A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION

THE DR. OZ SHOW
#1 MOST TRUSTED Voice On TELEVISION
Reaching Consumers Across All Platforms

#1 Talk Show WEBSITE, DoctorOz.com
#1 in total ONLINE uniques
#1 in total MOBILE/TABLET uniques
#1 in TIME SPENT across all digital platforms

CONNECT with the HIGHLY ENGAGED viewers of THE DR. OZ SHOW
Contact Sony Pictures Television Advertiser Sales 212-833-8418. Click here for source and to watch the video.

Cynopsis: DIGITAL
04.11.13

Good morning. It’s Thursday, April 11, 2013, and this is your first early morning digital briefing.

Adobe Primetime, Adobe Systems’ digital video publishing and monetization platform for programmers and pay TV providers, has launched in the US. Incorporating Adobe’s video publishing, player, DRM, advertising, and analytics solutions, it is available as a full solution that can handle the entire workflow. Content providers can also enlist Primetime’s different components individually to fit whatever their existing infrastructure requires. To facilitate the delivery of content across any connected screen, Adobe says it’s collaborating with “dozens” of tech providers within the digital video publishing and delivery ecosystem, including Akamai, Amazon Web Services, Cisco, Elemental, and thePlatform, among others. In addition, Comcast Cable and NBC Sports Group have signed as Primetime’s launch partners. Comcast is using several Primetime solutions “in various configurations” for its Xfinity web properties. NBC Sports Group is using Primetime to deliver live and on-demand sports programming, including MLS and NHL games, across devices.

Other things you should know:

• Primetime provides a single publishing workflow with one video format (HLS) and one DRM solution, all built around the Primetime Player. Primetime will still support HDS streaming, though.

• The Primetime Player is available today for Windows, Mac, Android, iOS, with support for connected TV platforms like Roku and Xbox coming later this year.

NBC has teamed up with Walgreens to launch a new web series that merges the network’s hit reality series The Biggest Loser with Walgreens’ “Way to Well Commit” everyday healthy-living program. Filipe Fa’s Comeback follows a former The Biggest Loser contestant as he makes another attempt to lose weight and regain his health. Along the way, he is helped by his cousin and fellow season-seven contestant, Sione Fa, who is now a personal trainer at The Biggest Loser Resort in Utah. The series spans eight episodes, all of which are available right now at NBC.com. The web series, just like the television show it’s based off of, comes from Shine America.

PledgeMusic, a music platform that helps independent artists connect with fans on Facebook and Twitter, has inked a deal with INDMUSIC, the largest music-centric multi-channel network on YouTube. With the deal, PledgeMusic’s network of indie artists will have the option to enlist INDMUSIC’s services in building an audience as well as promoting and monetizing their content on YouTube. The partnership covers funding, promotion, monetization, and rights management, which is a pretty big deal if you think about how many user-generated videos on YouTube feature unlicensed songs. Future plans for this partnership include directly integrating direct YouTube distribution capabilities on to the PledgeMusic platform.

Machinima plans to expand to the UK and produce content geared toward British gamers, according to MCV UK. The company has promoted Ken Burton to head Machinima UK as it gets the expansion rolling. The UK is just the first step, as Machinima plans to set up shop in France, Germany, and other “fast-growing territories,” Machinima President Philip DeBevoise tells MCV UK.

The Cynopsis Digital Model D Awards are open for submissions. If you’re a content creator, provider, distributor, ad or PR agency, brand, or ad tech company, and if you’ve done something cool — and I mean really cool — you should apply! Excellent work deserves recognition.

A CYNOPSIS MESSAGE

Cynopsis Webinar:
Leveraging Social Media and TV Ads: Best Brand Strategies
Tuesday * April 30 * 1:30-3:00p.m. ET

Moderated by: Arthur Greenwald (President, Greenwald Media, Inc. + Contributing Editor, Cynopsis Media), along with:
Seth Shapiro, New Amsterdam Media
Karie Ford, Subway
Mike Freeman, Hallmark Channel & Crown Family Network

Register here: http://www.cynopsis.com/webinars/best-brand-strategies.

