Thursday, May 23rd, 2013



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Cynopsis: DIGITAL

Good morning. It’s Thursday, May 23, 2013, and this is your first early morning digital briefing.

181.9 million Americans watched 38.8 billion online videos and an all-time high of 13.3 billion video ads in April 2013, according to comScore‘s latest Video Metrix numbers. This was a slight drop from March (182.4 million Americans watching 39.3 billion videos), but not by much.

  • The top-five video properties/networks by unique viewers: Google/YouTube (154.6 million); Facebook (62.7 million); VEVO (52.9 million); NDN (45.3 million); and Yahoo (45.1 million).
  • The top-five video ad properties by views: Google Sites (2.42 billion); BrightRoll (2.17 billion); LiveRail (1.69 billion); (1.48 billion); and Hulu (1.44 billion).

Other tasty nuggets:

  • When broken down by views, Google still ranked first with 13.02 billion
  • Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll bringing in the highest duration at 1.1 billion minutes
  • Hulu delivered highest number of ads per viewer, with an average of 63


Now that the Xbox One has been unveiled, the next step is to figure out what sort of content is going to be available on the home entertainment device. In the realm of original video, Microsoft yesterday announced a Halo TV series from executive producer Steven Spielberg. But that’s just the beginning. According to what Nancy Tellem, President/Entertainment and Digital Media at Microsoft, told Variety, Microsoft has plans to launch several original shows on Xbox Live by the end of the year. Tellem is apparently also considering non-fiction programming in genres such as reality, game shows, sports, and other live events. As for that Halo series, apparently the quality is on par with HBO’s Game of Thrones.
— In other words: Similar to how Netflix marketed and spoke about House of Cards, Microsoft wants you to perceive the shows it produces for Xbox Live as being television, except they will be available on a connected device instead of (at least initially) on a linear channel.

Singer Sara Bareilles has launched a new video series on VEVO called Sara Bareilles Makes a Record. Per New Media Rockstars, the series will span eight episodes, all of which will track the musician as she, well, makes her new album, which will be released on June 16. This series is not exclusive to VEVO, but the music video platform will be premiering additional episodes over the next few weeks, a VEVO spokeswoman confirmed to Cynopsis.


Destination America is serving up some digital video and social extensions to Meat Week, a programming event beginning on Memorial Day, May 27. The custom Meat Week website will feature behind-the-scenes content and bloopers from Myron Mixon and Moe Carson of BBQ Pitmasters. On Friday, May 31, from 10-11am ET, Destination America will air two episodes of the United States of Bacon. During the telecast, the channel will curate relevant tweets and air them via a bacon-styled crawl on the TV screen. On the social TV front, Destination America will release custom Meat Week and BBQ Pitmasters GetGlue stickers, which viewers can earn by checking into Meat Week programming.

Cynopsis Digital’s BIG Monetization Summit is on June 18, less than a month away, live from New York at the Time Warner Center. We have an awesome lineup of speakers ready to drop some knowledge on you, including executives from companies such as AOL, CAA, CBS Interactive, FreeWheel, Mediacom, Starcom MediaVest Group, The Weather Channel, YouTube, and USA Network. See you there.


Cynopsis: Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 18 | TWC, NYC

More info + registration:

Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480


Interlude, a video tech start-up that helps content creators build “choose your own adventure”-style online video experiences, has raised $16 million in new funding, according to The Next Web. The new round, which brings Interlude’s total to $20 million, comes from investors like Intel Capital, Sequoia capital, Innovation Endeavors, and Marker Capital.


A new study from Starcom USA aims to determine if original online video content is just as good as TV by measuring consumers’ responses to each type. Splitting 4,800 respondents into three groups, Starcom measured consumers’ perceptions of web and TV content as well as their viewing habits. The two major findings: 1) Though consumers are more likely to consider original online video as being of lower quality than television, there was no statistical relationship between quality or likeability scores and whether respondents believed the content was from the web or television. 2) The performance of ads did not change much from original web video to television. In fact, Starcom says consumers were less likely to recall ads when they believed the content was from TV.
— In other words: If consumers pre-judge online video to be lesser than television, then there’s an opportunity for publishers to win over viewers by simply pushing some of their high quality content to them. Of course, this means doing a better job of marketing the content to the consumers, and improving things like video discovery and measurement (or maybe like Microsoft and Netflix, they can just start calling it TV). So even if you win the perception battle, there is still a lot of ground to cover.

