By Charlene Weisler Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]
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CES Takeaways From WPP Media
CES 2026 was about more than gadgets – it offered a view into how media...From 1984 to AI: The Evolving World of Media PR
In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness...Identity Realignment: Moving to a New Model
By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every...
