Thursday, November 3rd, 2011


At Break Media, we’re All About Video.

We are a DISTRIBUTION powerhouse, running our content and ads across the #1 comedy video site and one of the world’s largest video ad networks. Our video application has been downloaded over 1.5 Million times on Android and iPhone. We’re connecting video with users everywhere.

We CREATE award-winning content for our audience and brands. Our Creative Lab produces thousands of videos annually.

We ACTIVATE custom video solutions and offline events fine tuned to unite our audiences with your brand.

Cynopsis: DIGITAL

Good morning, it’s Thursday, November 3, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here .

Viacom and Time Warner Cable (TWC) will be going at it again in the courtroom as the media company seeks to block the cable operator from streaming its content on the iPad. According to MediaPost, TWC argues that it has the right to simulcast Viacom TV networks because it recognized new distribution methods were on the horizon and therefore obtained platform-neutral rights. Viacom counters that iPad in-home streaming is a breach of contract and violates copyrights and trademarks, and demands adequate compensation for giving TWC the rights to stream its channels to mobile devices. The companies had put their dispute on hold in June 2011 in order to figure out a new agreement. However, that ended when Cablevision ended a similar dispute it had with Viacom. TWC demands that it is entitled to the same terms as Cablevision. Gauging from court documents, Viacom is seeking additional compensation partly because of potentially lost advertising dollars as Nielsen does not yet measure streamed programming.


Its separate deals with Netflix and Hulu will help Time Warner generate $100 million in revenue in the last quarter of 2011, which is a testament to the profitable nature of web video for large media companies, says AllThingsD. While this is good news for media companies as the ongoing slide towards digital content continues, the fact remains that content is still more valuable when distributed through traditional outlets. It is why media companies have made it a focus to condition viewers to not expect to see video content on web services immediately.

Time Out New York is partnering up with Foursquare to declare those who have done the most things, and/or checked-in to the most places, on Time Out NY‘s Best of NYC tip list the “Kings of New York” via a real-time social leaderboard. Users can check in to see how they rank against others in the city. The Kings, or the top three individuals on the scoreboard each week, will get a shout-out in the magazine’s print edition.

Independent producer/distributor Entertainment Studios (ES) has launched, a new subscription TV platform that will allow subscribers to watch live television and VOD on multiple devices including TVs, computers, mobile devices and set-top boxes. The offering premieres with six of the company’s networks bringing you channels with content dedicated to topics such as cars, comedy, entertainment news, pets, recipes and travel. ES has plans to offer at least one linear programming channel for all major entertainment categories within the next 12 months. Subscriptions start for as low as $1.99 per month.


Square’s Card Case iOS app lets you pay for your item by simply saying your own name; eliminating the need for taking out your wallet or even your phone, reports GigaOm. The app’s technology uses GPS in order to connect to a business when you’re within 100 meters of the location. The sale is charged to the card you have set up with Square. The business has its own Square app, which will allow cashiers to verify that it is indeed you making the purchase. Once the transaction is complete, you’ll even get a push notification with the amount. The service is opt-in and intended for customers who frequent a specific business. As of now, 20,000 merchants accept the Square service. The Android version will come soon.

Asana, a web-based productivity app co-founded by Facebook cofounder Dustin Moskovitz, has finally been made available to the public. The app forgoes the social networking actions and tools you are used to (such as chats and status updates) to focus more on your work items, reports TechCrunch. It allows you to plan, schedule and notify co-workers on the projects you’re working on; see who is working on a project and relevant attachments for it; assign tasks; and thanks to HTML5, it runs pretty fast as well. For now, the service is free for up to groups of 30 people.


LG Electronics is integrating YuMe‘s ad technology into their connected TVs in order to provide app developers the ability to monetize their apps. YuMe will power LG’s ad solution including in-app ad support, management and optimization of the publisher’s ad inventory. Toyota has signed up to be the first advertiser for the connected TV ad offering. This announcement also means that YuMe’s solution for connected TVs and CE manufacturers is available.


According to a forecast from eMarketer, social network ad revenue will exceed $8 billion in 2012 and approach $10 billion in 2013. In fact, spending will reach $3.9 billion in 2012 and $4.81 billion in 2013. For comparison’s sake, 2011 is scheduled to amass $2.74 billion in social network advertising spend. The biggest benefactor of the continuing rise in social ad spend? Facebook; it will collect $5.78 billion, or 72% of all social networking advertising revenues in 2012.

