Thursday, February 24th, 2011

Cynopsis: Kids!


Good morning. It’s Thursday, February 24, 2011, and this is your first early morning Kids briefing.

Nickelodeon will premiere its new original TV movie Best Player on Saturday, March 21, at 8-10p.  Starring Jerry Trainor and Jennette McCurdy, both stars of the network’s series iCarly, the movie revolves around two online video gamers whose virtual and real world lives become intertwined.  Directed by Damon Santostefano from a script by Rich Amberg, Best Player is produced by Pacific Bay Entertainment.  The TV movie is executive produced by Lauren Levine, Marjorie Cohn and Jessica Rhoades.  Sandy Climan and Christine Foy also serve as executive producers.  Noted movie/TV/video game digital effects company, Zoic Studios, produced the CG animation and visual effects for the MMOG Black Hole, which is featured in the movie.  Nickelodeon’s multi-platform promotional efforts for Best Player include:

  • A sneak peek and clips from the movie on and via its wireless partners.
  • Following the premiere, Best Player will be available for purchase on iTunes,, Xbox and Sony Playstation.
  • A Best Player site at will offer trailers, promos and exclusive footage, including behind the scenes footage, video diaries from the set, photo galleries, quizzes etc, with new content added regularly up to the movie’s debut.
  • Beginning Saturday, March 5, will feature a new game based on the fictional video game, Black Hole, from the movie.

Hong Kong-based Imagi International (movies: TMNT, Astro Boy) acquires Toon Express Group (Pleasant Goat and Big Big Wolf), a brand manager/owner of trademarks and characters in China, for around US$130 million. Toon Express has deals in place with Creative Power Entertaining (CPE) and Disney Enterprises.  The CPE agreement includes development, production and distribution of audio visual programs, as well as publication, content development and licensing, and stage shows and mobile carnivals.  Launched in 2005, Pleasant Goat and Big Big Wolf is hugely popular with K4-14 and can currently be seen in 75+ national, provincial and municipal satellite and cable TV networks in China.  The series has also been distributed to other territories in the Asia Pacific region via TV, movies, publications, including on Disney Channels.  Upon completion of the acquisition, Imagi will appoint Mr. Soh Szu Wei, CEO/Toon Express Group as an Executive Director and CEO of the company.


PBS Kids will celebrate the 107th birthday of Theodor Seuss Geisel (aka Dr. Seuss), with a two-hour programming marathon of the preschool series The Cat In The Hat Knows A Lot About That! on March 2, 2011 (check local listings).  The marathon will feature two all new episodes of the series.  Fans can also watch the popular episode, The Tree Doctor, online at .

Selena Gomez & The Scene will debut Who Says, the first single off their Hollywood Records album, March 10 on the On Air with Ryan Seacrest show on 102.7 KISS FM.  The following day Disney Channel will premiere the video for Who Says, which is directed by Chris Applebaum (Rihanna, Britney Spears, Mariah Carey).  The digital single will be available March 14, and the new album releases June 28.  Selena Gomez stars in Disney Channel’s Wizards of Waverly Place, and on the big screen starred in Ramona & Beezus and Fox’s upcoming Monte Carlo.

In keeping with its overall refreshed branding initiative, Astral Media’s Family Channel (Canada) launches its re-vamped website at ( ).  The new design features enhanced minisites, a new widescreen video player (to reflect the network’s new HD launch), new activities and games, and other content, all of which reflects the recent on-air Family Channel brand refresh.  Additionally, features modifications of existing areas of the site to help with site navigation and the overall site experience.  The Do It section has been renamed Hang Out, and will feature new activities over the next few months.  Also getting an upgrade is the Say It comment boxes on some of the site’s pages, which let’s kids express their thoughts.


American Greetings Properties (AGP) and Japanese licensing agent MindWorks Entertainment ink a direct-to-retail apparel deal with retailer Uniqlo, under which they will expand the Care Bears product line.  The agreement will make women’s and kid’s classic Care Bears t-shirts available at 800+ stores in Japan, as well as 150 stores worldwide.

Auryn, Inc., a digital publisher of kid’s storybook apps, partners with artist Lisbeth Zwerger to release The Little Mermaid by Hans Christian Andersen and featuring illustrations by Zwerger on the iPad tomorrow (promotional price $.99).  Zwerger has created illustrations for a wide range of books including The Wizard of Oz, Alice in Wonderland, A Christmas Carol, and many others.  The Little Mermaid is the first of Zwerger’s books to be released for the iPad.


Camilla Carpenter is upped to SVP/Strategy and Networks Operations, Discovery Channel, from VP.  She will report to Edward Sabin, Group COO, Discovery and TLC Networks.  In her new and expanded role, Carpenter will support Sabin in building annual and long-term strategic plans, identifying business issues, analyzing deal strategies, serving as a liaison with Commerce and Licensing divisions, and managing all aspects of third party partnerships including output deals and the BBC.  She will continue to be point for all business issues connected to Discovery Networks International.


