Thursday, August 2nd, 2007



TNT takes you inside the shadowy world of the CIA



The three week television event of the summer!

Begins This Sunday at 8/7c only on TNT

Cynopsis: DIGITAL


Good Morning, it’s Thursday, August 2, 2007 and this is your first early morning digital briefing. 

Disney acquired Club Penguin, the K6-14 targeted virtual world with a reported 12+ million registered users and 700,000+ current paid subscribers across the US and Canada.  Disney paid $350 million to the three Canadian Dads who founded and launched Club Penguin in 2005, and who could potentially earn as much as another $350 million pay off, if the virtual world hits projected worldwide growth markers by the end of 2009.  Earlier this year Club Penguin had drawn interest from Sony and Viacom.  Now titled Disney’s Club Penguin, the site will retain its URL ( and its $5.95/month subscription fee and will remain based in British Columbia.  The founding Dads, Lane Merrifield, Dave Krysko and Lance Priebe, will be join Disney and will continue to serve as the senior management team of Club Penguin.  Merrifield, Club Penguin’s CEO, will become an EVP of The Walt Disney Internet Group, reporting to WDIG President Steve Wadsworth.  WDIG’s other kid/family aimed virtual worlds include Disney’s ToontownOnline and the upcoming Pirates of the Caribbean Online (late 2007) and Disney Fairies (2008). 


Discovery Communications acquired eco-lifestyle blog as part of its global multiplatform Planet Green initiative kicked off earlier this year. TreeHugger has been operating since 2004, offering news, constructive advice and lifestyle tips on conservation and sustainable development, attracting 1.4 million unique users monthly. TreeHugger also maintains a blog on
Roger Ebert is hosting the inaugural “Balcony Archive” chat tonight to celebrate‘s new video review archive. More than 5,000 “Siskel & Ebert’ and “Ebert & Roeper” reviews are posted from around 1,000 nationally syndicated shows, searchable by movie title, director or actor. Questions to Roger can be submitted beforehand on the site. launched Spy Toys of The CIA as an extension to The Company, the miniseries premiering Sunday night at 8 pm ET/PT. The 10-part broadband series goes behind the scenes to offer viewers trade secrets about some the real-life gadgets CIA agents use in the field. Other web exclusives include “Blood on Our Hands,” a brief secret history of the agency available from Sunday night.
NBC Universal‘s PPV and VOD division created a Flash-based interactive game to test consumer’s knowledge of classic comedies, featured this month on demand. Users can match quotes with characters and guess which films the characters belong to. Comedies featured include American Pie, The Breakfast Club, Fast Times at Ridgemont High and Fletch.
Scripps Networks Interactive’s will try to make a splash with a new showcase of bath designs, featuring 10 ad-supported interactive broadband videos detailing design techniques and products used. The user simply waves a mouse over the object in the room to reveal product details. HGTV’s Bath Design portal features hundreds of bathroom design videos archived on the site.
AOL Black Voices has teamed up with The Style Network for the exclusive online debut of the new series Kimora: Life in the Fab Lane, available in its entirety for one week prior to the network broadcast.  The show will debut on The Style Network on August 5 at 8 pm. The show stars model, fashion mogul and mother Kimora Lee Simmons and her over-the-top life.
A&E is inviting Dog the Bounty Hunter fans to vote for their favorite episodes online. The two top picks will air On August 13 at 9 pm ET/10 CT and will be available online from the 12th.


Metacafe revamped its website to allow users to surf channels by multiple sorting criteria and subscribe to specific producers’ offerings. User Channels contain cool features such as avatars, extended stats including honors, quotes, information and channel comments. The site also struck a deal with internet phone service Skype last month to provide videos to Skype users to help spiff up their “mood messages,” integrating with Skype’s new beta version 3.5 for Windows.
Facebook did away with its audio application for copyright reasons, one of the first new third party applications to be pulled. The app allowed users to upload MP3s and share them with friends. Meanwhile the social networking site has doubled its ad rates since February, according to the Valleywag blog, upping sponsorship rates from $150,000 to $300,000. 


The FCC approved a set of rules for the upcoming spectrum auction that adhered to Google’s “openness” principle, requires the winning bidder to make services rendered on the wireless airwaves accessible to any phone, device or application. The requirement applies to a total of 22 megahertz being sold to a commercial provider, which the government expects could raise $10 billion or more.
The FCC also called for the creation of a digital TV conversion task force to educate the public on how to prepare for the February 17, 2009 transition.


