A CYNOPSIS MESSAGE FROM NBCUNIVERSAL

---

AMPLIFY YOUR BRAND MESSAGE.

NBCUniversal’s properties reach more people than the entire internet.
And when you put them all to work for you, expect big results.

Unleash the power and potential of our portfolio and see amplification
in action at amplified.nbcuni.com.

NBCUNIVERSAL
Content. Consumers. Collaboration. AMPLIFIED.

---

Cynopsis: DIGITAL
04.25.13

Good morning. It’s Thursday, April 25, 2013, and this is your first early morning digital briefing.

NBCUniversal held its “Digital.Amplified” event last night at Skylight Modern to highlight the company’s multiscreen content and marketing portfolio, which has the capacity to reach 93% of all adults per month across NBCU’s digital platforms. I made a comment about the breadth of NBCUniversal’s digital portfolio to Lauren Zalaznick, EVP at NBCUniversal for the newly formed Media Innovation & Cross Company Initiatives Group. She told me, “It exemplifies the opportunity available for advertisers to not only be part of the content and conversation surrounding NBCUniversal assets, but to also reach a wide and diverse audience. NBCUniversal Digital Media is more than the sum of our individual parts. And that’s why this event is bucketed into four essential digital marketing strategies: original premium video, social engagement, mobile access, and the second-screen. We can do it all and we can do it in a multitude of ways that fit your campaign goals.”

A packed event, here are the major announcements:

• The Million Second Quiz: Described as a “multiscreen network television event,” this live competition will place four contestants inside an hourglass-shaped structure in Manhattan (contestants will compete online before having the opportunity to compete on-air). The show will air in primetime, but fans will also be able to access a 24/7 live stream online, as well as play along with other contestants in real time on NBCUniversal’s digital platforms.
• Along with the CNBC Digital Workshop, which was announced earlier this week, NBCU will launch a digital studio for The Today Show this fall. The studio will produce digital-only video, photo, and social “franchises.”
• Oxygen is launching a companion web series tied to its reality series, Best Ink. In Best Ink: Redemption, an eliminated contestant will get a chance to return to the show and compete again.
• TV Everywhere: NBCU showcased its sports-centric TV Everywhere offerings, including NBC Sports Live Extra and Golf Live Extra (which we covered yesterday). Both will allow authenticated viewers to access NBC sports programming across a variety of screens.
• DailyCandy’s Fashion+ Film: 2013: DailyCandy will launch an “offline/online celebration of the intersection of fashion, film, and digital media” this fall. This festival of sorts will include curated screenings (in theaters, on-air, and online) of fashion, style, and design-centric short-form and long-form films, as well as other video content. DailyCandy’s new web series, NightlyCandy, was also previewed during the event.
• The Wanted Life: Watch with The Wanted: For E!’s new series, The Wanted Life, fans will be able to watch the show on Eonline as well as interact with the pop band via an interactive video stream, all in real time.

While I couldn’t get to all of the things previewed during the event (seriously, there was a lot), NBCUniversal’s recently launched trade site has you covered for the rest, which includes Telemundo’s partnership with second-screen app Zeebox, transmedia projects from Bravo Media, and a bunch of social and mobile offerings.

---

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL

---

Innovation. AMPLIFIED.
Social. AMPLIFIED.
Digital. AMPLIFIED.

See amplification in action at amplified.nbcuni.com.

NBCUNIVERSAL
Content. Consumers. Collaboration. AMPLIFIED.

---

Blip and My Damn Channel have formed a production and sales partnership. Under the terms of the agreement, My Damn Channel will produce four original comedy series for Blip, including new seasons of Wainy Days (from writer/director David Wain) and Daddy Knows Best (starring Steve Rannazzisi from FX’s The League) as well as two other shows that will be announced at a later date. All four new shows will be made available exclusively on Blip and My Damn Channel for 30 days, after which they will expand to other distribution outlets like YouTube. The deal also covers select shows from My Damn Channel’s library, which will arrive on Blip for the first time. Sales teams from both companies will pitch the new programming to advertisers looking to reach 18-34 year old viewers. That’s not all from Blip or My Damn Channel:

• Comedian Maria Bamford is joining the My Damn Channel Comedy Network. In May, she will debut a new series called Ask My Mom, which will be available on both My Damn Channel and Blip.
• Blip has inked a deal with FremantleMedia North America to develop a new pet-related video channel, which will be powered by FremantleMedia’s website The Pet Collective. The channel will debut on Blip next month. It offers web series like The Litter with Sharon Osbourne and Petodies, as well as a bunch of animal live streams.

