Thursday, January 6th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, January 6, 2011, and this is your first early morning Kids briefing.

THQ and Mattel enter into a multi-year partnership to publish and market video games based on Mattel brands for consoles, handheld game systems, PCs, mobile devices and social networks, as well as game portals including Xbox Live Arcade, Playstation Network and Nintendo WiiWare Network.  Under the deal, THQ will develop, produce and distribute videos games based on Barbie, Hot Wheels and Fisher-Price, as well as build on the interactive opportunities of new properties, such as Monster High, and classic ones such as Rock ‘Em Sock ‘Em Robots, Masters of the Universe, Polly Pocket, among others.  Additionally, the partnership will see THQ feature Mattel’s brands on its uDraw GameTablet, with one of the first titles based on Mattel’s Pictionary game.


February 19 through February 21

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Lectures include Pitching, Writing, Research, Producing, Design, Music, Directing, Legal, Licensing, and more plus a notable panel of children’s television network executives.

Contact Tone Thyne at 212-965-8999 or [email protected]


Cartoon Network Latin America acquires the broadcast rights to the new anime series, Dragon Ball Kai – Freeze Saga (54×30), from Toei Animation.  The channel has also renewed it TV license for Dragon Ball, Dragon Ball Z, and Dragon Ball GT.  Dragon ball Kai, the fourth season in the Dragon Ball series, picks up shortly after Dragon Ball GT ends.  Dragon Ball is based on the eponymous Japanese comic by Akira Toriyama.

In Canada, Knightscove Media Corp.‘s TV network KnightTV and distribution arm, Knightscove@Home acquires the Canadian broadcast and home video rights to Heathcliff.  Knightscove will work with Allen Bohbot of 41 Entertainment on the distribution of Heathcliff in Canada.  A new Heathcliff movie is slated for release this year, which will be followed by a new animated series in 2012.

It’s still college bowl season as Lou Holtz, an ESPN sportscaster and celebrated Notre Dame football coach, makes a guest appearance on Disney Channel‘s preschool series Special Agent Oso this Friday, January 7 at 10a.  In the episode, the Special Agent Oso helps a young boy named Rudy learn how to throw a football before his Uncle Rudy, voiced by Holtz, arrives for a visit.  Special Agent Oso stars Sean Astin as the voice of Oso.  And for those keeping track, Astin portrayed Notre Dame football player Daniel E. “Rudy” Ruettiger in the movie Rudy (1993).

The band My Chemical Romance will make a guest appearance on The Hub‘s original weekly series Hubworld this Friday, January 7, at 6:30p, to promote their album Danger Days: The True Lives of the Fabulous Killjoys.

Bookseller Barnes & Noble has unveiled a new kid-targeted eBook reader app for the iPad that provide access to some 100 interactive kids’ books including the titles Caps for Sale, Skippyjon Jones and Sheep in a Jeep.  Kids can interact with the text and zoom in and around graphics while parents can monitor what titles they can access through a password protected control panel. Barnes & Noble’s general market Nook app for the iPad provides access to some 12,000 kid’s chapter books.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Activision Publishing is granted the exclusive worldwide multi-platform video game rights to Blip ToysSquinkies brand.  Under the deal Activision will develop, manufacture and distribute video games based on the girl-targeted Squinkies brand and characters for handheld game units, consoles and related platforms, and PC and mobile devices.  Slated to debut this year, the first Squinkies video game title will release for Nintendo DS in April 2011.


Michael E. Chen is appointed President of NBC News’ Strategic Initiatives Group.  He will be responsible for growing the group and will oversee new division properties including Education Nation, the NBC Learn Business, and many of the NBC News digital investments.  Most recently, Chen was President and CEO, GE Capital’s Media, Communications & Entertainment business, co-Chair/Peacock Equity Fund and a VP and officer of GE.

Mattel names Bryan Stockton, currently President of International, to the new position of COO.  He will be responsible for the daily operations of Mattel, including the design, development, marketing and sale of all its toy brands worldwide, as well as licensed entertainment properties, the Mattel Digital Network, and Operations and Corporate Responsibility among other operating functions.  Stockton will report to Robert A. Eckert, Chairman and CEO, Mattel, as will Mattel’s Finance, Legal and Human Resources.  Additionally, Neil Friedman, President/Mattel Brands will leave the company in March 2011.

