By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]
CynCity
Cynsiders
Beyond the Boards: How Billups is Transforming Out-of-Home Advertising
By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative...Going Global with DAZN
Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander...A New Era of Kids TV
Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...