CBS Mobile announced new partnerships with AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media to deliver multiple mobile advertising options including Text and Banner Ads on Mobile Websites, Targeted Video Alerts and Video Ads within Mobile Video and Mobile Television. AdMob serves mobile banner and text ads. Millennial Media operates mobile ad networks for advertisers. Rhythm NewMedia dynamically attaches mobile video commercials with content. AOL-owned Third Screen Media offers a web-based mobile ad management and delivery platform. launched online vertical advertising networks for and its Politics section,, via a partnership with Pulse 360 for its Publisher’s Vertical Network. The vertical advertising networks will offer smaller publishers increased revenue opportunities and access to’s content, including video feeds, original stories and the latest headlines.


Barack Obama continues to lead other Democrats and Republicans in driving users to his website, according to the latest research from Hitwise, with a 29.5% market share compared to 17.35% for the #2 candidate Sen. Hillary Clinton. Republican hopeful Ron Paul came in third, outdrawing John Edwards, Mitt Romney and John McCain.
Custom Category of Presidential Candidate Websites Weekly US Market Share of Visits Weekly rankings for the week ending 07/28/2007
Rank   Name                      Domain                                       Market Share
1        Barack Obama              29.59%
2        Hillary Clinton              17.35%
3        Ron Paul                    12.76%
4        John Edwards              10.33%
5        Mike Gravel                    5.86%
6        Mitt Romney                3.92%
7        Rudy Giuliani             3.83%
8        Joe Biden                         3.25%
9        Dennis Kucinich       2.99%
10      John McCain                2.80%
Source: Hitwise


Colyn Scott was upped to Executive Director, Multimedia Marketing and Operations for Sony Pictures Television. He will be responsible for overseeing the development, creation, technical support and content management of digital and multimedia projects. Mike Freeman was also promoted to Executive Director, Marketing, overseeing show marketing and consumer product activities. Both report to Alan Daniels, SVP/Marketing.
Rob Scott has been upped to SVP/Worldwide Sales and Distribution, Warner Bros. Interactive Entertainment. Adding to his current responsibilities, Scott is charged with building a direct-to-retail games business for Warner Bros. Home Entertainment globally, as well as expanding publishing partnerships and distribution reach in the gaming industry.  Prior to joining Warner Bros. Home Entertainment earlier this year, Scott served as President/Board Member, Crave Entertainment and EVP/Worldwide Publishing, Activision.
Former President and COO of Kestrel Communications Ned Simon has been hired as VP/Programming and Development for Career Sports & Entertainment. He’ll be responsible for growth and expansion of media content opportunities with networks, cable channels and other media content partners and properties, reporting to Jamie Sims, SVP/Media Services.


Kevin Nalty, creator of viral video site cubebreak and the GooTube Conspiracy serial, writes one of the most informative blogs out there about online video. Will Video for Food covers prominent events for viral video makers and includes easy-to-understand tips about topics such as how to compress video for YouTube and how to post to multiple sites at once. His latest posting offers his services to marketers and ad agencies to help teach them how to capitalize on online video.
Correction : Yesterday’s item about Antonious Porch referred to the Nickelodeon/MTV Kids and Family Group SVP/Business and Legal Affairs as a she rather than a he. We regret the error.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Features Available at Cynopsis Website:
Subscribe to the iTunes Video Podcast, or Audio Podcast

Cynopsis Digital Glossary

Cynopsis Daily Video and Cynopsis: Digital Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Media Kits for all editions
Cynopsis Contact Info

To Unsubscribe from this edition or any Cynopsis editions, please click here

Cynopsis Audio on your Blackberry – click here for free Blackberry application

CableU – Know Networks Better. Pitch Smarter. Click here

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MGR, CORP PARTNERSHIPS, NY JETS: Develop/execute client sponsorship/advertising deliverables for TV, Radio, Evnt Mkting. Degree w/5-7 yrs exp w/team, league or agency. Send resume to [email protected] (8/9)

JOB OPENING: FT/FREELANCE PR & MKTG ASSOC /FOX REALITY CH/LA: Raise awareness for channel thru mktg/PR. 2-3 yrs experience. Great growth opportunity. Creative/Strong writer. Apply: FNG7594 (8/9)

