Cynopsis: DIGITAL
07/12/12
Good morning. It’s Thursday, July 12, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Aereo: 1, Broadcasters: 0; the online television-streaming service will continue to operate for the time being as a federal judge has denied the request for a preliminary injunction that sought to shut the service down while broadcasters sue the company for copyright violations. Aereo, which is backed by Barry Diller, distributes broadcast television content via small antennas to the web, so users can watch live TV on their PCs, tablets, and other internet-connected devices for $12 a month. It also offers cloud-based storage for up to 40 hours. Since it’s not paying the networks to retransmit the feeds through the web, it has been hit with lawsuits from the likes of ABC, CBS, NBC, FOX, and others. The networks, in response to the ruling, said they would appeal and continue fighting to shut down the service. Diller, obviously, has happy with the ruling. Either way, this one isn’t over.
Facebook has struck a deal with NBCUniversal to provide coverage of the 2012 Summer Olympics on the social network as well as support NBC’s televised coverage of the Games. Under the partnership, an NBC Olympics page on Facebook will function as the social media home of the two-week competition. It will regularly publish news, results, photos, polls, and trivia questions. Users simply have to “like” the page in order to access exclusive content. The agreement also establishes a social media segment during NBC’s television coverage, which will feature a “Talk Meter,” a data tool designed to illustrate the buzz on Facebook concerning the Olympics. And finally, an integration with Facebook Timeline on NBCOlympics.com will allow users to share what they are watching and reading on the social network.
Tout allows users to capture and post 15-second videos on Facebook, Twitter, and Pinterest via its mobile and web apps, or on their own website through the Tout Widget and API. The social video service has now found an investor in the WWE, as in the pro wrestling powerhouse. Starting on July 23, the WWE will feature Tout videos from fans during Monday Night Raw, on WWE.com, through its social media channels, and on in-arena video displays. Additionally, the company says WWE superstars will interact with fans via Tout Q&A sessions leading up to the event. On top of that, it is going to launch a new weekly program called Tout Tuesdays, which will give fans the opportunity to discuss what happened on the previous night’s wrestling show.
AdRoll has raised $15 million in a financing round led by Foundation Capital, with additional contributions from existing investors like Merus Capital and Accel Partners. The funds will be used to further develop AdRoll’s data-driven advertising technology and scale the business to meet what the company says is overwhelming demand from enterprise, mid-size, and small organizations for its retargeting solutions. AdRoll’s retargeting platform currently features over 5,000 active advertisers in the US and abroad. As part of the investment, Charles Moldow, General Partner at Foundation Capital, will join AdRoll’s Board of Directors.
Last year, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Rich-media Ad Interface Definitions“ (MRAID 1.0), a project aimed at establishing a common API in order to help agencies run ads on multiple apps without having to rewrite the programming several times for a single campaign. IAB describes it is a standardized set of commands that developers creating rich media ads can use to communicate what those ads do with the apps into which they are being served. To build on that, IAB has released MRAID 2.0 for public comment. IAB says the update addresses the rise of HTML5 in the development of rich media ads over the past year. According to IAB, MRAID 2.0 expands the project’s definitions to a wider set of features and capabilities, including:
- Offering “more sophisticated” size changes in ads, allowing ads to grow to partial screen as well as change sizes multiple times as users interact with the creative.
- Standardizing how the ad creative gets information about screen size, device capabilities, and other information/data relevant to desired ad behavior.
- “Clarifying the handling of video” for mobile rich media banner and interstitial ads.
- Ad designers now have greater control over MRAID 1.0 expandable ads.
- MRAID 2.0-compliant SDKs can display MRAID 1.0 ads without glitches.
Legendary Entertainment has bought multiplatform media company Nerdist Industries, which was founded by comedian Chris Hardwick and GeekChicDaily Co-Founder Peter Levin. The Nerdist content network, which reaches an audience of 15 million people per month, includes a website, podcasts, an original YouTube channel, newsletters, and more, all focusing on, as the name suggests, fanboys and fangirls. Thomas Tull, the Founder of Legendary Entertainment, was an early investor in the company. Per the deal, Chris Hardwick and Peter Levin are joining Legendary as Co-President/Digital Content and Co-President/Digital Strategy, respectively. They will report to Legendary Entertainment COO Tim Connors. Nerdist, meanwhile, will continue to operate as an autonomous editorial unit, according to Thomas Tull. Financial terms of the deal were not disclosed.
