A CYNOPSIS MESSAGE FROM TIME WARNER CABLE MEDIA

Cynopsis: DIGITAL
07.18.13

Good morning. It’s Thursday, July 18, 2013, and this is your first early morning digital briefing.

Don’t miss our insightful sponsorship activation panel at the 2013 Cynopsis Sports Business Summit on Aug. 14. Moderated by David Abrutyn, SVP & Global Managing Director at IMG Consulting, panelists will include Mike Sundet, VP of Sports & Entertainment Marketing + Ad Production at Anheuser-Busch; Norris Scott–VP of Partnership Marketing at NASCAR; Paul Bamundo, Director of Sports Marketing & Partnerships at Subway; Betsy Wilson, Director of Global Sponsorships & Sustainability Communications at UPS; and Michael Jaquet, VP & CMO at the USSA. Tickets are on sale now at http://www.cynopsissportssummit.com.

Google may get into the streaming TV channels. The Wall Street Journal reports that the company has been talking to a few different media companies about offering their content over a Google streaming service. Google did some similar rounds of talking two years ago, Engadget.com notes, but nothing came of those conversations. The talks going on now are said to be at a very preliminary stage, but the aim is to put together a product that has both on-demand content as well as live streaming channels for consumers to flip through.
In Other Words: Whether Google does it or not, those in the streaming video marketplace need to shore up their spots and find a way to inspire customer loyalty, because the competitive pool will keep growing.

Hulu doesn’t want to be automatically shared on Facebook. As of today, whenever someone watches a video on Hulu, it will no longer auto-post to Facebook. However, those who wish to individually share what they are watching on Hulu can do so. As Hulu says on its help site: “After observing how our viewers have used this feature, we believe there are better ways to share what you’re watching with your friends than by using automatic publishing to Facebook. Therefore, we will be shutting this feature down in order to focus on these other innovations.” It remains unclear what those other sharing innovations are.
In Other Words: People can watch content on Hulu that they don’t necessarily want all of their Facebook friends to know they are watching.

Amtrak appears to not want passengers watching streaming-video sites or hypnotists — on its trains. U.S. News & World Report says that Amtrak has blocked the use of Netflix, Hulu, YouTube, and… hypnotizing.org, among others, from its WiFi network. The full list obtained by government-transparency group MuckRock shows that a large majority of the sites being blocked are owned by Netflix. An Amtrak spokesperson told U.S. News that the blocking is purely because the train doesn’t have enough bandwidth to support the streaming sites. As for the hypnotist site? Completely inadvertent. (Unless someone to told them to do it when they were feeling very, very sleepy.)

Most broadcasters are really not happy with the court system that said it’s quite all right for Aereo to keep streaming their content online to whoever pays the $8 monthly subscription fee. And Fox Broadcasting Company is seriously thinking of doing something about it. The news organization is considering pushing the case against Aereo to the next and final level, the Supreme Court. Aereo, of course, is also dealing with a lawsuit against it in Boston from a Hearst-owned station there.
In Other Words: It seems inevitable that an Aereo case will end up being heard by the Supreme Court, and that decision will surely shift the entire streaming-video marketplace.

The fourth season of USA Network’s Covert Affairs premiered Tuesday night and fans of the show don’t have to settle for just what appears on their TV screens. The network has also shot a prequel web series, Sights Unseen: Auggie Undercover, that’s set before the character lost his sight. The prequel is sponsored by Jaguar and will turn for six weeks.  The webisodes also lead into an online contest that asks viewers to help crack a code each week and perhaps win a trip to Italy.

Disney-owned ABC Family has made a three-part web series encouraging the use of contraceptives to young people that will hit the web the day after the July 31 episode of the network’s comedy series, Baby Daddy, an update on the film Three Men and a Baby. The episode focused on a young woman who has a pregnancy scare. The minute-long digital films will appear on the show’s website and have the show’s characters talking about contraceptives in a funny, positive way. The whole shebang is sponsored by Bedsider.org, a site for those seeking info on birth control.

