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DoubleVerify Launches Authentic Performance

Tech
By: Lynn Leahey
January 8, 2020

DoubleVerify, a software platform for digital media measurement, announced the launch of Authentic Performance, a data solution to provide predictive data expected to drive campaign performance, from the impact of an ad’s presentation to key dimensions of consumer engagement. Authentic Performance can analyze over 50 data points on the exposure of a digital ad and […]

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