Thursday, March 21st, 2013


New Network. New Living Room.

Hollywood MOVIES, award-winning TV SHOWS & bold new ORIGINAL SERIES
Everywhere All Screens & Platforms
22 million monthly uniques
93% Ad Completion

James M. Smith, SVP Ad Sales / 310-244-9342 / [email protected] /

SOURCE: comScore VideoMetrix Crackle Media Universal Content + Omniture OTT and Mobile; January 2013

Cynopsis: DIGITAL

Good morning. It’s Thursday, March 21, 2013, and this is your first early morning digital briefing.

Add Deloitte’s seventh annual “State of the Media Democracy” survey as another research item showing how video consumption is increasingly becoming screen-agnostic, especially among the younger generation. Key results:

  • 20% “trailing millennials” (14 to 23-year-olds) used a tablet to watch their favorite TV shows in the past year, up 10-fold from 2% a year ago, and 25% used a smartphone or mobile device to watch their favorite TV shows, up five-fold from 5% a year ago.
  • These devices still trail gaming consoles (28%), free online video services (36%), the show’s website (28%), and, yes, the home TV (live: 62%, DVR: 36%, on-demand: 27%), in terms of methods through which trailing millennials watch their favorite shows.
  • 59% of tablet-owning Americans said they have streamed/downloaded a movie in the past 12 months, compared to 35% of non-tablet owners who indicated the same. Which is to say, if you own a tablet, you’re likely to be more connected and a heavier digital content consumer.


Fox Sports’ 12-year carriage deal with the newly expanded Big East Conference includes TV Everywhere rights for the upcoming Fox Sports Go service. Launching this August alongside Fox Sports 1 (FS1), the service, which will initially be available online and as an app for iOS and Android devices, will offer authenticated access to over 1,000 live games and events across Fox Sports, FS1, and Fox Sports’ 22 regional networks. Big East video content will also be available on

VOD distributor Brainstorm Media is launching two additional films from its theatrical documentary series, Something to Talk About, on a number of electronic sell-through (EST) platforms including iTunes, Amazon Instant Video, Vudu, YouTube, and Google Play. The Something to Talk About series was developed in partnership with DirecTV’s Audience Network. Stolen Seas is available as of this week; The Last White Knight will premiere in April. These films join two others, Big Boys Gone Bananas and Battle for Brooklyn, that were released on EST platforms last month.


Social marketing solutions company Dachis Group has raised $7.5 million in a Series C funding round led by Austin Ventures. The company says it will use the new funds to accelerate the development of its core big data social analytics platform. In 2012, Dachis Group’s analytics platform brought in over 100 new enterprise clients, including Nokia, New York Life, Bloomberg, Bank of America, Acer, and AT&T. To date, the company, which was started by Razorfish Co-Founder Jeff Dachis, has raised $58.5 million.


blurbIQ has launched iPaQ, a suite of new interactive overlay units for video ads. These units offer a range of different features that advertisers can use to boost engagement, including: Survey questions that can be overlaid on pre-roll; enabling the viewer to choose which ads they want to watch; allowing users to build a product based on questions they answer during the ad; and even giving users the option to type in a brand message in order to skip the ad. iPaQ also enables advertisers to overlay e-commerce or social sharing features. The company says a number of the units have already been tested or executed by the likes of Break Media, Grab Medai Networks, iVillage, Mojiva, Specific Media, and The Wall Street Journal. blurbIQ’s CEO Scott Reese says these executions, which encompass “tens of millions of impressions,” have generated “up to 81% video completion rates, interaction rates 60x higher than standard video, and a click-through rate of up to 5.86%.”

RTB video ad platform TubeMogul has struck a deal with StickyADStv to get access to inventory from StickyXchange, one of the largest premium private video ad exchanges in France. Focusing exclusively on RTB, TubeMogul says this integration is the first of its kind in France.


Yahoo is in talks to buy a majority stake in online video site Dailymotion from France Telecom-Orange. Per a report from The Wall Street Journal, Yahoo might buy as much as 75% of Dailymotion in a deal that could value the video site at roughly $300 million. If it goes through, it would be Yahoo CEO Marissa Mayer’s biggest deal since she took the reins last year.
— In other words: Should the deal get done, this should improve Yahoo’s digital video business, especially internationally. Based in France, Dailymotion is the 12th-biggest video site in the world and the 22nd-biggest video site in the US when ranked by monthly unique viewers (comScore January data).


