Cynopsis: DIGITAL
08.15.13

Good morning. It’s Thursday, August 15, 2013, and this is your first early morning digital briefing.

The word from Deadline.com is that DirecTV is about to add its third original series. Navy St., an hour-long drama set around a mix-martial arts guy in southern California, is to be created by Byron Belasco and Endemol Studios. The deal will be for 10 episodes. DirecTV’s other two original series are Rogue, which was recently renewed, and the yet-to-be-released Full Circle.
In Other Words: DirecTV doesn’t want Netflix to get all the original-content glory.

Apple has purchased video-recommendation site Matcha.tv, a site that allows people to bring together programming guides for a variety of different services, such as Hulu, Amazon, and Netflix. The price is thought to be somewhere between $1 million and $1.5 million.
In Other Words: Apple is doing everything it can to help consumers put content onto their screen of choice.

Oxygen Media is breaking new boundaries by working with Instagram to launch a new project on the image-sharing site, tentatively titled Oxygen’s Daily OxyGram. It will consist of a series of 15-second videos six days a week that contain never-before-seen content from such Oxygen offerings as Best Ink, Bad Girls Club, and The Face. “As storytellers, we want to give our fans the ability to enjoy [programming] any way they choose and on any platform,” Bunim/Murray Productions SVP of Digital Media Daniel Tibbets told Cynopsis exclusively. “A platform like Instagram is best experienced on your phone. The enjoyment of short-form, or in this case ultra-short-form, video content is the most relevant way to deliver these storylines to our viewers.” Bunim/Murray produces Best Ink and Bad Girls Club. Shine America produces The Face.
In Other Words:  Watch more and more productions across broadcast and cable networks take this kind of tack. It wouldn’t long to shoot and it provides excellent engagement opportunities for a devoted audience.

“The future of CNN is as much about digital as it is about a television screen,” president of CNN Worldwide Jeff Zucker told reporters on Wednesday, and the news net is betting $15 million that he’s right. CNN has invested in its infrastructure to make it easier to place content and advertising in varied digital outlets, as people increasingly rely on mobile devices for news and updates. Included is a major overhaul of the CNN website, which will adjust to fit the screen of whatever device is being used; a new color scheme will use different shades to indicate what kind of news is being reported, with red reserved for breaking news. “In the long run we won’t care where people get news,” said Zucker, “as long as it’s from CNN.” The new site goes live in November.

Gays and lesbians may be able to legally marry in New York now but they still have to go through the difficulties of finding love. A new web series launching in the fall, Gays: The Series, will chronicle the adventures of four twentysomething gay men in New York who just happen to represent four different sectors of the gay experience. Info can be found at Facebook.com/GaysTheSeries.

Want to know How To (Really) Increase Kid Brand Revenue Through Licensing? Join Cynopsis Media and a panel of industry experts from Scholastic Media, The Jim Henson Company, American Greeting Properties and Cartoon Network Enterprises, on Tuesday, Aug. 27, for an informative, 90-minute webinar that will break down how to effectively license extensions critical to maximizing brand engagement. We’ll also explore the many deal-breaker and deal-maker case studies presented by our speakers – both within and outside the TV realm. Register here. See you there!

In the world of set-top boxes, Roku is the most popular streaming player with consumers, according to new research from Parks Associates. In a survey of 10,000 U.S. broadband households with streaming-media devices, it was discovered that 37% used Roku while only 24% used Apple TV. Broadband houses that have streaming-media devices have doubled since 2011. The number of households with connected devices is expected to double by 2017 with a whopping 330 million sold annually.
In Other Words: Roku has a good jump on the field, but needs to stay focused on dominating to keep the marketing behemoth that is Apple at bay.

A new study from Juniper Research called Future App Stores: Discovery, Monetization & Ecosystem Analysis 2013-2018, says that more than $75 billion will be spent on consumer apps in 2017. Most of that cash will come from in-app purchases. By 2017, the revenue from apps brought in at the point of download will be around a quarter of the $75 billion. Juniper predicts that the amount of revenue spent by tablet owners will increase from $7.8 billion this year to $26.6 billion in 2017. The largest category of growth will be games, accounting for 32% of total revenue in 2017.

If your brand wants to do business in China, start thinking about mobile marketing. A new study from the Interactive Advertising Bureau and the Interactive Internet Advertising Committee of China reveals that China is “outpacing the U.S. in consumers who use smartphones as their sole or primary media device.” More than a quarter (28%, to be exact) of Chinese smartphone owners report watching their TVs less and 27% report lowering their consumption of print content as well if they own a connected mobile device. Additionally, the Chinese surveyed seem much more able to focus on one thing than their American counterparts. While watching TV, 51% of Americans surveyed said they should engage in some form of Internet communication while only 10% of Chinese respondents would; 38% of Americans would read social media while watching TV while only 9% of Chinese would; and 34% of Americans would conduct a local search while watching TV but only 8% of Chinese would do the same.
In Other Words: Attention spans in America are still short.

