Thursday, July 11th, 2013



ESPN’s Digital Difference: Premium Audience, Proven Ad Effectiveness, Industry-Leading Creative Innovation

Click to watch examples of Homepage and Front Door Takeovers, Native Advertising, Mega Mobile and The Flip (new!)

Cynopsis: DIGITAL

Good morning. It’s Thursday, July 11, 2013, and this is your first early morning digital briefing.

New speakers announced daily! Book your tickets now to the Cynopsis Sports Business Summit and Women of Action as our events have ALWAYS sold out. On Aug. 13, don’t miss our state of women in sports business session that will include: Lesa France Kennedy– Chief Executive Officer and Vice Chairperson of the Board of Directors for International Speedway Corporation; Heidi Ueberroth-President of NBA International; CSN Mid-Atlantic President Rebecca Schulte; Pac-12 Networks President Lydia Murphy-Stephans; and Christina Miller– Turner Sports SVP and GM of NBA Digital. The panel will be moderated by espnW VP Laura Gentile. Tickets are on sale now for WoA as well as the Cynopsis Sports Business Summit on Aug. 14 at

New Programming + Deals

Andrew Jenks gained fame for his documentary The Zen of Bobby V for ESPN and his World of Jenks series on MTV that had him chronicling his life as he spent a week living with various contemporaries. Now the filmmaker is taking a crack at acting in a new web series that he’s created called It’s About a Girl. The project took him a decade to complete and follows a young man in New York who happens to be looking for love. New episodes will appear every Tuesday on his YouTube page.

Conde Nast Entertainment has launched the Vanity Fair Digital Channel with four web series inspired by the magazine: Vanity Code, an animated How-To series to help folks with such problems as How To…Behave at a Swinger’s Party; @VFHollywoodwith Krista Smith, an interview show with the magazine’s senior west coast editor talking to Hollywood celebs; The Snob’s Dictionary, a window into the world of the cultural snob; and Eminent Domains {NYC}, an eight-part series that takes viewers into some of the most interesting, historic, and legendary addresses in New York City.


The rise of mobile video monetization is growing rapidly, according to a new report from Business Insider‘s BI Intelligence. Below are five key findings:
* As of January 2013, 41% of U.S. smartphone owners said they watched a video on their phone at least once. Nine months earlier, only 20% said the same.
* Playing videos and sharing videos are two of the top 10 favorite things to do for tablet users.
* Tablet owners tend to watch longer videos: 63% of the videos they watched were more than 10 minutes long.
* Video-enabled mobile ads can command up to 10 times the CPM of standard mobile ads.
* Advertisers will spend $520 million on mobile video ads this year. That’s 13% of the expected digital video ad market.



Cynopsis: Sports Webinar – 07/25/13 @ 1:30-3:00pm EST
Sports & Second Screen:  Driving fan engagement and brand ROI

Moderator: Chris Pursell: Director of Sports Content [Cynopsis: Sports]

Speakers: Rob Shaw: VP, Content/Media [Bloomberg Sports]
Gus Weber: Sr. Director of Digital Products [ESPN]
Chris Lencheski: President [Front Row Marketing Services] with Special Guest: Hall of Fame Coach, Barry Switzer


Mark Coleman is apparently a betting man. The former sales director of Google has joined personalized mobile content recommender my6Sense as the senior vice president of global sales and will head up the newly created New York office as the company makes its first real foray into the States. “It’s a big transition for me to go from thousands of employees to a dozen,” Coleman told Cynopsis. “I’m in all departments here.” my6sense currently services about 80% of the publishers in Israel and aims to collect as many American digital publishers as it can. “It’s a new solution in terms of mobile monetization and we’re able to get a premium CPM, which is unusual in mobile,” Coleman said. The company’s recently announced Content Discovery Bar appears when mobile users click on a More button at the bottom of a partner publisher’s content. The Bar offers up suggestions of other content within that publisher’s archives. With that comes obvious targeted advertising opportunities. “We’re taking the publisher’s own inventory and creating a new unique white-label ad unit,” Coleman said. “Around this new ad unit, we’re able to bring branding dollars to it by adding rich media and emerging activity around it.”

Broadcast TV is still the main form of advertising that the top 10 automakers invest in, but digital is making inroads. According to Advertising Age‘s annual list of the 100 Leading National Advertisers, those advertisers spent $6.25 billion on TV commercials last year last year, up 7.3 percent from 2011. But those same advertisers also spent $5.82 billion on unmeasured advertising such as search-engine marketing, online videos, and social media up 34 percent from 2011.