A new study from Nielsen and SocialGuide finds a statistical correlation between Twitter and TV ratings. According to the study, which evaluated fall 2012 premiere and midseason ratings across more than 140 broadcast and cable series, Twitter was one of the top three variables to positively affect TV ratings. While “prior year ratings” are still the most influential, the study finds that for premiere episodes, an 8.5% increase in Twitter volume “is associated with” a 1% increase in TV program ratings among 18 to 34-year-olds. What’s more, a 14% increase in Twitter volume provides a similar link to a 1% increase in TV ratings among 35 to 49-year-olds. The correlation is stronger for midseason episodes, with a 4.2% increase in Twitter volume linking to a 1% increase in ratings among the 18-34 group, and an 8.4% increase in Twitter volume associating the same 1% ratings increase among the 35-49 group. Nielsen plans on conducting similar research for season finale programming later this spring to see if the Twitter/rating association grows even stronger.
— In other words: There sure is a significant enough correlation to conduct further research. If these numbers hold up, it means Twitter has some sway over TV viewership and that’s good news for Twitter. Oh, and considering how Nielsen is currently working with Twitter to develop a social TV rating, it also means good things for Nielsen.

Seriously, the appetite for multi-screen video consumption is strong: 71% of consumers in the US would be interested “in a service that automatically loaded content a user liked to his/her mobile phone or tablet” to enjoy on the go, according to a new survey from Motorola Mobility. Currently, 55% of respondents across the globe said they have downloaded or stored a TV show or film to at least one device.


Nickelodeon has struck a multi-year deal with Fuhu to distribute nabi Jr. tablets that come pre-loaded with Nick content, including videos, games, and educational apps from series such as Dora the Explorer, Team Umizoomi, and Bubble Guppies. In addition, per the deal, the kids network and Fuhu will also produce and distribute Nick-themed tablet accessories, including Teenage Mutant Ninja Turtles-inspired stands and bumpers beginning this spring. The nabi Jr. tablets run on Android and are available for $99.

Popcornflix, a free, ad-supported movie streaming service, has surpassed one million downloads on Roku players in the US. The service, which currently features a catalog of more than 650 film titles, is also available on Roku players in Canada and the UK.


E! and Esquire Network have named David Gleason SVP/Research. He will oversee all research efforts for the companies across all platforms, covering all business areas, including on-air, consumer, ad sales, scheduling, acquisitions, development, new media, and branding.


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PBS Digital Studios has launched a new animated web series called Blank on Blank. Based on the non-profit of the same name from former TV producer and journalist David Gerlach, the series publicizes lost interviews featuring famous American newsmakers. The premiere episode animates a never-before-heard interview with Larry King, conducted by Esquire’s Cal Fussman, documenting a night during King’s early radio days when a female caller tried to seduce him. (Wow!)  Blank on Blank was originally launched as a public radio segment and podcast. In total, 12 episodes have been planned, posting bi-weekly going forward.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NY: National Sales; 4+ yrs. exp sellg multi-media pkges, wkg with brands/agencies. Apply at (3/28)

JOB OPENING: DIRECTOR, CREATIVE SERVICES/Screenvision/NY: Oversee traffick’g on all creative elements; 5+ yrs. creative leadership, strg project mgmt. Dsgn, mktg, interactive media exp. Apply at (3/28)

JOB OPENING:  DIR, ADV & STRAT FOOD NETWORK/Cooking Channel/NY: Est. Off-Air strat & positioning across priorities (TV, digital, new biz). 8+yrs strat exp within an agency or ent media needed. Apply: [email protected] (3/28)

JOB OPENING:  PROJECT MGR-TEMP/NBCU/NYC: Initiate, plan & supervise all phases of production from pre-planning to completion for on air & print projects. 2-4 yrs proj. mnging at cable ntwk. Apply: [email protected] (3/28)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, cable/ad sales exp required, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/27)

JOB OPENING: DIG. MEDIA SALES EXEC/NCC/NYC: Prospect/dvlp/close sales for Digl Media prod lines – NCC Media. Self starter, able to execute w/in all phases of sales cycle . 5+ yrs dig media sales exp. Resume: [email protected] (3/27)

