A CYNOPSIS MESSAGE FROM DISNEY JUNIOR

Cynopsis: Kids!
03.21.13

Good morning. It’s Thursday, March 21, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Looks like Dora is exploring the tablet world. Select kinder-focused Nabi Jr. tablets will be preloaded with Nickelodeon content including video programming, apps and games thanks to a multiyear deal between the network and tablet maker Fuhu Inc. The new Nick-themed touch-screen Nabi Jr. tablet launches this month with content from Dora the Explorer, Team Umizoomi and Bubble Guppies. This spring, a line of Teenage Mutant Ninja Turtles-inspired tablet accessories will hit retail, ranging in price from $19.99 to $79.99.

“We are thrilled to partner with Fuhu, Inc. They are a leader in designing state of the art devices and kid-friendly mobile tablet accessories,” said Manuel Torres, SVP, global toys and consumer electronics for Nickelodeon Consumer Products. Fuhu is also an associate sponsor of Nick’s Kids’ Choice Awards this year.

Of Mice and Hippos: There’s a new kids hangout in the cyber neighborhood. Hyper Hippo Productions, a digital studio from two of the masterminds behind Disney’s Club Penguin, launches this week. Founded by Lance Priebe, co-founder and creator of Club Penguin, and Pascal Audette, former VP, global operations for Disney Online Studios, Hyper Hippo will focus on applications and compelling storytelling that reward good actions and values. First release is Mech Mice, an episodic journey targeted at kids 10 and up. The property is scheduled for release in late 2013, with an open beta program this summer. “We are dedicated to creating a fantastic studio that will not only radically change how the industry perceives digital entertainment, but one that will positively impact children’s lives for years to come,” Audette said in a statement.

Digital Update

Younger consumers engage in social media activities while watching video programming more often than their older counterparts. That’s the news from a new Motorola Mobility study of 9,500 global consumers. Sixty percent of respondents aged 16-24 said they engage in social conversations in front of the tube, while only 50% of the entire group reported engaging in social media.

Who’s hungry? Yesterday was The Very Hungry Caterpillar Day, a three-year-old celebration of Eric Carle’s food fest being touted by Joester Loria Group and Penguin Young Readers Group. In honor of the event, Night and Day Studios launched a new themed iOS app, The Very Hungry Caterpillar Sticker Book app.

Spain’s BRB Internacional is redesigning its web site with specific sections for parents and schools, plus a new blog that focuses on kids and technology. Bilingual in both English and Spanish, version 2.0 strengthens its goal of facilitating communication between teachers and parents by launching a monitored two-track communications tool.

Licensing News

Temple Run’s run continues with three new licensing deals for the downloadable game this week from U.K. and Europe licensing agent Lisle International. Blues Clothing, Trade Mark Collections and Fashions U.K. all are designing apparel targeting boys age 7 and up.

U.K. preschool series The Hive is buzzing with licensing deals. Space Enterprises, licensing agent for the brand, just signed on Igloo Books as a publishing partner, bringing the Hive characters to print for the first time. The Igloo deal follows recent agreements with Studio Anne Carlton for fridge magnets and Lifespan for theme-packaged honey.

Trends & Research

No surprise here. Generation Z (ages 13-18) is uber-connected. In fact, 100% of team Z connect to technology for at least an hour a day, with 46% connected for 10-plus (!) hours a day, according to a new report from Wikia and Ipsos Media CT. In fact, 25% of GenZers are actively connected within five minutes of waking up, and 73% are connected within an hour of waking up. What’s more, 93% of respondents said they check YouTube at least once a week, and 54% reported that they visit the video site multiple times per day. 65% said they visit Facebook weekly and 38% visit the social network multiple times per day. Among the other social media services, 26% visit Twitter, 26% visit Google+, and 17% visit Instagram on a weekly basis.

