The MRC issued the following notice on March 30: The MRC is reminding measurement services of the importance of having objective criteria in place to guide their determinations concerning the quality of data that is collected and reported under unusual circumstances that potentially could impair data quality. These criteria preferably would be the service’s […]
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How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
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Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
