Thursday, March 31st, 2011

Cynopsis: DIGITAL


Good morning, it’s Thursday, March 31, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The FTC and Google have settled privacy violation charges leveled against the company when it launched its invasive Google Buzz social network in early 2010. (Buzz was widely criticized for involuntarily sharing private email lists and other info. as part of its default settings.) The settlement requires Google to implement a comprehensive privacy program to insure the privacy protection of users going forward, calling for biennial independent privacy audits for the next 20 years. This marks a first time the FTC has exacted such a pledge. Google Director of Privacy Alma Whitten duly apologized for the “mistakes” it made with Buzz in blog post and claimed that the announcement puts “this incident behind us.”


Bravo, which announced several new series pick ups yesterday, is introducing a new “transmedia” play into its Top Chef franchise for next season, playing out the show’s competitive storyline across multiple platforms. Users will be drawn into interacting with the show across mobile, online, tablets, social media and on-air, unlocking new levels of content and ultimately driving further engagement.
The Academy of Country Music and Dick Clark Productions is turning to Livestream once again to offer a live streaming version of Sunday night’s GAC red carpet pre-show as well as VOD content including “Duets,” which pairs up-and-coming artists on YouTube with Country Music stars. The VOD content will also be available at, VEVO,, and
Putting a new moniker on the term “low budget” is Lionsgate with a new initiative to release “Microbudget” movies made for $2 million or less. The first three releases scheduled for later his year are “Rapturepalooza,” a post-apocalyptic comedy, “Gay Dude”, a coming-of-age comedy, and “6 Miranda Drive,” a supernatural thriller.


Digital over-the-top set-top manufacturer Roku, which has thus far relied on direct web sales to grow its 1 million + user base, announced that its products will now be available at your local Best Buy. The first Roku model to hit Best Buy Stores nationwide will be the $80 Roku XD player, featuring 1080p playback and Wi-Fi connectivity. Roku’s content integrations include Netflix, Amazon, Hulu Plus, Crackle, MLB, NBA and NHL.
Having trouble keeping up with all the daily deal sites? Shoparatti is a new service edited by Melissa Rivers that aggregates all the deals from the various competing sites, available online, via Facebook or through an iPhone app. It’s currently available for 10 cities including LA, New York, Chicago, Boston, San Francisco and Seattle.
Vancouver-based CG animation studio Rainmaker Entertainment launched a new channel on YouTube featuring an original short animated feature, Zapped!, starring company mascots Ting and Juma.


The Coca-Cola Perfect Harmony program invites American Idol fans to go to and submit lyrics to complete each verse of a song written by singer-songwriter Taio Cruz. The finished product set to be performed by Taio on the season finale of American idol. The promotion is part of the larger Coca-Cola Music Program, which kicked off last week with 24hr creation and jam session streamed live from London on


A new upcoming memoir from Microsoft co-founder Paul Allen, excerpted on the Vanity Fair website on Wed., alleges that Bill Gates conspired with Steve Ballmer to dilute Allen’s shares after he was treated for Cancer the first time in 1982, according to a report in the WSJ., which obtained an advance copy of the book.
Enterprise cloud computing firm has agreed to buy online monitoring company Radian6 for about $326 million in stock and cash in attempt to try and monitor the “hundreds of millions” of daily conversations across Facebook, Twitter and other online communities. The company says Radian6’s software will help its clients track and analyze what’s being said about their brands, products, competitors and services across the web.
After major internet provider BCE Inc. said it was going to hit resellers with data overage charges based on actual usage, Netflix announced it has reduced on the amount of bandwidth it uses in Canada by one third. (The company promised that the change will have a minimal effect on customers.) Bandwidth metering and caps is already gearing up to become a major issue in the next Canadian elections, reports Reuters.


Fast growing History has become the second cable network to surpass 4 million fans on Facebook, trailing only MTV, which has a massive 18.1 million Facebook fans to date. The social networking success corresponds to the network’s on air success; for the month of March, History was ranked as the #2 cable network among Adults 25-54 in primetime, according to Nielsen – its best showing ever.
Top 10 Cable Networks on Facebook (As of 3/29)
Network  Fans                 Official Page
MTV   18,126,002
HIST  4,079,907
ESPN  3,677,495
DISC  2,729,734
HBOM 2,718,473
TOON 2,636,906
APL    2,101,927
VH1   1,987,956
CNN   1,899,447
FOXN 1,812,103
African-Americans 18-49 used their TVs an average of 7 hours 12 min. each day in Nov. 2010-far above the total U.S. average of 5 hours 11 min., according to a new TV usage trend report from Nielsen. Asians used their TVs the least, just 3 hours and 14 minutes on average. African-Americans also used DVD players and video game consoles more than average. Across all households, White households’ primetime usage increased by 5.0 rating points with DVR playback, more than any other group. Asian homes had usage growth of 3.1 rating points, while African-American and Hispanic households increased their usage by more than 2 rating points with the additional DVR playback.


App developers have longed looked for a simple way to tap users for incremental revenue. Google has answered their wishes by launching a new in-app billing system for Android, offering developers the chance to sell virtual goods, upgrades and other goodies around their games. Google will take an industry-standard 30% of the revenue generated from in-app purchases. Several apps launched yesterday taking advantage of the functionality, including:



Tracking solution provider TagMan has upped Angus Glover Wilson from VP/Operations to the newly created position of Chief Privacy Officer to address growing privacy concerns related to the online marketing industry.
Toronto-based GlassBOX Television Inc. promoted Simon Foster from VP to SVP/Digital Publishing and Business Development. He will oversee the digital side of GlassBOX’s specialty TV networks including AUX TV, BITE TV and Travel & Escape.
Content discovery platform Outbrain hired former Carmel Ventures principal Gilad de Vries as VP/Brands & Agencies and Josh Feller as VP/Business Development. John LoGiocco has also been promoted to SVP/Sales and Business Development. All three will be based in the firm’s New York headquarters.


