Apple heavily restricting consumer tracking options will “fundamentally change attribution as we know it,” says Iris Shoor, CEO/Founder of web analytics firm Oribi. “Keep in mind, over 193 million people in the US currently have an iPhone. Add in other privacy-focused browser changes from companies like Mozilla and Google and the problem is even more […]
CynCity
Cynsiders
Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...