Robin Agranoff is upped to VP/Programming, Disney Channels.  She will continue to mange programming planning and scheduling for the network, the Playhouse Disney programming block (which in February will be rebranded Disney Junior), and ABC Kids.  Agranoff will report to Paul DeBenedittis, SVP/Programming Strategy, Disney Channels Worldwide.  Agranoff joined Disney Channel in 2005 as Director/Programming Planning and Acquisitions.  She toiled for Discovery Kids, ABC TV, and Turner Broadcasting.

Robert “Bo” Kaprall is named EVP/Production and Development of The National Theatre for Children (NTC), a Minneapolis, MN based production company.  A 30+ year TV veteran, Kaprall has served as an executive producer, director and writer on a range of projects.  NTC creates and produces family-targeted programming which includes its current syndicated sketch comedy series M@dAbout, as well as in-school educational theatre productions.  Congrats Bo!


Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 2, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1285; K6-11 835; TWEENS 9-14 620
DISNEY CHANNEL:     K2-11 1283; K6-11 860; TWEENS 9-14 653
CARTOON NETWORK: K2-11   489; K6-11 304; TWEENS 9-14 242
DISNEY XD:               K2-11   212; K6-11 152; TWEENS 9-14 122
NICKTOONS:              K2-11     76; K6-11   61; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 3, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1288; K6-11 609; TWEENS 9-14 369
DISNEY CHANNEL:     K2-11 1029; K6-11 608; TWEENS 9-14 470
CARTOON NETWORK: K2-11   498; K6-11 307; TWEENS 9-14 239
DISNEY XD:               K2-11   202; K6-11 163; TWEENS 9-14 116
NICKTOONS:              K2-11     98; K6-11   68; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 4, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1050; K6-11 450; TWEENS 9-14 290
DISNEY CHANNEL:     K2-11   852; K6-11 512; TWEENS 9-14 393
CARTOON NETWORK: K2-11   419; K6-11 270; TWEENS 9-14 182
DISNEY XD:               K2-11   191; K6-11 142; TWEENS 9-14   99
NICKTOONS:              K2-11     71; K6-11   47; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Who am I?  I’m a dog and a cop.  Like any cop worth his salt, I also wear a trench coat.  Mostly I talk to kids about being good citizens and staying away from drugs, strangers and weapons.  Who am I? McGRUFF THE CRIME DOG  Kudos to: Monica Lenti-MTV Networks/NY; Julie Christopher-Simon & Schuster/NY; Ashley Bookheimer-Nickelodeon/NY; Bob Friedland-Toys R Us/NY; Lynn Costello-Hawthorne Direct/Phoenix; Katrina Cicala-Prairie Home Prods/St. Paul; Tom Boyd-WGN TV/Chicago; Mike Patterson-CNN International/Chicago; Maytal Nissim-The Hub/Burbank; Michael Decsi-Nelvana/Toronto; David Hiltz-HBC/Toronto; Jon Banack-Spin Master Lrt/Toronto

Today’s Trivia Question:   What was the effect of the Hybernia Tree Drug?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:   DIGITAL AE/Sony Pictures TV/NY: Sr. Level AE Strong digital (sales or agency) background a must. Apply: (1/13)

JOB OPENING:  SALES PLANNER/IGN Entertainment/LA:  This position will work with our West Coast entertainment and consumer clients Apply: (1/13)

JOB OPENING: VP, OPERATIONS/Miami:  Needed for emerging internet portal incubator. Net Element seeks a web 2.0 professional to run its daily ops & coord functions of its various internet properties. Resume:  [email protected] (1/13)

JOB OPENING: DIRECTOR ANIMATION MARKETING/Nickelodeon/NYC: 7+yrs Consumer Mrkting Exp w/in Ent/Media/Retail, Strng Success record of Initiatives & Leadrship, Strng Strat Planng exp,EOE/M/F/D/AAP. Apply (1/13)

JOB OPENING:  ACCT EXEC, DIGITAL SALES/NYC: WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: (1/13)

JOB OPENING: SR NAT’L BCST BUYER/Focus Network & Cable Active Int’l/Pearl River, NY (15 mi. from NYC):  Freelance to perm possible 10 yrs buying exp @ major agency or buying service [email protected] 845-732-8943 (1/12)