The premiere week of Disney Channel‘s Disney Junior programming block (f/k/a Playhouse Disney), which launched February 14, 2011, provided the network its best ratings ever in the daypart with K2-5 (474,000), an increase of +34% over year-ago averages.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/14-2/20/11 :
Total Day      (000)   Primetime       (000)
NICK° :            1233    DSNY* :             1649
DSNY*:           1065    NICK JR°°:          596
CARTOON:         449    NAN** :               542
NICK JR°°:        376    ADSM** :             292
NAN** :             341    DXD:                   170
ADSM** :           218    NICKTOONS:        155
DXD:                 151    MTV:                    104
NICKTOONS:        92    SPROUT***:          73
SPROUT***:        59    DISCOVERY:          68
TEENNICK:           47    ESPN:                    62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/14-2/20/11 :
Total Day      (000)   Primetime       (000)
DSNY* :            656    DSNY* :             1196
NICK° :             620    NAN**:               410
CARTOON:        281    ADSM**:            179
NAN** :            272    DXD:                  137
ADSM**:          142    NICKTOONS:       117
DXD:                113    NICK JR°° :            99
NICKTOONS:       62    MTV:                     57
NICK JR°°:          58    TEENNICK:            50
TEENNICK:          41    DISCOVERY:          44
MTV:                   24    ESPN:                   39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing.

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/14-2/20/11 :
Total Day      (000)   Primetime       (000)
DSNY* :            488    DSNY*:              897
NICK° :             428    NAN**:              486
CARTOON:        227    ADSM**:            219
NAN** :            322    MTV:                  126
ADSM**:          178    DXD:                  116
DXD:                  96    NICKTOONS:        74
NICKTOONS:       50    TEENNICK:           71
TEENNICK:          55    COMEDY:             54
MTV:                   58    DISCOVERY:        53
COMEDY:             30    ESPN:                 51
ESPN:                  30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing.

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 19, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1434; K6-11 948; TWEENS 9-14 651
NICKELODEON:          K2-11 1402; K6-11 878; TWEENS 9-14 642
CARTOON NETWORK: K2-11   670; K6-11 365; TWEENS 9-14 295
DISNEY XD:               K2-11   198; K6-11 167; TWEENS 9-14 146
NICKTOONS:              K2-11   129; K6-11   95; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 20, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1484; K6-11 889; TWEENS 9-14 603
DISNEY CHANNEL:     K2-11 1397; K6-11 981; TWEENS 9-14 720
CARTOON NETWORK: K2-11   604; K6-11 383; TWEENS 9-14 302
DISNEY XD:               K2-11   223; K6-11 180; TWEENS 9-14 149
NICKTOONS:              K2-11   119; K6-11   82; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia:  Who was Loonette the Clowns best little friend on The Big Comfy Couch?  MOLLY THE DOLLY  Kudos to: Andy Krinner-aNb Media/NY; Morgan Block/NY; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Michael Hawkins-PromoDoctors/Irving; Sierra Filucci-Common Sense Media/San Francisco; Vanessa Esteves-Corus Ent/Toronto; Kelly Winger-Centennial College Children’s Entertainment Program/Toronto; Brandon Lane-9 Story Entertainment/Toronto; Judith Handelman-Philanthrokidz/Toronto

Today’s Trivia Question:  What hoity toity on a classic TV sitcom owned a french poodle named Claude?  Hint:  She was the wife of a supporting character.    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MULTIMEDIA DESIGNER/QVC/WEST CHESTER PA:  has immediate Multimedia Designer opportunities to support mobile apps, interactive TV, etc. Exp w/mobile a must. View job descr & apply at (3/3)

JOB OPENING: CORP COMM MGR/Univision/NY: 5+ yr exp. TV background pref’d. Generate ratings releases & coverage. Dvlp & execute press materials & strategic media plans. Interest & exp in sports media a +. [email protected] (3/3)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng jr staff members & asst Rsrch Dir in completion of complex special projs. 5+ yrs brdcst and/or cable TV rsrch or another media-related field a must. BA deg req’d. Resume: [email protected] (3/3)

JOB OPENING: DIRECTOR TECHNICAL SERVICES/LA: Saban Brands seeks to lead content mngmnt, asset mastering & operational workflow for WW distribution, vendor relations, near/long term asset storage & security: [email protected] (3/3)

JOB OPENING:  DIRECTOR/NAT’L ACCTS/AFFILIATE/Scripps Networks/KNOXVILLE, TN. Support neg primary agreements/renewals, lead neg on new media/non-linear agreements, collaborate on strategy on Key Acct’s, #2171 (3/3)

JOB OPENING: EXP’D PT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. (3/2)

JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: Req # 260250/274875/274920 (3/1)

JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply- https://att. =1  (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: (2/26)

JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: (2/26)

JOB OPENING:  ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: (2/26)

JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: (2/26)

JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: (2/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply:  [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. req#1039 (2/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs experience in entertainment. Extensive background in managing people, sophisticated financial modeling and executive presentations. [email protected] (3/3)

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: Contact:(917) 692-3229 [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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