Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

 Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands. The combination of IRI’s sales data and Kantar’s brand data will enable clients to more effectively measure and optimize marketing programs against two business success drivers: long-term brand health and short-term sales. The joint solution aims to provide: Deeper consumer insights: […]