Cynopsis: DIGITAL
03/29/12

Good morning. It’s Thursday, March 29, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Disney/ABC Television Group has announced a partnership with Nielsen to measure video consumption on iPads. Disney/ABC said that with Apple reporting that more than 55 million iPads have been sold to date and 3 million new iPads since its launch on March 16, it is a “top priority” for the media industry to understand the importance of “how, when and where consumers use tablets.” To that end, Nielsen will create an iPad panel, and will ask 200 individuals to download a special “meter” that will measure the reach, duration, frequency and page views of their mobile web and app usage. The opt-in panel will measure video consumption, app usage and other activity over the coming year. The two companies say that this study will offer the first view of actual iPad behavior (rather than self-reported data), along with other insights.

Shaftesbury and its digital media division, Smokebomb Entertainment, have announced casting and production details around their latest digital venture, State of Syn. Starring Jewel Staite (Firefly) and David Hewlett (Stargate SG-1), State of Syn is a 3D-enabled “digital motion novel” for online, smartphone and tablet devices that combines live-action photography with animated “hyper-real” backgrounds. Production is slated to begin in early April in Toronto, with the project expected to launch during this coming summer, as well as being offered to buyers as a standalone property for multiple platforms at MIPTV 2012 in Cannes. The sci-fi mystery series will feature 10, five-minute episodes that take place in a futuristic society “where instability reigns but one commodity remains accessible to all: technology.”

One of the top websites for women, SheKnows, which attracts more than 55 million monthly unique visitors, has partnered up with actress Kate Walsh to launch a new, five-part video talk series. Dubbed The Lounge: Boyfriend Talk with Kate Walsh, the series will feature the actress and her friends and family, as well as some SheKnows readers, discussing and providing insights on the topic of boyfriends.

Mobile ad network Millennial Media has officially priced its initial public offering at $13 per share for 10.2 million shares of common stock. The shares are expected to begin trading today in the New York Stock Exchange under the “MM” ticker symbol. Millennial will only be offering 9.2 million shares, with the other 1 million coming from selling stockholders. As noted yesterday, Morgan Stanley, Goldman Sachs and Barclays Capital are the joint bookrunners for the offering.

AT&T AdWorks will begin to test out a new mobile ad unit that features integration with Foursquare, according to AdWeek. Slated to begin with an unspecified retailer, the new ad unit will encourage consumers to check-in to Foursquare by clicking on a regular mobile banner ad, after which they will be shown nearby locations of the advertisers’ or brands’ stores. Those who click on the locations will have access to Foursquare-based information, offers and content about that location/brand. This integration is an extension of AT&T AdWorks’ store locator mobile unit, which was tested by Levi’s last year and witnessed a 10.3% click-through rate, according to the report. AT&T AdWorks says the service will “eventually” be rolled out to other advertisers.

BlackArrow has announced that Rogers Communications is deploying the BlackArrow Advanced Advertising System to power a new advertising marketplace for its video-on-demand TV services in Canada. BlackArrow’s platform provides cable operators and programmers with real-time, multiplatform ad management and decision solutions that can be used to deliver relevant and targeted ads during VOD sessions. It will enable Rogers to dynamically insert pre-, post- and mid-roll ads into its on-demand programming, as well as measure their performance in real-time at the impression level.

Conduit, a web and mobile software company, has plans to unveil a custom lock-screen feature that will enable the brands that deliver breaking information such as news, sports and weather to distribute such information on a mobile device’s lock-screen, reports CNET. Ori Lavie, VP/Mobile Strategy at Conduit, tells CNET that this new unit is prime real estate, as it allows brands to get higher exposure, which would drive more traffic to their app or website. Conduit says that it will be able to get this lock-screen offering on as much as 80% of all Android-powered phones. The company currently offers an Android app that allows users to access apps and other features on their phone straight from the lock-screen. CNET notes a trend that has moved the lock-screen away from the original “swipe-to-unlock” model, citing Apple’s inclusion of direct access into the camera and to emails and messages, as well as several custom lock-screens that can be downloaded on Google Play.

Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.