Mobile advertising accounted for $8.6 billion of revenue in 2012, up 83% from 2011’s $5.3 billion, according to the Interactive Advertising Bureau and IHS. This is still not much compared with Internet ad revenues, which topped $9.6 billion in the first quarter in America alone. Search is the leading ad format, bringing in 52.8% of all of the mobile dollars. Display ads were 38.7% of all mobile ad revenues, or $3.4 billion, in 2012 while messaging accounted for 8.5%, or $756.5 million. The single biggest geographic region for mobile ads is Asia Pacific with 40.2%, but the U.S. isn’t far behind with 39.8% of the pie.

In response to more and more brands advertising across numerous devices, video advertising platform provider Videology has introduced a new product in order to unify video planning and management for both reservation-based and RTB buying within one platform. Descartes is designed to fulfill the needs of both linear TV and digital buyers. Since video-consumption behavior has changed, Videology wants to create one tool that will bridge both the linear and digital viewing worlds.

Mobile Games and Apps

Tablets are the preferred mobile gaming device in America, according to a new study from mobile game maker PlayFirst Inc. and media and entertainment research firm Frank N. Magid. The study shows that 69% of tablet owners play games on their devices and 31% of them bought in-game virtual goods. That accounts for $914 million in spending, nearly three times what smartphone in-game virtual good spending is. Those gamers account for $341 million spent on in-game virtual goods.
Still, smartphone gaming is still strong: 51 million users play games on their smartphones, which is almost a 50 percent increase over the previous year. Tablets, though, have 61 million gamers that prefer it, a 70 percent increase over the previous year. The average tablet gamer downloaded nearly 25 games in the last 12 months, and one out of five of those are paid games. The average smartphone gamer downloaded nearly 20 games in the last 12 months.

Hasbro recently extended its licensing deal with Electronic Arts to keep making cool games using Hasbro products. The game maker is now showing that it is seriously invested in the videogame market by taking a majority stake in mobile-games publisher Backflip Studios, according to the Guardian. Hasbro has shelled out $112 million for the 70% stake for the maker of such games as DragonVale, NinJump, and Paper Toss. Does this mean there will be an eventual battle between an EA Mr. Potato Head and a Backflip Mr. Potato Head? has launched an all-new Adventure Time free-to-play online game, Adventure Time Game Creator that, just as the title suggests, allows gamers to create the games themselves. Players are given two characters to arm with powers along with a wide variety of hazards and environments to select. After creating the game, a player can share it in an online gallery and have it played by others.

Content Everywhere

To help YouTube contributors put together more professional-looking content, the Google-owned company has shelled out a few bucks to build a 41,000-square-foot studio, YouTube Space LA, in Southern California. In it, top-of-the-line YouTubers can use top-of-the-line video production tools at no cost. And it’s not just for folks who’ve had viral hits. But the place is more than an equipment storehouse; YouTube will also train creators on how to use the gear as well.

Free-TV service Aereo has been raising the blood pressure of television execs for some time and now it might just worsen. As of yesterday, PlayOn, the creator of a PC-based browser and media server that brings television content to PCs and mobile devices will begin airing Aereo’s channels – though there is no business relationship between the two entities. Those who wish to see Aereo’s channels through PlayOn on their screens or Android devices must have subscriptions to both. Aereo costs $8 a month while PlayOn costs $50 for a lifetime subscription, or $25 annually.

A new global online aggregator of video content that’s based in Ireland, VideoElephant, has launched with more than 50,000 short-form videos for purchase and download. Those who purchase the videos can use it again and again, and the videos can either be bought individually or in bundles broken down by genre or language-related. It is partnered with such organizations as the AFP, ABC, and National Geographic and could help such places bring in more revenue selling their archived video.

Exec Moves

Marketing agency PPC Associates has appointed Dave Yoo as Chief Operating Officer. Yoo is a former client of PPC, which has more than 70 clients and more than $150 million in annual spend. He has previously worked at Sugar, Inc. and was the founder of both Social Concepts Inc. and Netblue.

Digital publisher Livingly has added five new members to its sales team: Sasha Kravetz and Rebecca Catti (Account Executives, Sales), Jackie Monteforte (Account Manager, Sales), Jessica Casey (Marketing Manager) and Liz DeMarco (Marketing Solutions Designer).


WESTDOC /// September /// LA

WESTDOC: The West Coast Documentary and Reality Conference brings together content makers, broadcasters and digital platforms for panels, pitching and parties.

September 15th-18th, 2013 at the Landmark, West Los Angeles.

40 Network/Prodco/Digital Q&As. 30 Amazing Panels in Doc/Reality/Digital
Use code CYN1313 to take 10% off your full conference price.