Outrigger Media has expanded its video analytics platform OpenSlate to provide a quality ranking score for more than 50,000 YouTube channels. The platform looks to help advertisers determine their video buys on YouTube by awarding channels a single “SlateScore.” To do this, Outrigger says it evaluates channels by measuring their levels of engagement, influence, consistency, and momentum. Launched in August 2012, OpenSlate initially tracked over 10,000 channels.

LIN Media has acquired a majority stake in Dedicated Media, a provider of multichannel ad buying and optimization solutions. Headquartered in LA, with offices in NY, Chicago, and SF, Dedicated Media’s ad products include the Digital Video Response Network, which helps advertisers deliver video to targeted audiences. Financial terms of the deal were not disclosed.

Digital studio/video network Ora.TV has acquired NY-based Stick Figure Productions, a producer of documentary and unscripted television programming, as well as The Biz, a web series for Warner Music and AOL. Stick Figure’s Co-Founders, Steven Cantor and Daniel Laikind, will continue to lead the group, but now under the Ora umbrella as Stick Figure Studios. “Under (Ora.TV CEO Jon Housman’s) stewardship, we will be able to expand our development capabilities for both linear and digital projects and plan to expand further into both the fiction and branded spaces,” said Cantor about the deal. Stick Figure Studios plans to expand its development and production teams, as well as increase its slate of projects for 2013 and 2014. Ora.TV will also grab some space in Stick Figure’s production studios in NY. Ora.TV launched last summer alongside Larry King’s new web series, Larry King Now, which is available on both Ora.TV and Hulu. Ora.TV is also backed by Carlos Slim, also known as the richest man in the world.

Yangaroo is partnering with USA Studios to jointly market and sell an end-to-end ad “solution” that combines Yangaroo’s digital media distribution technology for broadcasters with USA’s capabilities in post-production and distribution for brands and agencies. Per the deal, USA’s roster of clients, which include brands like Microsoft, Jaguar, Calvin Klein, Disney, and Mattel, will be able to use Yangaroo Advertising to deliver ads and videos to broadcasters across the globe. Yangaroo Advertising includes a traffic management system called “Reporter,” which notifies advertisers that the broadcaster has received their traffic instructions. USA will continue to provide its clients with post-production services, including video editing, closed captioning, on-air tracking, adaptation for online and multimedia services, and more. Yangaroo will get access to USA’s infrastructure, including some prime real estate in midtown New York.

Here are some final March Madness Live numbersfrom Turner Sports:

• Across the TV Everywhere app’s online and mobile versions: 49 million live streams (+168% versus 2012) and more than 14 million hours of live video consumed (+207% versus 2012).
• Across March Madness Live’s broadband versions, 5.8 million unique visitors watched live video. Across its mobile apps, 3.4 million unique visitors watched live video.
• Broadband viewers on average consumed 105 minutes of live video throughout the tournament. Mobile viewers on average consumed 70 minutes of video.

ABI Research reports that the over-the-top (OTT) video market generated more than $8 billion in worldwide revenue in 2012, a year-over-year increase of over 60%. The research firm credits video services from the likes of Netflix, Hulu, Apple, and Amazon, as well as the increasing proliferation of connected devices, as the key drivers of this growth. Looking ahead, ABI Research projects the worldwide OTT market to push past $20 billion in revenue by 2015. Looking at the various business models in digital video monetization, ABI found that 58% of global OTT video revenue came from a subscription service. However, the firm sees that share dropping to less than 32% by 2018, “driven by a continual shift in consumer demand towards newer forms of digital content distribution.”

Jeff Collins is back at SapientNitro, hired as the agency’s new Creative Director/Experience Design, effective immediately. Based in the NY office, he will be responsible for developing and overseeing experience design capabilities. He will report to Executive Creative Director, Christian Waitzinger.