JOB OPENING: SR FINANCIAL ANALYST/Cablevision/ Woodbury NY:  1 / 4 yrs fin planning/budgeting exp  for MSG Varsity our 24/7 tv/ online/ interactive network.  See full posting and apply to req 12533BR (1/12)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (1/12)

JOB OPENING: VOD AD SALES DIR/NYC: Work w/ definition, justification, dvlpmnt & delivery of advanced advrtsng prods w/focus on VOD advrtsng & online vid advrtsng to mktplce.VOD exp req’d. [email protected] EOE/M/F/D/AAP (1/11)

JOB OPENING: CREDITS PRODUCER/Stamford: Freelance Credits Producer-Nights 4-midnite-Stamford,CT reformat credits for Lifetime (1/11)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (1/11)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY: Oversee creation & execution of partnerships. /7-10 yrs exp integrated and/or partnership marketing for a media/cable/entertainment brand required. (1/11)

JOB OPENING: TECH MGR, DIGITAL ACTIVATION & SPONSORSHIP/Fox Digital Media/NY: Work w/ Sales, Prod, Ad Ops, & clients on dig. activation & sponsorship.3-5 yrs exp online media, client mgmt, HTML. Apply: #FNG000014 (1/11)

JOB OPENING: MEDIA STRATEGY COORDINATOR /National Geographic Channel/DC: Assist Mktg dept on exec on-air campaigns. Sched promos on daily broadcast logs. 2+yrs exp in Traffic, Prog, Mktg. Apply: , job# FNG0000145 (1/11)

JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: [email protected] (1/11)

JOB OPENING: DIR, INTEGRATED MARKETING/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus/ mktg exp. (1/11)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. (1/8)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] (1/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/VanillaVision/West Hollywood: Report to Sr Mgr. work closely w/ the designated dept execs in est a basic understanding of dept needs & functions.   (1/13)

WINTER/SPRING INTERNSHIPS CREDITS ONLY:  iNDEMAND/NYC: Howard Stern On Demand internships available, college credit only, 15-25 hrs wkly. Apply: [email protected] (1/13)

WINTER/SPRING INTERNSHIPS CREDITS ONLY:  Station 3 Entertainment is seeking an intern for pilot season. Tasks include general office work, handling phones, and attending showcases. Flexible 15 hrs/week in midtown Manhattan. Contact: [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/12)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Please send resume and CL to [email protected] (1/12)

WINTER/SPRING INTERNSHIP CREDIT ONLY: MEDIA RSRCH/NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (1/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY : MKTG INTERN for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mktg materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (1/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  EXPERIENCED REALITY SHOWRUNNER seeks gun-for-hire gig. Pilots, series, webisodes, or sizzles from blank page to final delivery. Great creativity, budget savvy and sense of humor. [email protected] (1/13)

SITUATION WANTED: ASSOCIATE PRODUCER/NY:6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: Contact:(917) 692-3229 [email protected] (1/13)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/13)

SITUATION WANTED: CREATIVE DIRECTOR / DESIGNER/ILLUSTRATOR (NYC) Exceptional concept through completion. Freelance or staff. Portfolio: Email: [email protected] (1/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT POSITION FILM/TV/NY:  10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/13)

SITUATION WANTED: CREATIVE DIRECTOR ENTERTAINMENT/NYC: On-Air Promotion Experience in Kids/Animation Cable / Broadcast. Reel on Website; Linkedin Profile: (1/12)

SITUATION WANTED: SALES/MARKETING/BUSINESS DEVELOPMENT: Dynamic & passionate exec with 6+ yrs experience in sports & media selling integrated sports & ent sponsorships and building brands/marketing partnerships  [email protected] (1/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/12)

SITUATION WANTED: CORPORATE RECRUITER/NY/CT/NJ: Results-oriented talent acquisition professional with 10+ years of media/CPG/publishing experience. [email protected] (1/12)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (1/12)

SITUATION WANTED:  EXP. REALITY PRODUCER:    Post and Field. 3 Emmy Noms. Consults/Writes Pitches & Sales tapes. LA based, works everywhere. [email protected] (1/12)

SITUATION WANTED:  Experienced TV PRODUCER with MBA: I have an MBA and 9 years experience as a TV Producer.  Ideally looking for a position that integrates content and brands.  Also open to other opportunities. [email protected] (1/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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