Thursday, April 19th, 2012

Cynopsis: DIGITAL

Good morning. It’s Thursday, April 19, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Cartoon Network has announced that it will soon begin streaming its on-air programming live across multiple platforms, including online at and on mobile via Apple iOS devices. “It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want,” said Stuart Snyder, President and COO/Animation, Young Adults & Kids Media (AYAKM) at Turner Broadcasting. “We will be available for viewers to experience the live telecast seamlessly.”


Mashable is syndicating TechStars, a six-episode documentary from Bloomberg that chronicles the difficult process of getting into the TechStars accelerator program, and, if accepted, going through the demanding and exhausting three-month process of building the startup. The documentary series originally aired on Bloomberg TV last fall. Mashable will make the entire series available on-demand on its website, and has broken them down into more internet-friendly short segments. It will also share each episode over the next couple of months via individual posts to foster conversations about the theme of each episode. TechStars has become one of the most prominent accelerators, and is statistically more difficult to get into than an Ivy League university, according to Mashable.

BET will unveil two new web series, as well as feature two existing ones, at its upcoming Upfront presentation. Grasshopper & Sage is an animated action series about a freshman student who must protect his school from the evil principal, his minions and bullies. The other new series, Unsigned, also animated, is about an aspiring rap group trying to make it in the music industry. 8 Days a Week, based on the best-selling teen book series “The Come Up,” returns for a second season. The other is Asylum, a thriller that follows a team of doctors who diagnose and treat patients at a hospital for the criminally insane.

SheKnows has released the second season of Homergency, an original web series based on home makeovers for families in need, produced by SheKnowsTV. As a way to tie the second season to Earth Day (coming at us on April 22), the show partnered with P&G Future Friendly (the series sponsor) to use green-friendly home improvement tactics and sustainable products from the P&G Future Friendly line. Jany Lee, who was recently chosen as a finalist to be a contestant on HGTV’s Design Star, and veteran contractor Ryan Johnson lead the home makeover efforts. This season is focused on a family whose home was in need of remodeling after a bout with cancer left the husband paralyzed from the waist down.

Crackle, Sony Pictures Television’s ad-supported multiplatform video network, has launched in 17 Spanish-speaking countries across Latin America, including Mexico. The free service’s library of full-length movie and TV titles will be available in English, with an option to switch over to either a version dubbed in Spanish or with Spanish subtitles. It can be accessed via, which will redirect the user to the IP address for that country. In Mexico, Banamax, the country’s national bank, has signed on to be a major network advertiser and will have category exclusivity in the banking sector during Crackle’s first year in Mexico. The country seems to be a point of focus for the video service, as Jose Rivera, VP and GM/Latin America, Crackle, cites recent comScore data finding that over 80% of all online users in Mexico consume video content each month.


AdSafe Media has announced a $10 million round of funding from Pelion Venture Partners, Atlas Venture and Coriolis Ventures. The start-up provides content rating technology, predictive contextual metrics and viewability data for online ad buying decisions, including those sold through RTB platforms. AdSafe Media provides what it describes as a proactive solution that enables brand safety without sacrificing campaign scale. The solution is fully integrated into every step of the digital ad process, from primary service to the viewer. It blocks ads from appearing on predetermined inappropriate content at the page level, redirecting the impression to an online environment that meets the advertiser’s content preferences. The start-up will use the funding to expand its data science team and existing suite of solutions across, RTB, mobile and viewability.


Google has announced its Brand Activate Initiative at the Ad Age Digital Conference. Google describes the Initiative as an ongoing effort to address the challenges of online measurement, which include difficulties in measuring things such as changes in brand favorability or whether an online campaign drove consumers to the store, as well as the ability to move quickly to any such insights. To that end, Google has introduced two new solutions, both of which will be submitted for Media Rating Council accreditation, as part of this broader initiative:

  • Active View: A technology that can count “viewed” impressions (a display ad that is at least 50% viewable for at least one second). It will be available in the “coming weeks” within Google Display Network Reserve. Of note, Google wants to make this a “universal currency”; it will offer it within DoubleClick for Advertisers and to its publisher partners. Google is working on viewed impression standards with the IAB and its agency and publisher partners.
  • Active GRP: It’s built into the existing ad serving tools Google offers its publishing and marketing customers. It will enable real-time decision-making. It’s being initially launched for DoubleClick for Advertisers clients, with brands being able to select a range of audience GRP segments. In terms of methodology: Google says it combines aggregated panel data and anonymous user data, and will work with Active View to measure viewed impressions.

For more information on the Brand Activate Initiative, check out this video Google published on YouTube.


Gnip, a provider of public social data, is partnering with Tumblr to syndicate the Tumblr firehose, which would make the blogging platform’s public data available for companies looking to extract relevant insights about trends, brand mentions and sentiment. Tumblr currently averages more than 50 million posts every day, and generates 15 billion monthly page views. Tumblr joins the likes of Twitter, WordPress, Disqus, IntenseDebate, StockTwits and Newsgator in partnering up with Gnip to make their public data available.

