Xandr announced the launch of Pause Ads, dynamic ad units leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching. “Our findings indicate that consumers aren’t anti-advertising. They’re pro-content, as long as it’s relevant and non-disruptive to them,” said Matt Van Houten, SVP of Product Development for Xandr, an AT&T […]
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