Two mobile-ad companies are joining forces. Millennial Media is purchasing competitor Jumptap, a deal that brings together two well-known mobile ad companies. Jumpstart shareholders will pick up 24.6 million shares from Millennial Media to seal the deal. That gives them about 22.5% (or around $210 million worth) of the company. The word from Millennial President and CEO Paul Palmieri during a call with investors is that Millennial’s focus is on brand advertising while Jumptap’s was more in performance advertising and real-time bidding.

Digital Brand Media & Marketing Group, Inc. and video messaging specialist VMS Holdings, Inc. have declared a partnership. The VMS mobile application allows companies and users to send and receive video content to and from a mobile phone, subscribe to a favorite TV-channel or sports team and get video updates, as well as serve as a tool for mobile marketing and sales.

A CYNOPSIS MESSAGE

TNT and video game publisher Little Orbit have partnered to create a video game based on the television series Falling Skies. The mobile version is expected to be released before the holiday season and a version for various video game consoles will be scheduled to hit the market early next year.

The newest mobile game from Pocket Gems, Animal Voyage: Island Adventure, has been released. Available for both iOS and Android devices, the adventure game sends players across the globe to rescue animals from danger.

In the wake of brisk sales of tweet-related sponsorship opportunities for MTV‘s 2013 Music Video Awards, Viacom and Twitter are partnering for Twitter Amplify campaigns for dozens of other shows and events through 2014. Twitter Amplify lets nets deliver sponsor-supported content via Twitter before and during events. “The availability of Twitter Amplify in the MTV Music Video Awards – an annual trending-topic behemoth – generated such a great response from advertisers that we’re accelerating our plans to roll it out across our networks,” said Viacom Music head of Sales, Music and Entertainment Jeff Lucas. VMA’s air live Sunday, August 25 at 9p; sponsor-supported content for the event will include red carpet and backstage moments, and MTV News reports.

In a column for LinkedIn, WPP founder and CEO Sir Martin Sorrell says his firm is putting more energy toward digital and expecting more revenue from that area as well: “We will accelerate the implementation of our strategy by raising our targets from 35-40% for both fast-growth markets and new media to at least 40-45% each over the next five years,” he wrote.

Womenforum.com recently received capital investment from H.I.G. Growth Partners, which is allowing it to expand advertising opportunities on the brand and its products for brand managers. The organization plans to offer customized native ad experiences that scale across the Womensforum.com community; a smartphone-optimized hub site; mobile apps for shopping, couponing and DIY home projects; Womensforum TV original video content that will air daily; and expert blogger and influencer programs.

TiVo Research and Analytic has added Sheryl Harkins, a former senior vice president of advertising solutions at Nielsen… Chris Lederer has been appointed to principal in PwC’s Advisory business. He will help lead the Strategy practice in the Entertainment, Media and Communications sector… Digital marketing agency PPC Associates has added Brian Bennett to be the agency’s first vice president of sales. Bennett was previously at SEO software technology company Conductor as vice president of channels & partners… Andy Slater is the new senior vice president of sales at TheaterMania.com. One of Slater’s responsibilities will be to grow the emphasis on digital media and technology… The Academy of Television Arts & Sciences Foundation has named Karla Loor Kitchel as the director of strategic partnerships and marketing… Dianne Giovanni has joined Digital Media Training. She has previously worked with Fox, MCA, Time Warner, Cablevision, and Univision.

A CYNOPSIS MESSAGE

Expert Speakers:
Daisy Kline: VP, Marketing & Brand Management [Scholastic]
Pete Yoder: VP, U.S. Consumer Products [Cartoon Network Enterprises]
Melissa Segal: EVP, Global Consumer Products [The Jim Henson Company]
Sean Gorman: President [American Greetings Properties]

Most of the world seems to love HBO‘s Girls. So why can’t there be room for a couple more 20 something women stumbling through their lives? Comedians Ashley Skidmore and Lyle Friedman have teamed up to create and star in a new web series, Hot Mess Moves, that does just that. Their teaser recently hit YouTube.

See you tomorrow,
Mark Miller 
08.15.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/ nat’l & local NR anlysis. Apply: [email protected] (8/22)

JOB OPENING: SR ANALYST AD SALES RSCH/NBCU/NYC: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually communicate & provide mktplce insight URL or Email: HERE (8/22)

JOB OPENING: DR SALES PLANNER/Travel/GAC/NYC: Mng, assist sale of long & short form invntry. 2 yrs sales exp, we are looking for career focused pro w passion to develop career in Ad Sales. www.scrippsnetworks.com #3843 (8/22)

JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports/San Diego, CA: Responsible for ad sales, develop mktg programs/presentations, reporting, maintain accounts. Req’d 4 yrs exp @ media comp. Apply: http://goo.gl/791ig3 (8/22)