Digital spotlight of the day

With each release of its Grand Theft Auto series, Rockstar Games has had to up the ante somehow. Whether you like it or hate it, fans of the game are finally getting a good gander at the next version, Grand Theft Auto V, which is due out on September 17 for Playstation 3 and Xbox 360. (It also amusingly has the word “five” written across the V in its title, for those who don’t know their Roman numerals.) Players will be able to control three characters – Michael, Trevor, and Franklin – who are working together to save the fictional city of Los Santos.



Cynopsis: Sports Business Summit
Engage Fans. Integrate Brands. Make Money. Score!
August 14: Grand Hyatt NY

Thought-provoking Sessions | Robust Panel of Speakers | Legendary Lifetime Achievement Award Recipient | Superb Networking Opportunity


See you tomorrow,
Mark Miller 

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: COORD, STANDARDS & PRACTICES-MUSIC GROUP/VIACOM/NY: Daily independent review of on-air, online & digital content. Resp for evaluating orig show concepts, scripts, rough cuts & finals. Must be fluent in Spanish. Apply here (7/18)

JOB OPENING: SR. ANALYST, RESEARCH/FX/NYC: 2+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills Apply: (7/18)

JOB OPENING: ANALYST, RSCH/MUNDO FOX/NYC: 1+ yrs exp in media research. Knowledge of Nielsen products pref, TV or Rep Firm exp pref, strong analytical and writing skills Apply: (7/18)

JOB OPENING: MGR STD & PRACTICES/FOX/NYC: Resp for ensuring that guidelines & procedures are adhered to for programming content & advertising. BA/BS. 3+ years exp in entertainment. Read & write Spanish pref. (7/18)

JOB OPENING: GM-NTWK OPERATIONS/OLYMPUSAT/FL: 8-10 yrs exp w/all depts. associated w/complete mgt of multiple ntwks w/variety of formats, language & entertainment value. Full desc here. Apply to [email protected] (7/18)

JOB OPENING: MGR, AD SALES MARKETING & PARTNERSHIPS/NAT GEO CHANNEL/DC: 5-7 yrs. Marketing exp. req. TV network exp req. mkting, ad sales/sponsorship/partnership dev, project management and creative dev. (7/17)

JOB OPENING: PROMO COORDINATOR/A+E NETWORKS/NY: Freelance opportunity to coordinate Promotion Materials, prepping video source material for Producer/Editors in Int’l Mktg dept. Full Info/Apply: (7/16)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/NBC UNIVERSAL/NJ: Resp for social media comm by developing strategy & implementing tactics that drive interest & viewership to the cable network’s reality programming. URL or Email here (7/16)

JOB OPENING: COUNSEL/MTV/NY: 4-7 yrs exp, covering Intellectual Property, Right of Publicity, libel, defamation & script review related to TV & online programming. Investigate & respond to related claims & litigations. Apply here (7/16)

JOB OPENING: BUSINESS AFFAIRS EXEC/AMAZON STUDIOS/SF: own talent and co-prod deals for film & children’s tv projects, including operating the feature film & series biz, negotiating deals, evaluating alt deal structures & potential partners. Apply here or [email protected] (7/16)

JOB OPENING: DIR, NON-LINEAR PRGM & STRATEGY/FX/LA: New role overseeing the daily scheduling & ops of a number of key FX digital platforms. 6+ yrs exp knowledge of non-linear metrics & promo inventory mgmt. (7/16)

JOB OPENING: DIRECTOR, MARKETING/BEDROCKET MEDIA/NYC: Lead consumer & performance mktg, audience dev, promotions for fashion, comedy, action sports channels @ digital media startup. 5-8 yrs exp. Resumes: [email protected] (7/16)

JOB OPENING: INVESTIGATIVE REPORTER & A DEPUTY EDITOR/THE AMERICAN INDEPENDENT/DC: Candidates must be based in Washington, DC. Strong investigative & narrative writing skills are a must. Send resume to: [email protected] (7/16)

OFFICE SPACE WANTED: Manhattan Office Space Wanted. For sublet. Approx. 2,500 sq. ft. 10 pvt offices and a bullpen. Please contact [email protected] with opportunities (7/13)

JOB OPENING: MGR AD SALES RESEARCH/FX/NYC: 3+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills (7/13)

JOB OPENING: SENIOR ANALYST, DIGITAL AD SALES RSCH/FX/NYC: 2+ yrs exp online or other new media research. Knwldg of Nielsen & ComScore reqd. Strg knwldge of Adobe/Omniture anlytics pref (7/13)

JOB OPENING: MGR, CONSUMER MKTING/Nat Geo Channel/DC: 5-7 yrs. mktg exp. req. TV network exp req. Exc project management skills with ability to multi task. Must be strategic and have strong consumer mkt exp. Degree req. (7/13)

JOB OPENING: FINANCIAL CONTRLER/NYC: Mng all financial and Accounting processes for busy TV Production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics. Resume to: [email protected] (7/13)