More Kids News

Sprout’s online retail outlet Shop Sprout is officially open for business, and not a moment too soon. With its push into more originals Noodle & Doodle, Pajanimals and The Chica Show president Sandy Wax says there’s been a swell of inquiries from parents about how their kids can continue to cuddle and play with popular characters after the TV gets turned off. “We’ve had massive demand, and the natural evolution is to be able to allow our audience to play along with our characters and series and interact with them,” she says. Big Tent Entertainment is handling U.S. licensing for Sprout.

By The Numbers

Top 10 Basic Cable Ratings for the week of March 11-17, 2013

K9-14 Total Programming Day
Network        Rating          (000s)
DSNY             2.7                 551
NICK              1.5                 296
TOON             1.2                 244
ADSM             0.9                 189
NAN               0.8                 172
DXD               0.7                 126
A&E               0.2                   48   
FAM               0.2                   47
MTV               0.2                   45
USA               0.2                   41 

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                 (000s)
DSNY                5.0                      994
NAN                  1.4                      291
ADSM                1.0                      201
DXD                   0.9                     166
USA                   0.6                     121
A&E                   0.6                     115                     
TRU                   0.5                       86
HIST                  0.4                       87
TBSC                  0.4                      82
FAM                    0.4                      81

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network                   Rating                 (000s)
DSNY                         2.7                        537                    
NICK                          1.5                       296
TOON                         1.2                       244
DXD                            0.8                       137
FAM                            0.3                        49
TNNK                          0.3                        45
MTV                            0.2                        44
A&E                            0.2                        44
BET                            0.2                         40

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date.

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question: Frank Sinatra expressed an interest in which role in the TV series Batman? The Riddler. Kudos to: Dave Bourla-YGWG Productions/NY; Steve Feldman-The SamHillGroup/Nashville; Richard Quan-BSSP/San Francisco.

Today’s Trivia Question: What was the first television show to air based on a DC Comics superhero and when did it run? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!
03.21.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NY: National Sales; 4+ yrs. exp sellg multi-media pkges, wkg with brands/agencies. Apply at http://www.screenvision.com/careers/ (3/28)

JOB OPENING: DIRECTOR, CREATIVE SERVICES/Screenvision/NY: Oversee traffick’g on all creative elements; 5+ yrs. creative leadership, strg project mgmt. Dsgn, mktg, interactive media exp. Apply at http://www.screenvision.com/careers/ (3/28)

JOB OPENING:  DIR, ADV & STRAT FOOD NETWORK/Cooking Channel/NY: Est. Off-Air strat & positioning across priorities (TV, digital, new biz). 8+yrs strat exp within an agency or ent media needed. Apply: [email protected] (3/28)

JOB OPENING:  PROJECT MGR-TEMP/NBCU/NYC: Initiate, plan & supervise all phases of production from pre-planning to completion for on air & print projects. 2-4 yrs proj. mnging at cable ntwk. Apply: [email protected] (3/28)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, cable/ad sales exp required, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: http://tinyurl.com/bp3h2tg (FNG0001922) (3/27)

JOB OPENING: DIG. MEDIA SALES EXEC/NCC/NYC: Prospect/dvlp/close sales for Digl Media prod lines – NCC Media. Self starter, able to execute w/in all phases of sales cycle . 5+ yrs dig media sales exp. Resume: [email protected] (3/27)

JOB OPENING: MARKETING COORDINATOR/Adult Swim,Cartoon Network truTV/LA: Degree & 2+ yrs exp at a Network or in Acct Mgmt at an Agency. Must have passion for mktg, excellent communication skills and knowledge of the brands. Apply here. (3/27)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/cqrdwwp (FFE0001562) (3/27)

JOB OPENING: SR. MGR WEB DEVELOPER & DIGITAL MKTG/ION/WPB, FL: Strategic technology & architecture to develop websites. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply at http://goo.gl/0XyuO EOE (3/27)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: www.weather.com/careers (3/26)