JOB OPENING: SR SALES PLANNING ANYST/NYC: 1-3 yrs exp. Contract mainten, inventory mng, traffic coord, stewardship eval, budget & plan rvw & apprvl, weekly rev reports gen, ratings impact & system upkeep. Agency/Netwrk exp + APPLY HERE (8/22)

JOB OPENING: SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at www.screenvision.com (8/22)

JOB OPENING: DIR BUSW DEV DIGITAL/NY, NY: for Zee TV must have OTT experience for Pay TV/Cable/On Demand Send resume and $$ [email protected] (8/21)

JOB OPENING: LOCAL AD SALES MANAGER/NY, NY: for Zee TV must have Cable, Local, Spot Buys, 5-10 yrs exp prefer NY DMA Send resume and $$ [email protected] (8/21)

JOB OPENING: DIR, BUS INTELLIGENCE & SALES ANALYSIS (20TH CENTURY FOX HOME ENT)/LA: Create/analyze/deliver standardized & ad-hoc performance reports using industry-wide point-of-sale (POS) data from our data warehouse. Apply: HERE (8/21) 

JOB OPENING: TV SYND SALES ASST/NYC: Review/enter sales contracts into an order processing sys to main accurate sales data, assist w/billing revisions & stewardship reporting. BA, strong math & PC skills req’d. 1-2 yrs media exp pref’d. Resume HERE (8/21)

JOB OPENING: ASSOC DIR, VOD SALES PLAN’G/Fox Broadcasting Co/NY: Mng/track/steward/forecast VOD & other dig. convergence deals as well as pricing, plan’g & rev. analysis responsibilities.BS/BA Deg req, Strong Excel skills a must. Apply: http://bit.ly/11MJTHK (8/20)

JOB OPENING: ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Maintain addressable proposals, monitor campaigns, coord btwn client & traffic. Min 2-3 yrs Addressable, TVE or Digital exp. 4-year degree. http://bit.ly/1b3GNV7 (8/17)

JOB OPENING: DIG. SALES EXEC/NCC MEDIA/Chicago: Min of 3-5 yrs dig media sales exp. Fluent knwldg of online Advrtsng space incl. display, video, tablet/mobile & targeting solutions. Proven sales track record a must – reply HERE [email protected] (8/17)

JOB OPENING: SALES TRAFFIC ANALYST/NY, NY: Mng inventory (all aspects), regular reporting, provide sales support on sales related functions, Mng barter deals, kwldg of wide orbit a+ 3-5 yrs, res & $$ to [email protected] (8/17)

JOB OPENING: AE DIRECT RESPONSE/ION/NY: Reqd 3 yrs DR Ad Sales, strong agency & client relationships, grow & develop new business, increase rates. Team Player. Strong oral/written/computer skills. Apply at [email protected] EOE (8/16)

JOB OPENING: COUNSEL/BURBANK: 4+yrs relevant dev/prod exp @ TV studio or law firm. Animation exp. pref. handling orig. prgrmng matters. Ample exp handling dvlpmnt & prod of origi prgrmng for TV  rights /content clearance matters. Apply HERE (8/16)  

JOB OPENING: ASSIST DIR, BROADCAST SERVICES/NCAA/Indy: Resp: primary contact with ESPN and TURNER, CBS related to programming, production and TV/Dig Ops.  Min 3 yrs exp TV prgrmng/prod req’d. More info/ APPLY HERE (8/16) 

JOB OPENING: PARTNER MGR/HBO/NYC: Oversee activities initiatives related to mgmt & implementation of HBO’s marketing efforts w/designated digital partners in an effort to drive HBO GO & MAX GO awareness. Please apply @ http://bit.ly/1bf68ch (8/16)

JOB OPENING: MGR, MARKET RESEARCH/HBO/NYC: Managing primary quantitative and qualitative mkt rsrch projects. Proficiency in statistical analysis software tools. Min. 5-7 yrs of consumer mkt research exp. http://bit.ly/19Tcr8h (8/16)

JOB OPENING: SR WRITER/PRODUCER/A&E/NY: Develop innovative, break-through creative that drives ratings, revenue & brand image. 5 yrs exp producing first-in-class creative campaigns. Apply: www.aenetworks.com/career.html (8/16)

JOB OPENING: SR ART DIR/Lifetime/NY: Creative lead in art directing & designing advertising, promo, digital & mktg materials. 8 yrs exp in ad agency, graphic design firm or tv/cable. Apply: www.aenetworks.com/career.html (8/16)

JOB OPENING: SR. MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (8/16)

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FALL INTERNSHIP CREDITS ONLY: Motion GFX Internship: Design & animate GFX in AE and C4D for Fortune 500 companies at a well-established NYC video production boutique. Please send resume, link to reel, & cover letter HERE. mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: POST-PRODUCTION/Library Intern/ Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library &cataloguing. Admin work required. Resume to [email protected] (8/16)

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