By Charlene Weisler The ARF and TVision recently released a study examining the impact of six-second ads, offering best practices for those who wish to implement. The study, announced in the recent ARF NYCU email, was conducted between October 2017 and May 2018 and tracked participants’ presence and visual attention through a set-top meter using […]
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The ARF Adopts Member Code of Conduct For Ethical Research and Data Collection
The ARF (Advertising Research Foundation) today announced it has adopted a code of conduct governing ethical research and related data collection by member companies that addresses industry conduct in relation to research participants, internal and external clients, the profession and the public. It is divided into principles governing general member behavior, as well as principles […]
Cross-Platform Measurement Insights from the ARF’s Scott McDonald
By Charlene Weisler Scott McDonald, CEO and President of the ARF, believes that cross-platform measurement still has a way to go before a standardize-able system is in place. Talking at the recent SXSW conference, he explained his view on cross-platform advertising trends. “There still is no consistent definition and tracking of cross-platform advertising that would […]
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With MoonBall Media, Two Athletes Step Into New Careers
MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former...Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