By Charlene Weisler Incrementality measures the incremental effect or ‘ lift’ the advertising effort brings above the baseline conversion rate for a target population. Advertisers tend to already know who are most inclined to buy their product. With incrementality, the question becomes, what is the effect of the ads on that consumer above and beyond […]
Editions
Read More Stories in
CynCity
Cynsiders
What Makes a Novel a Buzzy TV Series?
Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has...Getty Teams with SeeHer for Visual Storytelling Guide
A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about...The “New Sweet Spot” for Advertisers
Investigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger,...