CNET has launched a new online video series, Hooked Up, which tours celebrity homes and hangouts to highlight the high-tech devices and gadgets they use on a daily basis. Developed by CBS Television Distribution, the show is hosted by OMG Insider Co-Anchor Kevin Frazier, with BlackBerry on board as official sponsor. CNET’s Senior Editor, Brian Tong, will join Frazier to provide his insights on the featured celebrity’s products. Each episode will be roughly 15 minutes long, with new episodes airing every Wednesday through May 22. Hooked Up will be available on CNET.com, the site’s YouTube channel, as well as its apps for smartphones, tablets, Roku, and Samsung Smart TVs, among other devices.

The CW app on the Xbox 360 is now offering next-day access to full episodes of the network’s TV programming. The app and content is available for free to all Xbox Live Gold members (which, of course, requires an annual subscription). 

SnagFilms, an ad-supported independent film streaming service, recently launched an updated version of its iOS app. Developed by global IT consulting firm, Icreon Tech, the app has a new user interface and now offers access to more than 300 indie documentaries and films for free. Other improvements include a content discovery and recommendations engine as well as the ability to browse the SnagFilms library by category and queue films for later viewing.

Cynopsis Digital’s BIG Monetization Summit is scheduled to take place in NY on June 18 at a wonderful venue inside the Time Warner Center. We already have a great agenda and lineup of smart speakers ready for you, so check the site out and register to attend. And while you’re at it, bookmark the site, as we’ll be regularly updating it with new content and speakers leading to the big day.

---

A CYNOPSIS MESSAGE

---

Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 18 | NYC

-Moving Beyond Beta: Next Generation Digital Programming Models
-Make the Case: TVs Response to the Digital Play
-Next Big Thing: Technology Worth Talking About
-The Brand Panel: Brand as Publisher, Sponsor, Advertiser
-Get Ready: YouTube’s Next Wave of Content
-Video Ad Platforms Differentiated
-The Crystal Ball: THIS IS HOW WE WILL MONETIZE
VIEW MORE + REGISTER NOW.

---

Vibrant Media, a provider of desktop in-text and in-image ads, has launched several new cross-platform ad units. One such unit is Brand Flex, which allows smartphone users to access branded videos, images, and social feeds media by clicking on a text or image link. The company has also optimized some of its existing ad products for mobile platforms, including its user-initiated video ad unit, Lightbox.

SAG-AFTRA and the ANA-4A’s Joint Policy Committee have come to an agreement on mandating the universal adoption of Ad-ID, a coding standard for identifying ad assets across all media platforms. Per the deal, all commercials produced for television, radio, and digital platforms that feature SAG-AFTRA union members must now use Ad-ID as the sole commercial identifier. Ad-ID generates a unique code for each ad asset and then applies that code to all types of media. The code includes all basic information regarding that asset. The deal was made to more fairly compensate talent for their commercial work.

A new study from Beta Research identifies the top cable channels in terms of the percentage of their respective viewers who believe that the channel offers programming that they like to watch on smartphones, tablets, and/or computers:

• Disney Junior, Disney XD, and Sprout (34% each)
• NFL Network (33%)
• Cooking Channel and Disney Channel (32% each)
• DIY Network and ESPN (31% each)
• Cartoon Network/Adult Swim, ESPN2, and Nick Jr. (30% each)
• Discovery Channel, ESPNEWS, Food Network, and GAC (29% each).

— In other words: Going through the top 15, two things are apparent: 1) Disney and ESPN have six channels in the top 15. I wonder if that has anything to do with the “WATCH”-branded TV Everywhere services. 2) A lot of kids and sports channels are also present, which speaks to how younger audiences are increasingly becoming screen-agnostic as well as live sports’ ability to capture audiences regardless of which screen is available to them. For the study, Beta Research surveyed 4,400 cable subscribers in January 2013.

Microsoft will unveil the next version of its Xbox gaming console on May 21. The company will live stream the event globally on Xbox.com and Xbox Live, as well as on Spike TV in the US and Canada.

Amazon is developing a set-top box device that will stream video content from the web to TVs inside the home, according to Bloomberg Businessweek. The STB will offer access to Amazon Prime Instant Video, which lets Prime customers access more than 37,000 feature films and TV episodes for free. Users will also be able to buy/rent film and TV titles via Amazon Instant Video. Much like streaming devices from Roku and Apple, Amazon’s box will also offer access to video services like Netflix and Hulu Plus, though Amazon’s video offering will likely be heavily integrated into the device. While an official name hasn’t been assigned to the device, the report suggests “Kindle TV” as the obvious choice.