Alcohol brands saw strong growth within social video in Q1 2013, with overall shares within the vertical rising from 143,000 in Q4 2012 to more than 4.8 million in Q1 2013. This finding comes via a new whitepaper from social video ad firm Unruly Media, which analyzed the performance of the alcohol vertical for the first three months of 2013. The problem, Unruly says, is that while overall share growth was strong, 97% of shares came from only four ads (from Budweiser, Neft Vodka, Carlsberg, and Heineken), which means there’s still a lot of work alcohol brands can do to increase their social video presence. Among the other findings, beer brands’ share of voice dropped from 97% in Q4 2012 to 75% in Q1 2013, with spirit brands’ share rising from 3% to 24.6%. Wine brands pretty much remained flat, dropping from 0.4% share of social video voice to 0.3%.


Cartoon Network is launching a new mobile game tied its surrealist animated series, Regular Show. Available for $2.99 in the iTunes App Store, Best Park in the Universe features Mordecai and Rigby, the two main characters from the show, as they battle “aliens, monsters, and deranged park employees” while trying to make the park they are working at the Best Park in the Universe. The game spans 15 levels across three different worlds, and allows users to play as either character.


Tim Mohn, co-creator of the HBO Go app and former VP/Technology at NBCUniversal and Comcast, has joined Fullscreen as the YouTube multichannel network’s new SVP/Engineering. He will be responsible for “pushing Fullscreen’s technological innovation to the next level,” according to a blog post from Fullscreen CEO George Strompolos.

Digital ad network Broadcast Interactive Media (BIM) has hired Paul Barford, PhD and Professor of Computer Sciences at the University of Wisconsin/Madison, as its new Chief Scientist. In the newly created position at the company, Barford will direct the development and operation of a new BIM platform designed to help local publisher sites identify and avoid invalid traffic, which BIM says is costing the online ad ecosystem over $10 billion in wasted ad spend.

Creative services agency Quantasy has named Alicia Herczeg as its new Director/Analytics. A former Digital Analyst at Edelman, Herczeg will now be responsible for the development, strategy, and execution of digital analytics and measurement for Quantasy’s branded ad campaigns.

Advertising Women of New York (AWNY) installed its 2013-2014 Board of Directors, which include: Cyndi April (SVP/Account Director, TargetCast); Sheila Buckley (Global CRO, Vibrant Media); Carol Watson (President, Tangerine-Watson); Janet Balis (former Publisher, Huffington Post); Missy Foristall (SVP/Operations, MediaLink); Jill Kelly (EVP, Global Director/Corporate Communications, DigitasLBi); Karen Kovacs (Publisher, People/Time); and Lisa Donohue (CEO, Starcom).



2013 Cynopsis: Digital Model D Awards
The Best in Online Video Content & Advertising

A competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services.
To see the complete list of categories, click here.

Entry deadline is June 20th!
Submit your Entry Today


The 17th Annual Webby Awards were held Tuesday night in New York, honoring all sorts of excellence on the internet, from memes to original programming and branded entertainment. Notably, the Webbys gave out Special Achievement Awards to people behind (and in front of) three prominent series within the world of online video: Kevin Spacey and Dana Brunetti for House of Cards; Jerry Seinfeld for Comedians in Cars Getting Coffee; and Ben Stiller, Erica Oyama, and Ken Marino for Burning Love. For a full list of winners, click here. If you want to watch the full awards show, or check out individual highlights, go here.


Cynopsis: Kids! Webinar – Spots are still available!
GenZ Advertising: Cross-Platform Ad Models to Reach Kids & Parents

May 28 ~ 1:30-3:00pm ET ~ $295/site

Expert Speakers
Kara Rousseau
  SVP, Ad Sales Marketing [Disney Media Sales & Marketing]
David Becker  President [Blue Plate Media Services]
Brian W. Wieser Analyst [Pivotal Research Group, LLC]
Darcy Bowe Director [Starcom USA]

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MGR, CONSUMER MKT/Nat Geo Channel/DC: 5-7 yrs. Marketing exp. req. TV network exp req. Excellent project management skills with ability to multi task. Must be strategic and have strong consumer mkt exp. Degree req. (5/30)

JOB OPENING: AD SALES PLANNER/NYC/DIRECTV: Support ad sales. Developing proposals, reports. Partner with ad agencies to ensure accurate billing. 2 yrs ad/media buying/planning experience req’d. (5/30)

JOB OPENING: SR WRTR-PRODUCER/ID- Mktg/MD: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Join the fastest growing ntwk in TV. 5+ yrs cable mktg reqrd. Apply (5/29)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/NBCUniversal/NYC: 5+ yrs exp online or other new media research. Strong knwldge of Adobe/Omniture anlytics a must. Knwldge of Nielsen & ComScore reqd. Apply: (10208BR) (5/29)

