Cynopsis: DIGITAL
03/08/12

Good morning. It’s Thursday, March 8, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Apple has unveiled a new iPad and an update to Apple TV. The rumors did have one thing wrong, though, it’s not the “iPad 3” or even the “iPad HD”; Apple is simply referring to its new tablet as the “new iPad,” eliminating the use of a numerical designation. Key features include an enhanced display, a faster processor, a five megapixel camera that can shoot video in 1080p and a new voice dictation tool that supports several languages. The new iPad will be compatible with 4G LTE networks from AT&T and Verizon and will be priced the same as the iPad 2 ($499 for the 16GB). As for the Apple TV update, it includes access to iCloud, which itself now will work with video content that is purchased through iTunes. Also of note, Netflix has announced that users can sign up for the service directly through Apple TV, and can pay for it through their iTunes account. Both the new iPad and Apple TV will be available on March 16.

EPIX will stream an interactive Q&A with the creators of the upcoming movie, The Cabin in the Woods, Josh Whedon and Drew Goddard. To be conducted at South by Southwest, the Q&A will be presented live at 1pm ET from Austin, TX. It will be open to all fans, who can submit questions for Whedon and Goddard via Facebook or Twitter, chat with other participants and follow the conversation via EpixHD.com, HitFix.com and through EPIX’s, Lionsgate’s and HitFix’s Facebook pages. HitFix Film Editor will be hosting the Q&A. The film is set to open the Festival this Friday.

Mass Relevance, an official Twitter partner that has access to the micro-blogging site’s Firehose, has launched Companion, an HTML5-based user interface that the company calls a second-screen product for brands and media. Through the new product, producers and advertisers can deliver relevant, real-time social content and visualizations via an HTML5 web experience. The capabilities of Companion can be witnessed on Mass Relevance’s SXSW Social Viewer, an interactive guide to the South by Southwest 2012 that captures relevant social conversations regarding the festival, along with a real-time summary and visual content about what is happing at the moment.

As part of its coverage of South by Southwest, IFC will premiere exclusive content, such as interviews, musical performances and red carpet coverage of the events in Austin, on IFC.com.

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Syncapse, a provider of enterprise-grade social marketing solutions, has announced an expansion of its SaaS-based Syncapse Platform to include a specialized social media management solution geared toward global organizations and their individual franchises, dealers and/or agents. It’s designed to assist such organizations with governance, risk and compliance issues based on content distribution in social channels. It features a content repository that houses approved content that franchisees, dealers or agents can quickly access and load to their specific social media pages. The solution also offers a measurement and analytics tool that enables corporate head offices to view overall performance, along with detailed metrics for individual dealers, including total audience engagement, engagement rate and earned media value.

Triveni Digital has integrated mobile analysis capabilities and CALM support into its StreamScope MT-40 solution that provides real-time DTV transport stream analysis and verification. The version 4.7 release gives users the ability to monitor multiple terrestrial and mobile transport streams in real time from any location across the network, through a single, integrated product. It also features extended audio loudness monitoring and analysis capabilities. A subsidiary of LG Electronics, Triveni Digital is focused on developing products and solutions that enable TV service providers and broadcasters to deploy enhanced programs and services to their viewers.

comScore‘s MobiLens report for January 2012 finds that the number of U.S. smartphone owners has surpassed the 100 million mark, jumping up 13% from October 2011 to 101.3 million. Google’s Android remained the top operating system with a 48.6% market share (+2.3% since last October), and was followed by Apple’s iOS, which captured a 29.5% market share (+1.4%), and RIM (15.2%; -2.0%). In terms of mobile content usage, 48.6% of smartphone owners used downloaded apps (+4.8%); 48.5% used a mobile browser (+4.5%); 35.7% accessed a social networking site or blog (+3.4%); and 31.8% played games (+2.6%).

Social recommendations have received a renewed focus within the digital advertising space following the introduction of new ad units that place an emphasis on friend connections the social network. With that in mind, Nielsen analyzed results from 79 ad campaigns on Facebook over a period of six months to determine the effectiveness of social advertising, defined by Nielsen as those served to users who have friends that are fans or have interacted with the advertised brand, prominently calling the relationship out. Nielsen found that social advertising, on average, generates a 55% greater lift in ad recall than non-social ads. According to the report, it’s not surprising. Nielsen cites a separate study it conducted in 2011 that found that 76% of U.S. web consumers said they most trusted recommendations from personal acquaintances.