Second-screen to the big screen: in-cinema ad company Screenvision is teaming up with Shazam to allow moviegoers to tag and engage with ads they see before a movie. The partnership will employ the Shazam for TV technology, which allows advertisers to send additional content and information, as well as special offers, to consumers. The announcement was made at Screenvision’s first-ever Upfront in New York City last night. In-cinema advertising “delivers unrivaled results, including a 56% ad recall and 10:1 ad likeability, compared to ads on TV,” according to Screenvision SVP/Strategic Alliances, John McCauley. “And now, at the very point that the awareness is created, we can connect moviegoers through a Shazam-enabled experience.” Screenvision says it currently reaches nearly 40 million moviegoers per month. The company will air 15-second “reminders” to alert moviegoers to grab their smartphones.

Ronald Brockmann has been promoted to Chief Technology Officer at ActiveVideo. He will oversee the company’s technology and product direction as it aims to help content and service providers deliver a consistent user interface across all devices for their TV Everywhere services.

---

A CYNOPSIS MESSAGE FROM NATPE

---

---

One of the benefits of online video for brands is that it also allows them to be “content creators.” Brands have the opportunity to move beyond sponsorships, product placements, or simply putting a 30-second pre-roll in front of a video and calling it a day. Over the past year, there have been some great examples of this, the most memorable of which was probably Red Bull Media House’ Spacejump.

But not everyone can send a man into space. Sometimes all a branded video needs to do is be funny. Which brings me to “The Lady and the Mat“ from Kimpton Hotels. The centerpiece of a new health and wellness push by the hotel company, which is now offering a free yoga mat in every room, the video stars an overworked businesswoman and a talking yoga mat. It’s quite funny in all the right (and some wrong) ways. 

The video was created by Portal A, a California-based digital studio that’s produced video content for an array of brands, including the SF Giants, Microsoft, Banana Republic, and Bonobos. Portal A was behind the “2 Legit 2 Quit“ viral video on behalf of SF Mayor Ed Lee’s re-election campaign. That video featured SF Giants pitcher Brian Wilson, MC Hammer, will.i.am, and tech industry heavyweights like Yahoo CEO Marissa Mayer and Twitter Co-Founder Biz Stone — and was also quite funny.

---

A CYNOPSIS MESSAGE

---

---

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital
04.25.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

---

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

---

JOB OPENING: DESIGN DIR/REELZ/Albuquerque: Lead & manage design team. Oversee brand mgmt, creative direction for on-air, print & web. Mng all of phases of creative work. 5+yrs exp. Apply: [email protected] (5/4)

JOB OPENING: CUSTOMER ACQUISITION MGR/FANDANGO/LA: Oversee all aspects of srch engine mktg, affil mktg & various other direct response mktg initiatives. 4+ yrs exp mngng acquisition mktg campaigns. Apply here (5/2)

JOB OPENING: EMAIL MKTG MGR/FANDANGO/LA: Oversee Email and Mobile marketing channels and vendor relationships. BA Degree. 4+ years of experience in consumer mktg and/or digital mktg. Apply here (5/2)

JOB OPENING: LOYALTY & RETENTION MKTG MGR/FANDANGO/LA: Partner with Dir, Digital Mktg to dvlp segmentation contact and offer strategies that increase customer engagement and retention. Ba DEG 4+yrs exp consumer mktg. Apply here (5/2)

JOB OPENING: SOCIAL MEDIA MKTG MGR/FANDANGO/LA: Implement social media strategy and best practices across various platforms and social communities. Ba deg and 4-6 yrs mktg exp Demonstrated passion for social meda a must. Apply here (5/2)

JOB OPENING: MGR, CONSUMER INSIGHTS/LA/E! and Esquire Network: 5+ years’ experience in primary research, utilize primary and secondary research tools to generate insights that impact the business. http://tinyurl.com/cdvb228 (5/2)

JOB OPENING: SR DIR PUBLICITY/A&E/NY: Dev & implement pub strategies & campaigns resulting in positive media placement. 10 yrs exp in TV prgm pub and/or public/media relations. Apply: www.aenetworks.com/careers.html (5/2)

JOB OPENING: SR.MNGR/MNGR, BRAND & CREATIVE STGY/CHARTER/STAMFORD, CT: Develop & execute ad cmpgns. Strong prjct mgmnt skills 4+ yrs Agency or Client exp. Ability 2 work in nibble envrnmnt. Kwldg of TV prod a plus; Apply: www.charter.com (5/2)

JOB OPENING: AD SALES PLANNER/NUVOtv/NY: Freelance-support/asst. Ad Sales dept. 2+ yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: [email protected] EOE (5/2)

JOB OPENING:  SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at www.screenvision.com (5/2)