JOB OPENING: MARKETING COORDINATOR/Adult Swim,Cartoon Network truTV/LA: Degree & 2+ yrs exp at a Network or in Acct Mgmt at an Agency. Must have passion for mktg, excellent communication skills and knowledge of the brands. Apply here. (3/27)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/27)

JOB OPENING: SR. MGR WEB DEVELOPER & DIGITAL MKTG/ION/WPB, FL: Strategic technology & architecture to develop websites. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply at EOE (3/27)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: (3/26)

JOB OPENING: VP BRAND MKT/COMEDY CENTRAL/NYC: Oversee off-channel mktg & dvlp strategic/innovative/creative mktg plans for key launches. 10-15 yrs mktg exp + BA deg. Dig mktg background a must. More info/apply here. (3/23)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d. Min 10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit (3/23)

JOB OPENING: MGR, BRAND MKTG/NASCAR/Daytona Beach: Asst w/ dvlpmnt & implementation of the annual Brand mktg & Comm Plan. BA degree five (5) + yrs exp Brand/Advertising/Marketing/Sports Mktg. Apply (3/23)

JOB OPENING: VP DIGITAL/VIACOM INT’L/NYC or LONDON based: Mng overall central Y&M Prod Portfolio, Content & Creative dir. BA deg w/10-15 yrs of functional exp Brand or Product Mngmnt. Full info/apply: (3/23)

JOB OPENING: ACCOUNT EXECUTIVE/ION Media Networks/NY: National network sales; 5+ yrs exp TV adv, proven track record of increasing revenue at high CPM. Est client base; team player. Apply at [email protected] EOE (3/23)

JOB OPENING: LOG COORD/TV ONE/MD: BA pref’d. 2 yrs exp brdcst cable log Ops. Mng On-air prgm log, playlist delivery &reconciliation of logs. Resp, meeting delivery sched deadlines & directing sales/promotion dept. Det-oriented, MS Office. Visit (3/23)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: (3/23)

JOB OPENING: SR MGR PRODUCTION/Lifetime Mktg/A+E Networks/NY: Oversee projects from conception to delivery for Lifetime Brand Creative marketing team. Full Info/Apply: (3/23)

JOB OPENING: COUNSEL, BUS & LEGAL AFF/MLBNtwrk/NJ: Strong undrstndng of legal issues related to media & IP. Strong negotiation & drafting skills.Min 3 yrs exp in legal media/entrtnmnt reqrd. JD requird. Resume: [email protected] (3/23)

JOB OPENING: SR SUPERVISING PRD/SFO: – Oversee/manage a variety shows. Must hv 10 yrs exp in producing TV +3 years managing prod teams. Must be strong leader, organized, able to inspire [email protected] (3/23)

JOB OPENING: MGR AD SALES OPS/Taxi Magic/Alexandria, VA: Mng sales ops for in-taxi video provider.  Resp all sales ops, rep interface, agency reptg. Exp in ad sales ops req’d, pref’bly in DOOH.  Apply here: (3/22)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: (3/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Many types of internships. Video/Post prod/Content & story dvlpmnt/social media/PR/Advertising & mkgt plus others. Full & PT hrs avail & Open to JR & SR yr undergraduates or graduate students. Res/cvr: [email protected] (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Ambitious PUBLICIST in LA: seeks F/T position in promotions, film, entertainment, music, brand or lifestyle firm. Solid pitching, writing and results. Please Contact: [email protected] (3/23)

SITUATION WANTED: SENIOR MARKETING EXEC with 15+ years experience; 8 in the digital space. Seeks Director or VP Marketing opportunity, F/T or freelance. [email protected] (3/23)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY SHOW RUNNER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (3/23)

SITUATION WANTED: STRONG WRITER/EDITOR/PRODUCER & MMA GEEK: L.A. seeks FT position with cable network or prod. company. Passionate about MMA, also interested in working for UFC or Bellator. Willing to relocate. [email protected] (3/23)

SITUATION WANTED: TALK SHOW FIELD PRODUCER/L.A. Credits include THE JEFF PROBST SHOW and KATIE. Email: Jason White — [email protected] (3/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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