A CYNOPSIS MESSAGE FROM CRACKLE

Cynopsis: DIGITAL
03.21.13

Good morning. It’s Thursday, March 21, 2013, and this is your first early morning digital briefing.

Add Deloitte’s seventh annual “State of the Media Democracy” survey as another research item showing how video consumption is increasingly becoming screen-agnostic, especially among the younger generation. Key results:

• 20% “trailing millennials” (14 to 23-year-olds) used a tablet to watch their favorite TV shows in the past year, up 10-fold from 2% a year ago, and 25% used a smartphone or mobile device to watch their favorite TV shows, up five-fold from 5% a year ago.
• These devices still trail gaming consoles (28%), free online video services (36%), the show’s website (28%), and, yes, the home TV (live: 62%, DVR: 36%, on-demand: 27%), in terms of methods through which trailing millennials watch their favorite shows.
• 59% of tablet-owning Americans said they have streamed/downloaded a movie in the past 12 months, compared to 35% of non-tablet owners who indicated the same. Which is to say, if you own a tablet, you’re likely to be more connected and a heavier digital content consumer.

Fox Sports’ 12-year carriage deal with the newly expanded Big East Conference includes TV Everywhere rights for the upcoming Fox Sports Go service. Launching this August alongside Fox Sports 1 (FS1), the service, which will initially be available online and as an app for iOS and Android devices, will offer authenticated access to over 1,000 live games and events across Fox Sports, FS1, and Fox Sports’ 22 regional networks. Big East video content will also be available on FoxSports.com.

VOD distributor Brainstorm Media is launching two additional films from its theatrical documentary series, Something to Talk About, on a number of electronic sell-through (EST) platforms including iTunes, Amazon Instant Video, Vudu, YouTube, and Google Play. The Something to Talk About series was developed in partnership with DirecTV’s Audience Network. Stolen Seas is available as of this week; The Last White Knight will premiere in April. These films join two others, Big Boys Gone Bananas and Battle for Brooklyn, that were released on EST platforms last month.

Social marketing solutions company Dachis Group has raised $7.5 million in a Series C funding round led by Austin Ventures. The company says it will use the new funds to accelerate the development of its core big data social analytics platform. In 2012, Dachis Group’s analytics platform brought in over 100 new enterprise clients, including Nokia, New York Life, Bloomberg, Bank of America, Acer, and AT&T. To date, the company, which was started by Razorfish Co-Founder Jeff Dachis, has raised $58.5 million.

blurbIQ has launched iPaQ, a suite of new interactive overlay units for video ads. These units offer a range of different features that advertisers can use to boost engagement, including: Survey questions that can be overlaid on pre-roll; enabling the viewer to choose which ads they want to watch; allowing users to build a product based on questions they answer during the ad; and even giving users the option to type in a brand message in order to skip the ad. iPaQ also enables advertisers to overlay e-commerce or social sharing features. The company says a number of the units have already been tested or executed by the likes of Break Media, Grab Medai Networks, iVillage, Mojiva, Specific Media, and The Wall Street Journal. blurbIQ’s CEO Scott Reese says these executions, which encompass “tens of millions of impressions,” have generated “up to 81% video completion rates, interaction rates 60x higher than standard video, and a click-through rate of up to 5.86%.”

RTB video ad platform TubeMogul has struck a deal with StickyADStv to get access to inventory from StickyXchange, one of the largest premium private video ad exchanges in France. Focusing exclusively on RTB, TubeMogul says this integration is the first of its kind in France.

Yahoo is in talks to buy a majority stake in online video site Dailymotion from France Telecom-Orange. Per a report from The Wall Street Journal, Yahoo might buy as much as 75% of Dailymotion in a deal that could value the video site at roughly $300 million. If it goes through, it would be Yahoo CEO Marissa Mayer’s biggest deal since she took the reins last year.
— In other words: Should the deal get done, this should improve Yahoo’s digital video business, especially internationally. Based in France, Dailymotion is the 12th-biggest video site in the world and the 22nd-biggest video site in the US when ranked by monthly unique viewers (comScore January data).

A new study from Nielsen and SocialGuide finds a statistical correlation between Twitter and TV ratings. According to the study, which evaluated fall 2012 premiere and midseason ratings across more than 140 broadcast and cable series, Twitter was one of the top three variables to positively affect TV ratings. While “prior year ratings” are still the most influential, the study finds that for premiere episodes, an 8.5% increase in Twitter volume “is associated with” a 1% increase in TV program ratings among 18 to 34-year-olds. What’s more, a 14% increase in Twitter volume provides a similar link to a 1% increase in TV ratings among 35 to 49-year-olds. The correlation is stronger for midseason episodes, with a 4.2% increase in Twitter volume linking to a 1% increase in ratings among the 18-34 group, and an 8.4% increase in Twitter volume associating the same 1% ratings increase among the 35-49 group. Nielsen plans on conducting similar research for season finale programming later this spring to see if the Twitter/rating association grows even stronger.
— In other words: There sure is a significant enough correlation to conduct further research. If these numbers hold up, it means Twitter has some sway over TV viewership and that’s good news for Twitter. Oh, and considering how Nielsen is currently working with Twitter to develop a social TV rating, it also means good things for Nielsen.

Seriously, the appetite for multi-screen video consumption is strong: 71% of consumers in the US would be interested “in a service that automatically loaded content a user liked to his/her mobile phone or tablet” to enjoy on the go, according to a new survey from Motorola Mobility. Currently, 55% of respondents across the globe said they have downloaded or stored a TV show or film to at least one device.

Nickelodeon has struck a multi-year deal with Fuhu to distribute nabi Jr. tablets that come pre-loaded with Nick content, including videos, games, and educational apps from series such as Dora the Explorer, Team Umizoomi, and Bubble Guppies. In addition, per the deal, the kids network and Fuhu will also produce and distribute Nick-themed tablet accessories, including Teenage Mutant Ninja Turtles-inspired stands and bumpers beginning this spring. The nabi Jr. tablets run on Android and are available for $99.

Popcornflix, a free, ad-supported movie streaming service, has surpassed one million downloads on Roku players in the US. The service, which currently features a catalog of more than 650 film titles, is also available on Roku players in Canada and the UK.

E! and Esquire Network have named David Gleason SVP/Research. He will oversee all research efforts for the companies across all platforms, covering all business areas, including on-air, consumer, ad sales, scheduling, acquisitions, development, new media, and branding.

A CYNOPSIS MESSAGE

PBS Digital Studios has launched a new animated web series called Blank on Blank. Based on the non-profit of the same name from former TV producer and journalist David Gerlach, the series publicizes lost interviews featuring famous American newsmakers. The premiere episode animates a never-before-heard interview with Larry King, conducted by Esquire’s Cal Fussman, documenting a night during King’s early radio days when a female caller tried to seduce him. (Wow!)  Blank on Blank was originally launched as a public radio segment and podcast. In total, 12 episodes have been planned, posting bi-weekly going forward.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
03.21.13

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