The Media Rating Council issued a final version of its Cross-Media Audience Measurement Standards, setting forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile, and produced in collaboration with an industry working group of more than 175 companies and supported by the ANA, 4As and […]
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What Happens If Time Runs Out For TikTok?
As the clock winds down on TikTok (or not), don’t push the panic button yet,...GenAI: Changing the Marketing Game
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Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term...
