A CYNOPSIS MESSAGE FROM WEATHER.COM

  Cynopsis: DIGITAL

07/15/10

Good morning, it’s Thursday, July 15, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

A group made up mostly of cable MSOs and satellite TV companies calling itself the American Television Alliance (ATVA) has launched a website and ad campaign to call for Congressional involvement and lay the blame of licensing battles at the feet of programmers. Its stated mission is to ensure that consumers don’t miss their favorite shows or channels in negotiations for carriage of broadcast programming. (A dispute between Rainbow Media and AT&T is the latest, which may cause U-verse customers to miss the premiere of AMC’s Mad Men on July 25.) Programmers utilize their own on air channels to entice subscribers to demand that their distributors play ball.
 

 
Upcoming big screen Marvel Studios adaptations, “Thor” and “Captain America” will be coming at theatergoers in 3D and Marvel is using this year’s Comic-Con convention to convince fanboys that this is the right decision, reports the LA Times. “Thor,” directed by Kenneth Brannagh, is due out May 6, 2011 and “Captain America: The First Avenger,” helmed by Joe Johnson, is scheduled for release on July 22, 2011.
 
BBC World News America is presenting a two-week series of web-only reports on the immigration issue in the U.S., written by digital reporter (and newcomer to the States) Franz Strasser. Daily reports will be posted Daily reports will be posted online, with complimentary content on Facebook, Twitter and Flickr.
 

 
Twitter unveiled its latest revenue-generating scheme: @earlybird, offering time-sensitive deals and promotions from participating advertisers. The first worm to snatch is a discount on Disney flick “The Sorcerer’s Apprentice,” opening yesterday.
 
Alloy Entertainment announced plans to produce a trio of new web series planned for later this year:

• “First Day,” is Groundhog Day tale set for to be released in Aug. starring Tracey Fairaway and Elizabeth McLaughlin, about a 17-year-old girl who continually relives her first day at a new school. Sandy Smolan (One Tree Hill, The OC) directs
• “Hollywood is like High School With Money,” due out in mid Sept., is based on the book of the same name by NY Times best-selling author Zoey Dean. Janice Cook (Gossip Girl) directs
• “Talent” is a talent drama/search show hybrid including an online audition, fan voting, a reality web series and a scripted series. It’s based on a series also by Zoey Dean, with the scripted portion of the web series written by Jessica Kaminsk

 
Mumbai, India-based Komli Media landed $6 million in additional funding from existing investors Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson. The funding will be used to expand its presence across Asia.
 

A CYNOPSIS MESSAGE

 
The Television Bureau of Advertising (TVB) is looking to sell its ePort business, a software management system that streamline the buying and selling of local TV spots, reports TVNewsCheck. The system, which recently logged $1 billion worth of orders, has required more heavy lifting than initially expected.
 
Goodway Group‘s Beep! Automotive Ad Network announced it is removing standard “site list” limits that direct customers toward tracks of sites, promising instead to create a custom site list for every automotive brand. Beep! says it will index consumer digital behavior data from Compete, Inc. to determine which sites will provide the best match for a brand prior to campaign launch.
 

 
Time Warner Cable and the League of United Latin American Citizens have partnered to expand broadband technology training to underserved Latino communities throughout the U.S. Time Warner Cable will provide a 3-year, $200,000 grant to fund technology centers that provide training, technology and support services in Latino communities served by the company. The money will be used to purchase equipment including desktop computers, laser printers, high-speed internet access, LCD projectors and technology curriculums.
 
Arab telecom giant Etisalat announced it will shortly provide educational and entertainment services across the UAE, Saudi Arabia, Egypt, Pakistan, India, Sri Lanka and Sudan following the signing of a partnership agreement with Rubicon Group Holding. The joint venture will include the distribution of games, cartoons and apps via mobile, TV and online.
 

 
The Media Rating Council (MRC), gave its seal of approval to all 25 of Nielsen‘s Local People Meter markets.  As part of the annual audit/accreditation process, the original 10 LPM markets had their accreditation renewed, while the remaining 15 markets were granted accreditation for the first time. The now accredited top-25 markets represent 49% of the population and 64% of local commercial TV ad spend.
 

 
Home broadband digital content delivery system XStreamHD has signed a long-term Electronic Sell-Thru and VOD home entertainment distribution agreement with Lionsgate giving the company access to over 12,000 titles to offer for rent or purchase, including the latest HD releases. XStream’s systems, which include a media server, receiver and a remote, start at $399.
 