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Some highlights from Trendrr’s social TV data for June 2012:
- There were 81+ million social interactions across the 5,500 telecasts tracked during June. Trendrr says this is the highest level of social activity for any month to date since it began tracking such data; and is also a 681% increase in social activity from June 2011 as well as a 15% increase from May 2012.
- When compared to Q2 of 2011, social activity for Q2 2012 grew by 171% (this number is adjusted to take into account the 38 new Trendrr.TV has been tracking since Q2 2011; data from Viggle, which was added in April 2012; and the tracking of social buzz surrounding sporting events).
- So far in 2012, Trendrr has recorded more than 350 million conversations and social interactions related to television programming.
- Social activity related to cable grew by 45% from May, capturing 55 million social interactions in June. Broadcast fell 18% from May to June (don’t freak out, Trendrr says this can be explained by the television season coming to an end during May).
- Sporting events continue to dominate in terms of social TV: ABC was given a boost by the NBA Finals, which accounted for more than 13.5 million social interactions. This made ABC the “most engaging” broadcast network in June.
A new forecast from IHS Screen Digest says the traditional set-top box (STB) is losing ground among customers of the 43 global television providers that are also offering multiscreen video services. According to IHS data, 49% of all global households will access television content through PCs, smartphones, tablets, connected TVs, gaming consoles, and other connected devices in 2015; up from 18% in 2011. The use of STBs to access pay-TV channels will drop to 51% in 2015; down from 82% in 2011. And in 2016, there will be more multiscreen devices used to watch TV than set-top boxes among those 43 operators. To be fair, the global installed base of STBs among these multiscreen operators in 2011 was 274.5 million, which was a little over half of the total number of installed STBs (538.8 million). IHS actually projects that percentage to fall as only about a third of the 849 million installed STBs in 2015 to be from multiscreen operators.
Older Americans have a cautious approach to technology, but are still willing to embrace it depending on the practical impact it will have on their lives, according to research form Perion Network. The study shows that 88.5% of Americans over 45 surveyed consider themselves slow to adopt technology. However, 84.8% adopt a new technology when it fits their current lifestyle, 89% will use new technology if it’s better than what they use today, and 79.2% enjoy technology and new gadgets. Perion Network, which is a developer of software tailored for second wave adopters of technology, gathered its data from a survey of 2,963 Americans who are users of its IncrediMail email client and over 45 years of age.
The new Google+ iPad app allows users to start a Hangout from the tablet and stream it to their TV using Apple’s AirPlay service. Other nifty features include the ability to pinch and expand posts in the stream in order to add comments and to re-share posts by using two fingers to drag the post from the stream. Google has also rolled out an update to its Google+ app for the iPhone, which now allows users to create and manage events. Looking back at the social network’s popular Hangouts feature, Google says both the iPhone and iPad apps now allow users to start a video chat with up to nine friends from anywhere, at anytime.
Video technology company FreeWheel has named Blake Krikorian to its Board of Directors. “I’m looking forward to helping FreeWheel expand and deepen its partnerships with leading content and media distribution players around the world,” said Krikorian in a statement. Most recently, he served as Co-Founder, Chairman and CEO of Sling Media, the makers of the Slingbox device. He is also on the Board of Directors at Amazon and an active angel investor.
Miami-based PR, marketing, and digital media firm Schwartz Media Strategies has expanded its social media practice with the addition of Maria Arguello to the position of Social Media Director. In her new role, she will implement digital and social media campaigns for Schwartz Media Strategies and clients within the firm’s consumer lifestyle, destination marketing, and legal and financial services practices, among others.
The Digital Place-based Advertising Association (DPAA) has named Brian Dusho, President and CEO of BroadSign International, and Pierre Richer, President and CEO of NEC Display Solutions, to its Board of Directors. This marks the first time the DPAA has selected to industry suppliers to such positions.