JOB OPENING: Mng/lead the network directing team for high profile & primary shows on The Weather Channel, delivering “network-level” on-air results. Req’s a SR DIRECTOR/ATL with exp at large mkt station. Apply: #2680 (5/29)

JOB OPENING: DIGITAL MARKETING SPEC/National Geographic Channel/DC/NY: Use your social media, digital marketing and TV knowledge in support of some of our most popular programs. (5/29)

JOB OPENING: COORDINATOR/NYC: to traffic YouTube ad media (video, banners, overlays, associated tracking codes, 3rd party served ads/codes etc) to YT & other ad exchanges, behalf of IconicTV. Exp w/Adwords. Res to: [email protected] (5/29)

JOB OPENING: MGR AD SALES MKTG/DISH MEDIA SALES/NY: Generate marketing strategies & supporting ad sales materials. Oversee presentation development, marketing partnerships, events & external communication. 5-7 yrs exp. Resumes here: [email protected] (5/29)

JOB OPENING: CO-EP/SP OF POST/NYC: Supervise story producing and edit team for docusoap. Prev. experience with comedy a must. Copy editing background a plus. Resume: [email protected] (5/29)

JOB OPENING: MGR SALES RESEARCH/20th TV/LA: 5+ yrs media research, write sales presentations & pitches. Proficient w/Nielsen systems, Wrap Overnights & Sweeps a must. Please apply to: [email protected] (5/28)

JOB OPENING: STRATEGIC MKTG MGR/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: 7 yrs/Mktg/ad sales/comm/mgmt/media/crtv writing. Apply Here job#13-4247 (5/25)

JOB OPENING: DIR, DEVELOPMENT/TLC/NYC or MD: Innovtve hitmaker resp for devel of orig content/prgmming for ntwrks; wrk w/extrnl Prod Cos & intrnl depts.; 5-7 yrs as Ntwrk Devel Exec of top rated series/shows in doc/reality. Apply (5/25)

JOB OPENING: PRESIDENT/LA: 20th Century Fox seeks an executive based in LA. Devlp/exploit new media business opportunities, dvlpmnt of digital General Strategy Consultants Apply: (FOX0001HQ) (5/25)

JOB OPENING: FRLANCE SCHEDULING ANALYST/NYC: Short-term proj. Detail/Organiz. Respn incld Ad Sales allocations, data entry, operate On-Air database, financial/strategic plan’g. Exp. Req, strong Excel +. Resume: [email protected] (5/25)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs spons rsrch exp. More info/apply: Here (5/24)

JOB OPENING: TECH EDITOR/CNBC/Englewood Cliffs, NJ: Tech and business news writer for CNBC Digital (8869) (5/24)

JOB OPENING: DEPUTY MANAGING EDITOR/CNBC Digital/NJ: Manage the digital breaking news desk team (8872) (5/24)

JOB OPENING: SENIOR HOME EDITOR/iVillage/NBCU/NYC: Home design + DIY + entertainment + gardening (9860) (5/24)

JOB OPENING: VARIOUS POSITIONS/Fusion, the ABC News/Univision Joint-Venture/Miami: Producers, Preditors, Line Producers, Bookers, AVID Editors, ROSS Directors, ADsExp w/Inews, Newscutter, ISIS. Minimum 2 years exp. Needed!  Apply here (5/24)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. Click here (5/24)

JOB OPENING: PROMO PLANNING ASSOC/SUNDANCE/NYC: freelance, maintain on-air flow & pacing of all breaks, serve as main contact to master control, supervise graphics, 2-3 yrs. exp. Apply here (5/24)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NY: Inventory analysis/tracking of all cable inv., dist of sales Reports to Plan’g & Reg’l mgrs. ExcelPro/Expert/MASTER! need sample work.  Exp sale plan’g & media math. Res to: [email protected] (5/24)

JOB OPENING: SR PROD/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+ yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Click here (5/24)

JOB OPENING: P&I DIR/ION/NY: Mge inventory, stewardship, sponsorships, deal mgmt to maximize inventory usage for revenue potential. Excel req’d, Dealmaker a plus. Detailed,multi-task. 5+ yrs relevant exp. Apply: [email protected] (5/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PUB DEV/Demand Media/Santa Monica: Join a growing team! Opportunities include leading research initiatives & supporting sales requests. Click here to learn more and apply (5/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EDUCATIONAL MEDIA position: 6+ years in educational film & children’s TV. Enthusiastic project manager & editor w/production, distribution, development experience. [email protected] (5/29)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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