A new update of Thumplay‘s cloud-based desktop/mobile music app allows subscribers to share their music preferences on Facebook. Built on Adobe’s AIR platform, the app also automatically synchs with your iTunes archive, which can be accessed using Thumbplay’s “Genie” recommendation feature. The service costs $9.99/mo. following a free 3-day trial.
 

 
Mike Farah has been promoted to President of Production of comedy site Funny Or Die. He will work with founders Will Ferrell, Adam McKay and Chris Henchy to oversee skits and future TV and movie projects, reporting to Creative Director Andrew Steele and CEO Richard Glover.
 
Yahoo and DoubleClick alum Alex White begins a new job today at semantic ad firm Peer39 as VP/Product and Account Management. He reports to Andy Ellenthal, Peer39’s CEO.
 

 
Bridal magazine web/print publisher The Knot is relying on multiplatform interactive features to sell its latest home-themed print title, The Nest, hitting newsstands for the first time next Monday, July 19. (It was previously offered as an insert for subscribers of the The Knot.) For instance, the print edition will include reader-submitted advice columns culled from web submissions. (TheNest.com will archive UGC content for posterity.) And the mobile WAP site of the magazine will encourage readers to download an application enabling them to scan codes from ads and features they see in print to see what other readers are saying about products in real time. The Knot, which publishes its print editions quarterly, has been careful not to cannibalize its magazines by keeping its features off the website and various mobile apps. (The idea is to utilize each medium for what it’s best at; for instance The Knot’s Wedding Dress app features listings of local salons and the ability to bookmark favorite styles.) But this is more of an example of using one medium to complement the other. Brand advertisers should be keen on participating in such experiments, given the engaging experiences they facilitate.
 

A CYNOPSIS MESSAGE FROM ROVI

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Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
07.15.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

 
JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits.  Send resumes to: [email protected] (7/22)
 
JOB OPENING: SALES PLANNER Sí TV/NY www.sitv.com/sitv-jobs:   3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
 
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. www.nbcunicareers.com (job # 1231595) (7/22)
 
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT www.cablevision.jobs ref# 11500BR (7/22)
 
JOB OPENING:  MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75641 (7/22)
 
JOB OPENING:  COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
 
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: http://www.latd.com/jobs/ Apply: [email protected] (7/22)
 
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; www.employment.nascar.com EOE (7/22)
 
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy  develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? www.classicmedia.tv (7/21)

JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75675 (7/21)

JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at www.scrippsnetworks.com (7/21)

JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit www.sirius.com/careers, job 5006 for detailed JD and to apply (7/21)

JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)

JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit www.timewarnercable.com/corporate/about/careers/ to view specific requirements & apply (7/20)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. http://careers.discovery.com/: Req 9834 (7/20)

JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales http://careers.discovery.com/: Req 9772 (7/20)

JOB OPENING: SR. PUBLICIST/FerenComm/NYC: Exp: TV Publicist w/ unit exp., strong media contacts and writing skills. Apply to [email protected] (7/17)

JOB OPENING: SALES PLANNER/The Hotel Networks/NYC: 2+ Yrs Exp; Create sales proposals & compelling presentations; Exc media math skills, excel, pwrpoint req.Exp w/ Nielsen, MRI, AdDatabase +++; Resumes: [email protected] (7/17)

JOB OPENING: COORD INT’L MKT/New York: PROMO COORD(Freelance)/AETN/NY: Rsrch/collect dom assets,asst producer.Apply: www.aetn.com/careers.html https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75535 (7/17)

JOB OPENING: FINANCE ANALYST/TVG Ntwrk & Online/NY: Month-end Close & accruals, creating ad rev Pacing & Summary Reprts reviewed by Ad Sls&Mgmt, budgeting/ forecasting processes & streamlining financial processes [email protected] (7/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for branding, design and ad development. Start mid-Aug. Send samples and/or link to [email protected]  (7/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing,  with specialization in children’s TV. Creative & professional.  [email protected] (7/22)
 
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/22)
 
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at JoeNelms.com. Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)

SITUATION WANTED: Creative, smart and enthusiastic producer with experience producing for VH1, MTV, A&E, TLC and NBC looking for work as a field or story producer. LA based. Please email [email protected] for resume/reel. (7/17)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!!  [email protected] (7/17)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/17)

SITUATION WANTED: Experienced 3D REP/CONSULTANT w/facilities experience looking for L.A. homebase: [email protected] (7/17)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (7/17)

SITUATION WANTED: PA/ DEV/PRODUCTION/RESEARCH/LA and NY: TV production and development experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (7/17)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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