Grey Juice Lab has signed an agreement with IMAGINASIA to develop and drive OTT and VOD services within Asia. The companies say the partnership will enable operators in Asia to implement a VOD service with reduced time frames and budgets and offer it to consumers. Grey Juice Lab will tap into IMAGINASIA’s regional connections and knowledge of the local market to deliver Grey Juice’s services to operators and content owners. The company offers a slate of multiscreen and on-demand streaming solutions for regional operators, and helps them acquire, package and market on-demand and OTT video services to consumers. This agreement is a part of Grey Juice Lab’s global expansion plan, following its announcement of the opening of its Latin American service center in Buenos Aires last month.

Verizon Enterprise Solutions is combining 4G LTE access, which is currently available in more than 200 U.S. markets, with its global Private IP network service to create a secure, high-speed, high-capacity business platform. Immediately available in both managed and unmanaged options, Verizon says the new Private IP Wireless (LTE) offering can extend corporate applications to mobile workforces, and support new machine-to-machine business processes.


Want to learn more about the trends and issues facing the media industry? Join The AD Club’s annual New York Media Day on Thursday, May 10th! A must-attend event for anyone in media  be it the agency, client, or publishing side. Executives from Yahoo!, Coca-Cola, VH1, and more will participate. To register, visit . Don’t forget to check out the Twitter Thumb challenge at the bottom of the page! The winner gets an iPad 3, free access to AD Club events, and more!


The IAB‘s Internet Advertising Revenue Report for all of last year reveals that online ad revenues reached a record high of $31 billion in 2011, a 22% increase over 2010, which also had broken records with $26 billion. Mobile was the top category in terms of fastest growth, up 149% to $1.6 billion in 2011. Digital video witnessed a 29% increase year-over-year, generating $1.8 billion in revenue last year. Prepared by PwC U.S., other highlights include:

  • Search remained top dog: 2011 revenues totaled $14.8 billion (+27%).
  • Display-related ad revenues in 2011 brought stood at $11.1 billion (+15%), carving up a 35% slice of total internet ad revenues.
  • Retail advertisers remain the largest category of online ad spending, accounting for 22% in 2011 ($7.1 billion, +21%).

64% of U.S. consumers surveyed by Accenture recall seeing social media symbols such as the Facebook “Like” button while watching television. Moreover, 33% have interacted with social media after seeing a social media symbol on their TV screen via “liking” the TV program on Facebook (20%), scanning a QR code (11%), searching for that hashtag on Twitter (7%) or scanning the Shazam symbol (5%). Accenture surveyed 1,000 viewers to understand the public’s perception of social media symbols and to determine how effective they were. Among the other findings from the study:

  • 43% of respondents who interacted with a social media symbol while watching TV did so to obtain more information about a show, product or service; 26% did it to watch another video; 20% to share or recommend the video/program to others.
  • 63% of respondents between the ages of 18 and 24 interacted with the symbols while watching TV, with the percentage dropping with older age groups.
  • 33% of respondents said dramas and comedies are the type of show with which they would be interested in interacting; news (31%); sporting events (29%).


Mobile video marketing company Mogreet has appointed Joshua Pyne to the position of Senior Director/Sales. The company has also announced that it’s opening their first Midwest sales office. Mogreet’s MMS technology delivers multimedia branded content (video, images and audio) via to text message. Mogreet says that over 75% of commercial MMS messages delivered in the U.S. are through its proprietary MMS messaging platform.



Kenny Albert will emcee the 2012 Cynopsis: Sports Lifetime Achievement Awards at the Cynopsis Sports Business Summit on April 24

Honorees: Bud Collins, Tony Ponturo & Dr. Harvey Schiller

Last chance to register: .


To mark the 100-day countdown to the opening ceremony of the 2012 Summer Olympics on July 27, has launched a special site dedicated to its planned coverage of the London Games. The site will feature a selection of multimedia content, including editorial, videos, photo galleries, social media integration and more. The content will come from a team of contributors that includes writers Jason Whitlock, Mark Kriegel and Jen Floyd Engel, as well as former Olympic athletes Maurice Greene, Dominique Dawes and Christian Laettner and others, who will report from London with special video features and interviews on current Olympic athletes. has partnered with MSN to be the exclusive provider of Olympics content to

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to [email protected] (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: Resumes to: [email protected] (4/26)

JOB OPENING: VP, CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (4/26)

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: [email protected] (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit for more info.  Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/ Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: [email protected] (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: [email protected] (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: (4/25)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)

JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: (ID 11423BR (4/21)

JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: (4/21)

JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: #2998 (4/21)

JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: [email protected] (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: (4/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email [email protected] (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! [email protected] (4/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/24)

SITUATION WANTED: MEDIA PRO: with 9+ yrs of commercial operations exp looking for a training/manager/supervisor position within an established network or agency please use this email [email protected] (4/21)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (4/21)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/NY: 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/21)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; (4/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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