Sylo, the third-party verification and measurement platform for influencer marketing, has joined the Nielsen Connect Partner Network. Through the partnership, Sylo is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver insights on which influencers are influencing sales. The agreement scales Sylo’s campaign monitoring tool, Tracker, to Nielsen’s […]
Editions
New Report Looks at Influencer Fraud
Ninety percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in 4Q19 campaigns, according to research from Sylo that analyzed over 5000 influencers’ social media accounts. Among the highlights of the report, “Growing Levels of Influencer Fraud Swindling Ad Dollars”: Metrics produced through […]
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