JOB OPENING: SALES & MKTG DIR / NYC: Award winning int’l brand strategy, design and animation co in NY looking to grow in US, Europe and beyond. Strong industry contacts, comm skills, and detail oriented. [email protected] (8/9)

JOB OPENING: MARKETING MGR/CBS TV STATIONS/NY: 5+ yrs exp in media/mktg/adv.Create& manage local tv/multi platform campaigns for mltpl mrkts.Good writing and ppt req’d. Letter&res: [email protected] (8/9)

SPACE TO RENT: Gospel Music Channel is seeking shared office space in NYC with non-competitive ad sales group. [email protected] (8/9)

JOB OPENING: MGR, MEDIA RELS / KIDS’ COMMS, Disney Channel/BURBANK: 5+ yrs publicity exp, excellent verbal/writing skills, strong rapport w/press; self-motivated, computer literate. Apply at KEYWORD 95204 (8/9)

JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply online at (8/8)

JOB OPENING: RESEARCH ANALYST/Comcast Spotlight/BOS: 2+ yrs exp cable, radio or newspaper ad sales or mktg. Knwldg of ind. research tools/sftwr; willing to learn research concepts, sftwr/apps. Apply at EOE (8/8)

JOB OPENING: MEDIA RESEARCH ANALYST/Univision/NY: Develop/maintain inventory, estimates, viewing trends & presentations with NSI/NHSI ratings for Spot Sales. Detail oriented, analytical. Email res: nyc- [email protected] EOE (8/8)

JOB OPENING: MGR. RPTG & ANALYSIS-/MTV Networks, NY NY: 3yr Exp Media/Ad Hoc Rpts./Strong XL/Sales & Content Analysis/Mng.Dir Rpts./ or [email protected] EOE/M/F/D/AAP (8/8)

JOB OPENING: DIR OF RESEARCH/MTVN/NYC: Strong project management with 7+ years of market research exp. Working knowledge of business analysis and qualitative consumer research. Please apply . EOE/M/F/D/AAP (8/8)

JOB OPENING: MANAGER, PRICING & PLANNING/Comcast Ntwrks/NY: 4+ yrs exp w/ strong analytical skills; Resp for overall inventory management with focus on sales planning & reporting. Contact [email protected] (8/8)

JOB OPENING: COORD, PROGRAMMING OPS/VERSUS/Stamford CT: Maintain time buy & ad sales inventory tracking system for fast growing sports cable net. 1-2 yrs related exp req’d; traffic/ sales asst exp pref’ d. Apply: EOE (8/8)

JOB OPENING: PLANNER /Oxygen/NY: Support 2 AEs in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (8/8)

JOB OPENING: MARATHON MEDIA/SANTA MONICA: For an Online Buyer/Planner w/1-2 years exp. E-mail resume: [email protected] (8/7)

JOB OPENING: RESEARCH MGR/E-POLL MARKET RESEARCH/LA: Mng custom/syndicated research. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldge of ent industry +. Resume/salary hist [email protected] (8/7)

JOB OPENING: TV SALES EXEC: Devlp/sell integrated sponsorship pkgs (eg digital/onair exp +contacts nec media/plan etc. base+$$incentive pkg apply: [email protected] (8/7)

JOB OPENING: IRE: Investigative Reporters and Editors seeks an executive director to oversee the nonprofit’s programs and to serve as a faculty member at the Missouri School of Journalism. Details at (8/7)

JOB OPENING: SR RESCH ANALYST-MTV NETS: 2-4 yrs exp in analytical role. Strong writing/presentation sk. Knwlg of TV and online metrics and systems. BA/BS in a related field. Apply: EOE/M/F/D/AAP (8/7)

JOB OPENING: MGR OF AD SALES MARKETING/MTVN/TVLand/NYC: Knowledgeable Project Manager with 5 yrs experience in Marketing. Passion for brand. Creative thinker /Strong communication skills. EOE/M/F/D/AAP (8/7)

JOB OPENING: V.P. AD SALES MTVu/MTV Networks, NY: NY/5-7Exp Media Sales/Strategic ldr/Focus on yth cllge mkt/grss roots mktg exp/ or [email protected] /EOE/M/F/D/AAP (8/7)