JOB OPENING: VP BRAND MKT/COMEDY CENTRAL/NYC: Oversee off-channel mktg & dvlp strategic/innovative/creative mktg plans for key launches. 10-15 yrs mktg exp + BA deg. Dig mktg background a must. More info/apply here. (3/23)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d. Min 10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit www.TVONEjobs.com (3/23)

JOB OPENING: MGR, BRAND MKTG/NASCAR/Daytona Beach: Asst w/ dvlpmnt & implementation of the annual Brand mktg & Comm Plan. BA degree five (5) + yrs exp Brand/Advertising/Marketing/Sports Mktg. Apply http://employment.nascar.com (3/23)

JOB OPENING: VP DIGITAL/VIACOM INT’L/NYC or LONDON based: Mng overall central Y&M Prod Portfolio, Content & Creative dir. BA deg w/10-15 yrs of functional exp Brand or Product Mngmnt. Full info/apply: viacomcareers.com (3/23)

JOB OPENING: ACCOUNT EXECUTIVE/ION Media Networks/NY: National network sales; 5+ yrs exp TV adv, proven track record of increasing revenue at high CPM. Est client base; team player. Apply at [email protected] EOE (3/23)

JOB OPENING: LOG COORD/TV ONE/MD: BA pref’d. 2 yrs exp brdcst cable log Ops. Mng On-air prgm log, playlist delivery &reconciliation of logs. Resp, meeting delivery sched deadlines & directing sales/promotion dept. Det-oriented, MS Office. Visit www.TVONEjobs.com (3/23)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: http://www.aenetworks.com/careers (3/23)

JOB OPENING: SR MGR PRODUCTION/Lifetime Mktg/A+E Networks/NY: Oversee projects from conception to delivery for Lifetime Brand Creative marketing team. Full Info/Apply: http://www.aenetworks.com/careers (3/23)

JOB OPENING: COUNSEL, BUS & LEGAL AFF/MLBNtwrk/NJ: Strong undrstndng of legal issues related to media & IP. Strong negotiation & drafting skills.Min 3 yrs exp in legal media/entrtnmnt reqrd. JD requird. Resume: [email protected] (3/23)

JOB OPENING: SR SUPERVISING PRD/SFO: – Oversee/manage a variety shows. Must hv 10 yrs exp in producing TV +3 years managing prod teams. Must be strong leader, organized, able to inspire [email protected] (3/23)

JOB OPENING: MGR AD SALES OPS/Taxi Magic/Alexandria, VA: Mng sales ops for in-taxi video provider.  Resp all sales ops, rep interface, agency reptg. Exp in ad sales ops req’d, pref’bly in DOOH.  Apply here: https://taximagic.com/en_US/about/careers (3/22)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: http://www.aenetworks.com/careers (3/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Many types of internships. Video/Post prod/Content & story dvlpmnt/social media/PR/Advertising & mkgt plus others. Full & PT hrs avail & Open to JR & SR yr undergraduates or graduate students. Res/cvr: [email protected] (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Ambitious PUBLICIST in LA: seeks F/T position in promotions, film, entertainment, music, brand or lifestyle firm. Solid pitching, writing and results. Please Contact: [email protected] (3/23)

SITUATION WANTED: SENIOR MARKETING EXEC with 15+ years experience; 8 in the digital space. Seeks Director or VP Marketing opportunity, F/T or freelance. [email protected] (3/23)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY SHOW RUNNER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (3/23)

SITUATION WANTED: STRONG WRITER/EDITOR/PRODUCER & MMA GEEK: L.A. seeks FT position with cable network or prod. company. Passionate about MMA, also interested in working for UFC or Bellator. Willing to relocate. [email protected] (3/23)

SITUATION WANTED: TALK SHOW FIELD PRODUCER/L.A. Credits include THE JEFF PROBST SHOW and KATIE. Email: Jason White — [email protected] (3/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013