Timed perfectly with the main headline of Apple’s new iPad, eMarketer, in a new report, predicts there will be 60 million iPad users in the U.S. by 2014, up from 28 million in 2011. It also forecasts iPad penetration in the U.S. to rise from just over 12% in 2011 to 22% in 2013. However, Apple’s tablet will also lose some market share in the coming years, with eMarketer predicting the drop to be from 83% in 2011 to 68% by the end of 2014. This prognostication is fueled by the rise of other tablets such as the Kindle Fire.

Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? **REGISTER NOW**

 

Guinness World Records has tapped Peter Harper to head its U.S. office. As the new Senior Vice President, Americas, Harper will oversee and lead strategies covering all business divisions within Guinness World Records, including publishing, licensing, digital, television and records management in North America and South America. He will be based out of New York City. Coinciding with Harper’s appointment, Samantha Fay, the company’s SVP of USA and global will move to its London office to handle global communications.

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The Travel Channel Layover Guide With Anthony Bourdain iPhone and iPad app, which was just launched by The Travel Channel, is the first travel guide app from the network. Featuring content exclusively curated from both of Bourdain’s TV shows on the channel, The Layover and No Reservations, the app is designed for users to browse and watch content and recommendations from Bourdain in order to customize their own traveling excursions across ten prominent cities, including Amsterdam, Hong Kong, London, Los Angeles, Miami, Montreal, New York and Rome. Other functionalities include a layover builder that automatically estimates travel time to help users plan their layovers, as well as integration with Facebook, Twitter and Foursquare. The app is available immediately for $1.99.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
03.08.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: MEDIA PLANNING COORD/AMC/NYC: scheduling of daily logs, maintaining AMC on-air inventory database, detail-oriented/multi-task, exp. preferred. Resumes to [email protected] (3/15)

JOB OPENING: MEDIA BUYER/PLANNER/KERWIN COMMUNCIATIONS/CALDWELL, NJ: Luxury Market ad agency seeks individual w/ 3-5 yrs exp. Broad knowledge of digital, print and broadcast req’d. Apply: [email protected] (3/15)

JOB OPENING: PRICING/PLANNING ANALYST/FOX AD SALES/NY: Seeking Pricing/Planning Analyst – Access & distribute regular operational reporting tools. Bachelors & 2+ years exp req’d. Apply @ www.foxcareers.com, FNG0001018 (3/15)

JOB OPENING: SCIENCE PRODUCER/NY: Prod Co. seeks experienced creative prod to reduce scientific concepts down for series on major cable net. Neuroscience bg a +. Resp for generating lrg vol of ideas. Resumes: [email protected] (3/14)

JOB OPENING: JR. LAWYER/Radical Media/NYC: Looking for a Jr. Lawyer to join our NY team! 2-4 Years experience required. Please send resumes to: [email protected] (3/14)

JOB OPENING: RESEARCH ASSOC/Discovery/MD: responsible for day-to-day rsrch support for Discovery Channel; 4+ yrs in Media/Ad Sls Rsrch at a cable ntwrk or similar national media outlet http://careers.discovery.com/ #5296 (3/14)

JOB OPENING: RESEARCH ANALYST/Discovery/MIA: Deliver info & give support to prgmg/mktg, Affiliate Sls & media plng, & provide ratings & insight as to performance of the company Ntwrks http://careers.discovery.com/ #5323 (3/14)

JOB OPENING: MARKETING MGR/SHOWTIME/NYC: manages creative development of broadcast and print tactics and works on all consumer marketing campaigns for the Smithsonian Channel. Min 6 yrs exp. Apply at www.sho.com/careers (3/14)

JOB OPENING: ANALYST, AD SALES RESEARCH/VIACOM MEDIA NETWORKS/NYC: 1+ yr TV research exp.; knowledge of MRI, Starmedia and Nielsen systems, detailed oriented a must. EOE/M/F/AAP. APPLY: www.mtvnetworkscareers.com (3/14)

JOB OPENING: BUSINESS JOURNALIST: Experienced Business Journalist to host daily Long Island Business program. Candidates with Long Island experience preferred. Send reel link, resume and cover letter to [email protected] (3/14)

JOB OPENING: AE/TrialPay/LA-NYC-CHI (3): Seeking exp’d AE w/agency experience to lead sales efforts for video brand advertising. Must have knowledge of online gaming and social media markets.  http://www.trialpay.com/about/positions (3/14)

JOB OPENING: SR BROADCAST DESIGNER/Fuse/NYC: HIGH END Sr level after effects designer w/TV graph prod. Will dev & prod broadcast design & animation concepts. Eye for typography. Send BEST DESIGN REEL W/ ORIG WORK: [email protected] (3/14)