JOB OPENING: DIR . -RESEARCH/PLAYBOY ENT.-LA: Dev. market research and evaluation to support marketing initiatives and product investment decisions. 7 yrs exp. with research in the entertainment industry.Apply to [email protected] (8/7)

JOB OPENING: NETWORK & CABLE SR RESEARCH ANALYST/SPT: Analyze Nielsen ratings, write daily analyses for TV series, assist w/nat’l program sales presentations & analyze primary research initiatives. (8/7)

JOB OPENING: SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (8/4)

JOB OPENING: MGR, PROGM PLANNING/ABC FAMILY/BURBANK: 3+ yrs exp, well versed in TV programming. Create sched grids, view series/movies for acquisition. Must know Microsoft Office. Apply at KEYWORD 103697 (8/4)

JOB OPENING: RESEARCH MGR/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS 4-6 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (8/4)

JOB OPENING: ACCT MGR/Eclipse Mrktng Services/NJ: 5 yrs exp mktg/acct mngmnt in cable TV, advtsg or programming network. Direct Mail exp pref’d. Exc comm, project mngmnt & client serv. skills. BA req’d. Res: [email protected] (8/4)

JOB OPENING: PRODUCTION – ALL POSITIONS – Atlas Media, NYC: Every position, multiple projects. Writers, producers, AP’s, researchers, PA’s. Apply [email protected] (8/4)

JOB OPENING: SALES ASSISTANT/BET, NY. Detailed-oriented, organized, multi-tasker, exc comm & math skills.1 yr exp &bachelors degree req. Email resume: [email protected] (8/4)

JOB OPENING: MARKETING AND PR MGR/Ascent Media/Northvale NJ/Stamford CT: Work w/ key media contacts, brand management, produce marketing materials, plan/attend industry events. , job code(s) 1771 or 1775 (8/4)

JOB OPENING: MID-LEVEL TV/RADIO BUYER/KSL Media/NY: 4+ yrs exp in Spot TV, Radio and Cable. Detail oriented, ability to multitask, strong interpersonal/communication skills. Knowledge of DDS a plus. Fax resumes to 212 352-5935. (8/3)

JOB OPENING: COUNSEL /NBCU TV Nets Distribution NJ: Draft, review, negotiate agreements. 3 yrs exp law firm/in-house. Exp in contracts. Gen corp bckgnd. JD req’d. Apply: #614239 (8/3)

JOB OPENING: NBC NEWS AD SALES MKTG ANALYST – NYC: Dev proposals,added value,ad sales materials, premiums, coord. events. 2-4 yrs exp tv/agency. Sales Mktg exp pref. Apply: #604969 (8/3)

JOB OPENING: ANALYST, SLS RESEARCH & MARKETING/Fox/NY: Provide audience data, reports and marketplace info; 1+yr ad/media research; knowledge of Nielsen; understanding of media concepts & sources; strong comm; (8/3)

JOB OPENING: PUBLICIST/ACCT EXEC/Studio City: 2-4 yrs Public Relations exp w/ strong focus on ent/ television specialty. Excellent pitching and writing skills. BA degree MS Kwldg a must Res to: [email protected] (8/3)

JOB OPENING: REGIONAL MGR/Scripps Network/Affiliate Sales- NY: Dvlp MSO relations/ensure distribution for NE region/3+ yrs affiliate sales experience/BA equiv work exp/Apply at (8/7)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Pokemon USA, Inc/NYC: Asst Retail Dir. to track, maint retail info i.e. retail database, sales rep info, buyers, prod rollout, retail sales sell-in, sell-thru. Media, ind, Pokemon knwlg, exp. a +. Email [email protected] (8/4)


SITUATION WANTED: Recent NYU grad. Film BFA w/ minors in journalism, fine + studio arts. Wealth of set + office experience. Seeking ENTRY LEVEL FULL-TIME PRODUCTION OR ADMINISTRATIVE POSITION in LA. Please contact: [email protected] (8/9)

SITUATION WANTED: REALITY PRODUCER & SHOW RUNNER: Seeks employment. Extensive Development, Production, Story and Field experience. Network and Cable credits. (Reality, Lifestyle, Docusoap) [email protected] (8/4)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


Related Stories

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]