A+E NetworksProject Runway scored the highest ranking for all TV in the category of “social media activity” for the last week of October 2011, according to Trendrr.TV. The show amasses over 935,000 pieces of activities across multiple social channels (such as Facebook, Twitter, GetGlue and Miso) to beat out other popular TV fare such as The Jersey Shore, The X Factor and The Walking Dead.


Google has unveiled a new native Gmail app for the iOS operating system. The app allows you to receive push notifications for new emails, search across all your mail, scan your emails that are on the same subject with threaded conversations, label your mail and upload photos with one click via a new attachment button. The app also enables you to keep track of important messages with the Priority Inbox. For what it’s worth, initial reviews have been less than favorable citing numerous bugs from an inability to sign in to a broken push notification feature, along with other crash errors.

Previous Cynopsis: Digital Website of the Day, IntoNow , is coming to the iPad. For those who don’t remember, the app tells you what TV show you are watching by simply tapping one button and letting it record the audio, and then allows you to share the viewing info with friends. The iPad version enhances the service by populating relevant information (from tweets to news stories and, if applicable, sports game statistics) into your in-app newsfeed based on the TV show you tag.

Improv Electronic‘s Boogie Board Rip LCD writing tablet is now available for shipment through purchases made on, and the company’s own website. The tablet comes with optional Virtual Desktop Companion software (compatible with Windows) that enables users to connect the device to a PC in order to view notes and drawings, save files to the computer and share them via e-mail. The device is priced at $129.99.


PlayScience, a digital media strategy company focused on helping organizations develop play and entertainment products, has mad two additions to its senior staff. Riwanon Gestin will come on as the Global Research Lead and Ross Marks will become the Innovation & Research Lead. Gestin will take charge of the company’s global research efforts and expanding the company’s presence worldwide, while Marks will oversee the development of new methods and strategies for consumer insights and product development.

David Cautin has been named the new Chief Executive Officer at kgb, the independent provider of directory assistance and information services. Cautin will oversee the strategy and operation of kgb business worldwide, with the exception of kgbdeals, which has its own CEO in Brian Harrison. Cautin will be based out of New York City and will report to the company chairman, Robert Pines.


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Break Video is helping out Movember, the non-profit that seeks to raise awareness for men’s health issues and is responsible for many of the (potentially awesome or potentially horrifying) beards and mustaches you will see this month. The online video publisher has produced videos and editorial web content focusing on the history of the foundation, a PSA to be aired on CBS and even an original rap song that gives a shout out to the greatest mustaches in history. Also as part of the initiative, Break Video has created custom editorial domains at and and will also host a “Show Off Your Mo” Facebook photo contest.

Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL AE/Chicago/NY:  Sell A+E Network’s suite of dig advertising opportunities within assigned territory to agencies/clients (11/10)

JOB OPENING: MANAGER, AD SALES RESEARCH/NYC: Proactive, detail-oriented, 3-5 years exp with cable or BC sales team, Nielsen, MRI, Mendelsohn, experience req’d.  [email protected] (11/10)

JOB OPENING: ASSOCIATE PRODUCER/New York:Associate Producer needed immediately for syndicated daytime talk show. Experience booking real ppl in conflict a MUST. Resume: [email protected] (11/10)

JOB OPENING: MGR, INTEGRATED PROMOTIONS/FX Networks/LA: Mng multi-platform consumer promotions to drive tune-in to the ntwrks’ original series & movie prgrmng.BA+ 5-7 yrs entertainment mktg or promotion exp. (11/10)

JOB OPENING: BRAND MKTG MGR/USA Ntwrk/NYC: Manage ext agencies & int depts to develop campaigns to support brand id for all ntwrk prgming. 3+ yrs brand mktg and strong writing skills req’d. #3265BR (11/10)

JOB OPENING: ENTERTAINMENT MGR/NY or LA: Oversee material deliveries for int’l entertainment distribution. Assist with program sales related needs. 2-3 yrs. Exp. More info or to apply job# OTH79-12 (11/9)

JOB OPENING: PUBLICIST-FUSE/NY: PR for brand, prgrmng & campaigns. Daily PR activies- inc writing publicity materials & pitch projects. Support content distro, oversee press efforts, & execute PR initiatives. (11/9)