WebCollage has inked a deal with Channel IQ to incorporate the latter’s pricing intelligence and channel management solutions into the former’s rich media product information service for retailers’ websites. The partnership will ensure that a product’s pricing throughout the online retail channel is consistent with the positioning and pricing agreements between manufacturers and retailers. WebCollage delivers and manages real-time, automatic content updates (can include videos, images, texts and tours) to product information across a network of retailer websites, which currently include, among others, Amazon, Best Buy and Walmart.

---

A CYNOPSIS MESSAGE FROM

---

 

 

---

 

The recently released Mojiva Mobile Advertising Portal (MAP) highlights mobile advertising trends in North America from November 2011 to January 2012. Through analysis of billions of ad requests, Mojiva found that rich media ads experienced a 235% spike in impressions over this period across the globe. Among the other highlights from the report include: More than 60% of ad requests in the North American region came from apps in January 2012; gaming publishers experienced a 24% boost in impressions, while social and tech publishers saw an increase of 33% each, over the three-month period; over 70% of users on the Mojiva network used Wi-Fi to browse the web or access apps, instead of their carrier’s data signal. Of note, Mojiva reported a reach of over 1.1 billion devices across the globe in January 2012.

comScore and consumer-based video network EXPO have released the results of a study designed to gauge the synergistic value of professionally-produced video content and user-generated product videos in marketing campaigns. The results indicate that a combination of both professionally-produced (PP) videos and user-generated (UG) content can drive higher levels of sales effectiveness. In the study, PP content generated a 24.7 point lift in share of choice for the featured product and a 16 point lift in the brand’s total line. In comparison, UG content drove an 18.7 point lift in share of choice for the featured product and a 10 point lift in the brand’s total line. When both formats were combined, the lift in share of choice for the featured product jumped to 35.3 points and 28 points for the brand’s total line. A second aspect of the study showed that PP content is more effective in helping consumers understand the importance of the key message, while UG videos are better at producing emotional intensity, key message communication and were more relatable. However, even here, PP content and UG videos are more effective when combined than when used individually.

On the Google+ Brand Pages of the 62 Verified accounts among Interbrand’s top 100 brands, Wednesday is the most popular day for brand activity, as well as users’ engagement with said activity, according to eMarketer, which cites a study from social media measurement outfit Simply Measured. From November 2011 to March 13, 2012, there were 1,158 posts on Wednesdays across these top accounts, accounting for 21.1% of all brand posts. The study also took a look at Google+ activity among the top brands and its users in terms of time of day. It found that the morning, specifically between 9am and 11am, is when most of the activity from both brands and users is happening.

Suzanne McDonnell has been named SVP/Sales Strategy & Client Solutions for Discovery Communications. She is charged with developing digital advertising strategies and sponsorship opportunities across Discovery Communications’ digital portfolio, which includes Discovery.com, AnimalPlanet.com and TLC.com, along with Petfinder.com and HowStuffWorks.com. She will lead Discovery Digital Media’s Client Solutions team, and will work in concert with Discovery’s U.S. Ad Sales team to identify marketplace demands and develop sales opportunities for Discovery’s brands and businesses. McDonnell will be based out of New York City.

AccentHealth is a point-of-care media company that features America’s largest health education TV network, reaching 173 million viewers annually in more than 12,300 physician waiting rooms across the country. The company has just appointed John Curbishley to the newly-created position of EVP/Business and Product Development. In his new role, the company says Curbishley will drive growth in the AccentHealth business via strategic partnerships, new product lines and acquisitions both within the point-of-care market, as well as adjacent digital and mobile markets. Based out of New York City, Curbishley will report to AccentHealth CEO Dan Stone.

