Thursday, February 16th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, February 16, 2012, and this your first early morning briefing.

Germany’s ZDF Enterprises appoints US-based SMC Entertainment Group (SMC) to spearhead all licensing, merchandising and promotional activities for two of its popular teen series, H20 Just Add Water and Dance Academy, throughout North America for five years. SMC will be speaking to manufacturers and licensees to establish partnerships and develop products based on both brands to debut in the US market for spring 2013. Specifically for Dance Academy, SMC is looking for partners to develop products/promotions targeted to tween/teen girls in categories such as dancewear, apparel, accessories, publishing, gaming, back-to-school, health and beauty aids, room decor, among others. SMC will initially build H20 Just Add Water’s licensing and merchandising program to include swimwear, apparel, accessories, publishing, gaming/apps, stationery, room decor, novelties and health and beauty aids, with further expansion into other categories in the second tier. H20 Just Add Water already airs on TeenNick in the US, and Dance Academy will launch on the channel later this month.


New licensing deals in Spain for V&S Entertainment‘s animated preschool series Everything’s Rosie. The series debuted last year in Spain on RTVE’s Clan TV, which has picked up a second season of program. New partner publisher Panini  will release Everything’s Rosie products including Stick & Stack Puzzle and Stick & Stack Colour Activity books, a diary and a musical activity book all featuring characters from the series, in spring 2012. Based on its success with the initial Everything’s Rosie products, master toy distributor Giochi Preziosi Spain is looking to expand its Everything’s Rosie activity with a line of stickers for the Spanish market. Other Spanish licensing partners include Random House Mondadori, DIVISA RED, IMC, Safta, Stor, Astro and CYP Imports. V&S is currently in advanced negotiations with other Spanish licensees, so stay tuned.

Caroline Mickler Limited, licensing agent for Moomin, grants a license to Rock Off for the design and distribution of a line of t-shirts for tween and teen girls and young adult women in the UK. The first shirt in the collection is available now in HMV stores, with a wider launch of the full collection of ten designs set to debut later this year. The shirts, which will be available at high street and department stores, will feature popular Moomin characters including Moomintroll, Moominmamma, Moominpappa, Snorkmaiden, Snufkin and Little My.


Nickelodeon will debut the new Nick News with Linda Ellerbee half-hour special, My Big Fat Failure, on Sunday, February 26 at 9p. The star-studded special includes the likes of Brian Williams, Tina Fey, and billionaire Richard Branson, Wendy Williams, Russell Simmons, George Lopez, Julie Bowen, and Rick Riordan, and YouTube creator Chad Hurley, among others, speaking about their failures and how they persevered. The episode also features kids talking about the fear of failure, what it’s like to fail and what to do, or wish they’d done, when they failed.

Astral’s Disney XD (Canada) will premiere the live-action comedy Lab Rats on Monday, March 12 at 3p. Viewers can catch a sneak peek of Lab Rats on Disney XD on February 24 at 7:30p, followed by the network premiere of the feature film Meet the Robinsons at 8p. Episodes of Lab Rats will also be available on Disney XD OnDemand from February 28. The series follows 14-year-old Leo and his newfound “siblings,” three super-human teens that secretly live in the high tech home Leo and his family just moved into, as they learn to navigate a average high school with not-so-typical bionic glitches. Lab Rats will air regularly on Saturdays at 6p, beginning Saturday, March 17. Lab Rats is a production of It’s A Laugh Productions. The series was by Chris Peterson and Bryan Moore (That ’70s Show) who, with Mark Brazill (That ’70s Show, 3rd Rock from the Sun) serve as executive producers. Lab Rats also debuts this month on Disney XD in the US.

Suzy’s Zoo releases its first eBook on (, this week. The first title, Rainy Day Friends, will be available as a free flipbook on the site, and will be followed by five additional eBook titles for sale via Amazon and Barnes & Noble, as well as interactive apps.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Bestseller Children’s Fiction Books (top 10), Week of February 13, 2012: Title; Author (Publisher)
Fault in Our Stars; John Green (Dutton Books)
Miss Peregrine’s Home for Peculiar Children; Ransom Riggs (Quirk)
The Son of Neptune (The Heroes of Olympus #2); Rick Riordan (Disney-Hyperion)
The Invention of Hugo Cabret; author/illustrator Brian Selznick (Scholastic)
The Lost Hero; Rick Riordan (Disney-Hyperion)
War Horse: (Movie Cover); Michael Morpurgo (Scholastic)
Dead End in Norvelt; Jack Gantos (Farrar, Straus and Giroux)
Every Thing On It; Shel Silverstein (Harper)
Thirteen Reasons Why; Jay Asher (Razorbill)
The Book Thief; Markus Zusak (:Knopf)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Sal Maniaci is named SVP/Event and Original Programming, Nickelodeon Group. Maniaci will oversee production of network franchise events, including the Kids’ Choice Awards, the TeenNick HALO Awards and Nickelodeon’s Worldwide Day of Play, as well as supervising current series for Nick at Nite’s family-targeted series, including the new telenovela, Reach For A Star. Based in NYC, Maniaci will report directly to Marjorie Cohn, President, Original Programming and Development, Nickelodeon Group. He was most recently SVP/Development and Original Programming, TV Land. Maniaci previously served as VP/Current Series and Sports Production for The New TNN (now Spike TV), VP/Current Series, Nickelodeon, and Director/Production, Lifetime Television.


Disney Channel‘s premiere of the hour-long special Jake and the Never Land Pirates: Peter Pan Returns! on Monday, February 13, 7-8p, becomes the series’ most-watched telecast ever among Total Viewers (3.1 million), and also serves as the network’s top evening preschool telecast ever with K2-5 (930,000), Girls 2-5 (504,000) and Women 18-49 (579,000). The special’s debut was Disney Channel’s best performance in the hour in close to 10 years in K2-5, Girls 2-5 and Boys 2-5 (427,000).

The Hub‘s My Little Pony Fan Favorites Mare-A-Thon, Saturday, February 11, 6a-11a, included a new Valentine’s Day-themed episode of My Little Pony Friendship is Magic at 10:30a, which delivered the biggest K2-11 (316,000) audience ever for the series. Overall the marathon boosted the network versus the same time period last year with K6-11 (+165%), K2-11 (+160%), Women 18-49 (+233%) and Total Viewers (+174).

Sprout, the 24-hour preschool TV network, had its best month ever in January 2012. For the month of January 2012 versus January 2011, Sprout saw audience increases in K2-5 (+68%), K2-11 (+65$) and Women 18-49 (+27%).

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 14, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 929; K6-11 513; TWEENS 9-14 418
NICKELODEON:            K2-11 806; K6-11 298; TWEENS 9-14 194
CARTOON NETWORK:   K2-11 455; K6-11 305; TWEENS 9-14 269
DISNEY XD:                K2-11 171; K6-11 130; TWEENS 9-14 114
NICKTOONS:              K2-11   94; K6-11   51; TWEENS 9-14  43
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids! 2011 Year In Review eBook
***Now available for purchase***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

 Visit the webpage to view a preview and download today!

Answer to Yesterday’s Trivia Question: What does it mean when Betty Barrett’s bracelet starts beeping?  Trouble somewhere in the Galaxy. (Atomic Betty). Kudos to: No one.

Today’s Trivia Question: What TV family often went camping on Mount Claymore? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: (2/24)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

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E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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