp. media planning in an agency setting preferred. EOE/M/F/D/AAP apply www.mtvcareers.com (10/13)
JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: National research support/create sales positioning presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: eric.bartlett@turner.com (10/13)
JOB OPENING: INTERACTIVE A/E/WPIX/CW11 NYC: 3+yrs online sales exp. well networked in online community, high interest in media, proven track record in online sales, pro-actively drive revenue, rush resume to www.cw11.com EOE (10/13)
JOB OPENING: ONLINE AD SALES MGR/NYC: Growing multi-media co. looking for pro-active deal maker w/ media buyer contacts & ability to close deals for websites with traffic over 1 mill. Exp. req’d. Cvr/Resume: kjennings@vidicom.com (10/13)
JOB OPENING: EDITOR /Portland OR: Great opportunity to prove you’re a motivated, brilliant spot and music video editor to a national TV audience. Write us: robotpanda@mac.com (10/12)
JOB OPENING: OFFICE MGR-ADMIN ASST/GSN/NY: Office mgmt & facilities duties. Report to SVP, Ad Sales. Outstanding comp. skills, problem solving, comm skills. 2 yrs. exp in ent/media. BS deg pref’d. Res/cvr letter: careers@gsn.com (10/12)
JOB OPENING: VP MEDIA RELATIONS/ABC DAYTIME/LA: Seasoned publicity and corporate communications executive to oversee bi-coastal PR department for ABC Daytime and SOAPnet. www.disneycareers.com/no.110245 (10/12)
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FALL INTERNSHIP CREDITS ONLY: Exp’d mentor looking for fall term internship. Position provides 360 deg access to the fields of prod & mngmnt in internat’l setting. Flex hours,business is conducted in a home office. Email: hanhuandi@gmail.com (10/17)
FALL INTERNSHIP CREDITS ONLY: PROD. INTERN: Film Co. seeks motivated interns, with strong phone skills. Assist w/ projects, admin duties. E-mail Resume or Letter to: Globaluniversal@aol.com (10/17)
FALL INTERNSHIP CREDITS ONLY: MUSIC INTERN/Oxygen Media/NYC: Seeks motivated intern 3-5 days/wk; w/strong interest in music to review submitted music, assist in searches, maintain library, gen’l off duties. Email resumes to jobs@oxygen.com (10/16)
FALL INTERNSHIP CREDITS ONLY: PROG INTERN/Oxygen Media/NY: seeks motivated intern, 3-5 days/wk, w/strong comm. skills; willing to learn ops of prog dept, research broadband, & prvd admin support. MS office apps a plus. email to: jobs@oxygen.com (10/16)
FALL INTERNSHIP CREDITS ONLY: DOCUMENTARY, CONTENT DVLPMNT/Chicago – production company looking for interns. Gain experience logging; pre, field & post prod and more.Apply: emily@teamworksmedia.com (10/16)
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SITUATION WANTED: SCRIPT COORDINATOR/NYC: Seek Script Coord./Supervisor role. TV series, film any genre. Versed in all script formats. Detail oriented, team player, creative, published. snilsson1222@yahoo.com (10/17)
SITUATION WANTED: SEASONED PROD/SHOW RUNNER: 2x cable net launch vet w/ A+ talent/music background. Resonant leader. Hawkish eye on budget. Resourceful. Confident. NYC/Phil/DC. Long/short term. DaneHallNewYork@aol.com (10/17)
SITUATION WANTED: EVENT/MEETING PLANNER/NYC: 3 + years exp. in corp./special events and PR. Excellent references. email: alexandra.smiley@gmail.com (10/12)
SITUATION WANTED: Creative Emmy Winner/L.A. Experience in competition, docu-soap and soft-scripted, looking for senior producer position. Strong credits, strong references, great attitude. Contact roughstringout@yahoo.com (10/12)
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