The Zynga IPO back in 2011 is still hurting investment in the mobile gaming market, according to a new report from Digi-Capital. Digi-Capital managing director Tim Merel says in the report that mobile gaming could be the highest-growth technology market today, but capital markets are avoiding it after being burned by the so-called social games investment bubble in 2011 that was capped off by Zynga’s disappointing IPO in December of that year. It came out at $10 a share and is currently in the $3.50 range, much better than its $2.09 52-week low. In 2012, $853 million was invested in games, way down from the $2 billion invested in 2011. The first of 2013 saw $706 million invested in games, mostly in mobile. Other findings by Digi-Capital:
* Games account for 43% of time spent on apps for iOS and Android tablets and smartphones. For just tablets, it is 67 percent.
* Mobile games monetize approximately four times better than all other mobile app categories combined.
* Video games should be an $83 billion market by 2016. Mobile and online should make up 55% of that, up from its current 49%.

Digital comics publisher Lion Forge is at Comic-Con International in San Diego this week and is introducing three new comics while there: Rampage Jackson: Street Soldier; Wonderous: The Adventures of Claire Sinclair: and The Joshua Run. Each of the comics are made in partnership with an actual human: mixed-martial arts fighter Quinton “Rampage” Jackson, Playboy’s  Playmate of the Year 2011 Claire Sinclair, and actor/comedian Flex Alexander.

Apartment search site Apartment Finder wants to help renters out in their spaces so it partnered with apartment-video-tour creator Capture the Market and launched a new web series, Make the Most of Your Space. The content will come from apartment renters across the country who share their advice by shooting a short video on their smart phone, mobile device or video camera and then uploading it to Capture the Market’s mobile app or the project’s Facebook page.

A CYNOPSIS MESSAGE

Speakers from: Discovery, Nat Geo, Yahoo, WME, Bravo, Sundance, TNT, Distrify, Chill, ESPN Films, AMC, CMT, OWN, PBS, GSN, MTV and more.

June marked the first time video-ad views went over the 20 billion mark, according to the Comscore Online Video Rankings. That’s the third month in a row that the metric hit its highest ever. Ads are now responsible for more than 30% of all online video views. The top five U.S. online video ad properties were as follows:
1.  Google (3.26 billion viewers)
2.  Liverail (2.39 billion)
3.  Brightroll (2.38 billion)
4.  ADAP.TV (2.2 billion)
5.  Specific Media (1.48 billion)

Multiscreen video ad solution provider Mixpo has introduced new social sharing and syndication tools that enable agencies and publishers to extend their video ad campaigns, whether they are flat or interactive, across all major social sites and all screens, desktop and mobile, in a matter of minutes. The product names — PowerShare and SocialBlaster – may not be nuanced but they get the point across: Mixpo is aiming to help brands get their video messages out to whatever screens consumers are looking at. This marks the first time that brands will be able to disseminate interactive video rather than just flat content.

The first half of 2013 proved to be a busy time for streaming video. Ustream powered 7.2 million live video streams in the first of the year, more than ever before. The company also saw huge growth in its corporate sales with direct sales to enterprise customers growing more than 600 percent over the same period last year. The company is seeing its customers stream 40,000 live broadcasts daily. The company also now has 24 million registered users across the globe, up 48 percent in the last year. It expects to hit 30 million by year’s end.

A CYNOPSIS MESSAGE

Kollaboration Los Angeles is all about promoting a strong Asian Pacific Islander American presence in entertainment. So what does it do to reach the masses? Web series, anyone? “All It Takes Is One” is about a young male Asian Pacific Islander American who is an insecure rapper. Over five episodes, the poor fella gets over his concerns with the help of the folks at Kollaboration, who have outposts in 14 North American cities. The series is timed to finish up next week when Kollaboration kicks off a live event in Los Angeles. You gotta love cross-promotion.

See you tomorrow,
Mark Miller 
07.18.13

Roberta Caploe: Editorial Director
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