Editions

Research and Fraud: An Interview with the ARF’s CRO, Paul Donato

By Charlene Weisler   Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]

CynCity

Cynsiders

  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...
  • Ahead of the Game

    How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...
  • Marketing: The Next Frontier

    Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and...