JOB OPENING: DIR POST OPERATION/DC: Oversee post production and technical operational functions for Creative Services & other facility occupants. Apply: (11/9)

JOB OPENING: ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (11/9)

JOB OPENING: RSRCH CONSULTANT/ABC/Bur: Track/analyze performance prog across all platforms. Solid PC skills, orgnzd & detail oriented, media rsrch exp pref. Knwldg Nielsen sftwr & BA/BS pref’d. Resumes: [email protected] (11/9)

JOB OPENING: SR MGR – AD SLS MRKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mrktg exp; exp in TV/Cable & ad sls mrktg plus; #4659 (11/9)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/LA: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here (11/8)

JOB OPENING: PROGRAM SCHEDULER/EPIX/NY: Schd promos; upd prog logs; sched’g on-going series, movies & specls into PTS; updt grids in sched syst for EPIX, EPIX 2 & EPIX 3; 1-2yrs prog exp; Col Grad EOE (11/5)

JOB OPENING: POST PRODUCTION SUPERVISOR/NYC: Competition-reality show seeks organized Post Production Supervisor. Large volume of footage. Will oversee loggers, supervise AE’s 12/19/117/27/12 Email : [email protected] (11/5)

JOB OPENING: SUPERVISING POST PRODUCER/NYC: Competition-reality show seeks experienced, creative Supv Post Producer Oversee post; give notes to Post Producers, APs and Editors 1/2/12-6/29/12 Email: [email protected] (11/5)

JOB OPENING: LICENSING SALES EXEC/LA: Growing kids entertainment company in LA needs experienced, creative sales exec for high profile brands. Proven sales record, self-motivated, passionate, driven for success [email protected] (11/5)

JOB OPENING: MEDIA ADMIN/L.A. TV PRODUCER-DISTRIB: Prep commercial integration, flowcharts, invoices & ad buyer requests. Office, Project, Contract & CEO admin. Media, Ad Agency, Nielsen exp pref. Res/Salary reqs: [email protected] (11/5)

JOB OPENING: Citybuzz BUS. DVLPMNT MGR/NYC: Online, in-flight, taxi TV ntwrk seeks media savvy sales talent to drive sales of branded content & tradit’l spots on dig, out of home & brdcst platforms. Resume/cvr: [email protected] (11/5)

JOB OPENING: MGR PR/SUNDANCE/NY: Devlp/excute publicity campagns/events/netwrk premums/pres junkets resultng in media coverage of SUN brand. Creatve w/excllt comm skills/Media contcts. 5yr PR exp in TV indstry [email protected] (11/4)

JOB OPENING: ANALYST, PRIMARY RESEARCH USA/NYC: Plan, design, analyze consumer research (custom and syndicated). Passion for TV & strong writing and math skills. Apply: (11/4)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC NETWORKS/NY: Oversee strategic design & execution of staffing plans for all networks & corp. departments. Needs 10+ yrs in house & search firm experience: Apply: [email protected] (11/4)

JOB OPENING: DISTRIBUTION COUNSEL/A+E Networks/NY: Min 5 yrs cable-carriage distribution/affiliate deals. More info & Apply: #103642 (11/4)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: Sales Planner needed with 3-5 years media experience. BA Deg. Strong contacts. Position reports to SVP of sales. Contact [email protected] (11/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY: INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to: [email protected] (11/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  [email protected]

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (11/10)

SITUATION WANTED: College graduate withaBS in Marketing and a strong interest in the Broadcast Media industrylooking for positions in marketing/advertising sales. Contact me at [email protected] (11/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/10)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/9)

SITUATION WANTED:  CREATIVE MIND AT WORK Seeking to assist at Entry-Junior level. B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but, open to warmer climates. Please email, [email protected] (11/9)

SITUATION WANTED: MBA professional with 4 years of experience, looking for opportunities in sales, business development, or research. Motivated self-starter and team player. [email protected] (11/8)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/8)

SITUATION WANTED: Seeking Media/Marketing/Brand Strategy Assistant position in L.A. I have a MBA in Marketing, 7+ years work experience. Interned at Starwood Hotels. Interested in all things creative. Contact [email protected] (11/8)

SITUATION WANTED: MBA professional with 4 yrs of exp, looking for opportunities in sales, business development, or research. Motivated self-starter and team player. [email protected] (11/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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