TV may be increasingly fragmented, but we are also witnessing a move on the ad side toward simplification, as emerging solutions like addressability allow advertisers to more efficiently reach desired audiences at scale. That’s according to FreeWheel’s Q4 2019 U.S. Video Marketplace Report, “Reaching Premium Video Audiences in a Hyper-Fragmented World.” Key Takeaways include: The […]
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FreeWheel Survey Looks at the Changing Face of TV Advertising
A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past […]
FreeWheel Launches its Q3 Video Marketplace Report
FreeWheel has launched its Q3 Video Marketplace Report, looking at the changing dynamics of the ad supported premium video market, as new streaming services continue to enter the market. The report found that streaming services and virtual MVPDs were of increasing importance. “Complexity continues to increase in IP-delivered premium video as the number of streaming […]
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