A CYNOPSIS MESSAGE

The MTV Movie Awards are scheduled to air live this Sunday night, beginning at 9pm ET. In the lead-up to the annual event, MTV has tapped Facebook to launch several digital initiatives for fans before, during, and after the show. “Historically we’ve used the Movie Awards as a launch pad to test out new digital product integrations for our tentpole events and given the sheer volume of MTV fans on Facebook and Instagram, we decided to focus this year on exploring different ways to turn up the dial on these two platforms specifically,” says Michael Scogin, VP/Mobile and Merging Media at MTV.

So here’s what MTV is doing: First, MTV Movie Awards performer Selena Gomez will document her entire awards show experience on Facebook. This will include moments from rehearsals through the show itself. In addition, MTV and Facebook power a “Thank You” cam during the awards show. Located offstage, the cam will allow winners to personally thank their fans for voting. These will air on TV as well as be available “on demand” on MTV.com and the network’s Facebook page. Finally, fans will be able to vote for the “Best Hero” award via Instagram, which Facebook purchased last year.

There’s a lot of overlap between those who watch the MTV Movie Awards, and the most active Facebook and Instagram users. So it’s not a bad idea for the companies to collaborate to drive engagement, and hopefully, viewership.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
04.11.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: VP, ORIGINAL PROGRAMMING/ABC FAMILY/BURBANK: Drive creative/strategic direction for ABCF current programming. Min 7 yrs in similar role. Apply at www.disneycareers.com, req ID 98083 (4/17)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/sponsorships. Must be detailed/able to multi-task. Exp. in media/DM/VCI/Spanish a +.Apply- [email protected] (4/17)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs,. Exp in sale plan’g & media math. Resume to: [email protected] (4/17)

JOB OPENING: SR RESEARCH ANALYST/DISNEY/BURBANK: qualitative/quantitative studies. Exp in consumer insights/market research/tech/digital research. Min 2 yrs exp in primary research. www.disneycareers.com REQ 98010 (4/17)

JOB OPENING: SR WEB DEVELOPER/ION/WPB, FL: Web developer & strategic tech. Build/expand website Content Mgmt Systems. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply http://goo.gl/0XyuO. EOE (4/16)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Sports viewership, TV ad/exposure analysis and comms. Industry decision support/reporting. Team environment. BS w/2-4yrs Nielsen software Exp. www.employment.nascar.com EOE (4/13)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/NYC: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: [email protected] (4/13)

JOB OPENING: FREELANCE, MGR, Digital MKTG, USA Network/NYC: Devlp & execute Digital/360 Ad Sales Mktg.Research Knwlge: ComScore, Neilsen, Omniture. Dig media plan/buy acumen. Adv PPT skls. 5+ yrs mktg TV/agency exp: Apply: [email protected] (4/13)

JOB OPENING:  MANAGER NEW MEDIA RESEARCH/NBCUNIVERSAL/OXYGEN/NYC: Digital and mobile research, Nielsen comScore MRI preferred, SiteCatalyst and Discover req. Min 3 Yrs exp. Apply: www.nbcunicareers.com (8454) (4/12)

JOB OPENING: MUSIC & MEDIA CLEARANCES SPECIALIST/MLBNtwrk/NJ: Strong knwldg of music, footage, image licensing. Highly organized, self-starter w/exclnt comm skills. Min 3 yrs exp in TV/Film/Media Company. Resume: [email protected] (4/12)

JOB OPENING: MGR-DIGITAL MEDIA & TECH/Sundance/NY: 5-7+ yrs. exp web tech & PM. PM site dvt., knwlg WordPress, HTML, PHP & CSS. Res to: http://jobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=25032&siteid=5340&Areq=20504BR&Codes=EXT,ICYN (4/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY: POST PRODUCTION/iN DEMAND/NYC: Capturing tapes/media, encoding, QC, loading video & assisting editors. College students/related degree/course credit only. Summer/2 days per week Apply: [email protected] (4/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Multi-Emmy winning supervising producer/director/editor: 15 years reality, docu, competition, clip show, re-creation experience.  VH1, Travel, ESPN, Discovery, History, etc.  Contact Mike – [email protected] (4/18)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013