Media agency USIM announced a strategic relationship with Inscape, the provider of smart TV viewing data, enabling USIM to utilize Inscape’s smart TV viewing data to better understand how to use media to more precisely drive foot traffic to specific locations of its retail brand clients. “Smart TV viewing data allows USIM to better target consumers […]
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Challenges and Opportunities in Advanced Television
By Charlene Weisler To many in the industry, advanced advertising holds the promise of optimizing inventory across all dayparts and platforms by targeting consumers no matter where they are and when they are consuming content. The benefits to consumers are that ad messaging is relevant and contextual, therefore meaningful and helpful. In a perfect world, […]
605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605
By Charlene Weisler The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to more than 20 million U.S. homes. Inscape is a wholly-owned subsidiary of VIZIO and a leading provider of automatic content recognition (ACR) technologies and cross-screen metrics. Previously known as Cognitive, VIZIO is […]
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