JOB OPENING: MKTG MGR/Cinedigm/NYC: Mng strategy of mktg up to 15-20 DVD & digital releases per yr w/a focus on TV properties for kids, tweens & adults. 3+ yrs in Entertainment MKTG. Resume/CV: [email protected] (7/13)

JOB OPENING: ASSIGNMENT EDITOR, NECN/NBC UNIVERSAL/East Coast: Assign crews to news stories and provide support for complete coverage, including research, contact information, phone calls, video etc Coordinate satell. Apply HERE (7/13)

JOB OPENING: SALES PLANNER/TVONE/NY: Monitor/service ad accts. Create Upfront/Scatter media plans. BA pref’d. Sales/media plan’g exp. Apply: (7/13)

JOB OPENING: ACCT EXEC/NBC Universal/West Coast: Sell advertising & sponsorship opportunities for Comcast SportsNet Bay Area & Comcast SportsNet California, w/specific emphasis on San Francisco Giants, Oakland A’s. Apply HERE (7/13)

JOB OPENING: ASSOC DIR, SOCIAL MEDIA STRATEGY/NCAA/Indy: Resp: outreach efforts of NCAA’s main comm office; assisting in issue-oriented SM efforts & other PR efforts defined communication leadership team. More info/Apply HERE (7/13)

JOB OPENING: COORDINATING DIR/NESN/Watertown MA: Resp: Overall plan’g/execution & advancement of NESN’s on-air look for Red Sox event telecasts & other, non-pro prod event coverage. 7+ yrs exp dir live TV sports prods. Info/apply: HERE (7/13)

JOB OPENING: VP, RETAIL SALES & MKTG/Bentonville, AR: Walmart team leader role dvlps appropriate sales/mktg plans within allocated budgets to deliver growth for both the NVCP bus. & the broader Viacom relationships. More info/apply HERE (7/13)

JOB OPENING: SALES ASSISTANT DIRECT RESPONSE/Al Jazeera America/NYC: 4 year college degree, strong communication and interpersonal skills, experience in a media sales environment a plus. Apply: (7/13)

JOB OPENING: MGR, MARKET RESEARCH/HBO/NYC: Managing primary quantitative and qualitative mkt rsrch projects. Proficiency in statistical analysis software tools. Min. 5-7 yrs of consumer mkt research exp. (7/13)

JOB OPENING: VP, DIGITAL AD SALES RESEARCH/A+E NETWORKS/NY: Group lead on Dig Sales Research initiatives, inc syndicated (Nielsen/comScore), ad effectiveness, consumer insights. 10+ yrs exp. #166899, (7/13)

JOB OPENING: MGR NETWORK SALES/BBC AMERICA & WORLD NEWS-NYC: Manage US Channls distrbtn. Attend sales calls to present networks to field. Exp & knowldge of TV indsty trends & emerging platforms. [email protected] (7/13)

JOB OPENING: SALES SVC EXEC/ Digital sales for Western region. Must have 3-5 yrs of ad agency, digital marketing and digital sales exp. Apply here (7/13)

JOB OPENING: NAT’L SALES PR ACCT MGR/Long Is City NY: Maint/enhance nat’l sales relationships w/our current web site clients (ABC, NBC, FOX & CBS), while collaborating w/internal teams on svc/sales opps. 3+ yrs relevant work exp. Apply HERE (7/13)

JOB OPENING: INTERACTIVE & ADVANCED TV RESEARCH ANALYST/DISH MEDIA SALES/NYC: Rsch exp. w/TV, digital measurement. Research brands, analyze data, identify trends & findings. Presentation skills needed. Apply [email protected] (7/13)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (7/13)

JOB OPENING: DIR PRIMARY RESEARCH/ALJAZEERA AMERICA/NY: 7+ yrs primary Rsrch experience designing,writing and analysis of studies. Strategic and innovative thinking required. Apply: (7/12)

JOB OPENING: SPORTS MKTG ACCT DIR/LA: Passionate mktg exec to join brand agency to build/mng sports clients. Proven record of new biz dev. 10+ yrs exp req’d. Strong kwldg of sprts mktg/brand integration. Resume: [email protected] (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+ yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg  tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING:  VP TRADE MKTG/WEATHER CHANNEL/NYC: Work closely w/rest of Sales Strategy & Client Solutions team to develop and communicate best practices and develop case studies to drive future sales. Min 10 yrs bus. exp mktg/advtsg. Resume: HERE (7/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DIGITAL STRATEGIST/PRODUCER: 5+ years exp, specializing in Research-based & Social networking strategy, Online Community Engagement & Media Outreach. Project or FT, LA or NYC email [email protected] (7/12)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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