Cynopsis: DIGITAL
11.14.13

Good morning. It’s Thursday, November 14, 2013, and this is your first early morning digital briefing.

Cynopsis hosted its second annual Digital Measurement Summit in New York City yesterday, attended by more than 100 industry insiders. Experts in the digital measurement business from YouTube, Rovio, PeekAnalytics, IAB, DPAA and others offered insight into everything from the economics of YouTube measurement to measurement in social media and the second screen. For a list of winners of Model D Awards, honoring the most innovative and creative work in digital content and advertising, go to www.cynopsis.com.

Netflix unveiled a new look designed to make it easier for viewers to discover new content on the streaming service. USA Today reports the new interface will include three large scroll-through images, an attached synopsis and a personal detail chosen by Netflix. Instead of rectangular images representing a specific title, Netflix will take two large stills from the content to create the display. Another update: a new predictive search tool on the site that only requires a few characters to reach a list of results. The redesign will affect TVs with apps, game consoles and set-top boxes, but it is not meant for mobile devices.

YouTube announced a free (for now) tool called FanFinder that allows creators to introduce their content to new viewers via a “trailer” style video. YouTube turns the trailer into a TrueView ad that lets users opt out after five seconds.

Hulu is in early talks with cable providers to include Hulu Plus as part of their TV bundles, The Wall Street Journal reports. Potential partners include Comcast, Time Warner, Verizon, AT&T and Cox. 

The Hollywood Reporter launched a multiplatform fashion and beauty/celebrity news site called Pret-A-Reporter. The site, www.pretareporter.com, features videos, red-carpet coverage and TV and film wardrobe photo tours. Users will have access to weekly “Music Monday” Spotify playlists, “Throwback Thursday” Instagram takeovers and weekly giveaways.

Shane Dawson may be making a move from the second screen to the small screen – the YouTube star (over 10 million subscribers across his three channels) has sold a comedy to NBC. Dawson’s show, Losin’ It, is based on his real-life experiences at a weight-loss clinic.

Tennessee music festival Bonaroo partnered with YouTube for an eight-part documentary series about SooperGroop, a one-time-only band made up of musicians who met just a few days before they performed at the festival. The series, tracking electro funk duo Knower (1.1 million total views), YouTube sensation Jenny Suk AKA Jeni (16 million total views), hip-hop duo Black Violin (700 thousand total views) and rapper Soul Khan (1.6 million total views) from their trips to Tennessee until their departures, can be watched at Bonaroo’s YouTube channel.

Please join Cynopsis onThursday, November 21, for an exclusive training webinar, Leveraging Social Media to Drive Tune-In and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT; and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.

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Digital brand advertising provider YuMe announced its new tool, Audience-Aware SDK, designed to help advertisers and publishers better understand audiences and their receptivity to brands. “Our users are as diverse as our content catalog of music videos, news, and original shows,” Co-Founder & President of Blastro Networks Rob Campanell told Cynopsis. “With YuMe’s embedded Audience-Aware SDK we are looking forward to insights that can help us improve both our content programming and the ad experience for our viewers as well as monetization for us.”

CraveOnlineMedia and comScore recently conducted a study of influential millennial men and their brand engagement and purchasing behaviors. The study defined “influential millennial men” as men 18-34 who are first to own products and advise others on purchases. The study found that they spend 2-5 times more on favorite brands, and 89 percent of them recall online marketing and are two times more influenced by these advertisements. “It really underscores the hidden value in mid-tail, affinity or interest-based sites, which often get overshadowed by the reach and efficiency of large non-enthusiast sites, like the portals or broad interest sites,” Evolve Media’s Co-founder and President Brian Fitzgerald told Cynopsis.

Social advertising company 140 Proof has hired its first Vice President of Sales for the Eastern Region, Penny Veneziano. She was most recently the Sales Director, Digital Sales for the Eastern Region at The Weather Channel.

Videology announced Scott Macleod as its new Chief Financial Officer. Macleod was a founding member and Managing Director of Merrill Lynch’s Global Communications Group.

Call for Submissions: Cynopsis is producing its annual Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

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Smartsung and production company SXM‘s social media reality series SOS: Island: Survival of the Smartest enlisted mega brands like BuzzFeed and Discovery to foster social conversations around the show. “By working with these media publishing power houses to promote content, viewers are not only encouraged to watch the show on the microsite, but are able to view it in its entirety across any platform they might be engaged with: YouTube, Facebook, Twitter, their mobile device and even on Xbox Live, making for a channel-agnostic approach to distribution,” said Chris Price, SVP at Starcom USA, the media agency that drove media ideation and planning for the show. Watch the latest episode of the series at www.cynopsis.com.

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1. Fast & efficient personalized service

Contact Trish Pihonak to spotlight your company’s job openings today.

[Check out the job board on our Facebook page – updated daily!]

See you tomorrow,
Jessica Reese
11.14.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

JOB OPENING: FREELANCE SCHEDULING/MASTER CONTROL CONSULTANT: TV25 Baltimore is seeking to work approximately 20-25 hrs per week. Interested parties should send resume with salary requirements to [email protected] (11/21)

JOB OPENING: DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: www.aenetworks.com/career (11/20)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE (11/20)

JOB OPENING: CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: [email protected] (11/20)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BA req. Full info & APPLY HERE (11/20)

JOB OPENING: TVOne/RSRCH ANLYST & SR ANLYST/NY: Strng Neilson, 3rd prty systm: NPOWER, AdViews, StarMedia, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp. Resumes HERE [email protected] (11/19)

JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

JOB OPENING: RETAIL MKTG MGR/Nickelodeon/NYC: Idea generation & strategizing mktg campaigns to support CP at retail, & work hand in hand with sales teams to drive revenue. 3-5 yrs exp in licensing, consumer products, mktg. Apply HERE (11/16)

JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16) 

JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)

JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)

JOB OPENING: PROD ASSISTANT/CSI SPORTS/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15) 

JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)

JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE: http://www.hallmarkchannel.com/jobs/ (11/15)

JOB OPENING: DIR PRGMMG RESEARCH/Showtime/NYC: Eval and interpret data relating to ratings perf./monitor comp. bcast/cable TV. 10 yrs. media research/Nielsen ratings/NPower exp req. Submit resume at www.sho.com/sho/about/careers (11/15)

JOB OPENING: AD SALES PLAN’R (FREELANCE)/NUVOtv/NY: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for person looking to join fast growing bus w/future growth opps.Res/sal history: [email protected] (11/15)

JOB OPENING: RES. ANALYST(MEDIA)/Latitude/BOS: Join innovative media and technology research firm  research/adv. expertise, project mg. skills, planning & execution, 2+ yrs relevant exp & 4 yr degree. More info: HERE  Apply HERE (11/15)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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