JOB OPENING: MGR, APPAREL/NICKELODEON/NYC: Consumer Prod. Detail oriented ind w/good interpersonal skills. Provide rel materials/info to licensees. Licensing ind knwlg. More info/apply: www.mtvnetworkscareers.com (3/14)

JOB OPENING: COORDINATOR, STRATEGIC SALES/WGN AMERICA/NY: Manage Sales Assistants, work w/ Director, Inventory Supv. & DR as necessary. Dealmaker knowledge req, Wide Orbit a plus. Send resume to: [email protected] (3/14)

JOB OPENING: DIR/PROG/TennisChannel/CA: Sports aficionado/Cable bkgd to prov strategies/direction/support of on-air content & mgmt of staff. 5-7 yrs solid prog plan/sched exp req. SIMS/Neilsen pref. Apply: [email protected] (3/14) 

JOB OPENING: DIGITAL RESEARCH ANALYST/DailyNews/NYC: Provide metrics and analysis to digital sales team, proficient w/rsrch tools Nielsen, comScore, etc. 3+ years agency or media exp. Full description and apply here. (3/13)

JOB OPENING: MGR DIGITAL AD SALES DEV/AMC/NYC: Create custom ad products, track inventory, work with AEs on special proj. Handle marketing assets and creative tags. Build pacing reports.- apply at http://bit.ly/wQFQH4 (3/13)

JOB OPENING: PROJECTS MGR EXEC/USA 2day/NY: rspnsble 4 exction of sold clint advrtsng prgrms. Mntn prjct schd, agncy exprnce, 4-7 yrs prjct/accnt mngmnt exprnce. Resume to: [email protected]: http://www.jobs.net/jobs/gannett (3/13)

JOB OPENING: SALES PLANNER/Ovation TV/NYC: Freelance. Create sales proposals, steward accounts, interface w/agency buyers. Min 2+ yrs ad sales-dealmaker, media math, send resume to [email protected] (3/13)

JOB OPENING: RSRCH SR ANLYST/ASST MGR/Media Behavior Inst/NYC: Aud/cons insights w/synd & cust.rsrch w/USA TouchPoints. Supp sales, strat & mktg. 3+yrs rsrch exp. Agncy/ntwrk+ USATP exp++ Kwldg MRI must. Res: [email protected] (3/10)

JOB OPENING: PRESS MANAGER/Syfy/NYC: Media strategist, spokesperson, press liaison. Candidate must have 3-5 years of experience at network, cable or agency. To apply, www.nbcunicareers.com #4675BR (3/10)

JOB OPENING: DIR PLANNING/Uni Cable Nets/NY: Oversee all inventory/pricing/proposals for 6 networks. Must be detailed/analytical/able to multi-task. Exp. in media req. DM/VCI/Spanish a + APPLY: [email protected] (3/10)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a + Apply: [email protected] (3/10)

JOB OPENING: DIR, INNOVATIONS/Initiative Media/LA: idea catalyst, present to existing, new clients dig media, tradit’l media & branded ent. 5+ yrs adv, media, dig, or related mktg/start-up knwlg a must. Apply: [email protected] (3/9)

JOB OPENING: SR DIGITAL PRODUCER/NYC: Deep interactive/video focus on mobile, web, webcast/satellite video, 3D/2D hybrid video. Team building & client-facing exp. Reports to Dir Digi Prod. Resume and cover to: [email protected] (3/9)

JOB OPENING: DIGITAL SALES COORD/tvguide.com/NY: 1-2 yrs digital exp. support team w/campaign & creative mgmnt. Liaison btwn agncy & Ad Ops, process invoices/billing discrepancies, assist planners day2day [email protected] (3/9)

JOB OPENING: NEWS EDITOR/Bravotv.com/NYC: Grow editorial around ntwrk stars/shows. Mng daily story assgnmnts/contributors. Strong kwldg Bravo brand. 4+ yrs exp pref’d. Freelance position. Resumes: [email protected] (3/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Seeking interns to assist in running busy NY-based production office. Great opportunity to gain experience in production and development. 2days/wk. Resumes: [email protected]. www.seftel.com (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CREATIVE LIFEGUARD: Special projects, production coordinator, writer/producer – on-air, upfront, internet, outernet promotion & advertising. Demo reel: http://www.creativelifeguard.com Contact: [email protected] (310)849-8596 (3/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT  Position  film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/14) 

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/14)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/13)

SITUATION WANTED: BRITISH MALE VOICEOVER: Classic, authoritative, neutral British voice. 20 years experience. ISDN, Source-Connect, FTP. www.BritishVoiceover.net Contact: [email protected] 917-701-6432 (3/10)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC: 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (3/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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