Thursday, November 4th, 2010

Cynopsis: DIGITAL

Good morning, it’s Thursday, November 4, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Time Warner CEO Jeff Bewkes denied seeing any signs of Netflix-induced cord-cutting yesterday in a quarterly conference call with analysts, but did promise the company was working to improve access to TV, film and magazine content across platforms and devices. He said that some form of “TV Everywhere,” including VOD for new movie releases and HBOGo on more distributors, would be available across 70 million homes by Q2 2011. The company again enjoyed healthy ad and subscription revenues from its cable networks, up 10% and 9% y/y. Time Warner reported a profit of $522 million for Q3, or 46 cents/share, down from $662 million, or 55 cents, a year earlier.


The midterms led to a huge traffic boost for with the site tallying nearly 80 million page views Tuesday – its highest-trafficked day since July 7, 2009, the day of the memorial service for Michael Jackson. Traffic was up 61% compared with the prior-four-week average and up 10% over the day of the rescue of the Chilean miners. Live video plays on the site were also up dramatically over the prior 4-week average with nearly a quarter million views – a 400% plus gain. CNN’s Politics Section was up nearly 100% over the prior 4-week average with more than 25 million page views, citing Omniture numbers.
Broadband channel, now distributed in some 65 million homes nationwide, announced a new line-up of over 50 college hoops games for the 2011-2012 season. Coverage tips off Nov. 8 at 8 p.m. ET with UC Irvine vs. Illinois with other notable team appearances including #1 Duke, #4 Pittsburgh, #5 Ohio State, #6 Villanova and #13 Syracuse.
Latino-themed Si TV announced it will debut the HD version of its network on Nov. 7 with the premiere of the original documentary, “PastPort: Cuba – The Search for Nicolita.”


CBS’ is launching a motion-controlled music streaming app for Microsoft’s new Kinect controller debuting today, part of integration with the Xbox 360 platform that began nearly a year ago. has generated more than 2.5 million new registrants since debuting on the Xbox LIVE entertainment service with users streaming in more than 70 minutes of music per session, according to CBS Interactive.


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Amid drastic cost-cutting measures and asset sales, AOL managed to eke out 130% increase in Q3 earnings to $171 million. Ad revenues declined 26% to $563.5 million, however, due largely to “self inflicted” cuts to sales staff across the globe, according to CEO Tim Armstrong. Display ads were down 8% domestically and 54% internationally, while search and contextual ads dropped 28%. Dial-up revenues, which still account for some 43% of AOL’s revenues, declined 26% during the quarter.


T-Mobile began a 4G marketing blitz around the launch of devices such as T-Mobile myTouch 4G handset and T-Mobile’s first 4G netbook, the Dell Inspiron Mini 10 4G. Both work on TMobile’s HSPA+ network, capable of delivering speeds of 12 Mbps (depending on the market) and have been deployed to 140 million people as of Nov. 1. Rival carriers such as Sprint and AT&T are already calling foul with the footprint numbers; AT&T says it delivers HSPA+ speeds to over 180 million.


Research in Motion and Apple continue to trade body blows in the smartphone market, according to Comscore‘s latest Global Smartphone report. RIM accounts for 37.3% of the U.S. smartphone market with the iPhone in second with a 24.3% share. Google’s Android platform gained by 6.5% percentage points to over a flat Apple to reach a 21.4% share. ComScore notes that the rising smartphone market is lifting all boats and boosting mobile content usage across all platforms.
Top Smartphone Platforms 3 Month Avg. Ending Sep. 2010
Total U.S. Smartphone Subscribers Ages 13+                
                                                       Share (%) of Smartphone  Subs
                                                       June -10  Sept. 10   Point Change             
Subscribers                                         100.0%    100.0%        N/A

RIM                                                      40.1%     37.3%          2.8
Apple                                                    24.3%     24.3%         0.0
Google                                                   14.9%     21.4%        6.5
Microsoft                                                12.8%     10.0%        2.8
Palm                                                        4.7%      4.2%        -0.5
Source: comScore MobiLens      


and talkbackTHAMES digital launched the Family Fortunes game for iPhone and iPod Touch. Based on FremantleMedia’s Family Fortunes TV game show, iPhone and iPod touch owners can take up the post as leader of a ‘family’ in a contest to name the most popular answers to survey questions posed to 100 people.


Tribune Co. has renamed its Tribune Interactive division Tribune Digital, placing Don Meek, who had been chief revenue officer for the company’s publishing and interactive operations, in charge as EVP. Don will report to Tony Hunter, head of the Chicago Tribune Media Group. The shakeup is part of an exodus of former Jacor and Clear Channel Radio executives brought to Tribune by former CEO Randy Michaels, including Tribune Interactive President Marc Chase, TI Senior Vice President and Chief Operating Officer Jeff Kapugi and TI Executive Vice President Carolyn Gilbert, who have begun leaving the company. Doug Thomas will continue as EVP/GM of Tribune365, and report directly to the Executive Council.
Mark Johnson has been promoted to VP/Business Operations for Turner Sports-managed NCAA Digital and PGATOUR.COM. Tom Sahara is being promoted to the expanded position of VP/Operations and Technology and will continue to serve as the senior liaison with Turner Studios and Network Operations for TV and digital operations. Finally, Pete Scott has been upped to the role of VP/Emerging Media. He will continue to oversee the strategic partnership with Yahoo! Sports and will add the responsibility for overseeing digital operations and technology for delivery of NCAA and SI Digital live streaming to the current Turner Sports portfolio of TNT OverTime, TNT RaceBuddy and PGA Championship Live.
Bravo has upped Lara Spotts to VP/East Coast Development. She will be responsible for all East Coast development, including pilots, casting reels, and concept development, reporting to Eli Lehrer in New York.
Content delivery network CDNetworks tapped former Akamai and EMEA executive Scot Brenton as VP/U.S. Sales. named Bedi A. Singh, Co-CEO of MGM, as Key Advisor to the company’s entertainment & financial segments.


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Men (11/15), Baby Boomers (11/29), Across Ethnicities (12/13)
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480

Click to view specials on Kids, Tweens, & Teens, & Women


Eager to snare some of the money pouring into local online and mobile couponing, Facebook introduced a new “Deals” platform allowing local businesses to offer bargains to users who stumble upon their locales via Facebook places, on the iPhone or via the mobile web browser-based interface. Individual deals require you to check in to get the deal. Friend deals require you to tag and recruit others. Loyalty deals reward frequent patronage. Charity deals encourage local businesses to give to a shelter, school or other worthy cause. Facebook is also (finally) stepping up its mobile efforts, adding a single sign on feature to make it easier to integrate Facebook with other mobile apps. Finally you can log on once and not have to type in your password again and again ad nauseam.
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENINGACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at , email [email protected] (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to [email protected] (11/11)

JOB OPENINGDIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to EOE (11/11)

JOB OPENINGTALENT COORD(2)/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit (11/11)

JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res [email protected] (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: [email protected] (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (11/9)

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: [email protected] m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: FNG0000076 (11/6)

JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to Search Req # 119099BR to apply (11/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: [email protected] (11/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel [email protected] (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email: [email protected], Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email [email protected] (11/11)

SITUATION WANTED: MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/9)

SITUATION WANTED: Award-winning DIGITAL MEDIA/CONTENT/TELEVISION executive looking for long term career move. 15 years exp., strong creative leader with stellar work hist and refs- let’s meet. Email: [email protected] (11/9)

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. [email protected] (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email [email protected] (11/9)

SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @ [email protected]  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected]  (11/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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