By Charlene Weisler Nielsen has just released the results of a Media Pulse study that examines women and multicultural consumers’ mobile media behaviors – how they’re using technology and how it compares to the country at large. Here are the key highlights for Women: Women spend 6% more time using apps and the web on […]
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AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...
