CIMM Announces Launch of Attribution Study

Coalition for Innovative Media Measurement announced the launch of a new study with Janus Strategy and Insights and Sequent Partners exploring what drives the difference in attribution results from six national, linear television campaigns that aired in 2019. CIMM and the 4A’s will be working with Alphonso, Ampersand, Comscore, Hive, iSpot, Kantar, Nielsen, Samba, TVSquared, […]