By Charlene Weisler eMarketer reports that in 2019, digital ad spending will not only grow a healthy +17.6% to $333.25 billion overall, it will also for the first time, represent over 50% of the total global ad spend. Interestingly, this digital pre-eminence comes at a time when total media and digital ad spending growth rates […]
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How CTV Became the Smartest Buy in Media
By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion....Why 2026 Will End the Battle Between TV and Digital
By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t...Lean Luxury and the New Creative Economy
Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real...