---

 A CYNOPSIS MESSAGE

---

 

---

 

Google has launched Account Activity, a new feature for your Google Account that allows you to receive monthly updates, data and insights on your signed-in Google activity. The report is password-protected and is delivered to you via an emailed link. In a blog post announcing the availability, Andreas Tuerk, Product Manager, wrote, “Knowing more about your own account activity can help you take steps to protect your Google Account. For example, if you notice sign-ins from countries where you haven’t been or devices you’ve never owned,” you can take immediate steps to secure your account, such as change the password or sign-up for Google Account’s two-step verification process.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
03.29.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

---

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

---

JOB OPENING: DIRECTOR OF SALES/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a director of sales with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/5)

JOB OPENING: SVP MARKETING/NY: 10-15 yrs exp trade/consumer mktg @ agency/media co., extensive knowledge of media, promotional, annual trade mktg plans & sales. Big idea person/leadership qualities. Apply: www.NCM.com #12-0064 (4/5)

JOB OPENING: DIRECTOR LEGAL & BUS AFFAIRS/The Hub/Burbank, CA: JD req’d. CA Bar License. Entertainment or digital experience.Min 5 yrs law firm or in-house. Apply www.hubworld.com (4/5)

JOB OPENING: EDITORIAL GRAPHICS PRODUCER/CT: At ESPN, is responsible for enhancing the video storyline from a graphics/content perspective. 4 years exp. in sports news production media. Apply: http://bit.ly/GV07T3 (4/5)

JOB OPENING: DIRECTOR, SALES PLANNING & ADMIN (TEMP)-CW/NY: Sprvise dly actv of 2 plang anlysts/Rev day part aud est/Updt rev rprt/Ast SVP and EVP w/ upfronts/Dgre pref/2+ yrs mdia exp. App to www.warnerbroscareers.com #130331BR (4/5)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP)-CW/NY: Prod tracks & trending rprts on ntwk/Asses chnges in vwr engmt/dvlp rsrch mtrl/brand prf pres to gen sales/Dgre pref/6+ yrs rsrch exp. App to www.warnerbroscareers.com #130346BR (4/5)

JOB OPENING: DIGITAL PRIMARY RESEARCH MGR/NBCUniversal/NY: Position will support company-wide digital strategic initiatives. 3 yrs primary & 2 yrs digital research required. Apply at: www.nbcunicareers.com Job#5085BR (4/5)

JOB OPENING: SALES PLANNER/nuvoTV /NY: 3+ yrs exp. Create presentations for reps, media math skills, working knowledge of DealMaker, excel, pwrpoint req. Strong analytical skills. Bilingual/Spanish +. http://www.mynuvotv.com/jobs (4/5)

JOB OPENING: W/P & ASSOCIATE W/P/DISNEY CH & DISNEY JR/BURBANK: 1-2 yrs promo exp. On air/off air marketing exp. Suprvse Edit sessions/voiceover talent. AVID exp. Reel required. Disneycareers.com  26950 & 26949 (4/4)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Monitor ratings & demo performance utilizing Nielsen systems & syndicated reports; 4+yrs Media/Ad Sls Rsrch at cable ntwrk/similar outlet http://careers.discovery.com/ #5441 (4/4)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: [email protected] (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to www.starcomusa.com/careers (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See teamworksmedia.com. Apply [email protected] (4/3)

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=125558 (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; http://careers.discovery.com/ #5387 (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: www.netflix.com/jobs (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: www.wwe-careers.com (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: www.nbcunicareers.com Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at www.outdoorchannel.com/Employment (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: www.nbcunicareers.com Job#:5011BR (3/31)

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: www.meredith.com/Careers (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting [email protected] (3/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNS/JAMAICA, QUEENS NY: Trendy online magazine seeks dedicated interns to help assist with writing content, research, development, & marketing in Jamaica, Queens (NY). Email [email protected]  (4/5)

SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MARKETING/Rodgers & Hammerstein/NY: Seeking intern in DIG. MKTG to support website and social media efforts. Strong communication skills & interest in theater/music. Send res/cov. ltr to [email protected]  (4/4)

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: [email protected] (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: AD SALES AE: 18 years of ad sales experience in regional and national cable, and digital OOH, covering the midwest region. Pursuing a position to sell digital, TV or radio ads, based in Chicago [email protected]  (4/4)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/4)

SITUATION WANTED: I’m an exp’d JUNIOR PUBLICIST/LA seeking full-time position. Energetic, social media savvy, hard worker, celebrity & brands. email: [email protected] (4/5)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (3/31)

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Digital email, please click here.