Thursday, April 1st, 2010


oooooooooooo The Hub oooooooooooo
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.

Launching October 2010 in 60 Million US HH!

To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
(212) 548-5860 / [email protected]

Cynopsis: Kids!

Good morning. It’s Thursday, April 1, 2010, and this is your first early morning Kids briefing.

BBC names kid’s TV veteran Kay Benbow as the new Controller of CBeebies.  Currently Head/CBeebies Production, Animation and Acquisitions, a role she has held since 2006, Benbow will make the move next year with BBC Children’s to BBC North in Salford.  Benbow takes over the vacancy left by Michael Carrington who exited the position earlier this year to join Turner Broadcasting as Chief Content Officer, Cartoon Network EMEA.  Benbow joined BBC Children’s in 1988, after beginning her career with BBC World and Domestic Services, and she also managed, produced and directed various series.  She spent two years at Tell Tale Productions, where she was a producer on Tweenies, before returning to BBC Children’s and has since developed and executive produced a range of programs.


Disney Channel begins production on its new original TV movie, Sharpay’s Fabulous Adventure, this summer.  Ashley Tisdale reprises her role as Sharpay Evans, which she made popular in the High School Musical TV and feature films, and she also serves as executive producer on the movie.  Written by Robert Horn (producer of the Broadway show 13, writer/producer Designing Women), the movie follows Sharpay (and her dog Boi) in the next humorous chapter of her life as she heads to New York and a role on Broadway … maybe.

Disney Channel India acquires the animated TV movie Feluda  The Kathmandu Caper (1×60), based on the popular Indian action/adventure detective series, Feluda, by the prolific and adored director/author (and a painter and composer) Satyajit Ray, from DQ Entertainment International (DQE).  The TV movie is produced entirely in India.  The Kathmandu Caper follows Feluda as he, and pals Jatayu, Topshe and Bones the dog, head to Kathmandu in Nepal to investigate a series of mysterious crop troubles there.  Feluda made his first appearance in a kid-targeted magazine in 1965.


Little Airplane Productions inks pre-sales for its short-form preschool animated series Small Potatoes (26×3) across Europe, Australia and Canada.  The new broadcast deals for the music-centric series include CBeebies (UK), NRK (Norway), SVT (Sweden), ABC TV (Australia) and TVO and Knowledge (Canada).  CBeebies plans to premiere Small Potatoes in summer 2011.  Designed to help preschoolers learn about different genres of music, Small Potatoes features works by composers and lyricists such as Jerry Bock (Fiddler on the Roof).

Zodiak Entertainment increases its 35% share in India’s Sol Production to a majority stake of 51%.  Additionally, Sol Production names Keshav Kaul as its new CEO.  Sol, which became part of Zodiak Entertainment Group in 2008, will maintain its independent status.  Sol’s programming includes the long-running teen-targeted drama Kya Mast Hai Life for Disney Channel India, as well as shows such as the celebrity matchmaking reality series Swayamvar.


Classic Media signs further license agreement for its new preschool property Tinga Tinga Tales.  New deals across all categories include: William Lamb (footwear); Roy Lowe & Sons (socks and hosiery); VMC Accessories (dress up and accessories); Trademark Collections (bags, umbrellas, wallets); Zap (bedding and towels); Hall & Associates (health and beauty); MV Sport (bikes, trikes, scooters); Paul Lamond (board games and puzzles); Titan (stand alone magazine; BBC Worldwide (multi-character CBeebies Weekly and CBeebies Animals Magazine).  Previous deals include pan-regional deals with Penguin Group, as global master publishing, which will release its first titles in the UK this May 2010, and a Bandai, the master toy partner for the brand, which will roll-out toys based on the property from this September.

Chapman Entertainment enters into a license deal with Studio Liddell to create Nintendo Wii games and iPhone apps for its Roary the Racing Car and Fifi and the Flowertots properties.  The two companies have worked together since 2004 to create CGI content for both TV series.  The Roary the Racing Car app, Rollin’ Road, releases this week and Wii games for both properties are slated to be available in 2011.  The contract between the two companies runs through June 2013. Studio Liddell is currently seeking publishing partners to help bring the titles to market.

Discovery Communications and Mike Rowe are teaming with Outdoor Cap Company to create a line of men’s/women’s headwear based on their co-brand Dirty Jobs/mikeroweWorks.  Designed for on-the-job (functional use), outdoor use, and casual wear, the new hat line launches this Father’s Day 2010 at Academy Sports + Outdoors.  Distribution will expand to other specialty stores, mass market retailers and mid-tier chain stores in fall 2010.  The line includes safari, beanie, and fleece hats, and baseball caps, as well as HiBeam caps with an LED light in the visor.  The deal was brokered for Discovery and mikeroweWorks by their North American licensing agent, The Joester Loria Group.


Feld Entertainment names Allison Lort as Sr. Director/Licensing Sales.  Based in NYC, Lort will oversee and grown brand licensing sales for Feld Motor Sports’ Monster Jam.  Most Recently, Lort was with Fisher-Price, serving as Sr. Marketing Associate on the Thomas & Friends line.  She previously toiled for 4Kids Entertainment’s marketing/licensing group.


Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/1-3/28/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1246    DSNY*:             1308
DSNY*:             838    CARTOON:          709
CARTOON:         542    NAN**:              719
NAN**:             454    NICK JR:             501
NICK JR:           355    DXD:                  165
ADSM**:           204    NICKTOONS:       110
DXD:                 135    BET:                     87
NICKTOONS:        72    DISCOVERY:         86
BET:                    48    MTV:                    61
DISCOVERY:         41    ANIMAL PLANET:  59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/1-3/28/10 :
Total Day        (000)   Primetime      (000)
NICK°:              638     DSNY*:              978
DSNY*:             545     NAN**:              557
NAN**:             345     CARTOON:          478
CARTOON:         326     DXD:                 123
ADSM**:           124     NICK JR:              75
DXD:                   89     NICKTOONS:        74
NICK JR:              54     DISCOVERY:        62
NICKTOONS:        48     BET:                    53
BET:                    29     ANIMAL PLANET:  42
DISCOVERY:         28     MTV:                   39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/1-3/28/10 :
Total Day     (000)   Primetime      (000)
NICK°:           462     DSNY*:             797
DSNY*:          455     NAN**:             614
NAN**:          432     CARTOON:         319
CARTOON:      226     MTV:                  99
ADSM**:        171     DXD:                  95
DXD:               64     BET:                   90
MTV:               62     DISCOVERY:        78
BET:                50     COMEDY:             76
ESPN:              39     ESPN:                  65
NICKTOONS:    37     NICKTOONS:        59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

1Q 2010 – Quarterly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/29-3/29/09 vs. 12/28-3/28/10, Cable Networks Only:
Network:                        (000)   %diff
NICKELODEON° :               684      +2%
DISNEY CHANNEL:            575      +7%
CARTOON NETWORK:        358      -6%
NICK AT NITE*:                342      +61%
ADULT SWIM**:               116       -3%
DISNEY XD:                       98       +20%
NICK JR:                            61       +11%
NICKTOONS:                      50       +2%
TEENNICK:                         45       +45%
DISCOVERY:                       33       -13%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1752; K6-11 1231; TWEENS 9-14 963
DISNEY CHANNEL:     K2-11 1026; K6-11   662; TWEENS 9-14 527
CARTOON NETWORK: K2-11   571; K6-11   386; TWEENS 9-14 264
DISNEY XD:               K2-11   198; K6-11   133; TWEENS 9-14 103
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1559; K6-11 1076; TWEENS 9-14 815
DISNEY CHANNEL:     K2-11   983; K6-11   652; TWEENS 9-14 545
CARTOON NETWORK: K2-11   734; K6-11   469; TWEENS 9-14 301
DISNEY XD:               K2-11   180; K6-11   127; TWEENS 9-14   86
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 29, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1123; K6-11 556; TWEENS 9-14 417
DISNEY CHANNEL:     K2-11   770; K6-11 466; TWEENS 9-14 385
CARTOON NETWORK: K2-11   555; K6-11 341; TWEENS 9-14 267
DISNEY XD:               K2-11   236; K6-11 140; TWEENS 9-14   99
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 30, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1150; K6-11 538; TWEENS 9-14 404
DISNEY CHANNEL:     K2-11   851; K6-11 500; TWEENS 9-14 385
CARTOON NETWORK: K2-11   497; K6-11 324; TWEENS 9-14 242
DISNEY XD:               K2-11   148; K6-11   94; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Television has the power to encourage positive change and change lives.

May 5, 2010
Congratulates these television programs that made a difference:

CSI: Crime Scene Investigation Coup De Grace * GLEE Wheels * Grandpa, Do You Know Who I Am? With Maria Shriver * Explorer: Inside Death Row * Private Practice Nothing to Fear * Taking Chance * Unlocking Autism * Vanguard: The OxyContin Express

Help honor television with a conscience. For Tickets, click here .

Answer to Yesterday’s Trivia:  What product “tastes like a rainbow”?  SKITTLES  Kudos to: Julie Stowell-Tribune Media Services/Queensbury; Rich Thomas-Disney Book Group/NY; Michele Band-Heads Up Creative/NY; Bill Graham-Cartoon Network/NY; Heather Floore-KDAF/Dallas; Mike Patterson-CNN Int’l/Chicago; Barb Throm-SmartMedia/St. Louis; Patrick Rieger/Burbank; Kristi Kilday-KO Creative/Beverly Hills; Tina San Lucas-Cookie Jar Ent/Burbank; Kristen McGregor-Sinking Ship Ent/Toronto

Today’s Trivia Question:  Chief Ranger John Smith was charged with keeping whom in line?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Media presents:
Upfront 2010 – The Cable Market
The 2nd in the Upfront 2010 Special Edition Series publishing next Wednesday.

The Cable Market, sent to Cynopsis subscribers and available at , will provide an
in-depth look at the 2010 selling season from the Buyer and Seller perspectives.

Advertising in The Cable Market is now sold out!
However, space is still available in the online
Upfront Season 2010 Overview.

Contact Mike Farina for more information and to reserve your space! [email protected], 203.218.6480

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

  JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  [email protected] (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. Apply@  job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/Scripps Networks/The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch exp. Full desc: @ apply: (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: [email protected] w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/ Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572  (4/6)

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: (4/3)

JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (4/7)

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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