Google is looking to mimic Facebook’s ubiquitous ‘Like’ button, with its own “+1″ button on Google search results, currently being tested with about 2% of U.S. users. If you come across something you’d like to recommend to friends when you’re searching, simply click on the +1 button and Google account friends and contacts will see you’re seal of approval if the result appears in one of their searches. Logged-in users can share their recommendations with contacts through their Gmail address book, Google Reader and Buzz contacts. The button will soon become available to third-party sites such as Twitter as well, according to Google, and appears to the beginning of range of steps to socialize Google’s software.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  SR PROMOTIONS MGR/NYC: Resp for dvlpng innovative client solutions and sales presentations to help drive revenue & reinforce Turner Ent Ntwks (tbs/tnt/tru) mktg leadership in ind. Apply:  (#123369BR) (4/7)

JOB OPENING:  RESEARCH ANALYST/Sportsman Channel/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math. Apply: [email protected] (4/7)

JOB OPENING:  AD SALES ASST/Sportsman Channel/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/7)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY: AE w/ 3+ yrs national ad sales AE exp a must. Sports sales preferred. Excellent agency relationships & proven track record. Apply: [email protected] (4/7)

JOB OPENING:  SALES PLANNER/OVATION TV/NY: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 2+ yrs ad sales  dealmaker, media math. BA/BS req’d.  Send resume: [email protected] (4/6)

JOB OPENING:  ANALYSTS, NETWORK RESEARCH/UNIVISION/Positions avail in NYC & Miami: Sales presentations & estimates. 2+ yrs Rsrch/Mktg at media co/ad agency. Proficiency in MS Office and Nielsen sftwr. [email protected] (4/6)

JOB OPENING:  DIGITAL ACCT MGR/CNBC/SFO & CHICAGO: 2 Positions needed. Mng the day-to-day partner relationships and sales processes of the digital ad sales team. Job # SFO #1372 Chicago – # 906 (4/6)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp fr dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (4/6)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+years TV integrated or ad sales MKTG. Skillful presentation skills. Strng creative ideation and problem-solving skills. EOE/M/F/D/AAP Apply (4/5)

JOB OPENING: AD SALES MKTG MGR/Current TV/NY preferred: – Xfnctnal role: Promo Dev, cmpagn mgt, client srvcs w/focus supporting commnty content creation prog,3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (4/5)

JOB OPENING: VP DISTRIBUTION & LEGAL/BBC/NYC: Mng lgl for ntwrk sls & mrktng in US for BBCA, BBC Wrld News etc. Neg & draft distribution agreements. JD required (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/LA: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/Chicago: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD OPS SPECIALIST/BBC/NYC: run daily dig adops for review creative’s, monitor delivery & optimize campaigns. (4/5)

JOB OPENING: MGR BBC.COM/BBC/NYC: Dev/deliver advrtsr focused products for US mkt. Mng relationship w/ US sls team & global prod dev team to make sure that advertiser needs are met in dig landscape. (4/5)

JOB OPENING: DIR ON-AIR PROMO PLNG/Lifetime/NY: Dev on-air media plng strategies that support ntwrk. Build on-air media plns that drive ratings. 5 yrs exp plng/executing promo logs for brdcst/cable. Apply: (4/5)

JOB OPENING: SVP, STRATEGIC INSIGHTS/Bravo&Style/NY:Mng all phases of rsrch & strategic insights for Bravo & Style; incl target/brand dvlpmnt, content dvlpment & execution. 10+ yrs exp. # 1396BR (4/5)

JOB OPENING: ASSOC MGR DIG PROD MKTG/HBO/NY: Resp for on-demand, HD & 3D mktng. 3-5 yrs exp required and exp working w/creative teams and external agencies. Knwldge of new tech platforms a +. Apply here: (4/5)

JOB OPENING: ONLINE PRODUCER/HBO.Com/HBO/NY: 4-6 yrs interactive exp. Project mngmnt, digital story-telling, design skills and CMS/HTML skills required. Prof in MS Project & Office. Apply here: (4/5)

JOB OPENING: FUNCTIONAL ANALYST/HBO/NY: 5-7 yrs online technical exp with CMS tools/systems. Project mngmnt and documentation skills required. Knwldg of SEO practices a +. Apply here: (4/5)

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: ID 289296 (4/2)

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes. #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil. #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs. (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  (ID 289088) (4/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking full- or part-time work as COPYWRITER in film or tv. Ten years’ experience in home entertainment; eleven years at top Hollywood talent agency. BA, English. Email: [email protected] (4/6)

SITUATION WANTED: WRITERS ASSIST./WRITERS P.A/LA): Aspiring TV & Feature Film Screenwriter with 4yrs of industry experience. Film Fest, & Writing Contest award winner. Excellent references available. Contact: [email protected] (4/5)

SITUATION WANTED PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/5)

SITUATION WANTED Seeking mid-level PRODUCER/EDITOR position.10-yrs exp (TV, film, and corporate videos).References available (Includes Oscar-nominated & Emmy winning Director/DP). Contact Michelle Ngo, [email protected] (4/5)

SITUATION WANTED: COMMUNICATIONS MEDIA MIND Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (4/5)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: 6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1.Website: Contact: (4/5) (917) 692-3229 [email protected] (4/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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