Brite Promotions, a full-service marketing agency and division of Brite Media Group, has hired Jason Blake to be its new VP/Business Development. Working out of the agency’s Manhattan and New Jersey offices, Blake will be responsible for developing new business opportunities across multiple industries with an emphasis on digital media, spirits, and sports, among other sectors. He will report to SVP Pete D’Andrea.
Gilt Live is a new service from the popular shopping site that allows users to watch a “live stream” in order to see what others are buying at that moment or have purchased recently. If you find something of interest, simply click on the image of the product. The service also allows you to post the product on Facebook, Pinterest, and/or Tumblr.
Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
07.12.12
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JOB OPENING: DIR, CURRENT PROG/AMC/NYC: Seek new non-fiction prog. Take pitches, find new projects. Work with LA team. Oversee/advise on unscripted current series. Submit res http://bit.ly/NmDDyM (7/19)
JOB OPENING: DIRECTOR-DIGITAL MEDIA ANALYTICS & INSIGHTS/ATL: Develop data-driven insights; seeking 6+ years in Digital Research with an emphasis in media analytics. Resume: [email protected] (7/19)
JOB OPENING: SR RSRCH ANALYST/LA: Produce analysis & presentations for synd properties. 2 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (7/19)
JOB OPENING: MGR AD SALES RESRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 5+ yrs. of TV research exp.; http://careers.discovery.com/ #5769 (7/18)
JOB OPENING: SR MKTG MGR/AT&T/NYC: Plays key role in bringing to mkt innovative advrtsng products across AT&T’s U-verse IPTV platform & AdWorks TV Audience Ntwrk. BA-Marketing or Bus. pref. For a detailed job description click here (7/18)
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JOB OPENING: SR SALES PLANNER/HEALTH CLUB MEDIA/NY: Assist AEs in proposal gen, wrks w/ AEs & Sales Ops on media buys to ensure proper maint of all accts. 1+ media exp req. Send resumes [email protected] (7/17)
JOB OPENING: MGR, AD SALES RESEARCH/NBCUniversal/Syfy. NYC: Produce research for Syfy Natl Advtsing, on-air. Contract role. Min 3 yrs dvlping decks w syndicated research tools. Apply: [email protected] (7/17)
JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO: Qualified story prods/writers w/ prior exp scripting reality & doc series. Must work out of Chicago office. Familiarity w/ Avid a plus. Res/credits: [email protected] (7/17)
JOB OPENING: DIGITAL ARCHIVIST/NYC: 3-5yr exp digital archivist to update and manage existing digital archival system: proj based position possibly to perm BS in Lib/Info Science A + Apply: [email protected] (7/14)
JOB OPENING: DIRECTOR, DIST MARKETING/Fox Networks/LA: resp for distribution marketing efforts w/ focus on the sports networks.Bachelor’s degree req’d , 5-7 yrs exp. TV dist mkt’g. www.foxcareers.com FNG0001295 (7/14)
JOB OPENING: RESEARCH ANALYST/E! & G4/NBCUniversal/LA: Asst w/ research on network programs, brands, consumers and advertisers. 1 yr exp in media research and exp w/ Nielsen & MRI programs req. www.nbcunicareers.com Job#6164BR (7/14)
JOB OPENING: PROGRAM PLANNER/AMERICAN FORCES NETWORK/RIVERSIDE, CA: Experienced TV programmer to create & schedule Entertainment program schedules. Go to www.usajobs.gov/GetJob/ViewDetails/318693600 for more details and to apply. (7/14)
JOB OPENING: PROMO PRODUCER/STRATEGIST/American Forces Network/CA: Create orig promos for AFN shows, brand/image spots. Do promo strategy for 8 channels. Job Announcement: http://www.usajobs.gov/GetJob/ViewDetails/319487900 (7/14)
JOB OPENING: SR RSRCH ANALYST/ATL: 3+ yrs TV rsrch brdcst/cable exp in data analysis & primary, secondary mkt. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (7/14)
JOB OPENING: MGR, MVPD CONTENT DISTRIBUTION/CBS CORP/NYC: 3-6 yrs digital or multi-platform content distribution exp; oversee VOD and Retrans operations; support MVPD partnerships. Apply www.cbscorporation.com/careers (#12095BR) (7/14)