JOB OPENING: POST SUPER/Jupiter Ent./NYC: Hire/schedule/manage post for multiple series. Oversee workflow/output, communicate w networks&senior mgmt. 5+ yrs in post, mgmt. exp. Resume: [email protected] (5/1)

JOB OPENING: MANAGING EDITOR SPORTS MEDIA/THE WHISTLE/NYC: Experienced multimedia editor to lead digital team for creation of daily editorial agenda & content development for teens sports brand. Resume: [email protected] (5/1)

JOB OPENING: ACCT MGR/NYC: Bilingual Spanish AE to dvlp new biz for ad sls @ client & agcy lvls on all SXM channels, incl Latino. Own sls process from pitch to close & acct mgmt thru-out campaign. Some travel. [email protected] (4/30)

JOB OPENING: DIG. MKTG MGR/MTV INTEGRATED MKTG/NYC: Conceptualize digital and convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands as a client or partner. More info/apply here (4/30)

JOB OPENING: MGR, DIG MKTG, USA Network/NYC: Dev & execute Digital/360 Ad Sales Mktg.Research Knwlge: ComScore, Neilsen, Omniture. Dig media plan/buy acumen. Adv PPT skls. 5+ yrs mktg TV/agncy exp www.nbcunicareers.com (9791BR) (4/27)

JOB OPENING: SALES DIR WO NETWORK/NY: Exp selling to large cable nets, solid understanding of plan’g/buying/stewardship & systems that support this. Sftware sales exp is a +. Must be in tri-state area. Apply here (4/27)

JOB OPENING: SR POST PROD PRODUCER/NY: Min 12 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to [email protected] (4/27)

JOB OPENING: RESEARCH ANALYST SR (TV/MEDIA RSCH)/OUTDOOR CHANNEL/TEMECULA,CA: Compile, anlyz ratings data; metrix/anlytx; make recomndtns; expert Excel; deg & 3-5 yrs resch exp TV/cbl/brdcst. Apply: www.outdoorchannel.com/Employment (4/27)

JOB OPENING: MGR-PARTICIPATION & RESIDUALS/IFC Films/NY: PT position, manage participation reports for all P&Ls, residual processing, primary guild contact, 4-7 yrs exp accounting. Click here (4/27)

JOB OPENING: SR DEDITORIAL PRODUCER/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Apply: here (4/26)

JOB OPENING:  CREATIVE DIRECTOR/A+E/NY: Lead dig. design team to strategize, concept & oversee brand mngmnt, creative dir & redesigns. Mng all of phases of creative work. 8+yrs exp & portfolio showcasing web, mobile, social, app solutions. Apply: here (4/26)

JOB OPENING: DIRECTOR OF OPERATIONS/NESN/Watertown, MA: Lead/mng the network’s brdcst operations including studio, master control, prod & remote operations, and media assets. To apply: https://home.eease.com/recruit/?id=4513951 (4/26)

JOB OPENING: DIR, MEDIA RELATIONS/CABLEVISION/BETHPAGE, NY: Background in conv./modern media rel, interest in tech, knowledge of cable industry. 5-7 yrs exp, strong writing skills. Apply here (4/26)

JOB OPENING: WRITER/PRODUCER/iN DEMAND/NYC: Write, rough edit & produce through post prod process promos & marketing campaigns. Bachelors & 2-3 yrs industry exp. Apply: [email protected] (4/26)

JOB OPENING: MGR Devel/PROD/Discovery/MD: Dynmc idea genratr, exp in biz of devel/deal mking process. Confid/effctve cmnctr, take pitches/rprsnt dept., dvl ntwk cont. Suprts EPs. 5 yrs agncy/ntwrk exp, strng indstry cntcts: Apply here (4/26)

JOB OPENING: MGR-DIGITAL MEDIA & TECH/Sundance/NY: 5-7+ yrs. exp web tech & PM. PM site dvt., knwlg WordPress, HTML, PHP & CSS. Res here (4/26)

JOB OPENING: SENIOR WRITER/PRODUCER/Sportsman Channel/NY: Highly creative/innovative thinker. Strong writer with a keen eye. 6+ yrs exp in TV promotions dept or agency. Apply here (4/26)

JOB OPENING: DIR MEDIA RELATIONS/FX/LA: Resp: planning & implementation of PR campaigns, launch of new shows, cultivate Media support & awareness. 5+yrs Media/PR exp (Network/Studio) http://goo.gl/PK1Zu (4/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: NYC Based Former ADMINISTRATIVE ASSISTANT at CBS and Customer Service Rep seeks entry-level position. Degrees in TV Production and Media. Knowledge of linear editing and social media. Contact: [email protected] (4/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013