JOB OPENING: DIST NEW MEDIA SPEC/A+E Nets/NY: Mng flow of info in support of new media initiatives. Create VOD metadata & comm VOD prgm scheds. 3+yrs proj mgmt. exp in TV/cable. Knwldg of Access. Apply: www.aenetworks.com/career.html (7/14)
JOB OPENING: MRG, SALES MKTG/NYC: Flixster seeks Mgr, Sales Mktg to execute mrkt strategies for Ad Sales team. Will prepare mktg programs/online media plans to support strategies. Deg & 3 yrs exp req. Apply: http://bit.ly/QlZQND (7/14)
JOB OPENING: PROMO CREATIVE DIR: needed for a daily, high prof, daytime synd show. Strong writer, producer, & editorial sensibilities. Prev 1st run daytime exp needed. Based in Chicago. Demo/res: [email protected] (7/14)
JOB OPENING: MEDIA BUYER/Chief Media/NYC: 1-2 yrs TV buying experience pref’d. Must be able to handle large station list, and have strong negotiation/analytical skills. Knowledge of CoreDirect a plus. Resume to: [email protected] (7/14)
JOB OPENING: DIRECT RESPONSE SALES EXECUTIVE/RNNTV/RYE BROOK NY: 5 years of short form sales experience preferred; excellent communication and presentation skills. Resume: [email protected]. (7/14)
JOB OPENING: PRGRM COORD/ATL: Program Coordinator (ATL) Prepares/distrib program sched, listings, grids. TV exp pref. SIMS/prg database exp. req; Strong organizational skills. Attention to detail. Self-starter. Res: [email protected] (7/14)
JOB OPENING: LINE PRODUCER (NEWS)/RNN TV/Rye Brook, NY: Line and stack daily news broadcasts. Must have tv news producing experience. Res/cvr: [email protected] (7/14)
JOB OPENING: OPERATION SUPERVISOR/RNN TV/RYE BROOK NY: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: [email protected] (7/14)
JOB OPENING: TV RESEARCH DIR/PHX: Want top 25 mkt? Sunshine? To do more than 1 sheets? If you can you take research from ordinary to extraordinary, Meredith wants you. http://www.meredith.com/meredith_corporate/careers.html (7/14)
JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations, research; track liability schedules. Exp sales/planning preferred. Visit www.tvone.tv (7/14)
JOB OPENING: VP, PRICING & PLANNING/nuvoTV/NY: 10+ yrs in cable/broadcast ad sales a must. VCI or other traffic system exp./dealmaker exp. strongly preferred. Strong math & analytical skills req. http://www.mynuvotv.com/jobs (7/13)
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SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: MBA grad seeks marketing position. Previous experience in sales, account management, retail marketing and theatrical distribution with the NBA and film studios. [email protected] (7/19)
SITUATION WANTED: Experienced reality producer, researcher, writer and highly skilled interviewer. Investigative reporting, true crime, paranormal. I uncover amazing stories and can find almost anyone. Top references. [email protected] (7/18)
SITUATION WANTED: Looking for a STAR? LA Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Mktg & Branded Content pro – Major TV/Cable, Prod Co, Label, Agency, Digital, Docu, Non-Profit. MBA. [email protected] (7/18)
SITUATION WANTED: AWARD WINNING WRITER/PRODUCER: turned award winning performer w/25yrs exp. Consulting, Creative development, ad campaigns, scripting, humor punch up, pitch & presentation coaching, etc. NYC based – [email protected] (7/17)
SITUATION WANTED: EDUCATIONAL/CHILDREN’S MEDIA, FT position: 5 yrs in docs/edu/world film and digital distribution, former Sesame freelancer and Nick intern, strong writer/editor/researcher. [email protected] (7/17)
SITUATION WANTED: MARKETING/PR/MEDIA, (NJ/NY): MBA grad looking for career in sports & entertainment. Internship experience in professional sports w/an expertise in marketing, social media, PR, sales. Contact: [email protected] (7/17)
SITUATION WANTED: SUMMER INTERN (NYC/LI): Outgoing college sr.w/strong credentials. Comm. Major exp.TV editing, sports announce/writing. Seeks position w/possible career potential. Resume on request. [email protected] (7/17)
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